the importance of media literacy: helping children to be media and life wise - part 1
DESCRIPTION
Learn about who the Concerned Children's Advertisers are and what they are doing to help youth make informed, safe choices in the lives of Canadian youth. Below are the PSA's as part of the Demo Reel mentioned in the webinar.TRANSCRIPT
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The Importance of Media Literacy: Helping Children to be
Media and Life Wise
A webinar produced by CCA and Paton Publishing,November 2010
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PART ONEIntroduction
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What’s Up?
• Introduction
• The Issue
• Media Monkey
• Just For You
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23-04-10
“If we teach today as we taught yesterday, we rob our children of tomorrow”
~ John Dewey
New Ideas, New Approaches
Images From Microsoft Clip Art
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Webinar
• Online mini workshop
• Three 10 minute sections
• Archived on www.longlivekids.ca/play
• Q&A available
Images From Microsoft Clip Art
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What is CCA?
• Unique collaboration
• Over 20 years
• Focus on positive prevention
• Long Live Kids
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Concerned Children’s Advertisers
CCA MISSION:• As committed Canadian advertisers, our goal is to be
the credible, caring and authoritative voice of responsible children’s advertising and communications.
CCA MANDATE:1. To contribute to the health and media literacy of
Canadian children through innovative and effective social marketing and education programs.
2. To promote ethics and responsibility in advertising to children.
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CCA Members
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CCA Partners
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Broad Range of Social Issues
CCA Campaigns:
• Substance Abuse Prevention• Child Abuse Prevention• Self-Esteem – Girls & Boys• Bullying• Healthy Active Living• Media Literacy
Let’s take a look…
CCA Demo Reel
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CCA PSA’s Are Designed To:
• Draw attention to an issue• Act as a call-to-action• Provide a catalyst for meaningful discussion• Drive viewers to the website for tools
Image From Microsoft Clip Art
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What is a Microsite?
• Online vehicle• Kids, educators,
parents• Games, lesson
plans, tips and tools• Many components