Much of the success of the Korean Wave owes in part to the development of social networking services and

online video sharing plat-forms such as YouTube, which

have allowed the Korean entertainment industry to reach a sizeable overseas

audience. Use of these medi-ums in facilitating promo-

tion, distribution, and consumption of various forms of Korean entertainment (and

K-pop in particular) has contributed to their surge

in worldwide popularity

THE KOREAN WAVEThe Korean Wave a.k.a Hallyu Wave is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on You-

Since the turn of the 21st century, South Korea has

emerged as a major exporter of popular culture and tour-

ism, aspects which have become a significant part of its burgeoning economy. The growing popularity of Korean pop culture in many parts of the world has prompted the South Korean government to support its creative indus-tries through subsidies and funding for start-ups, as a form of soft power and in its aim of becoming one of the world's leading exporters of culture along with Japanese and British culture, a niche that the United States has

dominated for nearly a centu-ry.

Much of the success of the Korean Wave owes in part to the development of social networking

services and online video sharing platforms such as YouTube, which have allowed the Korean entertainment industry to reach a sizeable

overseas audience. Use of these mediums in facilitating promotion, distribution, and consump-

tion of various forms of Korean entertainment (and K-pop in particular) has contributed to their

surge in worldwide popularity since the mid-2000s.

The Korean Wave a.k.a Hallyu Wave is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube.

Since the turn of the 21st century, South Korea has emerged as a major exporter of popular culture

and tourism, aspects which have become a significant part of its burgeoning economy. The

growing popularity of Korean pop culture in many parts of the world has prompted the South Korean

government to support its creative industries through subsidies and funding for start-ups, as a

form of soft power and in its aim of becoming one of the world's leading exporters of culture along

with Japanese and British culture, a niche that the United States has dominated for nearly a century.

KOREANTHE

WAVE

INTRO TO

K-POPK-pop (an abbreviation of Korean pop) is a musical genre originating in South Korea that is characterized by a wide variety

of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering a range of styles including dance-pop, pop

ballad, electropop, R&B, and hip-hop music. The genre emerged with one of the earliest K-pop groups, Seo Taiji and

Boys, forming in 1992. Their experimentation with different styles of music "reshaped Korea's music scene". As a result, the integration of foreign musical elements has now become

common practice in the K-pop industry.

K-pop entered the Japanese market at the turn of the 21st century and rapidly grew into a subculture among teenagers and young adults of East and Southeast Asia. Currently, the global spread of K-pop and Korean culture known as the Korean Wave is seen in Latin America, India, North Africa, the Middle East, and elsewhere in the Western world. This is owing largely to Internet social networking services.

K-pop (an abbreviation of Korean pop) is a musical genre originating in South Korea that is characterized by a wide variety

of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering a range of styles including dance-pop, pop

ballad, electropop, R&B, and hip-hop music. The genre emerged with one of the earliest K-pop groups, Seo Taiji and

Boys, forming in 1992. Their experimentation with different styles of music "reshaped Korea's music scene". As a result, the integration of foreign musical elements has now become

common practice in the K-pop industry.

intro toK-pop entered the Japanese market at the turn of the 21st century and rapidly grew into a subculture among teenagers and young adults of East and Southeast Asia. Currently, the global spread of K-pop and Korean culture known as the Korean Wave is seen in Latin America, India, North Africa, the Middle East, and elsewhere in the Western world. This is owing largely to Internet social networking services.

K-POP

TV

In South Korea, there are a number of national television networks, the three largest of which are KBS, MBC, and SBS. Most of the major television studios are located on Yeouido and San-gam-dong. South Korea became the third adopter in Asia when tele-vision broadcasting began on 12 May 1956 with the opening of HLKZ-TV, a commercially operated television station. HLKZ-TV was established by the RCA Distribu-tion Company (KORCAD) in Seoul with 186-192 MHz, 100-watt output, and 525 scanning lines.

Important genres of television shows include serial dramas,

historical dramas, variety shows, game shows, news programs, and

documentaries. All three networks have produced increasingly lavish

historical dramas in recent years. Some South Korean televi-sion programs are available on satellite and multicultural

channels in North America. Korean television dramas have become widely popular in other East

Asian, South Asian and Southeast Asian countries, with whole sets of videotapes or DVDs of series available, complete with differ-ent language subtitles. Shopping channels have become quite popu-lar in recent years as well, and

the models sometimes put on entertaining acts during product

pitches.

There are many cable operators in South Korea, such as Tbroad, C&M, CMB, and CJ HelloVision.

There are approximately 14 million cable TV subscribers

nationwide. The cable operator provides TPS to its subscrib-

ers.

In South Korea, there are a number of

national television networks, the three largest of which are KBS, MBC, and SBS. Most of the major television studios

are located on Yeoui-do and Sangam-dong. South Korea became

the third adopter in Asia when television broadcasting began on 12 May 1956 with the opening of HLKZ-TV, a commercially operated

television station. HLKZ-TV was estab-lished by the RCA

Distribution Company (KORCAD) in Seoul with 186-192 MHz,

100-watt output, and 525 scanning lines.

Important genres of television shows include serial dramas, historical dramas, variety shows, game shows, news programs, and documentaries. All three networks have produced increas-ingly lavish historical dramas in recent years. Some South Korean television pro-grams are available on satellite and mul-ticultural channels in North America. Korean television dramas have become widely popular in other East Asian, South Asian and Southeast Asian countries, with whole sets of videotapes or DVDs of series available, complete with different language subtitles. Shopping channels have become quite popular in recent years as well, and the models sometimes put on entertaining acts during product pitches.

There are many cable operators in South Korea, such as Tbroad, C&M, CMB, and CJ Hello-Vision. There are approxi-mately 14 million cable TV subscribers nationwide. The cable operator provides TPS to its subscribers.

Korean theater goers have recently begun to pay more attention to musical comedies presented on theater stages. The increased

demand for good-quality musicals has resulted in the performance of world-famous musicals such as Jekyll & Hyde, Chicago and

Cats either by the original or Korean teams, and the production of new musicals written and directed by Korean talents. Some of these

Korean productions have been invited to perform in Japan and Southeast Asia. Korea’s thriving musical theater scene has resulted

in the creation of a group of stars such as Choi Jung-won, Nam Kyung-joo and Jo Seung-woo, whose reputation has grown with

stage musicals, and Yoon Bok-hee, Insooni and Ock Joo-hyun who have become great musical actresses based on their success on the

musical theater

Korean theater goers have recently begun to pay more attention to musical come-dies presented on theater stages. The increased demand for good-quality musicals has resulted in the performance of world-famous musicals such as Jekyll & Hyde, Chicago and Cats either by the original or Korean teams, and the production of new musicals written and directed by Korean talents. Some of these Korean productions have been invited to perform in Japanand Southeast Asia.Korea’s thriving musicaltheater scene has resultedin the creation of a groupof stars such as Choi Jung-won, Nam Kyung-joo and Jo Seung-woo, whose reputa-tion has grown with stage musicals, and Yoon Bok-hee, Insooni and Ock Joo-hyun who have become great musical actresses based on their success on the K-Pop stage.

Korean dramas are popular worldwide[citation needed], partially due to the spread of the Korean Wave, with streaming services that

offer multiple language subtitles. Some of the most famous dramas have been broadcast via

traditional television channels; for example, Dae Jang Geum (2003) was sold to 91 coun-

tries.

Korean drama or K-drama refers to televised dramas in the Korean language, made in South Korea, mostly in a miniseries format, with dis-tinctive features that set them apart from tele-vision series and soap operas made elsewhere.

South Korea started to broadcast television series in the 1960s. Today's mini deurama format of 12–24 episodes started in the 1990s, transforming traditional historical series to this format and creating the notion of "fusion sageuks". Korean dramas are usually shot within a very tight schedule, often a few hours before actual broadcast. Screenplays are flexible and may change anytime during production, depending on viewers' feedback, putting actors in a difficult position. Production companies often face financial issues.

Korean drama or

K-drama refers to televised dramas in

the Korean lan-guage, made in South Korea, mostly

in a miniseries format, with distinc-

tive features that set them apart from television series and

soap operas made elsewhere.

South Korea started

to broadcast televi-sion series in the 1960s.

Today's mini deurama format of 12–24 episodes started in the

1990s, transforming traditional historical series to this format

and creating the notion of "fusion sageuks". Korean dramas are usually shot within a

very tight schedule, often a few hours before actual broadcast.

Screenplays are flexible and may change anytime during

production, depending on viewers' feedback, putting

actors in a difficult position. Production companies

often face financial issues.

Korean dramas are popular

worldwide[citation needed], partially due to the spread of

the Korean Wave, with streaming services that offer

multiple language subtitles. Some of the most famous

dramas have been broadcast via traditional television

channels; for example, Dae Jang Geum (2003) was

sold to 91 coun-tries.

Formerly home to hip-hop group 1TYM, its current roster of artists include some of the biggest K-pop acts to gain international fame, such as Psy, Big

Bang and 2NE1, as well as actors and actresses including Kang Dong-won, Choi Ji-woo, Cha Seung-won, and Lee Jong-suk. In terms of revenue contribution,

Big Bang is the company's biggest act; their 2015 Made albums sold 4.2 million copies in China and over 13.3 million copies throughout Asia. O�cial content

posted by YG and its artists on YouTube have cumulatively garnered more than 7 billion views.

YG Entertainment is a South Korean entertainment company founded in 1996 in Seoul, South Korea. “YG” is an abbreviation of Yang-gun, a nickname for executive director and founder Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. In addition, the company currently also operates a number of subsidiary ventures, including a clothing line, a golf management agency, and a cosmetics brand It is one of the three most prominent record labels in the K-pop industry, alongside S.M. Entertainment and JYP Entertainment.

YG Entertainment is a South Korean entertain-ment company founded in 1996 in Seoul, South Korea. “YG” is an abbrevi-ation of Yang-gun, a nickname for executive director and founder Yang Hyun-suk. The company operates as a record label, talent agency, music produc-tion company, event management and concert production company, and music publishing house. In addition, the company currently also operates a number of subsidiary ventures, including a clothing line, a golf management agency, and a cosmetics brand It is one of the three most prominent record labels in the K-pop industry,

Formerly home to hip-hop group 1TYM, its

current roster of artists include some of the

biggest K-pop acts to gain international fame,

such as Psy, Big Bang and 2NE1, as well as actors and actresses

including Kang Dong-won, Choi Ji-woo,

Cha Seung-won, and Lee Jong-suk. In terms of

revenue contribution, Big Bang is the compa-

ny's biggest act; their 2015 Made albums sold

4.2 million copies in China and over 13.3

million copies through-out Asia. O�cial content

posted by YG and its artists on YouTube have

cumulatively garnered more than 7 billion

views.

JYP Entertainment is currently the home of artists including the Wonder Girls, 2AM, 2PM, Miss A, Baek A-yeon, 15&, JJ Project, Sunmi, GOT7, HA:TFELT, Bernard Park, G.Soul, DAY6, and Twice, and formerly to artists like Park Ji-yoon, god, and Rain.

It was reported that for the year 2014, JYP Entertainment took revenues of KR₩48.5 billion (approximately US$43 million) with net profits of KR₩7.85

JYP Entertainment is a South Korean entertainment company founded by Park Jin-young based in Seoul, South Korea. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. It is known as one of the three biggest record labels in the K-pop industry, alongside S.M. Entertainment and YG Entertain-ment.

JYPENTERTAINMENT

JYP

ENT

JYP Entertainment is a South Korean entertainment company founded by Park Jin-young based in Seoul, South Korea. The

company operates as a record label, talent agency, music production company, event management

and concert production company, and music publishing house. It is known as one of the

three biggest record labels in the K-pop industry, alongside S.M.

Entertainment and YG Enter-tainment.JYP

Enter-tainment is currently the home of artists including the Wonder Girls, 2AM, 2PM, Miss A, Baek A-yeon, 15&, JJ Project, Sunmi, GOT7, HA:TFELT, Bernard Park, G.Soul, DAY6, and Twice, and formerly to artists like Park Ji-yoon, god, and Rain.

It was reported that for the year 2014, JYP Entertainment took revenues of KR₩48.5 billion (approximately US$43

SM

ent

The label is home to prominent K-pop artists such as BoA, TVXQ, Super Junior, Girls' Generation, SHINee, f(x), M&D, EXO, Red Velvet, NCT, and formerly to pioneering groups H.O.T., S.E.S., Fly to the Sky, and Shinhwa. It also manages a number of actors, including Go Ara, Kim Ian, and Lee Yeon-hee. In Japan, S.M. Entertainment co-publishes Avex Trax releases for artists including Ayumi Hamasaki, Namie Amuro, and Koda Kumi, as well as Johnny's Entertainment artists such as Arashi and KAT-TUN.

In 2015, S.M. Entertainment had reported revenues of KR₩325 billion (approximately US$287 million) and a net income of KR₩21.7 billion (US$19 million).

S.M. Entertainment is a South Korean en-tertainment company established in 1995 by Lee Soo-man. It is currently one of the largest entertainment companies in South Korea. The company operates as a record label, talent agency, music production company, event management and concert pro-duction company, and music publishing house.

SM

ent

S.M. Entertainment is a South Korean en-tertainment company established in 1995 by Lee Soo-man. It is currently one of the largest entertainment companies in South Korea. The company operates as a record label, talent agency, music production company, event management and concert pro-duction company, and music publishing house.

The label is home to prominent K-pop artists such as BoA, TVXQ, Super Junior, Girls' Generation, SHINee, f(x), M&D, EXO,

Red Velvet, NCT, and formerly to pioneering groups H.O.T., S.E.S., Fly to the Sky, and Shinhwa. It also manages a number

of actors, including Go Ara, Kim Ian, and Lee Yeon-hee. In Japan, S.M. Entertainment co-publishes Avex Trax releases for

artists including Ayumi Hamasaki, Namie Amuro, and Koda Kumi, as well as Johnny's Entertainment artists such as Arashi

and KAT-TUN.

In 2015, S.M. Entertainment had reported revenues of KR₩325 billion (approximately US$287 million) and a net

income of KR₩21.7 billion (US$19 million).

VARIETYSHOW

In South Korea, the hugely popular show Muhan Dojeon (In�nite Challenge), has been broadcast by MBC since 2005, is a new model of this, called "Real

Variety Show". It combines comedy and variety scenes including unscripted stunts. Although many variety shows have existed in Korea long before the broadcast of Muhan Dojeon, this program has given a rise to a new page in the history of Korean variety shows by introducing unscripted stunts. As a result, other broadcasting channels such as KBS and SBS have followed its path and introduced programs

such as Il Bak Ee Il (2 Days 1 Night) and Running Man. These types of Korean variety shows especially

Running Man are grabbing foreign interest of coun-tries such as Japan, China, Thailand, Indonesia,

Malaysia, Singapore, and even the United States bringing on a new type of the Korean wave globally.

VARIETYSHOW

In South Korea, the hugely popular show Muhan Dojeon (In�nite Challenge), has been broadcast by MBC since 2005, is a new model of this, called "Real

Variety Show". It combines comedy and variety scenes including unscripted stunts. Although many variety shows have existed in Korea long before the broadcast of Muhan Dojeon, this program has given a rise to a new page in the history of Korean variety shows by introducing unscripted stunts. As a result, other broadcasting channels such as KBS and SBS have followed its path and introduced programs

such as Il Bak Ee Il (2 Days 1 Night) and Running Man. These types of Korean variety shows especially

Running Man are grabbing foreign interest of coun-tries such as Japan, China, Thailand, Indonesia,

Malaysia, Singapore, and even the United States bringing on a new type of the Korean wave globally.

RUNNINGMAN

The show has become popular in other parts of Asia, even reaching its popularity outside Asia, has gained massive online popularity among Hallyu fans, and having been fansubbed into a number of languages by international audienc-es, such as English, Spanish, Portuguese, French, Italian, Thai, Vietnamese, Chinese, Malaysian, Indonesian, Burmese, Arabic, Russian and Turkish.

Running Man currently airing at 6:30 pm KST on Sundays, as the second part of Good Sunday, airing after Fantastic Duo, and competing against KBS2's 1 Night 2 Days, and MBC's Real Men.

Running Man is a South Korean variety show, forming part of SBS's Good Sunday lineup. It �rst aired on July 11, 2010, and as of 2016, it is one of the longest-running variety programs in South Korean history, currently at six years, surpassing the channel's previous variety show, X-Man (at three and a half years), and behind MBC's In�nite Challenge (11 years), and KBS2's 1 Night 2 Days (9 years).

Running Man was initially classi�ed as an "urban action variety"; a genre of variety shows in an urban environ-ment. The MCs and guests were to complete missions at a landmark to win the race. The show has since shifted to a more familiar reality-variety show concept focused on games. It has garnered attention as being the comeback program for Yoo Jae-suk, the main MC of the program, after leaving Good Sunday's Family Outing in February 2010.

running manThe show has become popular in other parts of Asia, even reaching its popularity outside Asia, has gained massive online popularity among Hallyu fans, and having been fansubbed into a number of languag-es by international audiences, such as English, Spanish, Portuguese, French, Italian, Thai, Vietnamese, Chinese, Malaysian, Indonesian, Burmese, Arabic, Russian and Turkish.

Running Man is a South Korean variety show, forming part of SBS's Good Sunday lineup. It �rst aired on July 11, 2010, and as of 2016, it is one of the longest-running variety programs in South Korean history, currently at six years, surpassing the channel's previous variety show, X-Man (at three and a half years), and behind MBC's In�nite Challenge (11 years), and KBS2's 1 Night 2 Days (9 years).

Running Man was initially classi�ed as an "urban action variety"; a genre of variety shows in an urban environment. The MCs and guests were to complete missions at a landmark to win the race. The show has since shifted to a more familiar reality-variety show concept focused on games. It has garnered attention as being the comeback program for Yoo Jae-suk, the main MC of the program, after leaving Good Sunday's Family Outing in February 2010.

Running Man currently airing at 6:30 pm KST on Sundays, as the second part of Good Sunday, airing after Fantastic Duo, and competing against KBS2's 1 Night 2 Days, and MBC's Real Men.