THE MILLENNIAL SHOPPER:What You Need to Know

KNOWING YOUR CUSTOMERS means knowing how to help them live life well fed. See what millennials are seeking and how your prepared foods department can deliver.

SPENDING POWER PER YEAR

$4.4T BY 20202

They’re more likely than any other age group to make special trips to the supermarket to buy prepared foods3

Nestlé Professional is your partner in making lives better through convenient, great-tasting meals. We can help you make your department a destination

Learn more at nestleprofessional.us/prepared

1FMI Power of Fresh Prepared Deli, 2016 2Datassential, 2017 3Datassential Supermarket Keynote, 2016

For 41% OF YOUNGER MILLENNIALS and 45% OF OLDER MILLENNIALS, Mexican flavors inspire interest in fresh-prepared foods1

Drive traffic by adding Stouffer’s® Stuffed Poblano Peppers from Nestlé Professional to your lineup

PURCHASE PREPARED BEVERAGES FROM THE SUPERMARKET ON EVERY TRIP—MORE THAN ANY OTHER AGE GROUP3

consider the prepared foods department a dining destination364%

BORN BETWEEN

1980 AND 19981 MAKE UP 25% OF THE POPULATION

They are the age group more likely to buy prepared lunches at the grocery store1

33% Keep your drink offerings fresh with Nestlé Professional’s trusted portfolio of beverage brands

JAPANESE/SUSHI

life well fed.

MAGGI

THAI/ VIETNAMESE

INDIAN

THEY CRAVE ETHNIC CUISINES–TOP FLAVORS INCLUDE:1

Add authentic flavor to any dish with ® THAI STYLE RED CURRY PASTE

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for millennials and a destination for