Agenda

0 Business Etiquette Basics

0 Networking

0 Building Your Personal Brand

0 Social Identity

0 Putting Your Best Facebook Forward

0 Getting LinkedIn

First Impressions are Made in 5 Seconds

It’s the things left unsaid that can betray you

Do’s and Don’ts

DO DON’T

• Make eye contact

• Remember names

• Follow up within 48 hours

• Ask questions

• AND listen

• Acknowledge other opinions

without being defensive or

accusatory

• Dress on the conservative side

• Know a good handshake

• Basic manners

• Brush up on the culture of a group

or country

• Be on any form of technology when

talking to someone – off or silent!

• Let your eyes wander all around the

room or over someone’s face

• Fidget – If you need to play with

something, do it discreetly under the

table

• Talk or summarize with a cohort

until you are off premises –

Remember that gossiper at your last

company? Remember anything else

about them?

• Judge books by their covers

Eye Contact: The “Golden Triangle”

Courtesy of Christine Curavo – Curavo International

Protocol and Business Etiquette

Handshaking – Part of your first impression

Limp Noodle Just Right Jaws of Life Please

• Weak

• Sweaty or greasy

• Gives the impression you lack confidence and possibly lack hygiene

• Firm, but not death grip

• Makes full contact

• Sends the message that you have confidence but not overbearing

• Most professional

• Like squeezing juice out of a brick

• Overly eager and powerful

• Sends the message that you are too confident or unaware

• People might not even pay attention from the pain

Tip from Christine Curavo, Etiquette Expert – “One, two!”

Business Cards0 It’s always okay to give a business card unless

otherwise stated

• Don’t ask, just hand it out as you introduce yourself

• In some cultures it’s best to hand it out with two hands

0 Consider having both a personal and business version

• Marketing Manager vs. Member of the Board

• Marketing Manager vs. Cupcake Baker

0 Things to consider adding to your card:

• Mobile codes (free to generate online)

• Short URL to your LinkedIn profile, website or online resume

The Art of Networking0 Why do it?

• Your network is the most powerful tool you have in business and personal endeavors

• You will use it for research, new opportunities, getting your foot in the door on a sale, finding the right people quickly

• It’s part of your personal brand

0 Why we hate it• Feels artificial at times

• It’s scary to put ourselves out there

• I’m a germ-a-phobe!

Getting Out of Your Shell:How to Network at any Event

0 Have a game plan

• If you know who’s going, identify the top 2-3 people you want to meet and why

0 Prepare your ‘elevator pitch’

• 2-3 short lines that map to your objective (can be about a business idea, what you represent, or a short summary of who you are)

• This is your party line – so stick with it!

• Play this out in your head and think of some possible ways to keep the convo going

0 Take notes!

• Especially at conferences, this won’t be frowned upon

• At a “cocktail” event? Ask for a business card if they don’t automatically hand you one or use technology

0 Be a good listener

• Ask, listen, summarize (rinse and repeat)

• Follow-up questions are the best way to keep a conversation going

• Don’t know where to start? Ask what brings someone to the event or if they’ve seen anything interesting at the conference so far

0 Wallflowers are a band, not a good thing to be!

• Don’t talk to the same people all night

• Buddy up!

0 Follow-up

• Send a thank you note or a “nice to meet you”

• Give them cues to remember you by Courtesy of MediaBistro.com

5 Ways to Add to Your Network

0 Look up conferences or events in your area of interest and attend

0 Liked a speaker at the conference? Go up and thank them for their great presentation and ask some questions

0 Volunteer

0 Have a common friend? Ask for an email introduction.

0 Join a club or association

Personal Branding

0 What is it? • Self-positioning

• What people think of when you come to mind

0 What’s it defined by?• Both tangible and intangible items Your interests

Your personal beliefs

Your style

Your attitude

Your work ethic

Your history

Page 14

Famous Personal Brands

Ways to build your personal brand

0 Start by establishing your goal • What do you want people to say when they first think of you or hear your

name? • Find some role models and study them

0 Get active • Sign up for volunteer work associated with your goal • Start taking lessons or signing up for news feeds• Be an active voice in the community/industry • Network with those in your area of interest • Sometimes you leave your comfort zone in order to become who you

want to be

0 Take pictures • Documenting your progress is key, the next step is to do something with

the pictures • Be seen, be heard, be recognized

What is your social identity?

0 The persona you put online through:

• Social profiles

• Online forums

• Blogs

• Photo albums

• Commentary

• Video uploads

• Status updates

Who is watching? Friends

Family

Future Business Partners

Industry Members

CommunityMembers

Classmates

Coworkers

Why is this important?

0 Online or not, we all live in a connected network • Your coworker could one day be your potential employer

• Your neighbor could know your future boss

0 First impressions are very important

0 Online personas give people insight into who you are and what you stand for • How professional are you?

• Are you nice to others?

• Can you be trusted?

0 Things on the internet are PERMANENT

0 Google is a POWERFUL tool

What do I show publicly?

0 My profile picture

0 My cover photo

0 My work history

0 My educational background

What’s on my profile?

Page 24

Like! Unsubscribe

• Hobbies

• Interests

• Photos from your travels

• Photos of your pets

• News you’ve read recently

• Good news!

• Photos of drinking or doing

inappropriate acts/breaking

the law

• Foul language

• Gossip/complaining about

coworkers/boss or job

• Racist or demeaning

commentary

• Back and forth personal

conversations

The Do’s and Don’ts for Social Media

How to build a good social identity

0 Spring cleaning! 0 Always be aware of what you post and second guess it

• Is it something you want everyone to know? • Is it something you only want your friends to see?• Is it something you can just tell someone over the phone or in

person?

0 Learn to customize your views • Share certain albums only with your close friends or family

0 Use discretion in adding connections to your network 0 Have hobbies? Volunteer a lot? Share it! 0 Like to play sports? Show it! 0 Went to an industry event? Check-in!

Privacy Settings on FacebookUse the “view as”

function to see your profile as

someone else or the public

Who sees what?

Make it easy – don’t let anyone tag you

Should you get a LinkedIn account?

0 YES.

0 In the business world, LinkedIn has become increasingly the first place people check when they look you up • Often shows up first in search engines

• “I don’t want people to think I’m looking…” – Forget that thought

0 LinkedIn is a great way to start establishing your brand and to show off your:• Accomplishments

• Title

• Network

• Nice smile

0 Always have a picture. Best is to always have a professional picture.

0 Your ‘title’ is important

• Don’t try to be funny…unless you are a professional clown

0 Add a summary

• People might not read all the way down!

0 Be descriptive about your current and past jobs

• Don’t let people guess what your responsibilities were, or think that you have none

0 Add skills and areas of expertise

• These are key ways someone will find you

0 Add awards and volunteer work (personal branding)

0 Join groups and discussion boards

0 Endorse people you know

Tips for Building a Great Profile on LinkedIn

Left: Me

Right: Aileen Lee, Kleiner Perkins

Privacy Settings on LinkedIn

Letting others see that you’ve looked at their profile can be

good or bad

Remember This…

0 Business is more than just about revenue and expenses

0 A competitive advantage isn’t just about the greatest number of sales in a quarter

0 It’s hard to remember the third slide of your deck, but it’s easy to remember if you smiled and gave a nice handshake

0 A personal brand can go a very long way – so can a quality network

0 Social Media doesn’t have to be mass communication

Page 33