THE KING & UNCLE SAMlinkbuilding for your WordPress website

DIFFERENT WEBSITES: DIFFERENT STRATEGIES

Uncle Sam’s More of the King

WE’RE #4?!

ALL WEBSITES NEED LINKBUILDING

Links are a vote of confidence for search

engines.

Links can send traffic.

Links can increase authority.

EVERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -EINSTEIN

THE BASIC PROCESS IS THE SAME…

WORDPRESS OFFERS ADVANTAGES.

Content is king, and WP is all about content.

Settings make some things easy.

Plugins give more control.

Widgets give more options.

CONTENT IS KINGDifferent websites… different strategies

REGULAR, QUALITY BLOGGING

HIGHLY TARGETED ARTICLE

USE YOUR SETTINGS

Use Permalinks settings to create easy URLs.

Allow trackbacks and pingbacks.

Check your privacy settings.

PLUGINS GIVE YOU MORE CONTROL…

…AND CAN SAVE TIME…

…BUT THEY’RE NOT MAGIC

“LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS

THERE ARE LOTS OF OPTIONS…

INTERNAL LINKING PLUGINS NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) Related Content by Wordnik

(…still not magic)

ENCOURAGE SHARING

INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS

DON’T FORGET THE WIDGETS

Create category feeds with a text.

Use a blogroll. Others may reciprocate.

Use social media widgets.

Create custom text widgets.

REMEMBER WHEN YOU POST…

Use Title Edit if you need to improve your

title.

“Link to existing content” for fast internal

links.

Use Categories and Tags.

Send trackbacks and pingbacks.

HADEN INTERACTIVEwww.HadenInteractive.comRebecca@HadenInteractive.com