breakthrough seo marketing tips for 2014

16
SEO! The Good, the Bad, and the Ugly

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SEO! The Good, the Bad, and the Ugly. Why is SEO important? How do you measure effective SEO? Learn it here!

TRANSCRIPT

Page 1: Breakthrough SEO Marketing Tips for 2014

SEO! The Good, the Bad, and the Ugly

Page 2: Breakthrough SEO Marketing Tips for 2014

Why Search Engine Optimization?- Ecommerce- Branding- Personal

Page 3: Breakthrough SEO Marketing Tips for 2014

Why Search Engine Optimization?- Ecommerce- Branding- Personal

Market from the top of Google’s search results

Page 4: Breakthrough SEO Marketing Tips for 2014

Why Search Engine Optimization?- Ecommerce- Branding- Personal

Traffic to your brand

Page 5: Breakthrough SEO Marketing Tips for 2014

Why Search Engine Optimization?- Ecommerce- Branding- PersonalBuild your name and

reputation

Page 6: Breakthrough SEO Marketing Tips for 2014

How do I measure successful Search Engine

Optimization?

Page 7: Breakthrough SEO Marketing Tips for 2014

4 SEO Metrics- Rankings- Traffic- Conversion Rate- Avg. Size of Order

Page 8: Breakthrough SEO Marketing Tips for 2014

4 SEO Metrics- Rankings Where does my site fall in Google

searches?

- Traffic- Conversion Rate- Avg. Size of Order

Page 9: Breakthrough SEO Marketing Tips for 2014

4 SEO Metrics- Rankings- Traffic Are people coming to my site from search

engines?

- Conversion Rate- Avg. Size of Order

Page 10: Breakthrough SEO Marketing Tips for 2014

4 SEO Metrics- Rankings- Traffic- Conversion Rate How many buyers per

visitor?

- Avg. Size of Order

Page 11: Breakthrough SEO Marketing Tips for 2014

4 SEO Metrics- Rankings- Traffic- Conversion Rate- Avg. Size of Order How much are customers

buying?

Page 12: Breakthrough SEO Marketing Tips for 2014

What makes a good link on Google?

TDK

Page 13: Breakthrough SEO Marketing Tips for 2014

What makes a good link on Google?

TitleDK

Page 14: Breakthrough SEO Marketing Tips for 2014

What makes a good link on Google?

TitleDescription

K

Page 15: Breakthrough SEO Marketing Tips for 2014

What makes a good link on Google?

TitleDescriptionKeyword

Page 16: Breakthrough SEO Marketing Tips for 2014

Next show February 12!Presenting:

Your Content Sucks; Unsuck it With Curation Marketing

Learn about high-quality content and “curation”