The Lean Restaurant

Jeff Engler

ScoreNYC

February 26, 2011

90%(of restaurants fail)

Ok, it’s really 60%

But that’s still WAY too high

How to open a restaurant, cheap and

reliable

THE LEAN RESTAURANT

The bloated way

Too much $$$ for too little success

The lean way

Start todayBe flexible

Conserve cashGrow slowly

1) Talk to customers

1) Talk to customers2) What they want

1) Talk to customers2) What they want

a) 5 assumptions

1) Talk to customers2) What they want

a) 5 assumptionsb) a/b testing

1) Talk to customers2) What they want

a) 5 assumptionsb) a/b testingc) 5 whys

1) Talk to customers2) What they want3) Measure progress

What’s changed?

1) Distribution

1) Distribution2) Advertising

1) Distribution(farmers markets, food trucks, incubators, commercial kitchens)

2) Advertising(yelp, twitter)

3) Testing(survey monkey)

Recap

THE LEAN RESTAURANT

1) Talk to customers2) What they want3) Measure progress