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Page 1: The legal aspects of E-Commerce
Page 2: The legal aspects of E-Commerce
Page 3: The legal aspects of E-Commerce

The legal aspects of E-COMMERCE

BY MATTHIAS DOBBELAERE-WELVAERT

MANAGING PARTNER THEJURISTS EUROPEICT-JURIST SPECIALISED IN PRIVACY & CYBERCRIME

PROFESSOR ‘COPYRIGHT & MEDIARIGHTS’ AT EHB (BRUSSEL)MEMBER BOARD OF DIRECTORS ‘FEDERATIE WEBBEDRIJVEN’ (FEWEB) EN ‘GHENT WEB VALLEY’.

dejuristen - lesjuristes // volg: twitter.com/dejuristen oF FB.COM/dejuristen

Page 4: The legal aspects of E-Commerce

OR: HOW TO PROFIT FROM LAW?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 5: The legal aspects of E-Commerce

+CONTENTS

INTELLECTUAL PROPERTY MARKETING

+Question?

PRIVACY

SPECTR: SLACK JURIST

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

COOKIES

INFORMATION TERMS & CONDITIONS

Page 6: The legal aspects of E-Commerce

Intellectual Property: Why Should I Care?

COPYRIGHT & TRADEMARKS

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 7: The legal aspects of E-Commerce

YOURSTO TAKE?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 8: The legal aspects of E-Commerce

CHECKWITH WEBDEVELOPER.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 9: The legal aspects of E-Commerce

(!)CRUCIAL:

TRANSFER OF IP RIGHTS

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 10: The legal aspects of E-Commerce

YOURBRAND, YOUR REPUTATION.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 11: The legal aspects of E-Commerce

PATENTFOR SOFTWARE?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 12: The legal aspects of E-Commerce

HOW DO I inform MY visitors?

INFORMATION, INFORMATION

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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INFORMYOUR VISITOR AND BE TRANSPARENT.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 16: The legal aspects of E-Commerce

LEGALOBLIGATIONS.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 17: The legal aspects of E-Commerce

DON’TBE EVIL.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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Terms and Conditions - Say what?

Deliver great work. Get paid for results.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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MAINLYRELEVANT FOR B2C.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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RIGHTOF WITHDRAWAL.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 21: The legal aspects of E-Commerce

CRUCIALCLAUSE = €.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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HOWDO YOU MENTION THIS?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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1.SEPARATE BUTTON ON SITE

“WITHDRAWAL”.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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2.IN E-MAIL.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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IF NOT?3 MONTHS withdrawal.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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IF NOT?1 YEAR Withdrawal.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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BUTTHERE ARE EXCEPTIONS.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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PAYIN ADVANCE?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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LIABILITY

PARCEL IS LOST OR STOLEN. SO, WHAT NOW?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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PERIODOF DELIVERY.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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LEGALVS. BUSINESS.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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DELIVERAS PROMISED.

AND EXACTLY AS PROMISED.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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DON’TFORGET THE PRICE TAG.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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VALUEADDED TAX (+EU RULES).

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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ANDHANDLING / DELIVERY FEES?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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INFORMBEFORE CHECKOUT.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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T&CENDLESS PoSSIBILITIES.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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GET AQUALITY LABEL (LEGAL LABEL MYLABEL).

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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MY VISITORS, I know all about them.

PRIVACY

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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I've never looked through a keyhole without finding someone was looking back.Judy GARLAND.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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2018COUNTDOWN TO THE GDPR

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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MAKEYOUR ENTERPRISE GDPR-PROOF.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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NEWRULES: PRIVACY OFFICER, HIGH FINES,

MANDATORY RAPPORT IN CASE OF DATA BREACH, ET CETERA.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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DON’TWAIT TILL MAY 2018.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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PRIVACYHANDLE WITH CARE.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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SELLINGID DATA?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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E-MAILMARKETING. ANY RULES?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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SOCIALMEDIA PRESENCE?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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IDENTITY

THEFT + CORPORATE HACKING.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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SO, TELL ME, PROFIT FROM LAW?

LAW & MARKETING

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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USELAW AS A MARKETING TOOL.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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DON’THIDE LEGAL TEXTS:

MAKE THEM READABLE.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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PEOPLEDON’T TRUST YOUR E-SHOP.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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SO, GIVEthem reassurance.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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ASK NOT WHAT YOU CAN DO FOR THE LAW. ASK WHAT THE LAW CAN DO FOR YOU.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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OH, IT’s JUST A COOKIE.

COOKIES

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

Page 57: The legal aspects of E-Commerce

COOKIESGood or bad taste?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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TYPESOF COOKIES?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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BELGIAN LEGISLATION.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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EXPLICITCONSENT.

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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VIABROWSER

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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SPECTR: THE SLACK JURIST

USING SLACK?

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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LEGAL ADVICE AND ALWAYS CONNECTED:

GO TO Spectrapp.eu

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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+I HAVE A QUESTION.

ASK AWAY

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN

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Q&ABY MATTHIAS DOBBELAERE-WELVAERT

MANAGING PARTNER THEJURISTS EUROPE – http://THEJURISTS.EU

THEJURISTS EUROPE // VOLG ONS: twitter.com/DEJURISTEN oF FB.COM/DEJURISTEN