the lean startup, an introduction to build, measure and learn
DESCRIPTION
Copyright by Eric Ries, The Lean Startup. Based on his book.TRANSCRIPT
Lean Startup
A startup company or startup is a company with a limited
operating history.
boo.com$ 188 million
(0,5 year)
pets.com$ 300 million
( 2 years)
.com bubble
Risky business
Entrepreneurship is a kind of management.
Why do Startups fail?
Business plan
Solidstrategy
Marketresearch
Long + stable operating history & static
environment
Planning + Forecasting
A startup company or startup is a company with a limited
operating history.
The Roots
Lean manufacturing
“Build quality products from the inside out”
Vision Steer Accelerate
Vision
Vision
Strategy
Vision
Strategy
Product
Vision
Strategy
Product
Steer
Vision
Strategy
Product
Optimize
Build - Measure - Learn
feedback loop
Build - Measure - Learn
feedback loop
ideas
productdata
Build
Measure
Learn
User behavior Take action
Measure
Pivot
Zoom-in, Zoom-out,Customer Segment / Customer Need,
Platform,...
Accelerate
Sustainable Growth
New customers come from the actions of past
customers.
Be adaptive
Lean startup need a process that provides a natural
feedback loop
5 Whys
The vehicle will not start. (the problem)
Why? - The battery is dead.
The alternator is not functioning.
Why?
The alternator belt has broken.
Why?
The belt was well beyond its useful service life and not
replaced.
Why?
The vehicle was not maintained according to the recommended service
schedule.
Why?
Innovative Culture(duh)
Google20% Time
FacebookHackathons
Build with a vision,Measure and steer,Learn and accelerate.
Copyright © Eric Ries, 2011. Join the Movement theleanstartup.com
@sandr