What is Media? Media- channels of communication, through

which the advertiser’s message is brought to consumers.

There are 6 major categories, which include: Print Media Electronic Media Digital Interactive Media Out-of-Home Media Direct Mail Other Media

Print Media Print media refers to

any commercially published, printed media that sells advertising space to a variety of advertisers.

Includes: Newspapers Magazines Directories

Newspaper Facts! Newspapers are the 3rd largest medium,

receiving 17% of $ spent by advertisers worldwide.

Although newspaper revenue is down, consider these important facts: 2/3 of its revenue comes from advertising; 105 million people read it in print or online any

given weekday nationally, and more than 110 million adults read the Sunday paper;

81% of adults take some form of action, such as clipping a coupon or visiting a store, after seeing a newspaper ad in the past 30 days, and more than half (53%) made an actual purchase because of it.

Types of Newspaper Advertising

There are 4 major classifications of newspaper advertising, which include: Display Classified Public notices Preprinted inserts

Display Advertising Classified Advertising

Display advertising includes copy, illustrations or photos, headlines, and coupons. Vary in size and appear

in all sections of the newspaper except the 1st page of major sections, the editorial page, and the obituary page.

Classified ads provide a community marketplace for goods, services, and opportunities of every type. A newspaper’s

profitability depends on a large and healthy classified section.

Display Advertising

Classified Section...

Public Notices Preprinted Inserts For a fee, newspapers

carry legal public notices of changes in business relationships, public governmental reports, and financial reports. Ads follow a preset

format!

Advertiser’s print the inserts and deliver them to the newspaper company for insertion into a specific edition. Formats include catalogs,

brochures, mail-back devices, and perforated coupons.

Public

Noti

ces!

Preprinted Inserts...

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van

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Range of market coverage. Comparison shopping. Positive consumer attitudes. Offers a variety of options for size, location, and

frequency. Relatively low cost.

Short life span.

Clutter. Limited

coverage of certain groups.

Poor reproduction.

Advantages VS