current business

new business

other firm’s business

internal technology base

joint project

Open Innovation

What’s the most important thing to enjoy results from Open Innovation?

(*startups, universities, research institutes, etc.)external

technology base

“What matters is to solve the right problem”- Andreas Bechtolsheim, “The Process of Innovation”

This is the problem.We solve this.

The key to unleash the power of Open Innovation is to figure out what’s the right problem.

Problem

This is our vision.Let’s share the future

In other words, the key is to share the concrete vision.

ConcreteVision

If you CAN’T do it and you have to follow someone’s vision, then what you can be, at best, is just a supporting player of the innovation.

internal technology base

external technology base

non-technology part

The whole point of Open Innovation is to turn the raw stones up into top-notch innovation by connecting various elements.

“Creativity is just connecting things”- Steve Jobs

How to create a solution?

internal technology base

external technology base

non-technology part

If you get the right problem, then you can lead this process. And most probably, you will be the lead role of the innovation.

current business

new business

other firm’s business

internal technology base

joint project

external technology base

So, the most important thing for Open Innovation is to figure out what’s the right problem.

“Carefully watch how people live, get an intuitive sense as to what they might want, and then go with it.Don’t do market research”

- Akio Morita, Sony co-founder

For consumer businesses, the challenge is how to figure out the right problem...

For consumer businesses, the challenge is how to figure out the right problem in this era of globalization.

We’re striving to build a platform which enables our clients to practice “Carefully watch how people live...” globally.

Taka KondoFounder and CEO, tansalink llc

Visit tansalink.com