The International Higher Education Network in Design, Fashion, Visual Communication and Management of creative industries

Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, Rio de Janeiro

ied.edu

FRANCESCO MORELLI founder and President, IED“We established the Institute in 1966 on the basis of the idea that knowledge and know-how should grow and mature together. Because we respect the logic both of the market and of the finest of academic knowledge, we chose to espouse a more authentic, up-to-date culture of design: so we devised, planned and built up the school of design. We now know what it means to take an idea and nurture it until it comes to concrete fruition and that is what we teach to young creatives from all over the world”.

Light chain | Caterina Pompili, Isabella De Felice, Laura Santopolo

IED: A CREATIVE WORKSHOP

A benchmark for higher education in the fields of Design, of Fashion, of Visual Communications and of Management in creative disciplines for the last forty years, IED offers its students a distinct competitive edge and international experience that accompanies them throughout their lives. Students come to IED to enrol in its undergraduate courses, its Masters courses and its advanced training courses, which are held in the local language and in English.

Recognising a History of Excellence

Our graduates and the brilliant positions of responsibility they occupy in the creative professions and enterprise tell the story of the excellence generated by IED. It’s a success story that has contributed to the majority of the courses achieving official recognition from the Ministries of Education and of Research in the countries where the IED operates directly, whose respective national legal systems provide for undergraduate courses lasting three years in Italy and Brazil and four years in Spain. IED has also signed agreements with several prestigious academic institutes to offer double-branded courses at home and abroad, whose final diplomas are accredited by the partner institutions. For the 2012-2013 academic year, the institutions in question are the University of Westminster in London (UK), the Universidad del Pacifico in Santiago (Chile), the Universidad Tadeo Lozano in Bogotà (Colombia) and the Aldo Galli Academy in Como (Italy).

Photo: Maurizio Costa

CREATIVE PASSION

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ACADEMIC PARTNERSHIPS

IED is a member of several international academic bodies and associations, including Cumulus - the International Association of Universities and Colleges of Art, Design and Media, ADI - the Italian Association for Industrial Design and AIAP - the Italian Association for Visual Communication Design, and has concluded partnership and student exchange agreements with more than 40 of the world’s leading Universities in 21 countries. As considerable flexibility is a byword in IED’s academic training procedures, it can offer its students the opportunity to experience a period studying with other accredited institutions or in a different IED location.

INTERNATIONAL PARTNERS

Europa Aalto University School of Art and Design, Helsinki, Finland - Central Ostrobothnia University of Applied Sciences, Finland - Coburg University of Applied Sciences, Germany - Design Academy Eindhoven, The Netherlands - Ecole Boulle, PIAD, France - Ecole de Design Nantes Atlantique, France - Ecole Supérieure de Design, d’Art Graphique et d’Architecture d’Intérieure, ESAG, France - ECV Ecole de Communication Visuelle, France - ESAG Penninghen, Escola Superior de Estudos Industriais e De Gestão, ESEIG, Portugal - Fachhochschule Hildesheim / Holzminden / Gottingen, HAWK, Germany - Fachhochschule Trier - University of Applied Sciences, Germany - Gerrit Rietveld Academie, The Netherlands - Gothenburg University - HDK, Sweden - Helsinki Metropolia University of Applied Sciences, Finland - Hochschule fur Gestaltung und Kunst Zurich - ZHDK, Switzerland - Hochschule Pforzheim University, Germany - Iceland Academy of the Arts, Iceland - ISEM - ESMOD, France - Konstfack, Sweden - Kymenlaakson, University of Applied Sciences, Finland - Lathi University of Applied Sciences, Finland - Linnaeus University, Sweden - Linköping University, Sweden - University College of the Creative Arts, United Kingdom - University of Applied Sciences Pforzheim, Germany - TAIK, Finland - University of the Arts London, Chelsea, United Kingdom - Utrecht School of the Arts - HKU, The Netherlands - Willem De Kooning Academy, The Netherlands - Zürich University of the Arts, Switzerland

America Emily Carr, Canada - FIDM Fashion Institute of Design and Merchandising, United States - Lim College, United States - Milwaukee Institute of Art and Design - MIAD, United States - Rocky Mountain College of Art + Design, United States - SVA School of Visual Arts, United States - Université De Montréal, Canada

Asia Bezalel Academy of Arts and Design, Israel - Holon Academic Institute of Technology, Israel

Oceania AAD Australian Academy of Design, Australia - Otago Polytechnic, New Zealand - University of Canberra, Australia

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The IED locations

MilanMilan is the hub and the ultimate soul of Made in Italy: it is the country’s economic capital, the metropolis of fashion and design and the cradle of Italy’s leading publishing businesses. It is no coincidence that Milan is also the birthplace of many of the world’s leading contemporary designers. The courses at the IED in Milan focus their attention unerringly on research, on enterprise and on communications.

RomeRome has always been a crossroads of cultures and nationalities, of social relations and international events. Housed in a context that constitutes an historical benchmark of global significance, the IED school in Rome is embedded in a strategic cultural panorama of enormous prestige in the sectors of the visual arts and of artistic production.

TurinTurin has a well-established reputation as a productive city in a constant state of cultural ferment, featuring extensive experience withnew technologies and design for transportation.IED Turin draws continuously on its contacts with local and international manufacturing industry, making a distinctive mark as a hub of contemporary car design.

The IED locations

VeniceVenice is the capital of culture and artistic tourism, the benchmark for artists from all over the world and researchers from every background, a city with a setting of unparalleled beauty and hospitality, that provides a unique learning experience, in a context that can only thrive in Venice.

FlorenceFlorence can boast one of the world’s most important artistic and cultural heritages, but is also a city with a wealth of great craft traditions, especially in the area of fashion and accessories. Housed in a location of matchless perfection for anyone who sets out to study innovation and the contemporary arts, the IED curriculum here focuses in particular on valorising local resources and achieving a meeting between cultures.

CagliariThe natural bridge between Europe and the rest of the Mediterranean basin, the IED’s school in Cagliari is a place where cultures and traditions meet in search of a new model of development and cohabitation, exploring new forms of cross-fertilisation between design, creativity, innovation and business.

POWERING THE NETWORK

Established in many locations in Italy, Spain and Brazil, IED is the only private higher education academic network operating in the area of design whose roots go deep into the authentic Italian culture of creativity, while also drawing on invaluable input from all over the world and always ensuring an holistic view of all the trends and innovations at work in these sectors.

MilanRomeTurinVeniceFlorenceCagliari

MadridBarcelona

São PauloRio de Janeiro

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The IED locations

MadridMadrid is the throbbing heart of the Spanish economy, the city where culture, art and design meld directly with the country’s entrepreneurialism. The main objective of the IED courses held in this location is to train professionals who will be able to move with ease in continuously evolving contexts. Barcelona Barcelona is an innovative international metropolis, trendy by definition. Displaying a characteristically profound sense of beauty and a pronounced creative capacity, the IED’s Barcelona school provides courses rooted in an urban context that numbers among the world’s best achievers in balancing quality of life with a continuous desire to improve and renew.

The IED locations

São Paulo São Paulo is Latin America’s strategic nerve centre, the benchmark for the entire continent in the area of new trends in fashion and design. The first IED school in Brazil offers both a chance to get to know the Made in Italy phenomenon and an opportunity for it in a country experiencing rapid economic growth.

Rio de JaneiroBest evidence of Brazilian design’s continuous growth, Rio contends with São Paulo for the laurels as Brazil’s cultural hub. Every day, the newly-established IED school draws on the city’s traditional excellence in the sectors of the arts, of entertainment and of fashion, which is now exported all over the globe.

Photo: Claudio Ripoli

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AN INTERNATIONAL ADVISORY BOARD

The purpose of IED’s International Advisory Board is to provide direction and a critical conscience, together with an important benchmark support for every IED location’s activities. The result of a major cultural project launched in 2010, which places the IED Group at the epicentre of ideas and debate about the design community as a whole, the International Advisory Board’s members are world personalities:

Muhammad Yunus, Nobel Peace Laureate

Derrick de Kerckhove, new media theorist

Remo Bodei, philosopher

Richard Buchanan, business design theorist

Francisco Jarauta, philosopher

The International Advisory Board meets once every year to discuss topics of general interest, with a special focus on the evolution of design’s role and how it is taught in society. The experience that emerges from this debate is used to direct the Group’s cultural and training activities and is transformed into didactic content, contributing to enriching the background of IED’s lecturers and students alike.

Photo: Andrea Mariani

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PROFESSIONALS IN THE CLASSROOM

The IED’s international lecturing staff comprises more than 1,800 professionals working actively in specific fields, this enables them to provide their students with practical skills and a constant flow of innovation.Running right through all training at IED is the idea that its academic background needs to be constantly associated with real professional experience if it is to keep in step with the times in a continuously evolving society. By ensuring that they are kept constantly aware of contemporary developments, students are not only able to consolidate their theoretical knowledge base, but also benefit from a fruitful exchange with the real working world.Guided by these sector experts, students attending IED take part in workshops, laboratories and seminars, develop international and interdisciplinary projects getting to grips with concrete challenges and learning to manage their work competently and independently.

Photo: Maurizio Costa

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RELATIONS WITH THE BUSINESS CONTEXT

High quality academic and professional training is one of the essential drivers for economic growth. If a society is to achieve excellence in development, encourage innovation and expand its research, a partnership between academic structures, private and public enterprises and istitutions is crucial. Every year, more than 200 firms partner in a variety of ways, both nationally and internationally, with the process of educating students at the Istituto Europeo di Design.

THE IED RESEARCH CENTRE

This is the place where research meets experimentation, where school meets business and where today meets tomorrow. Ever since the IED Research Centre was established in 1975, it has been the very nerve centre of the entire IED system, cutting across all disciplinary boundaries and bringing together the skills and gifts of lecturers, professionals and students from different backgrounds. That is how we create our innovative cultural research projects, applied research for business concerns and experimental training. With its team of researchers, project managers, designers and specialists in communications, the IED Research Centre stimulates interaction between different personalities and disciplines that are only apparently distant from one another, so as to contribute to innovation in the fields of creativity.

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LIVING @ IED

In every IED location, students have access to a library, professional workshops and computer laboratories equipped with the latest hardware and software. Students can also use the Job Placement and Partnership Service that not only helps them to get that all-important, indispensable experience with one of the IED’s partner firms, but also accompanies them in the delicate phase of their first approach to the working world.The Information and Orientation Service, SIO, offers support to all students who want to enrol in the courses, helping them understand the professions, contexts and potential job openings. The service provides information about the school’s organisation and its course contents, aims and attendance, as well as about the selection and admission process.For students from other countries or who do not live in the city where they have chosen to study, a special Student Desk provides a first level of assistance to make it easier to integrate with the local situation, providing support in finding housing and accessing affiliated services and structures.

SCHOLARSHIPS and economic facilitationsIED supports young creatives by practising a policy of economic facilitations for students who enrol in its Three-Year Courses. These can take the form of: IED Scholarships that cover part or all of

the attendance fee; these are awarded on the basis of merit to particularly deserving and motivated students. For further information about the formalities involved in taking part in initiatives of this kind organised in the IED schools, go to www.creativediary.net For 1st level academic diplomas,

scholarships under the DSU (Right to Study at University) scheme; these are awarded on the basis of the criteria established by the regional laws currently in force The option to pay the annual tuition fee in

instalments, benefiting from agreements with leading banks.

Talpaca | Mariangela Zasa

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ACADEMIC COURSES AT IEDThe academic courses at IED are based on academic credits and are geared to provide students with a complete grounding in their chosen subjects, combining undergraduate courses with postgraduate (Master) courses.These courses are structured so as to make it easier for students to circulate between IED network’s schools at home and abroad, while maintaining parity of qualifications. To complete its Academic catalogue, IED also offers Advanced Academic courses, Specialisation and Refresher courses, Summer courses.

THE CONTEXTS OF DESIGNAll IED’s projects, schools and initiatives have a common denominator: design, devised, drawn up and applied in its every aspect, its every form and its thousands of potential meanings. At IED, we investigate Design as a transformer of the objects and contents of our everyday surroundings; Fashion as a creator of new styles, imagining new trends; Visual Communication in order to speak the language of images, while moving competently and creatively among future scenarios; Management Lab to create new ways of managing processes and creative enterprises and ways of designing that go beyond products, services and experiences.

THE IED’S 4 SCHOOLSThe theme of IED’s design learning space is developed in its four schools, each of which provides several different specialised schools:IED Design, IED Moda, IED Visual Communication and IED Management Lab,united by the common denominator of design culture and by the principles that inspire them. They also share a versatile, cross-fertilising approach that combines theory and practice to develop specific profiles and competences.The teaching method features an energetic bond with the real world of manufacturing industry, so that students can acquire knowledge by a variety of means, including through workshops and direct experience with firms operating in their target sectors. This profitable exchange with the business community and continuous cross-reference with the latest scenarios and trends in the market for design enable students to put themselves and their talents to the test of real design projects commissioned by real firms. As a result of this dual track of theory and practice and the distinctive dynamic trait of its educational undertaking, IED’s courses can often be considered as trend anticipators more than just in tune with the times.

Photo: Andrea Tosello

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STUDYING IN SPAIN

In the country where culture and innovation in services intersect with production and new models of business, IED Spain, creative, international and innovative, has two seats, in Madrid and Barcelona, offering courses in English and Spanish, one year, three-year and four-year undergraduate programmes, MAs, specialization programmes and summer courses.As a result, IED Spain’s purpose is to continue being an international school that makes innovative design possible alongside industrial and financial rationality, encouraging human understanding and aimed at creating a true project culture.

UNDERGRADUATE COURSES Official Design Undergraduate Degrees*Official qualified undergraduate degrees in Spain consist of 240 ECTS (European Credit Transfer and Accumulation System) and last four years. At IED Madrid* and IED Barcelona** we offer Official Design Undergraduate Degrees in: Product Design, Interior Design, Graphic Design, Fashion Design.Active learning through project-based enquiry is at the basis of our educational methodology.The 240 ECTS curriculum is flexible and allows for a thorough qualification and specialization of each undergraduate degree course through the presence of majors. Every major allows to deepen a specific area using different approaches to the topic, providing excellent networking opportunities with the local industries around each campus. Collaborative projects that involve working together in mixed majors groups or with external professionals and sponsors promote interdisciplinary learning and help students develop the ability to work with others, the capacity for independent learning, and greater awareness of the skills they will need to further their career.

Bachelor of Arts with HonoursThree-year undergraduate courses of 120 BA credits per year offered by IED and validated by the University of Westminster.

IED DiplomaThree-year undergraduate courses offered by IED Barcelona and IED Madrid: certification programs which do not lead to an official degree.

Official qualified undergraduate degrees in Spain are legally recognised as official university qualifications, and enable students to access

both the public and private labour market; they are also recognised at university level in the European Space for Higher Education:

students holding a Design Undergraduate Degree can access official international post-graduate programmes. Training programmes

offering ECTS (European Credit Transfer System) credits, encourage the mobility of students around Europe.

* IED Madrid has been recognized as a Higher School of Design (Escuela Superior de Diseño) by Order 4391/2011, October 17th , by the

Ministry of Education of the Autonomous Region of Madrid.

** IED Barcelona has been approved as a Higher School of Design (Escola Superior de Disseny IED) by Resolution of July 25th 2011 of

Ministry of Education, Autonomous Government of Catalonia.

IEDSPAIN

*

GAP | Amaya de Corral Photo: Juan Ángel de Corral

The Design School offers an Undergraduate Degree in Product Design (specialising in Product/Industrial Design, Urban Design, Home Design, Transportation Design and Product for Mobility and an Undergraduate Degree in Interior Design (specialising in Interior Design). Students learn about basic design notions and objectual, spatial, formal and visual development, as well as studying a range of theoretical-practical, technological, cultural and communications subjects to help them develop their design projects on the basis of a transversal and multidisciplinary approach. Upon finishing their Design Undergraduate Degree, students are prepared to work as designers, defining spaces and products, producing plans, managing projects and presenting them through digital media. They will gain the necessary critical and analytical skills to determine the potential demands of users and translate them into forms and spaces which can be produced through available technologies, selecting the most suitable in each case.They will be able to contemplate innovative, efficient, socially and environmentally responsible solutions which anticipate and resolve the needs of society and people in their interaction with objects and spaces.

Partners

Dyson, Philips, Audi, Vitra, iGuzzini, Grupo Bosch, Formica, Retiff, Tubbo, Restalia, Northern Design, Oltre Luce, Cial, Floss, Vertice 360º, Antares, Grupo Vocento, Fun & Basics, BMW, Derbi, SEAT, Mercedes, Roca, Honda, Zicla, iniciativa BMW, Piquadro, Capmar, Casa Decor.

IEDDESIGN

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IED Design – Spain

Majors in Madrid

Interior DesignConceptualization and design of interiorand exterior spaces, adopting valuessuch as functionality, comfort, aesthetics,accessibility and sustainability. Interiordesigners develop new construction andrenovation projects for homes, commercialpremises, offices and exhibition spaces,directly influencing people’s wellbeing andimproving their environment.

IED Design – Spain

Majors in Barcelona

Interior DesignThe interior designer is the professionalcapable of assuming a large typology ofprojects for his versatility, space thinking,functionality, creativity and other properresources. The student is formed as amultidisciplinary professional through thelearning of cultural, technological andtechnical knowledge. This professional iscapable of developing interior projects,stands, communication events, brandcreation and new business, exemptions,green and leisure areas design.

INTERIOR DESIGN The Undergraduate Degree in Interior Design gives to the student the creative, visual and conceptual knowledge required to design spaces bearing in mind the users, the social aspects or accessibilities, with an academic approach based on the professional practice and innovation.

Official Undergraduate Degrees in Madrid and BarcelonaMajor in Madrid: Interior Design (Spanish)

Major in Barcelona: Interior Design (Spanish\English)

Melodías | Angello Zamudio

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IED Design – Spain

Majors in Madrid

Product DesignDesign of all kinds of objects, producedindustrially or traditionally, making themattractive and effective to users.Product designers anticipate the demandsand needs of the market and society,developing projects in a responsibleway, working on research and theimplementation of new methods, materialsand manufacturing systems. They design products such as electrical goods, toys, furniture, etc

Home DesignDesign of products, furnishings and home accessories.The designer establishes and anticipates the design trends linked to domestic, indoor and outdoor living. The Home Design professional works on the research into and implementation of materials and techniques, bringing artisanal and industrial methods closer in the production of objects.

IED Design – Spain

Majors in Barcelona

Product Design Product designers come up with all kindsof different objects. Their role is to understand and foresee market demands and translate them into a specific project that can be industrially produced. Job opportunities include: homeaccessories, furniture, street furniture,materials research, 3D modelling, packaging,merchandising, etc.

Product for MobilityThis course prepares professionals to interact with XXI century society, dynamic and always in movement. Job opportunities include: accessories for mobility, bicycle and other kinds of transports design (segway and skates), smartphones’ experiences design.

PRODUCT DESIGN The Undergraduate Degree in Product Design trains students to be creative and innovative designers, with project and technological skills which allow them to develop products and services for users. The teaching methods are based on the development of projects and innovations.

Manmadillo | Liliana Serguera

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Official Undergraduate Degrees in Madrid and BarcelonaMajor in Madrid: Product Design (Spanish), Home Design (Spanish), Urban Design (Spanish)

Major in Barcelona: Product Design (Spanish/English), Product for Mobility (English),

Transportation Design (Bilingual)

IED Design – Spain

Majors in Madrid

Urban DesignDesign of furniture, services and other elements applied to urban design, offering solutions to a range of social and environmental issues, working on the planning and improvement of people’s quality of life, the urban landscape and mobility, among others. Urban designers devise and develop designs and services for social purposes and new concepts for parks, squares, etc.

IED Design – Spain

Majors in Barcelona

Transportation DesignTransport designers create interiors and exteriors for transport vehicles (Cars, lorries, trains, ships, planes) and deal with commercial, psychological and social factors linked to mobility. Jop opportunities include: interiors and exteriors for cars, motorbikes, aeronautical sector, public transport, colour & trim, 3D modelling and automotive accessories.

PSI _Parada Solar Información | Jaciel Reyes, Gerard Lorente, Ruben Oya, Eric Simons

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The Fashion School offers a Fashion Design Undergraduate Degree, training in a range of disciplines in the field of fashion. The teaching method is based on the implementation of creativity and knowledge in the development of a fashion brand: brand identity, the design of a collection, production, distribution and communications of the project. Students acquire a global vision of the fashion world on an international level. The Undergraduate degree in Fashion Design begins with a first year focused on introducing students to the fashion system and creating a technical and cultural foundation. In IED Madrid students may choose to take this year in Spanish or English. During the second, third and fourth year, students are trained bilingually (Spanish and English). In IED Barcelona the undergraduate degree in fashion design is only in Spanish but there’s the option of following a BA (Hons) validated by the University of Westminster (three-year course) taught in English. The training areas are: Fashion, Haute Couture and Dressmaking, Textiles Creative Direction, Strategy, Fashion Accesories Design, Styling and Fashion Commmunication.

Partners

Inditex, Diesel, Kiehl´s, Havaianas, Dr.Martins, Alexander McQueen, Jimmy Choo, Tom Ford, Givenchy, Saks, Prada, Armani Privé, Loewe, Sybilla, Bimba & Lola, Custo Barcelona, Clark´s, Missoni, Desigual, Fila, Levi´s, Alianto, Mango, Ermenegildo Zegna.

Proyecto: María Ruano

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IED Moda – Spain

Majors in Madrid

Fashion DesignFashion design education specialising in prêt-à-porter, the most important segment in the sector. Students learn about the conceptual, methodological and technical tools needed to create and develop complete collections, taking into account market trends and brand identity. A range of design projects are carried out in several fields: male and female fashion, children’s fashion, sportswear and lingerie.

Fashion Design, Haute Couture and Bespoke TailoringFashion design education specialising in traditional and high quality techniques: using a sewing mannequin, male tailoring, sewing techniques and artisanal finishes, etc.Students will become professionals capable of designing and producing unique, creative and high quality garments. A number of projects for luxury firms, plays, films and advertising campaigns will be carried out.

Fashion Design, Textiles and KnitwearFashion design education specializing in textile production: knitwear design, prints and traditional and artisanal textile techniques, as well as new technologies linked to textiles, new materials and eco-textiles.Through multidisciplinary training, the students will learn to design and develop fashion collections, accessories and homewear with a strong textile focus.

IED Moda – Spain

Majors in Barcelona

Fashion DesignThe Fashion Design course aims to ensurethat participants have the knowledge andunderstanding as well as the design skillsto work professionally as fashion designers.Through an active learning methodologycentred on the project, students acquire thenecessary practical skills to express theircreativity and to realize their designs. Job opportunities include: Fashion designer,illustrator, consultant, pattern, stylist, textiledesigner, visual merchandiser, cool-hunter,public relations, product manager.

Fashion Accessories DesignThe Fashion Accessories course aims toensure that participants have the completeknowledge and understanding necessary towork professionally in designing, producingand communicating fashion accessories.Students develop a sensitivity to recognizethe importance of accessories as elementsof social communication and theirimportance in dress codes and style. Job opportunities include: fashion accessories designer, shoe designer, consultant, blogger, cool-hunter.

FASHION DESIGN The Undergraduate Degree in Fashion Design (available in English, Spanish and bilingual) encompasses all the aspects and disciplines in the field of fashion: from culture, design and communications, to distribution and production. Creativity and knowledge are put to the service of the full development of a brand.

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Tesis | Oana Balán

IED Moda – Spain

Majors in Madrid

Fashion and Accessories DesignDesign of footwear, handbags, jewelleryand other fashion accessories. A number of projects are carried out with the support of the industrial workshop so that students learn, in a practical and specific way, about the trends and materials needed to design and produce 3D objects, prototypes and models, as well as analysing trends and the fashion market.

Fashion Design and Creative DirectionTraining in specialised fashion design, to produce professionals capable of directing and coordinating entire processes for fashion firms, as well as entrepreneurs with the sufficient creativity to plan and develop new ideas.Students learn about the necessary conceptual and methodological tools to devise a range of fashion projects, efficiently planning them for the future fashion market, and adopting an innovative approach throughout the process.

IED Moda – Spain

Majors in Barcelona

Styling and Fashion Communication This course aims to ensure that participants have the complete knowledge and understanding necessary to work professionally as fashion stylists. Our students acquire the necessary skills to analyse and interpret information and styles presented each season that will eventually transform into the trends. Job opportunities include: consultant for the development of fashion collections, catwalks creating complete looks to best communicate the collection or product, advertising campaigns, specialized publications, visual merchandiser, publicity, image consultant and personal shopper.

BA (Hons) in Fashion DesignThis is a three-year course taught in Englishbased on IED’s advanced and successfulactive learning educational methodology,but also validated by the University ofWestminster, which continually generateshighly skilled creative fashion graduates whogo on to successfully establish themselvesat all levels and in all fields of the fashionindustry. The students will undertake aBachelor of Honours Degree awarded bythe University of Westminster at IED, validthroughout the European Community.Job opportunities include: fashion designer,stylist, pattern professional, trend setter,cool-hunter, image consulting.

Transcollection 2011 | Alimia Erimia

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IED Moda – Spain

Majors in Madrid

IED Diploma Communication, Style Design And Fashion Image CourseSpecialised training in the channels, processes

and specific communication strategies used in

the fashion sector. New communication formats,

such as the use of social networks,

and fashion films, coexist with traditional

catwalks, advertising campaigns, public

relations and event production.

We form an expert professional team,

specialising in the creation of fashion brands and

images, capable of coordinating communication

processes in such a complex and changing

realm as the fashion world.

IED Moda – Spain

Majors in Barcelona

BA (Hons) in Fashion Marketing & CommunicationThis course is validated by the prestigious

University of Westminster. The course trains

professionals in tune with current market

needs, fully equipped to enter to the world of

fashion companies in the areas of marketing,

product, communication and distribution.

Job opportunities include: strategist and external

relations, event and fashion shows organizer,

communication and marketing directors,

product or brand managers.

IED Diploma Fashion Marketing andCommunicationThe course trains professionals in tune with

current market needs, fully equipped to enter

to the world of fashion companies in the areas

of marketing, product, communication and

distribution.

Job opportunities include: strategist

and external relations, event and fashion shows

organizer, communication and marketing

directors, product or brand managers.

Official Undergraduate Degrees in Madrid and BarcelonaMajor in Madrid: Fashion Design (Bilingual), Fashion Design Haute Couture and Bespoke Tailoring

(Bilingual), Fashion and Textile Design (Bilingual), Fashion and Accessories Design (Bilingual),

Fashion Design and Creative Direction (Bilingual)

Majors in Barcelona: Fashion Design (Spanish), Fashion and Accessories Design (Spanish);

Fashion Styling and Communication (Spanish)

BA (Hons) validated by the University of Westminster (3 years) in Fashion Design, Fashion Marketing and Communication - Barcelona (English)

Diploma IED (3 years) Fashion Marketing and Communication: Barcelona (Spanish)

Communication, Style Design and Fashion Image Course: Madrid (Spanish)

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Transcollection 2011 | Alejandra Anglada

The Visual Communication School offers an Official Undergraduate Degree in Graphic Design to train professionals in the fields of communication, visual creativity, advertising, film and TV, new platforms and digital devices. Students learn to develop the strategic, creative and artistic elements of audiovisual communications. Upon finishing their degree in Graphic Design, in any of its specialisations (Graphics, Advertising, Illustration and Animation, Web Design, 3D Animation, Media Design, Interactive and New Media Design and Motion Graphics and Video), students will be ready to offer an effective and creative response to the professional challenge of working in the field of visual communications in such a complex and changeable society as ours.

Partners

El Corte Inglés, Canal+, Apple, AXN TV Channel, Atos Origin, Hogan Lovells, Axn Tv, Editorial Santillana, Paradores de Turismo, Museo Thyssen-Bornemisza, Revista Metrópolis, Chupa Chups, Swatch, Canon, Sónar, Madrid City Council, Festival Offf, PSP Sony.

Sharing your Creativity | Shahin Haghjou

IEDVISUALCOMMUNICATION

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IED Visual Communication – Spain

Majors in Madrid

Graphic DesignVisual communications design usingconceptual, technical and project methodology tools. Graphic designers convey ideas, facts and values through the visual identity of a company or institution, the brand of a product, the visual image of newspapers, magazines and other editorial products. In the same way, they develop the graphics of advertising, onlineand multimedia projects, the identificationof headquarters and space signage, thegraphics of containers and packaging, etc.

New MediaIn the New Media Major, students acquire a solid technical and humanistic foundation, enabling them to gain a deep understanding of the foundations of graphic designs, as well as the unique facets of the digital and interactive medium, the construction of interfaces, applications for new platforms and immersive environments, and to design everything from small applications to large interactive installations.

IED Visual Communication – Spain

Majors in Barcelona

Graphic DesignThe course is aimed to form specialistsin visual communication, capable ofconceptualizing, structuring and developingan effective communication, by controllingthe trinomial formed by methodology,technics and technology. Job opportunitiesinclude: Digital “New media”, corporateimage, product communication, editorial/television graphics, collaborating withadvertising agencies and public relationsagencies.

AdvertisingDuring the course students will learn howto create and spread messages used topromote and sell products and services. The course teaches the concepts of advertising through a series of readings, assignments, examples, and actual multi-media advertising campaigns through an exciting, meaningful, and effective active learning methodology. Job opportunities include: communication and advertising campaigns, public relation companies, projects planner, creative, copywriter, new media and audiovisual projects.

GRAPHIC DESIGN The Undergraduate Degree in Graphic Design teaches students to become creative designers with technical knowledge and innovation capacity. Upon gaining the degree, they can succesfully carry out professional design projects in the various disciplines of the visual arts and communication.

NEW YORK, TOKIO, MOSCOW Shahin Haghjou New York, Tokio, Moscow | Shahin Hangjou

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IED Visual Communication – Spain

Majors in Madrid

Video Direction The course trains art, music video and advertising spots directors, artists specialising in video and the moving image, with a deep understanding of the theoretical-technical nature of the medium.Over three years, students are provided with the necessary foundations to gain a historical understanding of the medium, to understand its narrative potential and to master the technological tools of digital creation, so they can tackle everything from independent video projects to large-scale audiovisual productions. Videogame Design , GraphicsStudents learn the necessary tools to completely master the graphic production of a videogame, acquiring the technical, theoretical and methodological tools necessary to tackle everything from the development of light games for mobile platforms to the art direction in large-scale productions.

IED Visual Communication – Spain

Majors in Barcelona

Motion Graphics and VideoThis course is aimed to form artisticprofessionals able to work in audio-visualproductions and create innovative projectsin visual communication.The video designer creates motion graphics,animations and projects where the realimage and graphic designers create a newcommunication Language for cinema,television, Internet and mobiles. Job opportunities include: cinema, video, TV, Internet, animation, mobile devices and sounds.

Media DesignThe multimedia designer is a professionalspecialized in developing and creatingproducts or programs with high technologicalcontents, aimed mainly to diffusion throughdigital systems (computer or network)and characterized for the multimedia use.Job opportunities include: the multimediadesigner works in a wide range of marketsectors: multimedia developer, web 2.0,visual programmer, visual installations, crossmedia, visual apps and sound.

Light in Motion | Luis Miguel Abad, Ander Fernández de Liger

66 > 67

IED Visual Communication – Spain

Majors in Madrid

Videogame Design, DevelopmentThe course offers students the chance to learn the technological and method foundations to tackle programming and the development of small- and large-scale games, acquiring the capacity to organise and lead development projects of all kinds of interactive platforms.

IED Visual Communication – Spain

Majors in Barcelona

Illustration and AnimationThe illustrator is a design professionalcapable of enliven ideas, concepts,characters and situations thanks to itscapacity of representation, izmitation orcreative transformation of the reality.Job opportunities include: graphic or webdesigner, illustrator, animator, comic drawer,creator of short films, motion graphics, videogames designer, storyboard artist, creative,art director.

Official Undergraduate Degrees in Madrid and BarcelonaMajors in Madrid: Graphic Design (Spanish), New Media (Spanish)

Majors in Barcelona: Graphic Design (Spanish\English), Advertising (Spanish\ English); Motion Graphics

and Video (English), Media Design (Spanish), Illustration and Animation (Spanish)

Diploma IED (3 years):

Video Direction: Madrid (Spanish)

Videogame Design, Graphics: Madrid (Spanish)

Videogame Design, Development: Madrid (Spanish)

Vueling la Isla Menorca | Dino Galvagno

68 > 69

IEDMANAGEMENTLAB

IED Management for Creative Industries forms professionals in the strategic and executive fields, with the tools, knowledge and capacities required to create innovative ideas in the marketing and communication world.

Partners

Revista Tiger, Starbucks, El Corte Inglés, E-Cultura

70 > 71

IED Management Lab – Spain

IED Diplomas in Barcelona

Communication and Event DesignThe aim of the course is to train professionalsin the fields of creative communicationand events with the tools, knowledge andrequired skills to generate innovative ideas inthe fields of marketing and communication.The strategic and creative thinking is focusedon the creation and conceptualization ofstrategies and global communication plans.The challenge of this course is to formprofessionals with the ability of designingand managing creative communicationplans, events and experiences.Job opportunities include: event planner,public relations director, communicationdirector, social media strategist,communication and event producer.

Three-year IED Diploma: Barcelona (Bilingual)

IED Management Lab – Spain

IED Diplomas in Barcelona

Business DesignThe general educational aim of the courseis to create professionals with tools, knowledge and skills to generate innovative business ideas, particularly in the field of communication. We want to create students with basic knowledge about creativity, communication and marketing but we will increase their skills and creative strategic thinking. The aim of the course is to become professional people with the ability to designnew ideas and business models, especiallyin the field of communication, innovation and creativity. Job opportunities include: strategicconsultant, advertising manager, socialmedia strategist, Internet, business manager,business entrepreneur, marketing manager.

Three-year IED Diploma: Barcelona (Bilingual)

Transcollection 2011

72 > 73

All works and images illustrated in this brochure come from project works done by students at IED

IED MILANOIED Design

IED Visual CommunicationIED Management Lab

Via Sciesa 420135 Milan - Italy

Ph. +39 02 5796951Fax +39 02 5510374

info@milano.ied.itIED Moda

Via Pompeo Leoni 320141 Milan - ItalyPh. +39 02 583361

Fax +39 02 5833660info.moda@milano.ied.it

IED RomaIED Visual Communication

Via Alcamo 1100182 Rome - Italy

Ph. +39 06 7024025Fax +39 06 7024041

info@roma.ied.itIED Design

Via Casilina 5100182 Rome - Italy

Ph. +39 06 70703041Fax +39 06 70703040

info@roma.ied.itIED Moda

IED Management LabVia Giovanni Branca 122

00153 Rome - ItalyPh. +39 06 5717651

Fax +39 06 57305476info.com@roma.ied.it

IED TORINOVia San Quintino 39

10121 Turin - ItalyPh. +39 011 541111

Fax +39 011 5170167info@torino.ied.it

Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, Rio de Janeiro

IED VENEZIAPalazzo Querini StampaliaCampo Santa Maria FormosaCastello 525230122 Venice - ItalyPh. +39 041 2771164Fax +39 041 2413886info.venice@ied.it

IED FIRENZECasa della CreativitàVicolo Santa Maria Maggiore 150123 Florence - ItalyPh. + 39 055 2676311Fax +39 055 2645685infoflorence@ied.edu

IED CAGLIARIViale Trento 3909123 Cagliari - ItalyPh. + 39 070 273505Fax +39 070 2085066info@cagliari.ied.it

IED MADRIDc/ Flor Alta 828004 Madrid - SpainPh. +34 91 4480444Fax +34 91 1892402info@madrid.ied.es

IED BARCELONAc/ Biada 1108012 Barcelona - SpainPh. +34 93 2385889Fax 34 93 2385909info@bcn.ied.es

IED SÃO PAULORua Maranhão 617São Paulo - BrazilPh. +55 11 36608000Fax +55 11 36608008info@iedbrasil.com.br