the making of the analytics platform of the future

The making-of the analytics platformof the future

Table of Contents Introduction, mission, values

Presentation

Analytics of the Future

Who am I?

Matthieu Aubry

Frenchman living in New Zealand

Founded Piwik, Lead dev

Co-founded Piwik PRO

Software Engineer

Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.

Why is analytics useful?You spend a lot of time building websites, apps, products...Learn who are the people using it

Understand their behavior

Monitor over time

Improve your sites and apps!

It helps you to: understand your visitors improve the navigation and usability identify the value of marketing campaigns track Ecommerce sales * Monitor historical trends

What is ?

The leading open Web Analytics platformUsed by more than 1% of the Internet1,100,000 websites worldwideTranslated in 53 languagesFree/Libre software

Piwik Mission Statement"To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."

Brief history

Some stats 80 releases in 7 years

Our core values at Piwik Alternative to Google Analytics

Decentralised Platform

Security

Reliability, QA

Freedom

Engineered to last

Better Privacy features * Assist users to make sure they are compliant with local privacy laws (Germany, France, Netherlands) * Enable IP Anonimisation by default

Our community values Be Open

Be Easy to use

Be Available in more languages

Be Accessible to more humans

Be Agile as a community

The key values for our community * Be Open listen to community feedback, open issue tracker, nothing is hidden, all user guides and FAQs are published on Piwik.org, welcome pull requests from developers * Be Easy to use - make Piwik beautiful and usable even for users new to analytics * Be Available to all cultures and languages - grow software translations, establish website translation teams * Be Accessible to all humans - make the User Interface accessibility to all, including blind people
some disabled people helped us writing reports

* Be Agile - release one new version every month

Let's see how Piwik can help you understand your audience

What can I use Piwik for? Website analytics

Ecommerce analytics

Intranet analytics

Mobile app analytics

Web Server log analytics

What types of devices are popular?

Where are users connecting from?

Geolocating regions and cities

What do users search for
in the search box?

Which channel brings you
highest engaged visitors?

View where users click on each page

View the flow of clicks before and after a page, here for the Rsum page

Most analytics tools give only aggregated reports...

Piwik offers insights on a per-user level

Users appear in Real-Time on the map

View details of all visits

+ You can view custom data here

Piwik Mobile

Extend Piwik with Marketplace 20+ plugins and growing!

http://plugins.piwik.org

Browse and install plugins and themes
from within your Piwik (in one click).

Alert me by email
when the site becomes slow

General flow of data Collect

Store

Process

Visualise

Analyse
The Piwik platform lets developers customise each step of this data flow.

Ideas of analytics plugins Recommendation engine
(personalisation like Amazon)

Connect online with offline behavior
(match phone calls with web visits)

Combine in Piwik data from other services
(CRM, issue tracker, Email marketing)

Building the analytics platformof the futuretogether

Better Web Analytics

User ID

Advanced Content Tracking

Web form analytics

Customer Journeys: Goal Funnels

Measure AnythingMeasure...

Retail shops

APIs

the Internet of Things
(Machines, Sensors, Wearables...)

Monitor IT infrastructure

Piwik as Data hubLiberate external data: bring it into Piwik

Use plugins to extract data from your favorite tools

View your third party data in Piwik

Easy to build new connectors
as Piwik plugins.

Long term technical vision A powerful analytics core platform

New features built as plugins

UI exclusively built on top of APIs

Now that we have this core platform, We want people to build more useful plugins.

We will work on both fronts: - make the core platform more powerful - build as many new features as possible as plugins

Long term technical vision Support more backends
(Postgresql, Nosql)

Piwik Big data

Piwik already performs well for high traffic websites
but we also want to make Piwik work well for the most visited websites in the world.

More than just Analytics...We recognise Piwik can have
an even bigger impact in the web tools ecosystem.

A/B Testing Framework

Tags manager

Big insights?

Recommendation engine?

If you are interested in any of these features, please get in touch with us

Thank you!

Questions?

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