the mobile donation revolution
DESCRIPTION
Elizabeth Kessick, Head of Insight, JustGivingDiscover the huge opportunity for donations through mobile, and how you can get started right away.We’ll cover…The size of the opportunity for mobile donationsThe rise of mobile internet useAn overview of JustTextGiving, the UK’s first free text donation serviceAnd some great examples of mobile donations campaignsTRANSCRIPT
The mobile donation revolutionElizabeth KessickHead of InsightJustGiving
About JustGiving
Over 13m
users
Over8,000
charities
over
£850mraised
Mobile is bigger than you can imagine
http://www.flickr.com/photos/cherrycan/270626632/
Smartphones24%
other76%
We love our mobile phones!
Young people aged 18-29 are the most in-tune with mobile technology
140 text messages per person per month
23% of web
browsing
But most of us aren’t donating this way
56% of the UK adult population donate to charity in a typical
month
8% of the population contribute 47% of total
donations
Women aged 45-64 are the most likely to give. Men aged
16-24 are the least likely.
Only 20% of charities fundraise using text:
barriers to entry are high costs and lack of
knowledge.
Cash is still the most common method of
donation used by half of all donors
http://www.flickr.com/photos/howardlake/4995038929
Mobile is different from the web
http://www.flickr.com/photos/stitch/68831738//
In April we had around 23,800 visits from mobile phones every day....
Jan-11 Feb-11 Mar-11 Apr-110
2
4
6
8
10
12
14
16
8.2%
12.2%
13.5%
14.9%
Other
iPad
Android
iPhone
That’s a growth rate of nearly 82%
in 2011 alone!
Snacktime is on the risePercentage of
visits to JustGiving.com
from mobile devices...
Snacktime happens any day
Visits (mobile)Visits (Site)
Snacktime happens anytime
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09:0
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12:0
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15:0
0:00
18:0
0:00
21:0
0:00
00:0
0:00
03:0
0:00
06:0
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12:0
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15:0
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21:0
0:00
Slacktivism works!
@willjohnh
Comic Relief 2011 raised £15.17m by text donations
– the highest raised through text donations
ever!
The American Red Cross raised $8m in 48 hours following the
earthquake in Haiti
The total donated by text to the DEC
through appeals is around 18%
The number of smartphone transactions
on JustGiving has doubled since
introducing mobile views
Get started now
http://www.flickr.com/photos/jonas_in_china/2863869233/
Mobile views
Mobile sites
The process
Get started with JustTextGiving
If you’re already a JustGiving member, simply login to your charity account to set up your text donation
codes
You can also register for a free‘JustTextGiving by
Vodafone’ account with one free phone call0800 052 1081
It’s so easy....
1. Log in to your account
2. Create your unique 6 digit SMS code(s)
3. Add your JustTextGiving codes to your marketing.
4. Watch your donations mount up on your online dashboard and in your reporting
5. Receive your text donations through BACS payments from JustGiving or by cheque
Get free marketing kits
What you get:- 20 A3 Posters- 20 A4 Posters- 50 Leaflets- 50 Business cards- 50 Stickers
Get your free kit at www.justtextgiving.co.uk
Give it a go...
http://www.flickr.com/photos/dakima-arts/3545622348/http://www.flickr.com/photos/haagsuitburo/3698149738/http://www.flickr.com/photos/phalinn/2871697045http://www.flickr.com/photos/heavenly-shell/5525908521
JustTextGiving in the wild...
Coming soon....
http://www.flickr.com/photos/iguanajo/13693220/
In summary
Almost everyone is an mobile phone user. People love their
mobiles and use them for all sorts of things
Text messaging is hugely popular, and an ideal
springboard for immediate response campaigns
Mobile needs to be part of your fundraising mix right now.
And you need to keep on thinking about it too
Use of the mobile web is going up and up...it’s worth thinking about these users & their
experience with your content and website
