The importance of IP In Sports

April 25th, 2019 -

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1.............. Global Sports Innovation Center powered by Microsoft

2.............. Digital Transformation as a process

3…........... GSIC Mission: The importance of IP

a) Broadcasting

b) Physical counterfeiting

c) APPS & Videogames

d) PONS IP

4…............ Conclusion

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Global Sports Innovation Center powered by Microsoft

STARTUPS SMEs

LARGE COMPANIES

GSIC is a non-profit organization that connects different players (institutions, administrations, companies and universities) in the key areas to create value in the sports industry.

+ =

. COMPETITIVENESS

. BIZ OPPORTUNITIES

Startups

Open Innovation

Applied Research

SPORTS INDUSTRY

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Core Areas

Business Network

Enhancing business opportunities within

an ecosystem of representative

companies worldwide.

Microsoft Solutions

Participating in the construction of a

prepared professional community around the

sports innovation and industry

Startups and Companies

Supporting the acceleration of

technology-based companies, to reach

next level

Showcase

Applied research, training and education

Being part of an international reference

center with space for products

demonstration.

Technology, community, and go-to-

market benefits to help sport entities

and startups to keep growing

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68

105

178

2015 2016 2017

210

2018

1500Startups

30Countries

+60Collaboration

agreements

+35kVisitors

210Partners

GSIC by the numbers

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Institutions

RICHEST SPORTS

ECOSYSTEM

+250SCREENINGS

+1500COMPANIES FROM 48 COUNTRIES

+30WINNERS

We are ahead of the game and have the best pool of sportscompanies in the world. We help entities to reach growthand find success: digital transformation, smart stadium,athlete and team performance, fan engagement, etc.

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World’s Population Ranking

1. China 1.34B

2. India 1.22B

3. USA 310M

4. Indonesia 239M

5. Brazil 194M

6. Pakistan 173M

7. Nigeria 158M

8. Bangladesh 148M

9. Russia 142M

10. Japan 126M

1. Facebook

2. China

3. India

4. Tencent

5. WhatsApp

6. Instagram

7. Google+

8. LinkedIn

9. Twitter

10.USA

1. Facebook

2. LaLiga

3. China

4. India

5. Premier

6. Tencent

7. WhatsApp

8. NBA

9. Instagram

10.Real Madrid

Fan Engagement

Smart Venues

Business Insights & Productivity

Team & Player Performance

eSports

Media

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OUR VISION: To reduce the profit lost caused by piracy with the latest technology

Key Findings

• The modern sports depends on and

cannot exist without IP Rights.

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• A modern sports industry requires a

broad menu of IP rights to thrive.

• Physical counterfeiting poses a real threat

to the sports industry and to consumers.

• Online piracy of sports broadcasting is

mushrooming but the goverment struggle

to keep up with the threat.

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Technology is an outstanding ally for brands, athletes, broadcasters and

for the fans themselves since it protects their IP in a distinctive way.

The importance of IP in Sports: Broadcasting

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The importance of IP in Sports: Broadcasting

.

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More than 4.000 sports bars with illegal decoders

in Spain

Profit lost of 400M for the Spanish football

LaLiga has developed a new software “Blackhole”

for anti-piracy

Technology is the perfect ally for the brands, athletes, broadcasters, leagues and also for the fans.

More than 113 pirated matches

Without piracy football value will increase by +26%

The importance of IP in Sports: Physical counterfeiting

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During the last World Cup confiscated

nearly 520,000 fake sports goods with a

market price of $ 266 million

THE BUSINESS OFFAKE SPORTS WOODS

MONTHLY SALARY

FAKE

Price of 90 dollars in its most basic version and the fake

version were sold in the streets of Lagos for prices around 30

dollars, barely a third of the price of the original.

The importance of IP in Sports: Physical counterfeiting

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The importance of IP in Sports: Apps & Videogames

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244 M pirated contents

242 M in profit lost

Without piracy videogames value

will increase by + 30%

Evolution of video games sales vs Lost profit

The importance of IP in Sports: Apps & Videogames

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PONS IP are experts in global IP services for innovative Sport focus start-ups and technology companies. In addition, they bring extensive knowledge and experience in the fight and defense against misbranding and in obtaining brand license contracts in national and international markets.

https://www.ponsip.com/en/home-capital-firm

The importance of IP in Sports: Trademarks

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Messi trust the worldwide defense of his trademark to PonsIP

COURT OF JUSTICE OF THE EUROPEAN UNION (CJEU)

Services as surveillance, trademark filings, oppositions, defenseagainst piracy and counterfeiting, enforcement, and contractsand agreements are extremely important for athletes.

Recently PONS IP has successfully represented Leo Messibefore the Court of Justice of the European Union regarding histrademark.

The importance of IP in Sports: Domain Names

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PONS IP has negotiated with a bad faith owner of adomain name .es which includes the name andsurname of the famous NBA player Luka Dončić andconclude the purchase on behalf of its legitimateowner.

• Alongside with PONS IP and our members,

we are going to create an intellectual

property co – working group.

• Currently seeking to add new members

and experts to join our new intellectual

property section set to open late 2019.

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Coming Soon 2019

Let’s change the game, together!

© 2019 All rights reserved.

This document is private and confidential