The making-of the analytics platformof the future
Table of Contents Introduction, mission, values
Presentation
Analytics of the Future
Who am I?
Matthieu Aubry
Frenchman living in New Zealand
Founded Piwik, Lead dev
Co-founded Piwik PRO
Software Engineer
Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.
Why is analytics useful?You spend a lot of time building websites, apps, products...Learn who are the people using it
Understand their behavior
Monitor over time
Improve your sites and apps!
It helps you to: understand your visitors improve the navigation and usability identify the value of marketing campaigns track Ecommerce sales * Monitor historical trends
What is ?
The leading open Web Analytics platformUsed by more than 1% of the Internet1,100,000 websites worldwideTranslated in 53 languagesFree/Libre software
Piwik Mission Statement"To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
Brief history
Some stats 80 releases in 7 years
Our core values at Piwik Alternative to Google Analytics
Decentralised Platform
Security
Reliability, QA
Freedom
Engineered to last
Better Privacy features * Assist users to make sure they are compliant with local privacy laws (Germany, France, Netherlands) * Enable IP Anonimisation by default
Our community values Be Open
Be Easy to use
Be Available in more languages
Be Accessible to more humans
Be Agile as a community
The key values for our community * Be Open listen to community
feedback, open issue tracker, nothing is hidden, all user guides
and FAQs are published on Piwik.org, welcome pull requests from
developers * Be Easy to use - make Piwik beautiful and usable even
for users new to analytics * Be Available to all cultures and
languages - grow software translations, establish website
translation teams * Be Accessible to all humans - make the User
Interface accessibility to all, including blind people
some disabled people helped us writing reports
* Be Agile - release one new version every month
Let's see how Piwik can help you understand your audience
What can I use Piwik for? Website analytics
Ecommerce analytics
Intranet analytics
Mobile app analytics
Web Server log analytics
What types of devices are popular?
Where are users connecting from?
Geolocating regions and cities
What do users search for
in the search box?
Which channel brings you
highest engaged visitors?
View where users click on each page
View the flow of clicks before and after a page, here for the Rsum page
Most analytics tools give only aggregated reports...
Piwik offers insights on a per-user level
Users appear in Real-Time on the map
View details of all visits
+ You can view custom data here
Piwik Mobile
Extend Piwik with Marketplace 20+ plugins and growing!
http://plugins.piwik.org
Browse and install plugins and themes
from within your Piwik (in one click).
Alert me by email
when the site becomes slow
General flow of data Collect
Store
Process
Visualise
Analyse
The Piwik platform lets developers customise each step of this data
flow.
Ideas of analytics plugins Recommendation engine
(personalisation like Amazon)
Connect online with offline behavior
(match phone calls with web visits)
Combine in Piwik data from other services
(CRM, issue tracker, Email marketing)
Building the analytics platformof the futuretogether
Better Web Analytics
User ID
Advanced Content Tracking
Web form analytics
Customer Journeys: Goal Funnels
Measure AnythingMeasure...
Retail shops
APIs
the Internet of Things
(Machines, Sensors, Wearables...)
Monitor IT infrastructure
Piwik as Data hubLiberate external data: bring it into
Piwik
Use plugins to extract data from your favorite tools
View your third party data in Piwik
Easy to build new connectors
as Piwik plugins.
Long term technical vision A powerful analytics core platform
New features built as plugins
UI exclusively built on top of APIs
Now that we have this core platform, We want people to build more useful plugins.
We will work on both fronts: - make the core platform more powerful - build as many new features as possible as plugins
Long term technical vision Support more backends
(Postgresql, Nosql)
Piwik Big data
Piwik already performs well for high traffic websites
but we also want to make Piwik work well for the most visited
websites in the world.
More than just Analytics...We recognise Piwik can have
an even bigger impact in the web tools ecosystem.
A/B Testing Framework
Tags manager
Big insights?
Recommendation engine?
If you are interested in any of these features, please get in touch with us
Thank you!
Questions?
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Meet up sponsors
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