the linkedin marketing value a supply chain tech company gained from get linkedin help

Linkedin.com/in/kristinajaramillo

Program Value Presentation

[email protected] @GetLinkedInHelp

Supply Chain Technology Company

Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp

Value 1 Gained: Network Expansion

Growth in Targeted & Relevant Connections & Companies

Like…



Company Ocean Freight Shipment Size

Less than 200 shipments - 38% 200 - 500 shipments - 18%

500 to 1500 shipments - 17% 1500+ - 17%

Partners and No Panjiva Info



Deep and Wide

Director – LA

Supply

Chain

VP

Logistics

Director of

Operations

474

Shipments



(Deep and Wide)

2 Logistics

Managers Director –

Supply Chain

Analytics

Operations

ManagerInbound

Logistics

Manager

500+ shipments


Value 1 Gained: Network Expansion Level of New Connections

VP - 17%

Director 35%

Manager - 25%

CEO/CFO/COO -15%

Operator Level andPotential Partners - 7% 7


Value 2 Gained: Thought Leadership Positioning

By Issues

Driving costs out of

the chainFocused on scaling

the supply chain

SKU Visibility


Value 2 Gained: Thought Leadership PositioningLikers Include:


Value 2 Gained: Thought Leadership PositioningBecause of this

content we’re

engaging with:


Value 2 Gained: Thought Leadership PositioningThe Global Distribution

& Logistics Finance

Manager Shared This

With:

GE Healthcare CFO

Global Supply Chain

GE Healthcare Global

Supply Chain

Strategy Manager

GE Healthcare

Distribution Finance

Manager

GE Healthcare Global

Logistics Finance

Manager

Distribution

Operations Manager



Instead of Just Getting Views,

Likes and Comments the

Content and Positioning is:

Driving Next Step

ActionsIncreased Prospect

Compliance

Momentum

Supporting the

challenger sale

and driving

change.

Helping get meetings

with companies like

Torin Jack. Instead

of educating during a

meeting, sales had a

higher level

discussion.


Value 3 Gained: Community Building

After figuring out the right “big idea” theme – 50%

conversion and 50% group growth within 1 ½ weeks



Companies Inside the Schneider Group



Company Shipment Size

<200 - 10% 200 - 500 - 20%

500 - 1500 - 15% 1500+ - 15%

Influencers / Potential Partners


Value 4 Gained: Relationship Building



Largest industrial jacks manufacturer

Used content and LinkedIn to connect with the

C-Suite to move conversations forward when

other efforts stalled. A sales meeting was

requested before our client’s Head of Accounts

even asked for one.

Sales team didn’t have to do a strong push for

the need for technology to manage the import

process. They already saw the need from the

provided content. Torin just needed to see how

the technology would work for them.

Can Become a $1M

Sales Opportunity



The Global Distribution & Logistics Finance Manager:

• Liked our client’s article on how retailers need to adopt a

digital model as Amazon is now controlling their own

ocean freight.

• Shared our client’s “Amazon” article with the Global

Supply Chain CFO, Global Supply Chain Strategy

Manager, Distribution Finance Manager, Global Logistics

Finance Manager and the Distribution Operations

Manager

• Connected with Ian to learn more about the digital model.

• Joined the End-to-End Digital Inbound Logistics Group

• Mentioned that they are actively seeking TMS solutions

• Expressed interest in talking with Ian and learning more

about what they should be doing with their TMS

These signals add up to 1 hot sales

qualified opportunity

Can Become a

$500K+ Sales

Opportunity


Value 5 Gained: Revenue Opportunities

Utilizing the training we have provided to the sales organization, sales made

the connection on LinkedIn and gained immediate interest from the prospect.

Marketing then pre-loaded the sales conversation by sharing relevant content

and encouraging the prospect to join the “End-to-End Digital Inbound

Logistics” group so he’s coming to the call educated!

Sales was able to gain commitment with just 1 meeting and the

revenue opportunity can be $35K to $100K+