The Internet

Marketing

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Whilst it is fair to say that Internet marketing has certainly had an effect

on offline trading figures, the comparisons are not directly

proportionate for the simple reason that the Internet has opened up

huge new markets which were not feasible before this 'information

superhighway' was born. The interactive nature of Internet marketing,

and the low costs involved in distributing information and media to a

global audience, makes a very attractive platform for any business

model, regardless of size. Latest figures from credit card companies

report a 15 billion dollar turnover from Internet sales in the last year,

and rising rapidly. So it is not surprising that budgets for Internet

marketing are taking a bigger slice of the advertising cake and the

numbers of individuals earning their living directly from Internet

marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical

aspects of the Internet, which include design, development, advertising

and sales, and the techniques used in Internet marketing include search

engine marketing, email marketing, affiliate marketing, online

advertising and more recently, social media marketing methods as

employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a

business individual or organization through any online activity including

websites, blog sites, article marketing, press releases, online market

research, email marketing, and online advertising. In order to fully

comprehend the huge benefits offered by the Internet marketing

process, it is difficult not to draw comparisons with offline marketing

methods, but it has to be remembered that one is not a replacement

for the other. Internet marketing and offline marketing will both have

an important part to play in the future of any business, assuming it is

not purely Internet based. Let us now look at the benefits that Internet

marketing has to offer..

Low Cost

Since the Internet can be regarded as a 'free for all' activity center

where information is shared freely with all interested parties, the cost

involved in the overall Internet marketing strategy is relatively low.

Apart from the obvious expenditure incurred in operating a web site, a

large proportion of the budgets set aside for Internet marketing will

typically be swallowed up by services and resources offering expertise

in the various marketing techniques that fall under the Internet

marketing umbrella. For example, Search Engine Optimization plays an

important role in the positioning of a web site in search engine rankings

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and the larger organizations will often employ the services of a search

engine optimization company to carry out this duty. Equally there are

Internet Advertising Agencies available to handle all aspects of online

advertising. Smaller companies or sole traders may carry out their own

search engine optimization and advertising campaigns and would need

only a few hundred dollars budget for marketing software tools. Either

way, the overall cost of Internet marketing is much lower than the cost

of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be

organized from a laptop computer. Most communications are made

using online contact forms, email or instant messenger, and payments

for items such as web site hosting, internet marketing software tools

and resource fees can all be paid online using a credit card. Web site

design and management is also another area of Internet marketing

easily managed from a laptop computer. The versatility of the 'laptop'

means that these duties can be carried out from any location and

therefore those involved in the Internet marketing fraternity can easily

work from a simple home office, or even when away from home.

Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now

make it possible for an individual or sole trader to compete with the

larger organizations in his online business. It's true that a larger

company whose name was on everyone's lips would have a head start

in the marketing of their web site, and a larger presence in the search

engine pages, beyond that the doors are opened and it's quite common

to see a smaller commercial outfit riding higher than their much larger

competition in search engine results. Yes the online advertising budgets

would be much bigger for the national companies, but there are many

Internet marketing techniques and resources available to the solo

marketers that would help them to stay in touch. There are literally

hundreds of new Internet millionaires developed on a daily basis.

Here are some of the components that can guide you on being one of

the best internet marketers:

Component #1 - Don't be lazy!

If you want to be lazy, you'll go to the sharks. Most of the hardest

working internet marketers are also the wealthiest. Again, I'm not

suggesting that you are going to become wealthy by only working really

hard. The truth of the matter is that working hard to achieve auto-pilot

in your business does require a bit more strategizing and action.

Component #2 - Assess trends!

Staying outside of the box? Then you'll definitely be very lost when it

comes to assessing whether or not you should take on a business

model like affiliate marketing, or ecommerce... because you

have insufficient information to be able to decide. Assess trends. Watch

the web. Look at all the stuff that is progressing right before your very

eyes. Get on technology forums and learn, learn, learn.

Component #3 - Credibility As Weaponry!

Through all this hype and a very severe lack of information, it's difficult

to decide whether or not to buy one product or the other. The main

deciding factor will come from someone whom you trust completely

and will be willing to buy simply because you deem this person to be

credible. So, build your credibility! It will take more than just one report

to do this! Build your credibility! Set yourself up with the right people,

credentials, etc. Or better still, get on one of my teleseminars.

Component #4 - Forward Strategy!

It's not easy to move forward in internet marketing, but that's often

because one doesn't have a clear direction in the first place. Vision, as

Mike says, is important. I believe it's more than just 'vision'. It's more

like the ability to focus on what needs to be done, and just taking action

and doing it, having already decided that it is something you will

accomplish at all cost.

Too many people balk at doing the things that matter. They end up

procrastinating! Okay, I'm not an angel myself 100% of the time. But

think of where you are. For instance, you know for a fact that you need

to create content for your site. Say you're not a really good content

creator. What next? Wait and hope that money will fall from the sky? I

don't think so! You still need to find a way to get it done. Or, make a

way! You may have to think of ways to get your way even though you

can't do it yourself.

Component #5 - Polarity thinking... and the Stuart Slap!

When everyone is doing something, you have to do the complete

opposite.

Look at the infamous Google Slap. If you're not familiar, Google

"slapped" people a number of times already. When people don't

provide good value, they get slapped. This is to force people to avoid

their own impending doom. It's like a parent slapping their children to

not touch the burning flame. Still, people go ahead, get burnt, them

blame the person they last encountered. Tsk. Tsk.

The internet marketing world is filled with sheep. One person goes

there and everyone follows. This is good news for the person who

knows how to exploit this situation. When everyone moves in one

direction, they miss out opportunities that already exist.

One example is this - now everyone in Asia is heading and attacking the

internet marketing niche. I know it's not the right thing to do to

monetize, and there are many other monetization sources out there. So

what do I do? I spoil the market so that people will not be hoodwinked

into buying non-value-for-money items. Is it a good strategy? Some

people will hate me for it. But it will force the survivors up the chain,

the credible ones will quadruple their income, and those who can't

handle the heat either give up or find another niche.

What next?

It's not hard to understand. But the fact is, newcomers to the internet

marketing world will look at these reports and say 'what the heck do

they mean'? Such things will garner a lot of value for the average

internet marketer, but will hardly make sufficient sense to the average

newbie in internet marketing. To them, it's like "oh yeah - I'll focus on

my business strategy" or "sure, I'll use a one-time-offer". It seems like a

'no-big-deal' thing.

Well, of course. That's because there IS no big deal. We've come full

circle. If you don't do it right the first time, conventional wisdom like

"failing to plan is planning to fail" will suddenly make lots of sense. Are

you willing to wait until that happens??

The Evolution Of Marketing Strategies

The truth is this - marketing strategies have been evolving. Every day,

there is a new strategy or tactic pulled by someone to create the next

wave in internet marketing. But the truth is that most of them start

with a concept from thinkers everywhere.

"This Article Is Not Meant To Overwhelm You!"

Yes, be overwhelmed, if you choose. I am still stumped by the fact that

beginners are still lagging so far behind. I can't blame them, but I can

blame internet marketers for not helping to chip in to clear this.

Excuse #1 - They are lazy

Interpretation - I'm lazy.

If you as an internet marketer are reading this and not going all out

there to clear the air and help out building the market, the industry will

become stagnant and there will be very little left that can be done in

the industry. We probably wouldn't be able to sell anything because

subscribers are going to be lambasted with emails over and over

without the right ability to decide what to choose and why.

Most internet marketers are themselves lazy. That's the plain truth, and

many admit to that. But they are propagating the problem, not solving

it. Instead, they will need to cultivate a voracious appetite for

information in people who are completely new. Disagree with me all

you want. You're the one reading this article.

Excuse #2 - They are not technical

Interpretation - I can't be bothered to look at ways in which newbies

can learn easily.

As a trainer, my angle as always been to simplify, simplify, simplify. If I

can make a complex process simple enough to follow, there will be

understanding and comprehension. This is good enough to start. When

someone says that there is a complete lack of understanding, then that

same person is going to be the reason why I start to alter my

instructions or the way I teach.

Excuse #3 - I don't have enough resources

Interpretation - I'm not creative enough to find a better way.

All the experts out there had better find a way to utilize resources to

make beginners learn in a more efficient way. Admittedly, I want to do

this myself, but have failed in attracting the right learners much of the

time, as well as to attract the right coaches. Too many times, people

are in it just for the money. Selfish, selfish, selfish. It's not wrong, it's

just selfish. Can you find better ways to do it? Challenge yourself!

The Newbie Phenomenon

For every one or two internet marketing gurus, there are several

hundred newbies who develop. At the rate of growth of internet

marketing, there will be far more newbies than there are experts. The

lop-sidedness of this is true - only 5% of the population will earn a

decent income from internet marketing related products. The next 10%

will probably be working very hard and earning decent 6-figure

incomes. The next 25% are probably working hard and earning a high 5-

figure income, but the mean range of the next 35-40% of internet

marketers are struggling with 4-figure incomes. What this also means is

that 25-30% of every internet marketer's list has a bunch of newbies

who are afraid to start internet marketing and don't have a clue what

to do.

Here are typical mistakes newbies make:

1. Diving into the "internet marketing" niche.

I see so many newbies with 'cut-and-paste' approaches, attempting to

encroach on the very large and highly profitable internet pie. I

apologize in advance if you are one of these people. You will earn some

income, but you won't really make much. A couple of hundreds,

maybe?

It's so plain and simple, and all the information is literally right in front

of your eyes. But you've been given so many opportunities that you

don't know which one to sell or to understand which niche to

penetrate.

Key lesson: to be an excellent internet marketer and entrepreneur, you

MUST know how to assess the market. You MUST know what weapons

are at your disposal, and you MUST know how to make a decision

about what to sell, who to sell it to, and how to go about doing it.

2. Affiliate marketing without 'affiliating'

Don't you think that the issue in people selling other people's products

is clear? People want anonymity. They want to sell something without

having to put their picture on the web. This is silly. If you want to be an

affiliate marketer, you have to learn how to do it without fear of being

revealed. Unless, of course, you are an employee who doesn't want to

be caught.

Wait a minute - if you simply reversed the role, would YOU buy from

someone who had something to hide? The whole idea about affiliate

marketing is that people have forgotten that they need to be doing

more "affiliating" than they do "marketing".

Key lesson: Loyalty will be the determining factor in your business

strategy.

3. UnCreativity - The Same-ol' same-'ol

Someone says "do a report" and you do it. Someone else says "use a

drop cap" and you use it. I don't mean to put down such information. I

do believe that it has been useful to some extent. But my question is...

how do YOU know?

The big irony is that the report entitled "The Death Of Internet

Marketing" was being spread using the exact same mistakes that it talks

about in the report itself! You see, the truth is you might be able to pull

off the same stunt a couple of times, but on the third attempt... nah.

You cannot (and should not) re-use methods developed by other

people. The ideas are already passé the moment they go out on the net

- after people use it over and over, it's like a degrading gene pool. If you

want to do something outstanding, then innovate a little. It's the small

innovative tweak that gets people to smirk, nod their heads and say

'wow, that was brilliant'.

If you don't know, then you won't know the foundational principles of

how people react to your writings, reports, etc. It's essential for you to

be able assess their reactions and how they take action based on what

you say, and to be able to do this well.

If you are just doing cut and paste strategies, sure you can work with

your list for a while, but you are still not cultivating a relationship with

them. You are merely overloading them with information.

Key lesson: If you are attempting to breach the internet marketing

stronghold, you need to have far more than just used tactics and

strategies. You have to think. You have to innovate. More on this later.

Other issues In Internet Marketing

1. Quality of products: no standards of assessment

You need to be able to assess the quality of something. How well you

can assess the quality depends on the level of the user. I mean a

complete newbie will hardly be able to provide an effective evaluation

from an internet marketing perspective. In addition, there is also a

growing trend for internet marketers to provide rewards for

testimonials. This is hardly a fair judge of a product.

As a trainer, I often request for feedback with a standard evaluation

form at the end of my trainings. This form is created in order to assess

specific elements in the training. The concept of training evaluation

itself is a broad area, and if you'd like to receive my insights into this,

you may do so at my Business Strategy section on my blog.

2. Marketer recognition

As you know, marketer recognition is an issue. Most people do not

have the means to be able to establish a high enough level of credibility

until they align with other top marketers. However, there is another

way.

Be aligned with happy and satisfied customers!

Some of you might think that this is about building a really large

testimonial list. Well, this testimonial list leverages on the psychology of

social proof. However, if you are not schooled in logical analysis, you

will not be able to pick out flaws in arguments. One such typical flaw is

called the 'slippery slope' technique. "He was really good. He gave me a

good product. Yeah." What in the world kind of testimonial is that?

How about this instead:

Satisfied? Happy? Well... you have to build this as part of your

neurological hardwiring if you want to survive online.

3. Entrepreneurial effectiveness

I'm guilty of one thing - complaining that there isn't enough effective

business training for new internet marketers. And as a result of that, I

got my just desserts - people asking me to be their business mentor and

strategist.

In my opinion, business training is not just about taking a degree in

business management and graduating top of the class. It's about

making a business come to fruition. These skills include a whole bunch

of stuff such as knowing how to conceive a business idea and put it into

a plan in the first place. Another is to know what your strengths are and

put them to use, while knowing how to delegate to people who can use

their strengths together with yours. This basically implies the need

for leadership.

Most newbies are attracted to the opportunity, but not willing to make

the time or effort. However, those who are leaders already take the

next step and make this happen. Leadership in an organization is

important - tons of authors have already made this clear, especially one

John C. Maxwell, a very highly respected leadership thought leader. On

the other hand, it may be that some people think of leadership as

something so 'normal' they forget to revere the importance of its value

in running a business.

The biggest mistake one will make is to say that it takes hard work. No

it doesn't. It simply requires an effective and systematic mobilization of

resources to get your system to work.

4. Process thinking

Being able to create a system presumes you need to know systems

thinking as well as process thinking. Both are part of the same thing,

and one needs to recognize this. If you are unaware of the power of

systems thinking and process thinking, it means you have not been

honing your thinking capabilities.

One too many internet marketer has mentioned the need to learn to be

physically 'lazy', but never mentally. I totally agree with this statement,

but there needs to be more education to help you develop this

competence of learning about process thinking. If, as an entrepreneur,

you do not develop this capability, you will be incapacitated, unable to

see the interrelations of a large variety of different things in the

complex world of business. You will be unable to craft your own

strategies.

Marketing Style And Competence

So, what does this mean to the average person?

I'd like to summarize and highlight a few competencies that you must

know.

1. Systems Thinking. Creativity and innovation.

2. Rapid Learning Skills. NLP and Modeling.

3. Writing and content building skills

4. Online Leadership skills

5. Personal Mastery

6. Credibility Building Skills.

a. Rapport building

b. Selling and marketing

c. Managing your outsourced talent

d. Partnering and loyalty building skills

There are also many niche areas with good benefits derived from

Internet marketing, but generally the process is attractive all round as a

method of promoting any business, recreational or personal projects

across the Internet. Internet Marketing is where the future lies for

businesses large and small. The Internet has arrived and no-one can

deny it!

Article Source: http://EzineArticles.com/expert/Stuart_Tan/212587

Article Source: http://EzineArticles.com/1190589

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