the impact of intrinsic religiosity

8/20/2019 The Impact of Intrinsic Religiosity.

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Oleh:Harmanda Berima Putra

372450


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Introduction

The concept of consumer ethics has been central

to studies of ethical economic behavior (Vitell,

2003)

Intrinsic relligiousity is the persistent driver ofethical consumer behavior

This study undertake interreligious comparison of

the influence of intrinsic religiousity on ethicalconvictions of consumers


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Research Objective

uestioned to !hat e"tend the positive influence

of #hristian religiosity on ethical consumer

behavior as identified in literatures, also applied

to $oslem consumers%


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Literature Review

Consumer Ethics

$oral principles and standards that guide behavior

of individuals or groups as they obtain, use, and

dispose of goods and services ($uncy and Vittell&s

('2)


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Literature Review

Religion

ccording to *erger ('+'), religion is a

fundamental determinant of social behavior%

In economic research into consumer behavior,

analyses of religion&s influence are some!hat more

recent%


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Literature Review

Religiosity

It is a belief in the e"istence of od and a

commitment to attending to and complying !ith

rules that members of that religion believe have

been defined by od ($c-aniel and *urnett, '0)%


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Research Model


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Hypotheses

H. #onsumers !ith high intrinsic religiosity refuse

unethical behavior in the form of (a) active

benefiting, (b) passive benefiting, and (c) no harm

more than do consumers !ith lo! intrinsicreligiosity%


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Hypotheses

H2. The connection bet!een intrinsic religiosity and

refusal of unethical behavior on the dimensions (a)

active benefiting, (b) passive benefitting, and (c) no

harm is moderated by the religious community, suchthat intrinsic religiosity has a stronger influence on

$oslems than on #hristians%


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Sampling

The data have been collected !ithin the scope oflectures of both authors at t!o large universities inermany ($uenster) and Turkey (Istanbul)%

*ack translation method !as applied Incentives of filling /uestionnaires !ere not given 23' respondents (Turkey), and 20 (ermany) To measure the dependent variable, !e adapted Vitell

and $uncy&s ('2) consumers& ethical belief scale(' items for dimensions) This study used '+ items only, since it covered only

3 dimensions


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Cronbach’s lpha


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!escriptive Statistics


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nalysis

This study conducted 2 steps.

1irst, analyed the connection bet!een intrinsic

religiosity and the three basic ethical

convictions of consumers

econd, set up t!o groups of test persons !ith

high (n 4 2356 mean 4 3%+7) and lo! intrinsic

religiosity (n 4 2''6 mean 4 2%08)% To estimate the intensity of this connection, !e

also calculated the effect sie (g2)%3


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nalysis


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nalysis

In second step.

This study conducted a median split for

#hristians and $oslems separately%

Then calculated 9:Vs, separately for both

religious communities, !ith regard to the

connection bet!een religiosity and consumer

behavior ethics%


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nalysis


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!iscussion

There are 3 ma;or results.

'%This study identify noticeable differences in the

ethical evaluations of active benefiting, passive

benefiting, and no harm, regardless of the

religious community or e"tent of religiosity%


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!iscussion

2% There are strong positive correlations of all

three dimensions of ethical convictions and

intrinsic religiosity, regardless of !hich

religion the respondents avo!%

3% lso highlighted the need to distinguish these

general results by specific religions


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!iscussion


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Limitation

'% This study includes only Islam and #hristianity as

religions%

2% Turkey contains a high ratio of unni $oslems, !ho are

not necessarily representative of the entire Islamic !orld%

3% There are une"amined variables, !hich is a problem

generally faced by every researcher, especially those that

undertake intercultural comparative studies%

% ample containing students of business studies !ho might

posses specific ethical basic orientations based upon their

economic orientation%

the impact of intrinsic religiosity

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