The Medium

is the MASsage

Rachel Illias

Marshall McLuhan

http://www.guardian.co.uk/commentisfree/audio/2011/jul/20/big-ideas-podcast-medium-message

http://www.youtube.com/watch?v=ImaH51F4HBw&feature=related

OED “An intermediate agency, instrument, or channel; a means; esp. a means or channel of communication or expression.”

OED

“A channel of mass communication, as newspapers, radio, television, etc.; the reporters, journalists, etc., working for organizations engaged in such communication.”

OED “An intervening substance through which a force acts on objects at a distance or through which impressions are conveyed to the senses; any substance considered with regard to its properties as a vehicle of light or sound.”

According to Federman…

Medium

•“any extension of ourselves” that

“enables us to do more than our

bodies could do on their own.”

•“anything from which a change

emerges”

•“all of our inventions, innovations,

ideas and ideals are McLuhan

media.”

Message“the change in inter-personal dynamics that the innovation brings with it”

“Mistaken Conclusion”

TH

OU

GH

TS

?

¡En Tus Groupos!

•Media “extensions” of ourselves

•Transition from “Ear to Eye”

•Art

•Environment

The End

SourcesFederman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved November 2, 2011 from http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMessage.pdf

MARCHAND, PHILIP. "The Medium Still Is The Message." USA Today Magazine 140.2796 (2011): 61. Academic Search Premier. Web. 2 Nov. 2011.

http://marshallmcluhan.com/common-questions/

Pictures• http://www.google.com/imgres?

q=medium+is+the+message&um=1&hl=en&sa=N&biw=1140&bih=562&tbm=isch&tbnid=_V3NFPge-S4weM:&imgrefurl=http://mm1.phiffer.org/nazareth/page/2/&docid=nIn-ULxt-b0mCM&imgurl=http://mm1.phiffer.org/nazareth/files/2011/02/marshal-mc-luhan1.jpg&w=400&h=332&ei=gZC4TrGHO4KasgK4u8S8CA&zoom=1&iact=hc&vpx=400&vpy=241&dur=755&hovh=204&hovw=246&tx=143&ty=110&sig=103859698703981718273&page=3&tbnh=156&tbnw=188&start=31&ndsp=8&ved=1t:429,r:5,s:31

• http://laurenoutloud.com/main/index.php/tag/marshall-mcluhan/• http://susan-fama.blogspot.com/2010/09/extension-of-eye.html• http://techciv335.wordpress.com/2011/10/11/who-are-we/ • http://www.google.com/imgres?

q=black+and+white+phone&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=5adVJiZ77Hp7gM:&imgrefurl=http://thesilverrocketeer.com/article.php%3Fa%3D4&docid=L9DW4LQZlq_ahM&imgurl=http://thesilverrocketeer.com/admin_images/photos/black-and-white-phone.jpg&w=280&h=218&ei=spS4TtbsNrL5sQKO09CfCA&zoom=1&iact=hc&vpx=480&vpy=271&dur=830&hovh=174&hovw=224&tx=128&ty=92&sig=103859698703981718273&page=6&tbnh=166&tbnw=210&start=55&ndsp=11&ved=1t:429,r:2,s:55

Pictures Cont.• http://www.google.com/search?

hl=en&q=phone&gs_sm=e&gs_upl=1156l1653l0l1927l5l4l0l0l0l0l160l532l1.3l4l0&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=1140&bih=562&wrapid=tlif132071953002410&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi#um=1&hl=en&tbm=isch&sa=1&q=family+around+black+and+white+radio&pbx=1&oq=family+around+black+and+white+radio&aq=f&aqi=&aql=&gs_sm=e&gs_upl=29471l32055l0l32272l16l12l1l0l0l7l354l2587l0.3.3.4l10l0&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=8f6994b4570ea8be&biw=1140&bih=562

• http://www.google.com/imgres?q=media&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=xa5FJGfphshgqM:&imgrefurl=http://mindsproutmarketing.com/blog/2010/05/5-things-social-media-cant-do/&docid=caD7KqMFu3OT_M&imgurl=http://mindsproutmarketing.com/blog/wp-content/uploads/2010/05/socialmosaic.png&w=600&h=368&ei=tJe4TrnuFtSEsgKS7d3ZCA&zoom=1&iact=hc&vpx=307&vpy=158&dur=1363&hovh=176&hovw=287&tx=157&ty=92&sig=103859698703981718273&page=4&tbnh=123&tbnw=200&start=30&ndsp=10&ved=1t:429,r:1,s:30

• http://www.google.com/imgres?q=medium+is+the+message&um=1&hl=en&sa=N&biw=1140&bih=562&tbm=isch&tbnid=dI6dhrl_kvHDhM:&imgrefurl=http://www.societiesmirror.com/56&docid=0cqTuY1nsv186M&imgurl=http://www.societiesmirror.com/image/funny-pictures/1008/the-medium-is-the-message-funny-pictures-1283002133.jpg&w=450&h=346&ei=A5u4TrXQE47-sQKHzdzZCA&zoom=1&iact=hc&vpx=291&vpy=249&dur=5248&hovh=197&hovw=256&tx=171&ty=117&sig=103859698703981718273&page=7&tbnh=157&tbnw=204&start=71&ndsp=10&ved=1t:429,r:1,s:71

• http://www.google.com/imgres?q=marshall+mcluhan+quotes&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=5DX_Z4OonB0F5M:&imgrefurl=http://akastorage.com/highlands-marshall-mcluhan-global-village/&docid=q83kj3fRPlcHxM&imgurl=http://30.media.tumblr.com/tumblr_lhcfizIqYo1qcu5xao1_500.jpg&w=500&h=400&ei=3Jy4TsaRKfL2sQLcsuS9CA&zoom=1&iact=rc&dur=452&sig=103859698703981718273&page=1&tbnh=106&tbnw=132&start=0&ndsp=21&ved=1t:429,r:8,s:0&tx=63&ty=55

• http://kdsantos-hg2g.blogspot.com/2009_03_01_archive.html