The Formula for Financial SuccessThe journey to proactive financial management

Presented by:

Frank Coker, CMC, MBACEOCoreConnex, Inc.Producer of theCorelyticsTM Financial Dashboard

Start Up Lifestyle

Business Stages

Experienced Team

Building for Exit

Managing the Business1. Fun

2. Intentional

3. Proactive

Financial ManagementStartup

• Earn and spend

Established• Earn, reserve and spend

Growth and Expansion• Earn, invest, reserve and spend

Ownership Transition

• Earn, invest, retain, distribute, and spend

Key Areas of Control1. Cash

2. Margin

3. Profit

4. Ratios

5. Investment

6. Valuation

- requirements forecasting

- COGS – direct costs

- excludes owner incentives

- DOR, Quick, Growth Rates

- ops vs capital

- market value

Static vs Trend Analysis

Versus

Static vs Trend Analysis

Static vs Trend Analysis

Conventional• Survey-based

(wishful thinking)• Annual updates• One size fits all• Trend analysis -

fuzzy

Benchmarks

S-L IndexTM

• Real Data• Qtr -> Monthly• Business model

based• Trend analysis -

granular

Your Business Model

Your Business Model

Additional Elements• Size ($, staff)• Location• Organization• Target market

Corelytics | ConnectWise Edition

Perspectives• Goals• Benchmarks• Trends• Forecasts• Profile

Corelytics Options

Now• Lite• Standard

Future• Ops+Finance• Cash management• Portfolio profitability• Peer Collaboration

The Formula for Success

1. Tools

2. Goals

3. BI

4. Continuous monitoring

5. Collaboration

30 Minutes a Month

Learn More

https://dashboard.corelytics.com