the look bookteamwork – enjoy the lookbook. marcel siem, golf professional “when i‘m playing,...
TRANSCRIPT
THELOOKBOOK
SPRINGSUMMER
2017
He is charismatic, modern, successful – for six seasons, BRAX GOLF has cooperated with golf professional Marcel Siem. We are extremely proud to work with one of the best German
golfers and to have him as an ambassador, who both represents and lives the spirit of the brand. As a result of the successful cooperation with Marcel during recent years, we have been able to live up to our aim to drive innovations and thereby maintain our focus on the sport. Again in this season we will mainly concentrate on two colour themes which are applied using minimal graphics, 3D structures or mesh looks. The collection emphasizes especially functional and sporty aspects. Articles like X3-performance with oil-resistance, up to the invisible X3FLEX-waistband give golfers ample mobility to zero in on their uncompromising game. BRAX GOLF also collaborated with Bavarian champion Thea Hoffmeister. We would like to thank Thea and Marcel once again for the great teamwork – enjoy the lookbook.
Marcel Siem, Golf Professional
“When I‘m playing, I don‘t want to have to think about anything but the next swing. My style has to fit to my every move.”
*STATEMENT
EAGLEHIGH PERFORMANCECOOL COLOURSWHAT SHOULD A WINNING LOOK DELIVER TO GUARANTEE THE BEST PERFORMANCE ON THE COURSE? A PROFESSIONAL OUTFIT IS NOT ONLY FASHIONABLY TRENDY, IT UNITES FUNCTIONALITY AND STYLE: THE BEST FIT, THE MOST MOBILITY. THIS IS THE GOAL THAT WE ALWAYS HAVE IN MIND. WITH EAGLE, BRAX GOLF SUCCEEDS IN CREATING A FASHION-PLAY THAT ENCOURAGES TOP PERFORMANCE. LIGHT AND DARK, BLACK AND WHITE, TEXTURE AND SMOOTHNESS – SUPPOSED OPPOSITES ATTRACT. THE FRESH LOOK IS COUNTERBALANCED BY A NEW MEDIUM BLUE TONE: “BLUEFISH” APPEARS ON SOLID- COLOURED TROUSERS OR AS FINE PIPING ON TOPS; A SOPHISTICATED AND SIMULTANEOUSLY DECORATIVE COLOUR PLAY FOR THE ULTIMATE SPORTY BALANCE.
PURE POWDERPASTEL PALETTE IN DELICATE SHADES IN THE NEW SEASON, DELICATE PASTEL TONES IN ALL SHADES DOMINATE THE BRAX GOLF COLLEC- TION. A CAREFREE, FRESH AND ELEGANT STYLE IS CREATED WITH NEW COLOURS AND TONE-IN-TONE LOOKS. THE COLLECTION FOCUSES ON HARMONIOUS COLOUR DIVERSITY IN ITALIAN TRADITION AND WITH ITALIAN FLAIR – A RELAXED SUMMER ATMOSPHERE, LIKE WHEN THE SUN SETS INTO THE SEA AT CAPRI. A COMPOSITION OF DELICATE COLOURS LIKE THE PASTEL BLUE “CELESTIAL BLUE” OR THE VANILLA HUE “VAPOROUS GREY” CREATES A PLAYFUL AND SOFT BASIC MOOD THAT ENSURES A SPORTY AND FUNCTIONAL LOOK FACILITATED BY LIFESTYLE MATERIALS AND PERFORMANCE-DRIVEN FITS.
THE (R)EVOLUTION - THE INVISIBLE WAISTBANDTHE BODY IN DYNAMIC MOTION, THE SWING FULL OF ENERGY ... WITH THE GOLF (R)EVOLUTION IN THE TROUSER SEGMENT, EACH OF YOUR MOVEMENTS ON THE GOLF COURSE IS OPTIMALLY SUPPORTED: THE BRAX GOLF FLEX TROUSERS DELIVERS HIGH WEARING COMFORT, MAXIMUM MOBILITY AND SPORTY DESIGN. THE APPLICATION OF THE X3FLEX-WAISTBAND: AN INVISIBLE, TECHNICALLY PROCESSED INSIDE WAISTBAND WHICH PROVIDES UNLIMITED MOBILITY FOR AN UNCOMPROMISED GAME.
Thea Hoffmeister
“Each swing, BRAX GOLF allows me to give my best and play my game the way I want.”
*STATEMENT
PURE POWDERDELICATE TONES FORA POWERFUL PLAYNO OTHER SPORT INSPIRES SPORTY ELEGANCE AS DOES GOLF – BRAX GOLF DELIVERS THE MATCHING LOOK WITH FRESH COLOURS OF THE SEASON 2017 AND THE COLLECTION‘S INNOVATIVE SPORT TECHNOLOGIES. THE COLOUR MOTTO FOR THE WOMEN IS “POWERFUL WITH PASTEL”. INSPIRED BY A LIGHT AND FASHIONABLE SUMMERY FLAIR, A COLOUR PALETTE HAS BEEN CREATED THAT INCLUDES EVERYTHING FROM “WHITE” TO PINK PASTEL “SHRINKING VIOLET”. THE LOOK IS FEMININE AND PLAYFUL; SPORTY MATERIALS AND ELEMENTS FROM THE FUNCTIONAL SEGMENT LET SHIRTS, VESTS AND TROUSERS FIT TO THE GREEN AND MAKE THE GOLFER READY FOR BEST PERFORMANCE.
EAGLECLEAR CONTRASTSFOR COOL CHAMPIONSA POWERFUL LIGHT-DARK CONTRAST IN “WHITE” AND “BLACK” CREATES A CONFIDENT PERFORMANCE THAT RADIATES PRECISION AND ENERGY FOR EVERY HANDICAP. VITALITY OF THE SURFACES, LIGHTWEIGHT MATERIALS AND OPTIMAL FUNCTIONALITY ARE ALSO THE HIGHLY DESIRABLE SPORTWEAR CHARACTERISTICS FEATURED IN THE COLLECTION. GRAPHIC MINIMALISM, MESH FABRICS AND SPORTY CUTS JOIN TO CREATE A HARMONIOUS OVERALL LOOK. ANOTHER SPECIAL FEATURE IN SPRING SUMMER 2017: BERMUDAS AND CAPRI PANTS BRING A SPECIAL CASUAL LOOK INTO PLAY.
Germany / northJörg HenrichsMobil: +49 173 8 82 23 [email protected]
Halle 29Showroom BRAXRheinmetall-Allee 340476 Düsseldorf
Showroom BRAXSt. Annen-Ufer 5Block Q VI. Boden20457 Hamburg
Germany / south / AustriaBjoern WegenerMobile: +49 173 8 82 23 [email protected]
HdM TurmShowroom BRAXKölner Straße 1 65760 Eschborn
Lodenfrey Park / Haus E 14Showroom BRAXOsterwaldstraße 1080805 München
EFC Euro Fashion CenterShowroom BRAXRaum 691, 6. OGMahdentalstraße 10071065 Sindelfingen
Belgien / LuxemburgW. Fashion 2000 / A.R.W.Steven RoosensFashion GardensAtomiumlaan Evian 9 – 111020 BrüsselPhone: +32 24 78 78 00Fax: +32 24 78 78 [email protected]
FranceNIC‘SPORT DIFFUSIONNicolas du NoyerHameau Les Cadeous83310 GrimaudMobile: +33 681 888 [email protected]
NetherlandsA.C.M. Products, Kris Red-deringa Pauvre Weg 30 4879 NA Etten Leurb Distelweg 88 1031 HH AmsterdamMobile: +31 651 51 96 [email protected]
SpainFASHION AGENCYEva HornAvda. Blai Bonet, 8 - Bloque 5 - 50207180 Sta. PoncaSpain - MallorcaMobile: +34 687 580 [email protected]
Switzerlandoechslin – sport & mode-agenturRuedi OechslinIndustriestr. 26 a 8152 GlattbruggPhone: +41 4 48 05 64 66Fax: +41 4 48 05 64 88Mobile: +41 794 46 52 [email protected]
Sweden / Finland / NorwayMiTOO Sports ABMarie OlssonSjöflygvägen 35 A18362 TäbyPhone: +46 (8)533 323 35Mobile: +46 (73) 922 82 [email protected]
DenmarkDanish Golf Trading I/SMona RoedHolmmØllevej 188632 LemmingPhone: +45 (86)81 61 [email protected]
Leineweber GmbH & Co. KG // Wittekindstr. 16 // 32051 HerfordPhone: +49 5221 592 – 0 // Fax: +49 5221 592 479 // e-mail: [email protected]
CONTACTS
www.braxgolf.de