the magazine (since 1998)snagfilms-a.akamaihd.net/0f/8e/b601093c46d486220c45b62aa... · 2016. 3....

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CONTENT: Where to go and what to do in the DC Metro Area. Party Pictures Events, Music, Theatre, Comedy, Film Restaurant Openings, Featured Chefs & Bartenders Beer, Wine, Cocktails Sports PLUS: Brunch Guide, Outdoor Dining, Places to Hold Parties DISTRIBUTION: We reach readers where they live, work and play. 35,000 copies monthly in DC, MD and VA Apartment buildings, bars, coffee shops, gyms, retailers THE MAGAZINE (since 1998) WEBSITE: An affiliate member of Monumental Network. All print content, including flippable PDF with all ads hyperlinked Average of 65,000 visits per month, 1.9 million hits Featured events, photo galleries and unique web content Banner ads on all pages, page skin takeovers EMAIL: Weekly bulletin with events, contests and web specials. 30,000 opt-in subscribers, HTML and text format EVENTS AND PROMOTIONS CLIENT EVENTS: Supporting the people who support us. Editorial and street team photo coverage Assistance in securing sponsorships, entertainment and prizing PROMOTIONS: End-to-end production of events and promotions. Band booking and concert production Beer and wine samplings and dinners Bus trips to concerts and festivals Grand opening events and grass roots marketing for communities Signature events: Running of the Chihuahuas, Cider Press, Wiener 500, Worst Date Happy Hour READERS, CLIENTS, PARTNERS READERS AND EVENT ATTENDEES: DC’s young professionals. Age range 25- 40, 50/50 split male/female, 100% of event attendees 21+ Loyal and responsive - measured by event attendance and sales CLIENTS AND PARTNERS: From local pubs to national corporations. 70% of On Tap clients have advertised with us for 3+ years Key clients include: MillerCoors, Monumental Sports & Entertainment, Bozzuto Management, Crown Imports, Washington Nationals, IMP REACH US PH: 703-465-0500 FX: 703-465-0400 [email protected] www.ontaponline.com 25 Dove Street Alexandria, VA 22314 WEBSITE AND EMAIL

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Page 1: THE MAGAZINE (since 1998)snagfilms-a.akamaihd.net/0f/8e/b601093c46d486220c45b62aa... · 2016. 3. 30. · THE MAGAZINE (since 1998) WEBSITE: An affiliate member of Monumental Network

CONTENT: Where to go and what to do in the DC Metro Area. Party Pictures

Events, Music, Theatre, Comedy, Film Restaurant Openings, Featured Chefs & BartendersBeer, Wine, CocktailsSportsPLUS: Brunch Guide, Outdoor Dining, Places to Hold Parties

DISTRIBUTION: We reach readers where they live, work and play.35,000 copies monthly in DC, MD and VAApartment buildings, bars, coffee shops, gyms, retailers

THE MAGAZINE (since 1998)

WEBSITE: An affiliate member of Monumental Network.All print content, including flippable PDF with all ads hyperlinkedAverage of 65,000 visits per month, 1.9 million hitsFeatured events, photo galleries and unique web contentBanner ads on all pages, page skin takeovers

EMAIL: Weekly bulletin with events, contests and web specials.30,000 opt-in subscribers, HTML and text format

EVENTS AND PROMOTIONSCLIENT EVENTS: Supporting the people who support us.

Editorial and street team photo coverageAssistance in securing sponsorships, entertainment and prizing

PROMOTIONS: End-to-end production of events and promotions.Band booking and concert productionBeer and wine samplings and dinnersBus trips to concerts and festivalsGrand opening events and grass roots marketing for communitiesSignature events: Running of the Chihuahuas, Cider Press, Wiener 500, Worst Date Happy Hour

READERS, CLIENTS, PARTNERSREADERS AND EVENT ATTENDEES: DC’s young professionals.

Age range 25- 40, 50/50 split male/female, 100% of event attendees 21+

Loyal and responsive - measured by event attendance and sales

CLIENTS AND PARTNERS: From local pubs to national corporations.70% of On Tap clients have advertised with us for 3+ yearsKey clients include: MillerCoors, Monumental Sports &

Entertainment, Bozzuto Management, Crown Imports,Washington Nationals, IMP

REACH USPH: 703-465-0500FX: [email protected]

25 Dove StreetAlexandria, VA 22314

WEBSITE AND EMAIL

Page 2: THE MAGAZINE (since 1998)snagfilms-a.akamaihd.net/0f/8e/b601093c46d486220c45b62aa... · 2016. 3. 30. · THE MAGAZINE (since 1998) WEBSITE: An affiliate member of Monumental Network

PRINT ADVERTISING RATES (PER ISSUE)Prices listed are NET to On Tap. All advertising must be prepaid.

Size 1x 3x 5x 10xDiscount -- 10% 15% 20%Full page $1,750 $1,575 $1,485 $1,4001/2 page $1,200 $1,080 $1,020 $9601/4 page $625 $560 $530 $500

Special Guides: Outdoor Dining & Places to Hold Parties $500.Color: $250 additional, no discount on color.Pre-printed inserts: Standard insert $35 per thousand, minimum run of 7,000 copies, pricing may vary with materials, partial runs available.

Guaranteed PositionsFull pages only. Centerspread, pages 3 and 5–15% up charge. Inside covers–25%. Back cover–call for availability.

Discount Policies5% for pre-payment of three or more issues. 15% agency fee. 15% non-profit discount. Discounts may not be combined except for pre-pay discount.

CancellationsMust be made in writing by the 20th of the month prior to publication or payment in full will be charged.

MaterialsFormats accepted: EPS, TIFF, JPEG, Adobe PDF, InDesign and Illustrator files (text outlined). Email to [email protected] dpiCMYK color, maximum ink 240%.$60 per hour for design work.

AD SIZE WIDTH HEIGHT

1/4 standard 3.7” 4.8”1/4 vertical 1.8” 9.75”1/4 banner 7.5” 2.3”

1/2 vertical 3.7” 9.75”1/2 horizontal 7.5” 4.8”

Full Page 7.5” 10”Full Page (w/Bleed) 8.75” 11.25”(The trim is 8.25” x 10.75” and the live area is 7.5” x 10”)

PRINT RATES, SPECS & POLICIES

On Tap is published 11 times per year.

On Tap Email Bulletin SendsTuesday/Wednesday/Thursday Wednesday includes editorial contentMaterials 48 hours prior.Up to 600 pixels wide by 1200 pixels tall. JPEG, GIF or HTML link or source code.$500 per send. No discounts. Must be prepaid.

Standard$250 per week, per page 300 pixels wide by 250 pixels high, 72 dpi, up to 3 frames of animation, RGB JPG, or GIF

Pencil Leaderboard$500 per week, per page960 pixels wide by 66 pixels high, 72 dpi, up to 3 frames of animation, RGB JPG, or GIF

Site Takeovers/Page SkinsTake over the outside frames of a page or the whole site. Hyperlinked to you.

$500 per day home page$250 per day interior page$100 per each additional page1600 pixels wide x1056 pixels tall with middle 980 pixels blank. RGB JPEG, GIF or PNG

Ask about network takeovers - we can place your ad across the Monumental Network!

EMAIL BANNER ADS

Page 3: THE MAGAZINE (since 1998)snagfilms-a.akamaihd.net/0f/8e/b601093c46d486220c45b62aa... · 2016. 3. 30. · THE MAGAZINE (since 1998) WEBSITE: An affiliate member of Monumental Network

REACH US [email protected]

25 Dove Street Alexandria, VA 22314

PH: 703-465-0500FX: 703-465-0400

ADDITIONAL PRINT OPTIONSFRONT COVER POST-IT NOTES are available for $1,700 for 35,000, includes production.

FRONT COVER GLOSSY WRAPS are available for $2,650 for 35,000, includes production.

FOUR PAGE GLOSSY INSERTS are $4,500 for 35,000 in the magazine and 250 copies overage.

WE CAN INSERT YOUR PRE-PRINTED MATERIALS for $35 per 1,000 copies, with a minimum run of 7,000 copies.

SPECIAL GUIDESwith additional display and cover options. Baseball, Outdoor Dining, Football, Places to Hold Parties.

You make the effort to produce a great event, make sure people know about it. Let our street team capture the fun!

Includes on-line gallery at ontaponline.com, Facebook update that photos are posted and send to client Facebook pages.

Printed in the following issue when timely.

$250 for photos, social media and all images for your use.

End-to-end contest support and hosting with built in age verification for 21+.

Text to win codes, online entry pages, winner selection and prize management, POS creation.

$400 per initial keyword and 5,000 messages. Custom plans available.

EVENT PHOTO COVERAGE

TEXT-TO-WIN

SOCIAL MEDIA

We support client events with sends and links.

Pre-schedule your sends for perfect timing!

Your

message

could be here

for everyone

to see!