the intersection of venues, media and technology
TRANSCRIPT
The Intersection of Venues, Media and Technology
PRESERVATION versus INNOVATION
PRESERVATION INNOVATION
“Innovation distinguishes between a leader and a follower.” Steve Jobs 2001
The EVOLUTION
what is a VENUE …
The place where something happens, especially an organized event. Typical events are: a sports event a concert or festival a conference a casino event a resort event
what is a FAN …
An enthusiastic devotee usually as a spectator. Collectively, the fans of a particular event constitute its fan base or fandom.
what is a TRIBE …
A group of people connected to one another. A group need only two things to be a tribe, a way - to communicate - a shared interest Tribes can’t resist the thrill of the new.
The VENUES
Music Festivals
Casinos
Sports
Expositions
Hospitality
START… digital tribes an ADDICTION
Snapchat Twitter
Results in … Distracted Fans Often … confused w/ social interaction
THEN … mobile venue OPERATIONS
Food
Merchandise Activity
Tickets
Parking
Often … confused w/ fan experience Results … efficiency & convenience
The FUTURE is NOW
NOW … mobile venue ENGAGEMENT
Adrenalin
Instant Prizes Entertainment
Fan to Fan
Bucket List
In the absence of a championship, fan experience is the ultimate measure of success.
RESULT … engagement VALUE
Data Analytics
New Revenue
Sponsor Asset
Fandom
Fan Behavior
Creating superior SHARED experiences through digital enhancement. All CONNECTED, a group of people, waiting to be ENERGIZED and transformed. We GAMIFY the experience and bring it to life with VISUAL augmented reality. Authentic ENGAGEMENT brings events a new level of ENTERTAINMENT & fandom. We truly ELICITS EMOTIONS and create LIFE ALTERING experiences.
What makes this DIFFFERENT
How to make it HAPPEN
Off Season Entire Event World Wide In Venue Fan to Fan
ENGAGEMENT … FAN to FAN
Lifetime Memories
Bucket List Epic Adventures Fan to Club Fan to Fan
… EPIC Adventures … brought to LIFE
ENGAGEMENT … FAN to FAN
Fan-Fan Thrive Engagement
Club Expert
… brought to LIFE … Timed TRIVIA
Instant Prizes Earn Points
SPONSOR … NEW ADVERTISING ASSET
Personal Proximity
Right Person Right Time Right Place Yearn Connect
… ANIMATED Advertising … brought to LIFE
RESULT … engagement
VALUE VALUE … AVID FANS
Give the fans something to take with them, even if it’s just a smile . . . . .
VALUE … MONETIZE FAN ENGAGEMENT
Adventures
Sponsors
Memorabilia
Sponsor – Club Account Adventures – Donate Charity
Data Analytics
VALUE … GOALS DATA ANALYTICS
ENGAGEMENT – Captures Behavior – Data Analytics – Business Insight - MONETIZATION
The POWER of Engagement: as the unofficial influencer …….
- McDonalds marketing to children w/ Ronald & Play Land
Clubs drowning in information; needs insights then business actions.
Turn information into knowledge.
Determine why the fan consumes based on their interactions.
Blurred line between unofficial influencer and official influencers.
Goal is to personalize, and make it more human, not less human.
- 15 y/o teenager relentless about latest iPhone or getting a Tatoo
Evolve from producing data to enabling data driven decisions – SHAPE FUTURE of your business.
In 2017, modern BI will become the top PRIORITY for enterprises of all sizes.
Embracing the opportunity of SELF SERVICE data gathering and prep.
Empower users to harness the POWER of the data.
Gain competitive advantage, by faster INNOVATION.
IT and business to partner to maximize the IMPACT of data.
Modern BI becomes the NEW NORMAL.
Data has become the LIFEBLOOD of organizations.
Embedding business intelligence into the proper place - your OWN cloud APPLICATION.
Evolve from standard reporting to – STORYTELLING, results in MONETIZATION.
TRENDS 2017… BUSINESS INTELLIGENCE
Who-What-When-Where:
Entire event lifecycle (pre, live, post)
Fan-to-club w/ trivia, fan-to-fan w/ adventures, fan-to-brand w/ sponsor links
Within the venue walls, or outside of the venue walls, worldwide
During the event or campaigns off season with no events
Data in real time, behaviors in real time, interactions as they are happening
SCOREMORE AND THE … WISDOM OF CROWDS
How: to Capture fan activity and behaviors:
make it easy: fanfun.us
make it fun: gamified, competition with friends, prove you’re an expert
make it free: no cost to participate, win prizes, or drool about checking off a bucket list item
make me special: become a part of an elite group, part of the tribe
reward me now: give away free beer, food, prizes
reward me later: bragging rights for generations to come, life altering experiences
Preservation or Innovation:
Do you prefer only transaction data or FAN BEHAVIOR insights ……
Do you prefer only transaction data or LONG TERM behavior trends over time,
ACROSS the LIFECYCLE of any event
SCOREMORE AND THE … WISDOM OF INSIGHT
Behaviors during DOWN TIMES of the event:
are your fans desiring to interact with the club
are your fans desiring to win a free prize
Behaviors between different GENERATIONS of the fans:
are the different age groups interacting with each other
are the different sexes interacting with each other
is each generation and/or sex interested in the same thing
Behaviors of IN-VENUE fans versus OUT-VENUE fans:
# of fans watching game based on geography, world wide
# of fans engaging with the club based on locations
trend continued loyalty of fans watching the event
Metrics for ENHANCED EXPOSURE for the Sponsor:
# and demographics of the fans who viewed the animated sponsor ads
# and demographics of the fans viewing the branded sponsor adventure links
Behaviors of EACH age groups desire to get UP CLOSE and personal with the club:
# and % of fans bidding on an adventure
# and % of fans at the event versus at home interested in an adventure
most sought after adventure with the club
what are the ages of the fans looking for an opportunity to engage with the club
Metrics for CONSUMPTION: prizes, memorabilia, merchanside for sale
THE REVOLUTION … INSIGHT - ACTION - MONETIZE
ENGAGEMENT
Transactions … Data Metrics …
# tickets sold
buy an activity
# seat upgrades
ENGAGEMENT … Business Insight …
Keep High-Value Customers
Increase Buying Behavior
Attract more Customers
CONNECT FAN to FAN
Industry
BENCHMARK
Best Practice
Team Admin Console – SELF SERVICE, intuitive, real time implementation, FREE
TODAY: API Integration – Club App
TODAY: Link Cloud – Club App
TODAY: Custom Private Label
TODAY: Direct Cloud - fanfun.us
Club Decides – IMPLEMENTATION and integration:
NO TECHNOLOGY SILOS … SEAMLESS INTEGRATION
TODAY: Revenue Share Only
TODAY: Setup Fee + Revenue Share
TODAY: License Fee
TODAY: Fixed Fee each event
Club Decides – PARTNERSHIP approach:
NO BUSINESS RISK … EXECUTE NOW
YOUR CHOICE … YOUR LEGACY
“Innovation distinguishes between a leader and a follower.” Steve Jobs 2001
PRESERVATION
INNOVATION
SECRET SAUCE … Our MAGIC
Patent Protection
Seasoned Management Team
Certified Women’s Business Enterprise
Proof of Concept
The ScoreMore management team has a track record of creating, operating and growing leading edge software technology ventures, in addition to bringing Big 3 consulting expertise. Most notably was the formation of VINnet a Software as a Service expense management company started in 1995, which revolutionized corporate shared service centers worldwide. The company was acquired by Concur/SAP.
Since 4th quarter 2014, ScoreMore has patent protection on our unique features in large venues including the Sports & Entertainment market segment. Our solutions set best practices which benefit the Brand, the Fan and the Team in the mobile sports ecosystem that is THE rapidly moving and frothy arena.
ScoreMore is certified as a Woman’s Business Enterprise through the Women’s Business Enterprise National Council (WBENC). In an industry where the League Commissioners and Brand Management recognize the commitment to supplier diversity, ScoreMore can add diversity to the supply chain.
The ScoreMore solutions were introduced into the marketplace in 2013 with Version 1 being utilized by non profit organizations to serve up to 7000 attendees. At the request of the Sports sector Version 2 provided enhanced & expanded solutions including large venue self service, geo-fencing & gamified trivia.
OUR TEAM … THANKS YOU!
Valery Gordonichev Technical Advisor
A pioneer of next generation technology which has revolutionized business process in both the financial and healthcare market sectors. Pam has the ability to take a company from concept to commercialization. For the past 25 years, she has managed and lead high potential ventures to positive outcomes for shareholders and investors. Pam is excited to contribute to improving Fan Engagement and maximizing Team Revenue.
A seasoned technology executive with a 18 year record of delivering efficiency, reliability, and innovation in IT. Valarie is always on the leading edge of technology advances and strategic tools. He is knowledgeable of all components and layers of ‘software as a service’ technologies. His collaboration skills along with creative ability, empower him to make key decisions that ultimately drive differentiation and success for added profits.
Pam Furey
Vision Caster
A finance background, but wired like a marketing professional. Jon works well in dynamic environments where change is needed. Recently as interim CFO, emerge stronger from the recession, refinancing their bank debt and helping take out $3 million in costs to boost profits. Jon gets to the heart of numbers quickly to glean insights. He is a creative thinker, drawing from experiences where companies made dramatic shifts in strategy and disrupted industries.
Jon Paul
Finance Advisor