the kase presentation
TRANSCRIPT
![Page 1: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/1.jpg)
![Page 2: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/2.jpg)
The Kase is !a brand concept specializing in ready-to-wear and on-dem
and custom
ized!fashionable products for sm
artphones and tablets and m
any more products to
come.!
THE PROPO
SITION!
![Page 3: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/3.jpg)
The Kase ID!The Am
bassadors!G
ift packs!
THE 3 PILLARS OF THE KASE!
!1.
Customized Products!
2. THE KASE Collection!
3. Licensed Products!
The Products!
![Page 4: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/4.jpg)
FIRST PILLAR OF THE KASE CO
NCEPT!
Customized Cases!
On Dem
and in store printing!
![Page 5: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/5.jpg)
![Page 6: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/6.jpg)
THE KASE has built a comm
unity of 4,500 designers from
70 countries.!They contribute daily to the success of THE KASE by adding m
ore designs.!O
nce a month, THE KASE launches a them
e and over 3,000 new designs are posted to be available on the website and in store!
The Ambassadors!
Gift packs!
The Designer Com
munity
!
The Kustomer experience!
![Page 7: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/7.jpg)
![Page 8: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/8.jpg)
Bridgn EXCLUSIVE CO
LLECTIONS - Designed in Paris!
![Page 9: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/9.jpg)
SECOND PILLAR O
F THE KASE CONCEPT :!
![Page 10: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/10.jpg)
THIRD PILLAR OF THE KASE CO
NCEPT :!LICENSED BRANDED PRO
DUCTSSwarovski, M
arc Jacobs, Roberto Cavalli, Karl Lagerfeld, Ferrari,
Guess…!
![Page 11: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/11.jpg)
The Kase ID!The Am
bassadors!G
ift packs!M
ARKETPLACE!
K
![Page 12: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/12.jpg)
• An individual’s need to personalize their covers in order to express him
self and identify his belongings (concentration of sm
artphone sales and tablets in few models (apple,
Samsung)!
• The need for protection against damage during use as the
prices for new equipment keep rising!
• The cover considered as a fashion accessory!
THE MARKETPLACE : 3 fundam
ental tendencies !
![Page 13: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/13.jpg)
A tremendous m
arket in constant expansion…!• 1 Billion Sm
artphones and 400 million tablets will be sold!
in 2016 globally; this is double the amount sold in 2012.!
!Accessory attachment rate:!
• 80% in 2012!
• 120% expected in 2016!
The market for accessories for Sm
artphone / Tablets will represent US $50 Billion in 2016!
THE MARKETPLACE
!
![Page 14: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/14.jpg)
THE COM
PETITION!
PHONE STO
RES!Ex: Cell Phone carriers and large retail chains; sell the
basics with a limited
selection, poor quality m
echandising, no customer
service.!
KIOSKS!
Ex: Cellairis in the USA. Located in shopping
malls,very basic product, little
choice. Kiosks have a tem
porary connotation to the custom
er!
APPLE STORE!
Growing in store displays of
accessories for iPhone and iPad; proof of the m
arket potential.!
![Page 15: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/15.jpg)
The Kase ID!The Am
bassadors!G
ift packs!THE STO
RE CONCEPT!
THE VISION
The shop design finds inspiration
from the world of
luxury brands and fashion stores
![Page 16: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/16.jpg)
FRANCE – Rosny-ss-bois!
![Page 17: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/17.jpg)
FRANCE – Paris, Les Halles!
![Page 18: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/18.jpg)
FRANCE – Marseille!
![Page 19: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/19.jpg)
SINGAPO
RE – Parkway Parade!
![Page 20: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/20.jpg)
GERM
ANY – Dusseldorf!
![Page 21: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/21.jpg)
![Page 22: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/22.jpg)
HONG
KONG
– APM!
![Page 23: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/23.jpg)
USA – New-York!
![Page 24: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/24.jpg)
USA – New-York!
![Page 25: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/25.jpg)
![Page 26: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/26.jpg)
![Page 27: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/27.jpg)
The Kase ID!The Am
bassadors!G
ift packs!THE DISTRIBUTIO
N STRATEGY!
![Page 28: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/28.jpg)
• A multi-channel retail concept!
• Premium
Boutiques not kiosks!
• A mixed netw
ork of franchise and company owned stores!
• A globally known brand
• Premium
locations in fashion districts, city centers, or shopping m
alls!
THE DISTRIBUTION STRATEG
Y!
![Page 29: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/29.jpg)
• Rapid deployment to take a leading position as THE destination for custom
ized products starting by sm
artphone and tablet accessories!!• 5 stores in Paris and its region in Decem
ber 2012!
• Acquisition of 114 stores from The Phone House July 2013 (form
erly Best Buy Europe) 65 stores opened by Decem
ber 2013, 140 stores globally today!!• Asia: Singapore first opening M
ay 2013 (Ion Orchard), Hong-Kong first store Novem
ber 2013!
• Germ
any: Dusseldorf September 2013, Belgium
November 2013!
• USA: Staten Island Mall NY, W
estfield Connecticut Post CT, Providence Place Mall RI
Opening Decem
ber 2013, , Garden State Plaza NJ M
arch 2014.!!• Flexible form
at : from 500 to 1000 Sqft,(35m
2 to 75m2) high street, shopping center or
department store concessions !
THE ROLL O
UT!
![Page 30: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/30.jpg)
THE KASE HAS ALREADY SIGNED M
ASTER FRANCHISE AGREEM
ENTIN THE FO
LLOW
ING CO
UNTRIES:
- Belgium- Luxem
bourg- Switzerland- South Africa- Indonesia- Philippine- United Arab Em
irates- Saudi Arabia- M
arocco- Turkey
Also THE KASE hase stores opened is: France, USA, Singapore, Hong Kong, M
umbai
![Page 31: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/31.jpg)
WHY BECO
MING
THE KASE’S PARTNER!
! High growth market segm
ent worldwide!
! First retail chain to address as a destination the premium
segm
ent with an unlimited possibilities to design its
product!! Very innovative concept with com
petitive advantages!! High m
argin and quick payback!! Unrisked stock !! THE KASE operates its own stores is a com
mitm
ent to the business m
odel!! A Ready to execute concept, very easy to operate!! Founding partners being serial entrepreneurs!
![Page 32: The kase presentation](https://reader034.vdocuments.us/reader034/viewer/2022042701/55c610bfbb61ebee378b473c/html5/thumbnails/32.jpg)