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TRANSCRIPT
ONGOINGQUARTERLY
ACTIVITY
Prospects can click through from blog to a landing page to convert as a lead on relevant content offer of interest
Prospects are drawn in by great blog content they find in search or on social media
Lead is contacted to discuss needs based on content he/she has shown interest in
Those who’ve downloadedcontent continue to receive emails offering additional content related to topic they’ve shown interest in
1Write blogsbased on the
Content Calendar
The Inbound Marketing Implementation Process
ActivitiesConduct SEO researchUpdate website to include CTAs and blog Upload contact list into HubSpot softwareImplement SEO into website & social media
Create Program Elements Inbound Marketing Workbook Social Media Guidelines Content Calendar; begin work on content Custom email and landing page templates
PROSPECT EXPERIENCE
PROGRAM SETUP
2Placecontent
offer CTAs on website
3Promote thecontent offers
via socialmedia
4Distribute emailsto promotecampaigns
& further engageprospects who’ve
converted on offers
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