the millennial think tank for brands
DESCRIPTION
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials. MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.TRANSCRIPT
The Millennial Think Tank For Brands
by ArCompany
Millennials are an influential bunch
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They are digital natives
In other words, a large amount of their life is spent online.
Younger Boomer
250
200
98
50
Millennial
Gen X
Other Boomer/Silent
Average number of Facebook friends. Source: http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
There are also a lot of them
Some estimates are that they make up as much as a quarter of the population.
Gen Z
24%
Millennials 24%
Boomers 24%
GEN X 16%
Greatest/Silent 12%
Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html
Becausethey’reonline so muchand technologyfor serving contentis advancing so rapidly, marketers / brands covetthe Millennial attention span.
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But narratives by both media outlets and brands around how millennials view / interact with the world are frequently overly simplistic…
They require
constant validation
They are cheap, but will spend unbelievable amounts of
money to have the latest
technology
They are attached at
the hip to their
parents
They don’ttake direction from superiors
in a work environment
Labeled asentitledprivilegednarcissistic
Millennials are:
At ArCompany, we decided it was time to let Millennials speak for themselves.
What they value in media and brands
We started the Millennial Think Tank,a weekly on-air broadcast featuring:
A range of people in their late teens to early 30s
Conversations on perceptions of Millennials + what their overall priorities are
We heard directly from Millennials who were tired of the labels…
“I feel that I am going to be going into a world
where nobody is going to take me seriously, and
people are going to look down on me because I wasn’t lucky enough to
be born a few years earlier.”
Kiernan McGinnis
We also heard their views on things like brand ethics and transparency…
“I would love to have corporations be
accountable for their actions, and often
when I have the ability to spend more money at an ethical
place I will.”
Samantha Estoesta
“Do what you can, when you can, when you have the extra
dollar. I kind of approached things that way throughout
my 20s, so even when I was in college it was constantly there as the same idea:
where is my money going, as a vote, as a reminder of what
I want my country to be, what I want these companies to
be.”
Judy McCloskey
As the Think Tank progressed, we learned they had strong views on:
Brand ethics
Customer service
Debt Financial services
Higher education
Globalization Privacy Entrepreneurship
How can the Millennial Think Tank help your
brand?
The Think Tank is not for everyone.
Being digital natives doesn’t just mean that Millennials are shaped by the technology, it also
means they are shaping the technology itself, and conversations about what matters / how that digital
world is actually built.
“Building connections and human relationships are far more important
to Millennials than owning things.”
Amy McCloskey Tobin - ArCompany
If you’re already engaged in orwould like to start a serious conversation about the sustainability / long term success of your brand, particularly on the web, then theMillennial Think Tank is for you.
The Millennial Think Tank and ArCompany can help you:
Alignwith, andlearn from Millennials
Get specific before and after insightsand feedback onyour brand orbrand initiatives
Access unfiltered perspectives in areas like product development, marketing, and customer service
Gather unbiased, independent research, including from social and community
driven channels on the web.
At ArCompanywe take acomprehensiveapproach
We help you find deep product, marketing, and/or customer service insights from Millennials that have experienced your brand or similar brands in your space.
Initialthink tank session typically virtual, can be in-person as needed.
Set upthe right mix of Millennials for your thinktank.
Createthestructureto get you meaningful / relevant answers.
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Once the thinktank session is complete, we’llget it transcribed, dig into theinsights it contains, and send them back your way.
5
6 We thenwork with you to create a framework for implementing those insights.
If you’d like more information on Millennial Think Tank for brands, to discuss sponsorship of the general weekly broadcast, or interview us for a story, email:
Amy Tobin [email protected]
Hessie Jones [email protected]
Contact information