the jhu alumni council strategic plan 2008 – 2012 mission why we exist current challenge core...

The JHU Alumni Council Strategic Plan 2008 – 2012

The JHU Alumni Council Strategic Plan 2008 – 2012Mission

why we existCurrent

ChallengeCore Valueswhat we believe

Strategic Goalswhat we need to do to meet our

current challenge

Objectivesspecific areas where effort will be directed

To enrich the alumni experience and foster beneficial relationships in the Johns Hopkins community

Increase alumni awareness, engagement, and commitment

Excellence

Lifelong Relationships

Lifelong Learning

Inclusiveness and Diversity

Global Citizenship

Advocacy

Johns Hopkins Pride

1. Increase involvement in alumni activities

• Increase focus on recent graduates

• Increase the number of and participation levels in events

• Increase the number of dues-paying members

• Expand online community

• Reward meaningful engagement

2. Foster lifelong intellectual and personal growth through Hopkins-sponsored programs

• Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings

• Expand opportunities for faculty and alumni lectures and programs

• Expand travel programs

3. Develop meaningful relationship between students and alumni

• Increase alumni support of and involvement in student programs

• Increase student and alumni career development and mentoring opportunities and promote meaningful interactions

• Increase student grants and awareness of the application process

• Develop family programs

• Invest in technology to increase Alumni Council relevancy

4. Enhance the visibility of and expand the effectiveness of the Alumni Council

• Evaluate and modify Alumni Council structure and membership

• Maintain financial stability

• Build a reciprocal partnership between the Council and divisional alumni offices

• Develop new and improve existing programs

• Examine, evaluate and improve events

• Create a central calendar

• Create a transparent nominating process

• Encourage ambassadors role for Council members

5. Build a comprehensive communication strategy

• Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings

• Communicate program offerings and opportunities more effectively

• Invest in technology

• Tailor communications to specific audiences

6. Turn alumni affinity into service and advocacy for Johns Hopkins

• Provide opportunities for volunteer engagement

• Encourage alumni philanthropy

• Enhance student recruiting

• Increase awareness of Johns Hopkins

Strategic Goal #1 – Increase involvement in alumni activities

Objectives Actions How Objective Is Measured

2008 Baseline

Score

2009 Score

Increase focus on recent graduates

•Homewood Young Alumni Reunion- 4th year • Welcome to our city events in 4 key cities

•# attendees•# attendees

800 1000+

Increase the number of and participation levels in events

•Regional chapter events remain popular•Beyond chapters events (where no formal chapters exist)

•# events/attendees• # events/attendees

180/~8,000 3/~120

180/~8,0003/~120

Increase the number of dues-paying members

•Lifetime dues payment plan announced – special focus in marketing materials – 37% increase

•Annual dues payers – 13% decrease

•Track # lifetime payers

•Track # annual payers

1,073

15,450

1,470

13,330

Expand online community

•Launch of new alumni.jhu.edu web site

•Association Facebook Fanpage launched

• inCircle – data sync issues not resolved

•iTunes U launched – Fall 2009 – data not yet available

•Track average weekly “hits” •Track “fans”

•Track new registered users•Track content posting and “viewers

1,180

0

7,383

0

4,490

2,595

1,717

NA

Reward meaningful engagement

•No direct action taken on this objective

On trackPotential challenges

Challenges identified

Status Indicators

Strategic Goal #2 – Foster lifelong intellectual and personal growth through Hopkins-sponsored programs


2008 Baseline

Score

2009 Score

Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings

• iTunes U launched – late Fall 2009

• alumni.jhu.edu web site Media Room

•# viewers and content posted

0 No data

Expand opportunities for faculty and alumni lectures and programs

• Mini-alumni college programs• Homewood Reunion 2010 plans to highlight academic initiatives with departmental lectures•Alumni Journeys faculty lecturers•Regional chapter event faculty lectures

•# faculty featured•# faculty featured

•# faculty featured•# faculty featured

0N/A

744

6N/A

1053

Expand travel programs

• Mini-alumni college programs• Alumni Journeys programs

•# events/attendees•# events/attendees

021/322

2/4829/355



Status Indicators

Strategic Goal #3 – Develop meaningful relationship between students and alumni


2008 Baseline

Score

2009 Score

Increase alumni support of & involvement in student programs

• Student Ambassador program expanded to all schools• Devt’ & AR Student Interns• Student Alumni Society (2010 launch)

• # ambassadors• # interns• # active members

1918

4221

Increase student and alumni career development and mentoring opportunities and promote meaningful interactions

• Young Alumni Reunion Networking event• inCircle/ Linkedin networking groups

• # participants• # groups

0 75

Increase student grants and awareness of the application process

• Budget constraints do not currently allow further expansion

• # grants/# dollars 86/$68,170

94/$70,960

Develop family programs

• Alumni Journeys Family trips• Family oriented chapter events

• # trips• # events

016

217

Invest in technology to increase Alumni Council relevancy

• alumni.jhu.edu Phase I launched• More focus on alumni leadership: web/magazine

•TBD



Status Indicators

Strategic Goal #4 – Enhance the visibility of and expand the effectiveness of the Alumni Council


2008 Baseline

Score

2009 Score

Evaluate and modify Alumni Council structure and membership

• Restructure complete, bylaws revised, multi-year transition plan in progress

•2012 evaluation of new structure

NA NA

Maintain financial stability

• BoA affinity card contract renewal – delayed• Annual dues payers – 13% decrease• Lifetime dues – 37% increase

•Contract completion•# annual dues payers•# lifetime dues payers

NA15,450

1,073

NA13,330

1,470

Build a reciprocal partnership between the Council and divisional alumni offices

• Central staff liaisons assigned to each division

• Additional strategies yet to be defined

• TBD

• Track collaborative projects

Develop new and improve existing programs

• Corporate Alumni Groups• Beyond Chapters• Named speaker series – budget constraints• Student Alumni Society (2010 launch)

• #groups/participants•# events/participants•# events/participants• # participants

0/03/~120

1/1003/~120

Create a central calendar

• Central university calendar exists and is linked to Alumni Association calendar, functionality limited

Create a transparent nominating process

• A&N committee has revised nomination templates, will now work on visibility strategies

Encourage ambassadors role for Council members

• Roles and responsibilities clearly defined• Orientation enhanced/resource web site in process

• project completion• project completion



Status Indicators


2008 Baseline

Score

2009 Score

Leverage technology via podcasts, KnowedgeNET, RSS feeds, inCircle, and other offerings

• iTunes U launched – late Fall 2009

• alumni.jhu.edu web site Media Room

•Launch of new alumni.jhu.edu web site

•Association Facebook Fan page launched

• inCircle – data sync issues not resolved

•iTunes U launched – Fall 2009 – data not yet available

• # viewers/content posted

• # viewers/content posted

• Track average weekly “hits”

• Track “fans”

• Track new registered users

• Track content posting and “viewers

1,180

0

7,383

0

4,490

2,595

1,717

NA

Communicate program offerings and opportunities more effectively

• Programs and events announced on multiple platforms: print/alumni web/Facebook/inCircle – reporting mechanisms for overall participation have not yet been developed

• Track overall alumni participation

Invest in technology • alumni.jhu.edu Phase I launched • alumni.jhu.edu Phase II budget dependent• inCircle data sync corrections budget dependent

• Track average weekly “hits

1,180 4,490

Tailor communications to specific audiences

• No specific strategies yet identified



Status Indicators

Strategic Goal #5 – Build a comprehensive communication strategy


2008 Baseline

Score

2009 Score

Provide opportunities for volunteer engagement

• Not yet addressed • Track # volunteers & volunteer “careers”

Encourage alumni philanthropy

• Student philanthropy education initiatives in planning stages – not yet implemented

• Prominent link to “giving.jhu.edu” on new web site

•Track recent grad giving percentages

• Track online giving

Enhance student recruiting

• Not yet addressed

Increase awareness of Johns Hopkins

• Not yet addressed



Status Indicators

Strategic Goal #6 – Turn alumni affinity into service and advocacy for Johns Hopkins

“What you do speaks so loud that I cannot hear what you say”

- Emerson

“I consider it both a privilege and an honor to serve the University that has served me so

well in my life” – Current Alumni Council member

LEADERSHIP DEVELOPMENT

• Capitalize more effectively on the personal and professional networks of our alumni leaders

• Increase the awareness and understanding of the importance of lifelong philanthropy among the alumni population

• Clearly define the roles and expectations of our alumni leaders (Alumni Council, regional chapter committee members, divisional alumni leaders, reunion committee members, etc.)

• Develop a robust and relevant orientation and training program to develop strong leadership qualities among our alumni volunteers

•Identify and engage new leaders

Johns Hopkins University Alumni CouncilRoles and Responsibilities

• Adopt the Alumni Association core values of excellence, lifelong relationships, lifelong learning, inclusiveness and diversity, global citizenship, advocacy, and Johns Hopkins pride.

• Participate faithfully and consistently in Alumni Council meetings and functions, regional alumni chapter events and other University functions.

• Participate actively in strategic and long range program planning to promote alumni awareness, engagement and commitment to the University.

• Enthusiastically communicate the mission and purpose of the University and Alumni Association to the wider alumni population.

• Support a strong relationship between the Alumni Association and current students.

• Serve actively on at least one Alumni Council committee.

• Remain constantly informed about the University and the Alumni Association’s mission, services, priorities and programs.

• Recognize fellow alumni who are distinguished by their loyalty, professional achievement and community service.

• Assist current students and alumni in career planning, placement and transitions.

• Encourage highly qualified and diverse prospective students to attend Johns Hopkins.

• Develop strong working relationships with other Alumni Council members.

• Promote the University within one’s sphere of influence, whenever the opportunity arises.

• Support the Alumni Association through payment of alumni dues and encourage fellow alumni to do the same.

• Support the University through an annual gift commensurate with your personal circumstances and encourage other alumni to do the same.

the jhu alumni council strategic plan 2008 – 2012 mission why we exist current challenge core...

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