The Last 100 Yards: Why Digital Will Save Retail

New In Store Services

Find out of stock item in another branch

In-App Purchases Connect with Inventory Showrooming on Steroids

Products in store or another nearby retailer

Instant price matching against online & offline retailers

New In Store Services• Capture of market research data

• Promotions for select products

• Mobile POS

• Offers consumers rewards as incentives to find products

• Private and instant sales for mobile app users

• Instant customer service

TechnologiesAccess to a niche group of consumers: early adopters of mobile technologies• Scanning of barcodes on

product packaging

• NFC applications- Near Field Communication

• Bluetooth

TechnologiesIn store mapping/navigation via Google Maps/GPS, etc.

• Starts with sections of stores - in place today

• Aisle 411

• Point Inside

TechnologiesiBeacon and other location technologies

• Could kill cash register and NFC

• DecaWave chip ID’s location within 10 centimeters

TechnologiesInternet of Things

• Next Generation sensors needing no batteries

• Powered by capturing radio signals

Technologies

Smart shopping lists

• Enriched by behavioral overlay

Bottom LineWin-Win for consumers and retailers

Less friction in shopping trip (easier navigation, save money & time)

Attract more customers, higher basket $$ potential