Bill Murphy Jr.

The Author

EducationEmployers

The StoryBased on the entrepreneurial journey of 3 Harvard Business School batch of 1998 from classroom to boardroom.

Name : Marla MalcolmHails from : OaklandWorking with her entrepreneur dad since 7Worked at McKinsey & Co.

Name : Marc CendellaHails from : San DiegoWorked in an export-import firm.Later launched his own export-import company

Name :Christopher MichelHails from: IllinoisServed as a Lieutenant in the US Navy

The Roaring 90sBusiness scenario of 1990sDawn of the dotcom industryEra of “Irrational Exuberance”

Netscape’s share price from $28 to $75 in a single day

Yahoos IPO opened at $24.50 a share and jumped to $43

The 10 Rules of Successful Business

Make the CommitmentThe quality of a man's life is in direct proportion to his commitment to excellence, regardless of his chosen field of endeavour.Vince Lombardi

Find A Problem, Then Solve ItI’ll bet the military.com guy was in the military ;

I’ll bet the woman who started the make up company really likes lipstick.

Stig Leschly

Think big, think new …….. Think again

Its not what you look at that matters , it’s what you see. Henry David Thoreau

You can’t do it alone

One right and honest definition of business is mutual helpfulness. William Feather

You Must Do It AloneWith great power comes great responsibility

Manage Risk

One of the great myths of entrepreneurs is that they are risk seekers. All sane people want to avoid risk. Prof. William Sahlman

Learn To Lead

Leadership is getting someone to do what they don’t want to do, to achieve whatthey want to achieve

Coach Tom Landry

Learn to Sell

Art is making something out of nothing and selling it. Frank Zappa

Persist, Preserve, Prevail

It does not matter how slowly you go so long as you do not stop.Confucius

Set in the business scenario of late 1990s

Real life situations and scenarios

Odd –numbered chapters have stories

Even – numbered chapters have key learning

Happy Endings