the media landscape in africa
TRANSCRIPT
The Media Landscape in AfricaScale-Up AfricaAfrica Business Angel ForumRussell Southwood, CEO, Balancing Act
All mobile subscribers
Featurephones &smartphones
Smartphones only
Android OS
Percentage uptakeof service
The Law ofCircles
Africa’s Old Media slowly dying? Newspapers: Increasing shift from reading print to online. Some
papers online is bigger than print. But digital advertising still small. Young readers not taking up newspaper habit. News that follows you everywhere on your phone.
Specialist print media: Some but not the depth or range for specialist groups like engineers, teachers, lawyers, etc
Television: Channels growing in number but often vanity projects. Shift from time-based to thematic. Online eating at the edges
Radio: Staple media diet, especially for poorer and those wanting their first language.
Advertising agencies: Slow to keep up with the shift to digital; buying in; trading off old, expensive and sometimes corrupt models. Absence of data.
Entertainment: Music, film, etc Sometimes free but mostly bought pirate and paid for
New Media busy being born New mobile forms of media: Battabox (Nigeria); Tuluntulu
(South Africa) Vertical niches: Sports Radio Brila (Nigeria); Digital agencies: People Input (Senegal); AIM Group
(Tanzania) African Social media: Ongair (Kenya); Ginger (Senegal) Specialist: Soka (Tanzania); Gbaam (British-Nigerian) Entertainment: Over 100 VoD platforms: Afrinolly (Nigeria);
Buni TV (Kenya). Over 100 music platforms: Mkito (Tanzania); Spinlet (Nigeria); Mdundo (Kenya)
Media devices: Mediabox (South Africa) TV Production: Many examples: An African City, The Scoop,
Rush, Al Bernameg and many more
New Media models New social media New digital agencies
New ent platforms Niche players TV production opps
Overcoming the last hurdlesLower cost of data – using it without thinking about it
A shift in the mobile revenue share model 80/20 to 70/30
Growth in knowledge and sophistication of brands and ad agencies
Understanding the behavior change that’s taking place
3-5 years time? I’m usually wrong on the side of pessimism
The commercial break Free weekly and fortnightly e-letters: Telecoms, African
Broadcast, Film and Convergence, Digital Content Africa and Innovation in Africa
Pay-for reports: Investors in TMT (Technology, Media and Telecommunications) sectors in Africa (2016) Consultancy and research
Contact: [email protected]