rainbows, unicorns & uncle sam: free $$$ for your startup

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  • 8/7/2019 Rainbows, Unicorns & Uncle Sam: Free $$$ for your startup

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    SBIRIts Like The Easiest $$$ Eva!

    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    SBWhat?

    SBIR = Small Business Innovation & Research

    Federally mandated grant program All agencies with $100M or more must set aside

    2.5% of their budget for SBIR programs $2+B in awards per year

    For small, US based companies

    DOD, HHS, NASA, DOE, NSF, DHS, USDA,

    DOC, ED, EPA, DOTCompanion program for tech transfer

    opportunities (STTR)

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    Why Should You Care?

    Phase 1 is typically $100k - $150k Odds of getting a Phase 1 are ~1:8

    Phase 2 is $500k or more

    Odds of getting a Phase 2 are 1:3Phase 3

    Youre on your own

    Its a grant!!! No equity participation

    Relatively few strings attached

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    My Assumptions

    Too slow

    Too stupid

    Unlikely to be a fit for anything I wasinterested in working on

    a.k.a. A Giant Waste of Time

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    The Reality

    Very Responsive

    Program Manager very well informed

    Some agencies have very broad mandatesPainful dotting of is and crossing of ts

    But a very viable funding source

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    No Two Agencies Are The Same

    DoD & NIH have bigger budgets Phase 2 can be $1M or more

    Nasa tends to be very specific

    e.g. Glue for Space Shuttle tilesDifferent process, different procedures

    Application process

    Budgets Allowable costs

    Overall goals

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    Phase 1 / NSF Specific

    Feasibility Study, not a full product

    Research focused

    High risk scientific research

    Broad societal impact

    Commercial potential

    Six Month Project

    $150k budget, with strings attached

    ~30 pages in standard proposal

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    Timeline / NSF Specific

    May 2009 Initial contact with Program Manager

    Jun 9, 2009 Proposal due

    Sept 24, 2009 Request for additional info & conferencecall

    Oct 2, 2009 Conference call & decision to fund

    Nov 17, 2009 Formal notification

    Jan 1, 2010 Grant begins

    Jan 4, 2010 Money in bank (approx 2/3 upfront)June 30, 2010 Grant ends

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    Budget / NSF Specific

    * Mandatory allocations with set %s & limits

    *

    *

    *

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    Metrics: Compare & Contrast

    PREVIOUSSTARTUP

    MOVEABLECODE

    Time spent trying to raisemoney

    18 months 1 month + waitingtime

    VC Angel play (in principal) Yes YesWithin scope of NSF SBIR Yes Yes

    # Business Plans / ExecSummaries / PPT Decks

    10+ / 15+ / 30+ 0 / 1 / 2

    Meetings: Bullshit vs Productive 30 : 1 0 : 1

    % of Soul Sold or Destroyed 25% 0%

    Actual Money Raised $20k $200k

    Equity given up ~15% 0%

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    Rainbows, Unicorns & Uncle Sam: Free Money for your Startup by Nicholas Napp is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License.

    Other Key Points

    Takes a long time to write you cant do itin a week

    Next NSF SBIR Deadline is June 10, 2011

    Attend an SBIR overview class

    Many agencies have matching fundsavailable

    NSF has $550k for $1.1M in investment orcustomer revenue

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