news channels and social media
DESCRIPTION
A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014. "How News channels use Social Media" - Social Media during the Uttarakhand Disaster - Shekhar Kapur's Pradhanmantri on Twitter - Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube - Newsroom integration on TwitterTRANSCRIPT
News channels and Social Media
Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
Social Media
Social media in India
93 MillionFacebook users
55 MillionYoutube users
33 millionTwitter users
Key Numbers
126 million homesTV reach
329 millionPrint reach
93 Million Social Media Reach
India’s Daily Readership of Online News and Information Jumps
34 % in the Past Year
45 Million
Unique Visitors consumed News content online in India
Source : Comscore
News channels and Social
4 million fans- ABP News - ABP Majha - ABP Ananda
• News updates• Traffic to website• User engagement
http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
- Live News Updates- User engagement- Contests
www.twitter.com/abpnewstv
• Official Channel Partner• Real time news videos
www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
Case studies
Live Cam -Anna Hazare FastingThis activity was done with YouTube. This was live for 10 days through YouTube.
Missing in Uttarakhand
• A registration page was created on Google Docs
• It started trending on social media with people sharing and giving us positive reviews for our initiative.
8,000+ Responses
6,000+ People called over phone
1000+ Confirmed found
Missing in Uttarakhand uttarakhand.abpnews.in
• 2.5 Million Video ViewsPradhanmantri YT Show
#Pradhanmantri• Trended for more than 56 Hours over 25 Weeks• Total 1.2 Million post mentions
Newsroom Integration
6 PM Debates(Social and Website Comments)
• Polls
Newsroom on Social
Metrics - Number vs Engagement