the keys to referability amc 6.26.14
DESCRIPTION
Webinar on how to generate referralsTRANSCRIPT
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The Keys to Referability
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Simple… but NOT Easy!!!!
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Your business MUST be… Remarkable
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Tom Peters
• Top level consultant• Crazy level of research• Work for Fortune 500 firms• Work with top CEOs• International work• Important awards• BIG events• Best selling books• Work for White House
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Workshop
• What would you have to do to have your business considered among the very best at what you do?
• Make it measurable…
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Top Talent
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Valued Differentiation x Execution
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YOU have to BE talent!
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Before you can expect ANY referrals…
Team of top talentQuality products Great serviceReasonable priceUnique and valuableTowering competence
Be truly remarkable!
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Build it into the agreement…
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Thank you so much!!!It is our pleasure, I am so glad you are pleased… and the very best way to thank me would be if you could send a strong personal note to referral to anyone you feel might also benefit from the sort of work we do.
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Cultivate HUBS
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Add REAL value through Social Media
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Identify Ideal
Customer
ReferIdeal
Customer
From John Jantsch: The Referral Engine
You MUST have a referral process
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Be great at GIVING
Referrals
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Referral Sheet• The ideal client that I am looking for
• My unique area of expertise
• Typical issues / situation
• How I can help
• How to explain my products / services
• Roughly what I charge
• How to connect with me
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ASK!!!
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If you have any questions at all please do not hesitate to send a note or call. My email address is: [email protected]
My twitter address is: @awesomelysimple
*** Please connect with me on LinkedIn ***
Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com
Lastly, these slides have already been uploaded to:
www.slideshare.net/johnspence