the lloyd store design-jallandhar
DESCRIPTION
TRANSCRIPT
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THE LLOYD STORE
Concept & Design Presentation by
FireArc Communications
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OPPORTUNITY
Lloyd Brand Shop @ Model Town Road, Jalandhar
Industry – Consumer Durable Area – 630 sft
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BACKGROUND INFO
Premium Good Quality Products. Innovative products like bread maker,
steamer along with conventional CD products. Provision for an aspirational product
experience zone. Clutter free, rich look & premium store look. Create strong connect with Lloyd Brand & its
attributes – Premiumness & Quality Engagement with direct customer to gain
sustainable competitive advantage
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STORE – DESIGN THEME
SMART SOLUTIONS for a
SMART FAMILY
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STORE LAYOUT
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STORE DESIGN – FRONT VIEW
Clutter Free Signage with max impetus on
Brand
Flex Signage with Acrylic cut Letters
Provision for show window – Promotions,
Schemes, VM can be done to give the store a
new look & feel
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STORE DESIGN – BACKWALL VIEW
55” LED – Aspirational lifestyle product
Stylish & Innovative back wall treatment Beautifully decorated living room feel Artistic artifacts to depict class & elegance Home Theater System to supplement 55” LED TV &
enhance customer experience
Low level sitting arrangement – one seater
couch Doesn’t block view from entrance customer can sit comfortably & have ultimate TV
watching pleasure
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STORE DESIGN – LEFT WALL VIEW
Product Arrangement
LCD & LED Wall – 10 SKUs on display
Corporate Branding Panel
All range product shot in the backdrop
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STORE DESIGN – RIGHT WALL VIEW
Product Arrangement
Window & Split AC’s– 2 & 9 units respectively on
display
Lifestyle Zone – Steamer, Bread maker & Dryer
Cash Counter
Brand logo behind cash counter
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STORE DESIGN – SIGNATURE ELEMENT
Lifestyle Zone
Signature element of store
Theme – Smart solutions for a Smart Family Graphic for steamer application & usage – as it’s a
new category product. Customer needs to be educated on the product.
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STORE DESIGN – TOP VIEW
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SMART SOLUTIONS for a
SMART FAMILY