the mobile commerce revolution
DESCRIPTION
Tim Hayden and Tom Webster's deck from the 2014 LDA Digital Media Summit.TRANSCRIPT
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
For The VILLE
@thetimhayden - @webby2001
“we$are$the$innovators$they$are$the$imitators”
COMMERCE$EVERYWHERE
1:1
STRATEGY
!
Before
!
TECHNOLOGY
GO OFFLINE
GO OFFLINE
Consider!indoor/outdoor,!direct!mail….with!mobile!calls7to7action.!Think$“Line$of$Sight”
TEST,$AND…
…TEST$AGAIN
Where$Tomorrow’s$Consumers$
Creators$are$Today
CONVERT…
…WHERE$THEY$ARE
EXPLORE$PAYMENT$OPTIONS
BUILD
RELATIONSHIPS
Everyone
Is$a
NORM.
Anyone$can$be…
$CLIFF.
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
@thetimhayden - @webby2001
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
There’s a Gap. !
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Online OFFLINE?Farmers Cowmen
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Online ?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
"I don't say I'm better than anybody else, But I'll be danged if I ain't just as good!"
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Online OFFLINE?
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Follow The Customer First, Then The Data.
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
How To Follow The Humans…
Low Hanging Fruit.
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Point-of-sale.
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Consumer Exit polls.
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Taxonomies.
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
The Mobile Commerce Revolutionhttp://www.brandsavant.com/lda
Tom Webster - Tim Hayden - LDA October 2014The Mobile Commerce Revolution
