The Mali Milk

ServiceA milk selling and farmer networking

service for Tominian Mali

ProblemFarmers

● Lack of channels to facilitate buying and selling of milk between producers and buyers (Chapon et al., 2010; Craze, 2012)

● Irregular milk production, leading to overproduction in the rainy season and under supply in the dry season (Craze, 2012)

Existing Coops

● Milk collectors are not always quick enough to retrieve the milk, leading it to spoil.

● Communication issues occasionally cause issues between coops and farmers/collectors.

Special Considerations

SolutionA voice-based platform that help farmers connect with buyers and with other farmers.

Allow individuals to sell and buy products (like Ebay)

Helps farmers share knowledge and relevant information (like Twitter on a good day)

Enables farmers to get in contact with other farmers for the purpose of starting coops.

Local AdaptationAreas without coops: a farmer-driven platform:

Connect farmers with buyers

Connect farmers with other farmers

Improve networking and knowledge sharing between farmers.

Areas with a coop: a coop-driven platform:

Reach more farmers

Improve milk collection

Improve knowledge sharing

Minimalistic ImplementationBuilt using the Kasadaka.

Adapt to new language by recording 16 short audio files and make small code changes.

Works with existing hardware, if computers are or become available.

The Mali Milk ServiceCoops with computers:

● Option to get overview of all messages with time and language.

ExpansionsMulti-product platform

Data extraction

Link to open data

Agile (Software) DevelopmentAgile Development

Close Stakeholder Involvement

Rapid prototyping

Constant Feedback

Deployment

Thank you