the impact of film-induced tourism on the hotel business
TRANSCRIPT
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DISSERTATION
For the degree of MBA Management du Tourisme et des Services
-Hospitality Management
Promotion 2013/2014
THE IMPACT OF FILM INDUCED TOURISM ON THE
HOTEL BUSINESS
How Film induced tourism can influence the hotel notoriety and attendance and
are there marketing strategies set up by hotels concerning cinematic events
organized within their establishments?
By: Mathilde GAUDIN
Dissertation supervisor: Stéphane DONNAT
Program La Rochelle Business School of Tourism
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Aknowledgments
As a preamble to that statement, I would like to extend my sincere thanks to the persons who gave
me their support and contributed to the development of this dissertation.
I would like to sincerely thank my director of memory M.Donnat Stéphane who advised me and
supported me throughout the realization of this work.
I also wish to thank M.Gervasoni, M.Piriou, M.Béal as well as Ms.Réau and all the teachers I have
been fortunate to have during my studies at Sup de Co La Rochelle.
Thank you to François-Maurie Dalinval, the Cinédécors director for his help and all the other
persons such as Michele Popejoy, the Advertising and Marketing Manager at The Riviera Hotel of Las
Vegas, Douglas Foote, the International Public Relations Manager of Park Hyatt Tokyo as well as
M.WAYN ROSE, Night Manager/Public Area Manager at The Peninsula Beverly Hills, who had the
kindness to answer to all of my questions be it by emails, phone or messages on social networks.
My thanks also go direct my friends and classmates who helped me complete my survey.
Finally, thank you to my family and my boyfriend for their patience and support and for always
being here when I need them.
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TABLE OF CONTENTS
INTRODUCTION 4
I. The Film induced tourism and cinematic events impact on the hospitality industry.
A. The Film induced tourism and cinematic events market today.
1. The film induced tourism concept. 10
2. Geographical study of film induced tourism in France. 11
3. Financial study of Film induced tourism in France. 12
4. The benefits of Film induced tourism on the Destination. 15
5. The creation of movie maps and special movie theme trips. 17
B. The different actors involved in Film induced tourism and their role.
1. The actors of Film induced tourism.
a. Atout France. 19
b. The Regional Committee and Departmental of Tourism. 19
c. The travel agents and Tourism Offices. 20
d. The Commissions. 20
e. The Festivals. 21
f. The studios. 22
g. The hotels. 22
2. The importance and the need of synergy between all these actors for the creation of a
network and the establishment of Film induced tourism. 22
C. How Film induced tourism and movie shots contribute today to stimulate the
demand and hotel experience.
1. The hotels which benefit from movie shots in France and worldwide. 26
2. Is there a potentiality for mediating movies? 29
3. The actions and programs created by hotels to attract film productions. 30
II. Methodology of the investigation.
A. The investigation tools.
1. The different investigation tools used. 35
2. The type of questions asked. 38
B. The choice of the people targeted. 40
C. The means of transmission. 41
III. Analysis and discussion.
A. Analysis of the market. 43
B. Analysis of the investigation. 45
C. Recommendations. 54
D. How to promote better movie production and movie shots within hotels in Nantes56
CONCLUSION 63
Bibliography and Webography 67
APPENDICES 72
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INTRODUCTION
The tourist is now looking for new experiences and emotions. Media are taking an ever more
important in our society, the fictional and emotions conveyed in movies having an impact on the
public.
Cinema is an art enabling you to take the viewer beyond the real and the imaginary, but is it really
worth investing in cinema development strategy of a destination? A study of the ADEF showed that
65% of foreign tourists in France have chosen this destination after being influenced by a French film,
shot on the French territory.
The seventh art has become a communication tool in the discovery of the world and can affect the
choice of tourist destinations. Thus, today the object of fascination delivered by the cinema may be
reflected in the choice of tourist stay since the discovery of movie rentals can offer the feeling of
discovering the movie behind the camera .
What are the tourists motivations? Are they all movie goers ? Tourists are captivated in search of new
sensations , entertainment and wish to be transported to another reality , to live a fascinating
experience and the cinema is probably the best way to enable them to do so.
Previously, people were inspired by books, including the 18th century with the Romanticism when
Film induced tourism also called Cinetourism was born and grew with the invention of printing in the
20th century up to the cinema in 1891 with the first Dickson Dickson Greeting movie.
Film induced tourism is a little known concept. This is all related to film production activities that
tourists will participate during his trip. Sue Beeton*1, founder of the concept, defines it as "an
on-location tourism That follows the success of a movie set in a particular region". But to make the
destination benefit from the success as much as the film did, it is difficult to network all those involved
in this concept to develop a tourism destination.
The concept involves two targets which are the cinetourists and film crews but it mainly involves actors
in its process which are institutional actors such as tourist offices and agencies of tourism development
as Atout France, as well as private actors such as incoming agencies, hotels and restaurants.
Film induced tourism offers specific experiences for cinetourists such as film festivals which is the first
meeting between a movie, its creators and its audience, if it occurs before the national release of film.
Between 100 and 200 film festivals occurs in France and the most famous is the Cannes Film Festival,
which attracts more and more tourists from all around the world each year. Movie-maps tours ,film
shoots, studio visits and other activities related to the fandom are other experiences specific to film
induced tourism offered to the tourists.
The impact of stars can also be an important element since the presence of a famous director and actors
is a strong point for the area as fame is something that persists in the public mind.
To attract film crews, it is important that Film induced tourism actors provide their support whether
financial such as additional tax policies or others. Many cities and regional support locations in the
territory through a film commission which is thus the main interlocutor of producers and teams to enforce
its landscapes, monuments and emblematic places but also to promote places less known to the general
1 BEETON, Sue (1991) Film-induced Tourism, Edimbourg: Aspects of tourism.270 p.
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public and tourists sites. Commissions are key players in the course of producing a movie since inform
the crews of locations available and unavoidable in the region.
Destinations should be promoted and there is a fierce competition between European cities for film
production, especially in France where each region is more or less involved in inviting such a film crew
to visit its territory and has a higher or lower to give audiovisual productions budget.
The media image of the city has an impact on the tourism sector. Cinema generally reinforces a trend
already well developed: Paris and Prague are among the most popular tourist cities in Europe, but the
cinema can maintain the desire to travel, and can enrich the tourist offer of these cities film career. Thus,
cities organize movie-maps to attract moviegoers and encourage them to visit the town or worship
place seen in a movie.
On the other hand , the film also contributes to the radiation media planning and shooting films and other
film events have impacts both image and reputation and economic as hotels, restaurants and logistics will
be main beneficiaries. The presence of such an iconic element a hotel on the screen allows the public to
integrate and involves the knowledge of a monument or a famous place in a film and promote the
identification of a territory.
In fact, hotels are present in many movies and plays a real fascination in the tourist mind, and it is
interesting to analyze how they benefit from Film induced tourism, be it movie Festivals or movie shots
within their establishments. What are the economic and tourism benefits for these actors? Do they
promote these events taking place in or around their business? How?
In what way is event-planning especially cinematic events, a marketing strategy for hotels?
"The great advantage of a hotel is
that it's a great refuge from home
life." George Bernard Shaw
In a world where tourists are more and more expecting the best in term of experience during their
stay, hotels need to be innovative and offer the best they can to attract them, mostly by creating events
within their establishment.
Nowadays, events are at the core of our culture like never before. For a long time, events had only
a festive interest but since there are new consumer behaviors there is a need of communication and a
new diversity of objectives, organizations organize their own events.
Cinematic events such as movie shots within a city or even within a hotel such as Pretty Woman with
Richard Gere and Julia Roberts was shot within the Beverly Wilshire hotel in Beverly Hills, California
in 1990 are considered as part of the life of certain hotels and are events of a different interest.
Event organization is a growing phenomenon worldwide, a trendy market adapting to the offer
and demand, and the objective of this industry is to create emotional effects on the public concerned.
According to the ANAé ( French National Agency of the Event Agencies), an event is an "action
of punctual communication, gathering a public and being the purpose of a staging destined for to make
a deep impression on people and in a precise goal".
Events involve a huge number of operations (logistics, finance..). They are expected to generate
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substantial economical fallout and/or to transmit a passion if it relates to an event voluntary organized.
Concerning the Hotel Business, the creation of events within their establishments is a type of
marketing which has for interest to attract a specific public.
To face the competition and the other service provided holders, hotels need to find solutions in order to
stay on the market. They also can work with service providers to get products or services (technical,
audio, caterer, decoration) for the realization of their events.
Through a singular production, the created event organized within the hotel will convey an exceptional
image of the establishment and transmit it to the public.
Nevertheless, the hotel business stays the main infrastructure for the organization of events as
they offer the renting of rooms, food & beverage, catering, accommodation facilitating the organization
and coordination of the client service.
In the Hotel business, the Event/Marketing department is an important department not present in
every hotel and is nowadays becoming essential for the biggest ones. Numerous events from all types
such as meetings, conferences, awards dinners, fashion shows, business events and every type of social
events like weddings (mostly in independent hotels and castles where they represent over 25% of their
turnover) are organized within the hotels. 45 % of the tourists come to Paris for business so business
events are a very important part of the hotel business as it mostly represent 30% of their turnover.
Most of the people attending the events are not staying at the hotel nor using the food & beverage
outlets, so their only impression of the hotel will be the one from the event they will experience as
guests.
Every event held in hotels such as the Hotel Normandy with Arry Abittan shot within the hotel
Normandy hotel of Deauville in 2013 will generate social media buzz and word of mouth be that as it
may, so guests will be likely to be prospects for future hotel events.
Temporarily briefs and dynamics, an event focuses on clients interests and medias by making
them participate to it. These manifestations are susceptible to create an unusual attendance flow. Thus,
the Event business differentiates itself from the other means of communication thanks to its festive side,
its creativity, brevity and ability to generate and create emotion to the participants. It gathers all that
relate to the creation, management, promotion and organization of events, but also people to a common
goal around a specific theme or emotion.
An event is characterized by its provoked split, allowed to be then the start of a communication
strategy. It joins the logic brand of the hotel by revealing an aspect of its identity. The objectives are to
attract the client's attention, the medias, make a deep impression on its clients, promote the image of
the brand or asset its image, motivate its staff, show its dynamism and stimulate its sales. Now, there is
always a commercial need such as the increase of the sales volume and of its notoriety, an identical
need (restore its image) and a need to satisfy clients.
They induce media fallout as well as a raising of the brand image. Special events have received
growing attention as a contributing source of eco-benefits as well as being a useful destination
marketing component for host cities, because behind every event is hiding a marketing interest!
Some huge events and their impact on the global economy of the country as well as on the tourism
industry, especially on the hotel business will be analyzed in this study.
Event marketing and communication gather all the marketing techniques to organize events to promote
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a brand, product or organization. Event business is then becoming tomorrow's communication.
Hotels are willing to use special events as a marketing component of their future marketing
strategies or are planning them to attract clients. By creating partnerships with services companies,
hotels can plan events within their establishments such as fashion shows like the ones organized every
month within the Bristol hotel in Paris or by sponsoring some events like the Accor group, first
Hospitality operator worldwide does for cinematic events by offering them services like special prices),
in order to increase the fame of the brand, its recognition and the transparency of the group.
"Grand Hotel. Always the same.
People come. People go. Nothing
ever happened."William A.Drake
Today, events represent a centerpiece of tourism strategy and marketing. Tourists expect that
something is always happening during their stay at the hotel.
In order to increase its occupancy and fame, hotels need to differentiate themselves and be innovative.
By creating everlasting memories to their guests, hotels make their establishment unforgettable thanks
to the events that are organize within their locals, and potentialities will be created in term of
attractivity thanks to the media coverage of the events. Thus, there is a proliferation of public events,
parties and entertainments as there is always been a need for people to immortalize moments.
Governments support and encourage events within the framework of their strategies for the
development and the promotion of tourism. Indeed, societies and companies adopt events as key
elements of their marketing strategies and brand image, but companies need to adapt their strategies
and differentiate themselves to face competitively in this attractive and competitive market.
Events organized in hotels seem to be as important as the other services offered as they are part of
the expected guest experience. But what are the services offered specific to the cinema in hotels?
The purpose of this study is to measure cinematic events and their impact on tourism and hotels,
and to explore the different clients characteristics. Does cinematic manifestations organized within
hotels have a precise goal, a targeted clientele? Are they a strategic, marketing and commercial tool?
Events used to promote the hotel brand are diversified and this study will focus on the cinematic events
that is to say the movie makings influence on the hotel attendance.
Are there marketing strategies set up by hotels concerning cinematic events organized within
their establishments? How Film induced tourism can influence the hotel notoriety and
frequentation? That is to say how cinematic events such as movie shots
can contribute to stimulate the demand and hotel experience?
What make the events influencing the fame and reputation of an hotel especially in the cinema? Is
it because of the celebrities presence in the place as the fame is an important fact for the public, is it a
fashion trend, a new phenomena such as after the shooting of the French movie Bienvenue chez les
Chtis in 2008 making the North of France and Chtis population famous even in the United States and
attracting lots of tourists thanks to the movie, increasing the economy of the region and then the
hospitality turnover.
Cinema is an art which fascinates and influences today "cinetourists" on their choice of
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destination, so of hotels. It will be interesting to analyze what are the tourists motivations? Who are
they? What are their expectations?
As access to films is becoming easier, cinema brings to people the emotion, love, adventure and
feelings they want to live, and to forget reality the time of a movie, to put aside their routines. The
images of places used by films are also perceived by the film spectator which will maybe then be a
potential tourist as those images will tend to impact on the tourist decision making.
In 1991, the National Scottish Tourism Office defined the new "Cinetourism" concept as the "business
of attracting visitors through the portrayal of the place or a place's storylines in film, video and
television".
It is interesting to analyze if Film induced tourism also called film-induced tourism is today an
unexploited potential.
The use of an hotel as a set in a movie will attract tourists and motivate them to select the hotel which
featured in the movie they saw during their stay at a specific destination, and the destination too may be
a motivation due to the movie. In this study, hotels holding filmmaking will be analyzed.
Lots of hotels serve as locations for filmmaking. Many of those hotels are memorable as they vary
in their abilities to accommodate, relax but also to terrify such as in the movie The Innkeepers, 2012, as
well as the horror film The House of the Devil, 2008 by Ti West, shot at the Yankee Pedlar Inn hotel in
Torrington, Connecticut, where there is a kind of "Old World Charm" atmosphere and where the
supernatural ghost stories play an important rule of the haunted house film as the establishment is
completely a character on its own!2
They even play a central role in a multitude of films such as in Lost in Translation by Sofia Coppola
(2003) in which almost all the scenes were shot. Is an hotel an "investment product"?
It is also interesting to know if the hotel where the movie will be staged is predefined and chose by the
production or if hotels choose stand for candidates and use this kind of events as a commercial strategy
to promote their establishment.
In fact, the presence of an emblematic element of the city or region image such as integrating and
associating a famous monument such as an hotel in a movie will favor the territory identification,
create a greater awareness of the region and attract the visitors and clients of the hotel seen in the
movie even outside the peak seasons.
Therefore, hotels are part of the important service providers for the actors and film crew and some
big hotel chains developed a specific and unique welcoming strategy for them.
Thus, the tourism private sector also seem to be concerned by the cinema.
In this study it will be interesting to know why hotels want to stage events, which events are more
likely to be staged by an hotel, what kind of clientele is targeted by the hotel and if they are linked to a
commercial strategy.
Later on, the fallout of these types of events will be analyzed, and the impacts on the hotel
attendance before and after the event and consequences on the community will be measured through
this study.
The first part of the memoire will be the study of the subject which will first focus on the Film
induced tourism and the cinematic events market today. The second part will focus on the different
2 http://www.damnedct.com/the-yankee-pedlar-inn-torrington.
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actors involved in Film induced tourism and their role, the benefits of it on the destination and on how
today film induced tourism impact tourists in their destination choice and how. The third part will focus
on how today film induced tourism and movie shots contribute to stimulate the demand and hotel
experience.
The second part of the memoire will be the investigation methodology and the tools I used to analyze
the subject. Finally the last part will deal with the analysis and discussion of whether or not hotels can
now set up real marketing strategies according to movie shots and how to implement a communication
strategy to attract and stimulate the artistic clientele demand and their notoriety and brand image. I
analyzed the cinematographic potential of my city of Nantes and created an Eductour for the city as
well as for the hotels of Nantes to make them participate in the development of the Film induced
tourism in their city.
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I. THE FILM INDUCED TOURISM AND CINEMATIC EVENTS IMPACT ON THE HOTEL
INDUSTRY.
A. The Film induced tourism and cinematic events market today.
1. The Film induced tourism concept.
As the 7th Art is now omnipresent in our society and is the only way people can escape from their
life, it plays an important role in our cultural life. The landscapes or monuments seen by the spectator
influence a lot of people in their choice of destination when they are watching a movie turned in a
beautiful specific place, country or city. Thus, there is a huge impact of the setting of the film locations
and thus a connection between images and the location and the desire to visit it.
According to Beeton (2005), Film induced tourism also named Cinetourism is more than a simple
place promotion tool. It is the "visitation to sites where movies and TV programs have been filmed as
well as tours to production studios, including film-related theme park"3. Films generate demand for
tourism, but is it so famous? Does it exists in every country?
In fact, there is a relationship between film and tourism. Indeed, a psycho relationship exists
between the film and the spectator as the spectator will imagine himself in the movie and will be drawn
into a fictional story for a few hours forgetting his real own life. A movie can then become a real
touristic guide such as the movie "L'Auberge espagnole" with Romain Duris in which the spectator is
travelling across Barcelona while sitting in his sofa or being in a cinema room, or Indochine which
makes us dreaming about visiting the Ha Long Bay or The Motocycle diaries in Argentina and again
Lost in Translation in Tokyo.
Also, what makes a visitor visiting a destination appears in the film, that is to say a monument, a
landscape or even an hotel that would in a scene catch his eye and mind, making him want to relive the
experience lived by the actors in this scene. These elements will make the film create film-induced
tourism.*
The movie spectator is between the film (as he experiences a universe that haunts his desires) and
reality and it is the same with the tourist as he realizes his desires and can judges the services provided
during the trip are well rendered. From the cinematic experience, tourism is not about selling a
Destination but about the experience lived when visiting this Destination.
Thus, there is a psychological influence as there is an identification between the spectator and the
film which motivate him to visit and an impact on the tourist gaze too as there is a connection between
the spectator and the destination shown on the film.
Cinema and TV shot in a particular area can be very powerful tools for helping promote tourism.
If Film induced tourism is known to boost tourism for a destination and that strategies are implemented
to do so, we don't know much about the relationship between cinema and hotels, the notoriety and
attendance impact it can have and if hotels are using marketing strategies to develop their establishment
3 BEETON, Sue (2005) Film-Induced Tourism, Clevedon, Royaume-Uni : Channel View Publications.
270 p.
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and image and if they also can be a real tool to develop film induced tourism in a destination.
Thanks to the strong reputation of many productions, there will be a strong positive impact images to
the destination. Indeed, audiovisual productions help to develop and maintain a positive and attractive
image of the region promoting its tourism development since all tourist areas be it catering, transport
and hospitality will benefit from it.
This is why it seems important to disclose information about the filming locations as 6% of tourists
would visit any linked site cinema.
It is in the late 1930s that tourism has taken shape in the Pacific Islands with the first film Muting
on the Bounty (1935) shot in Tahiti and having given birth to Film induced tourism somehow.
Destinations were previously ignored and subsequently thanks to films such as Lawrence of Arabia
(1962), Bridge of the River Kwai (1958), The Sound of Music (1965) tourism through film has
developed.
Moreover, the film The Sound of Music continues to attract over 300,000 visitors per year in the city of
Salzburg, visitors hoping to recognize a marker element of the film.
Thus, film induced tourism was created to make tourists discover real places or imaginary place that
exists only in the cinema as the site of Star Wars in Matmatah, a famous touristic city in Tunisia now
thanks to the famous saga.
The influence the cinema has on people nowadays is becoming more and more important as there
are events such as auctions are organized such as the one which occurred this year in 2014. The
furniture's company Locatema sold in its warehouses on 15 and 16 April 2014,1500 objects used in
filming from La Zizanie by Claude Zidi (1978) to Yves Saint Laurent by Jalil Lespert (2014) for more
than half a century4.
2. Geographical study of Film induced tourism in France.
There is currently a huge competition between regions willing to welcome movie productions.
The problem today is the relocation of French high budget films since in 2009 a third films was
relocated while in 2010 it was about two thirds of big production movies . While in 2009, 26 foreign
films (73% U.S. ) were recovered and turned in France.
A study by the Aquitaine Regional Council and AGECE ECLA Aquitaine showed that Aquitaine
is the most attractive for filming with 700 locations online on five departments , with 81 projects
received in 2010 including 21 feature films and TV drama ( 696 days of shooting) .
0.8% of tourists say they come in the PACA region after seeing a film like those of Marcel Pagnol
having a strong reputation since they are 79% or TV series by giving them the desire.
Visitors to film locations want an on-site experience which engages their emotions and tells them a
story. Film induced tourism describes the effects that film and TV production can have on our travel
decisions as they inspire people to experience the screened places then the destination.
4
http://www.lefigaro.fr/culture/encheres/2014/04/03/03016-20140403ARTFIG00005-decors-de-cinema
-clap-de-fin.php
12
Film-induced tourism can be defined as part of a main holiday, as icons thanks to actors and
historic places, as part of romantic gaze that is to say it has a spiritual relationship with the place and as
reasons to escape as well. According to Tooke & Baker (1996),"Seeing is believing"5 that is to say
there is an important effect of film on visitor numbers to screened locations as many of film locations
become the push factors for tourists to visit!
Thus, according to them, the story line and site should be closely related in which the film involves the
audience an emotional experience which links perfectly with the location. A repeating exposure would
provide greater familiarity, attachment and identification as experience and fantasies are portrayed by
the film.
A movie is based on creating emotions through images and sound and the destination of the pleasures
that it seems good to appropriate part of living is associated.
3. Financial study of Film induced tourism in France.
Indeed, the number of projects in the film industry has increased significantly since 261 films
were created in 2010 with an investment of 1.43 billion euro. It means 336 weeks of shooting in the
first quarter of 2011, that is to say 63% more than in 2010. In Paris, 840 movies were shot in 2008,
which represented 650 000 euro of benefits for the city6. Also, in 2009, 4.1 million euro were spent on
the TV series.
The average cost of a movie is from 60 000 euro to 80 000 euro per week and from 100 000 to 180 000
euro per week for the biggest movies of a 5 million euro budget7.
5 Tourism Management, Volume 17, Issue 2, March 1996, Pages 87-94,
http://www.sciencedirect.com/science/article/pii/0261517795001115 6
http://www.leparisien.fr/seine-saint-denis-93/les-tournages-a-paris-un-business-qui-rapporte-07-01-2
009-364401.php
7http://www.filmvar.com/userfiles/file/1%20Impact%20%C3%A9conomique%20de%20tourna
ges%2008%20court.pdf
13
http://www.monuments-nationaux.fr/fichier/plug_download/
61779/download_fichier_fr_tarifs.tournages.2013.pdf
At the Hotel de Ville of Paris, the cost of a movie shot will be of 4 400 euro in total for one day.
http://www.parisfilm.fr/fr/tarifs/hotel-ville-hotel-lauzun.html
TV dramas represent the largest number of shooting days and the highest expenditure PACA with 1.5
million through the playoffs. 60% of the budget is spent in the region of which 61% relates to TV series,
54% documentaries and 15% to feature films.
Also, 56% of expenditures are devoted to shooting transports, charge and control and sales commission
including accommodation. The cost attributed to the location for the shooting is more and more
important as it increased of 7.5 to 9.5 million euro from 2009 to 2010.
14
www.cnc.fr;
www.cnc.fr/c/document_library/get_file?uuid=bae6316b-7fad...18
PACA has committed loans of 2.5 million euro in 2009 up to 21.3 million euro impact of which two
thirds come from the TV series that benefit from regional aid is generated indirect tourism benefits are
estimated between 117 and 168 K euro in 2009, PACA.
There are direct economic benefits such as employments but indirect touristic ones as well,
estimated between 117 and 168 K euro in 2009 in PACA, as it increases the visibility of the area which
allows the diffusion of a film . That is why DMOs have increased their number of tourists through the
magic of films.
Indirect benefits PACA itemized spendings in 2010 from the IDATE-Hexacom INSEE
Supporting film shooting in a destination can offer higher ROI than traditional communication
campaigns as well as indirect yet efficient promotional media for destinations, that is to say it is an
efficient way to make promote a destination at a low cost8.
8 http://www.aboutourism.com/film-tourism-travel-motivation/?goback=%2Egna_4420455
15
4. The benefits of Film induced tourism on the destination.
The rise of Destination through movies and the increasing trend of using TV in tourism branding
marketing is more and more obvious as the decor or the environment in which the film is shot, is
necessarily influenced by the shot activity itself.
According to an IFOP study on the impact of French cinema abroad carried out on behalf of the
French Film Exporters Association, in 2004, two thirds of foreign visitors coming to France had been
influenced to make their trip through watching a film portraying the country within the three previous
years, and worldwide 1 to 10 visitors of 100 would choose a destination mostly thanks to movies.9
In 2012, according to the Tourism Competitive Intelligence, 40 million tourists in the world have
chosen their holiday after seeing a film that had been shot10
. According to the same study, up to 10% of
those surveyed cited the film to explain their choice of destination. Many destinations invest directly in
the production of "movie maps" as in the Provence-Alps-Cote d'Azur region, in organizing Eductours
for cinema industry professionals such as screen writers.
Also, 70% of people are willing to spend a budget of 1 000 euro for a few days in Ouarzazate, in
Morocco for cinetourism after seeing the movie Lawrence of Arabia.
Film induced tourism is an excellent vehicle for destination marketing and also presents new
product development opportunities, such as location tours, film museums, exhibitions and the existing
tourist attractions with a film connection.11
Also, images and imaginaries are used by marketing promotional tools in order to attract, motivate and
help the tourist on his decision making. According to Sigmund Freud, being in a full room at the
cinema changes the behavior and mental state of the audience. Tourist destinations can then enter
the opportunity to market their products and enter the communicative potential of this
promotional tool.
Thus, tourism promotion via image and imaginary created can have a huge impact on the decision
making of an individual when deciding upon a destination to visit.
But promotion via information is also very important as in some hotels' website where a movie
was shot, the website link films to their locations. In fact it is a very effective promotional tool to
induce tourists to the destination. This promotional tool is used by lots of tourism agencies and tourism
offices in New Zealand following the success of the famous movies The Lord of the Rings and The
Hobbit sagas.
In 2012, Tourism Competitive Intelligence found that 40 million international tourists chose their
destination because they saw a movie showing the landscape and/or monuments of this destination12
.
For example, Hobbiton is the famous village created for the movies The Hobbit, which became one of
9 http://www.aboutourism.com/film-tourism-travel-motivation/?goback=%2Egna_4420455
10 http://tci-research.com/40-millions-tourists-influenced-by-films/
11 www.film-tourism.com
12http://www.veilleinfotourisme.fr/enquete-internationale-4-millions-de-touristes-etrangers-choisissent-
la-france-grace-aux-films-de-cinema-99561.kjsp
16
the most visited attraction of the country as 10% of the tourists come to the country as the movie
became a factor of visit13
. Besides, New Zealand is now promoted as "Home of middle Earth" thanks to
the movie and the landscapes and treasures of nature the destination has to offer. According to the
Tourism Ministry of new Zealand, 72% of visitors had watched the movies and 75% who visited the
Tourism New Zealand website were aware that the famous movies were filmed in the country.
North Carolina is also more and more visited in the US as they turned the world famous saga
movie Hunger Games into an advertisement for its outdoors, as the DuPont State Forest decor
benefited from this with an attendance increased from 31% in 201214
. It has also been the case in
Virginia for Lincoln's filming site as well as in Great Britain it is the case for Sky Fall Bond .
In France, Paris is the first city to be chose to set a movie. A French film about two turns in Paris.
The city attracts many directors, French as foreign and a boon for the city which has earned more than
€ 650,000 in 2008. Also, 840 shootings took place in the capital, all genres of feature film to
commercial.
There are an average of 9 locations per day on average in the streets of Paris, for a total of 3,339 days,
and all this on over 4,400 sites.
Filming at City Hall cost € 3,000 per day for a feature film, € 4,000 for the Modern Art or the
Petit Palais museum. Rates that appear very reasonable, however when some private owners are paying
more than € 3,000 a restaurant cafe for example.
For the city of Paris, the problem is mainly to integrate the hundreds of locations in the daily life of
Parisians as some areas such as the Champs Elysées and the Eiffel Tower are saturated with requests.15
BRIC markets are sensitive to the Cinetourism concept and India is taking advantage of it
especially these years thanks to the worldwide success of the Indian and American movie Life of Pi,
shot in Puducherry and Munnar cities. The movie campaign was launch across all media via social
medias and road shows for example to promote the country. The importance of cinema as a powerful
tool for developing and promoting a destination was recognized and initiatives were taken to promote
tourism through movie shots in India.16
Took&Baker(1996) consider carrying the capacity of a site is a major concern for an area that
gains sudden tourist significance.
The impact of film on visitor number can be huge like it is proved in the movie Braveheart thanks to
the Wallace Monument in Scotland as the attendance increased of 300% a year after the release of the
movie. In Mission Impossible 2 the frequentation of the National Park in Sydney increased of 200% in
2000, tourism even increased by 50% in UK thanks to the Harry Potter saga and by 10% at the
Kenwood House in England after the release of the romantic movie Notting Hill.
A lot of other sites also became famous thanks to the shoot and release of a movie such as the Lyme
13
New Zealand Tourism, (2013) Marketing New Zealand through films and the Hobbit trilogy.
on http://www.tourismnewzealand.com/sector-marketing/film-tourism/ 14
http://bigbrowser.blog.lemonde.fr/2013/12/04/comme-au-cinema-quand-le-septieme-art-dope-le-touri
sme/#xtor=AL-32280515 15
http://www.leparisien.fr/seine-saint-denis-93/les-tournages-a-paris-un-business-qui-rapporte-07-01-
2009-364401.php 16
http://www.aboutourism.com/film-tourism-travel-motivation/?goback=%2Egna_4420455
17
Park in England after the release of Pride and Prejudice with more than 150% of attendance, also a
peak of interest appears after the release of the film Notting Hill as there is a 50% in visitation at least
six years later and the image is often retained for a long time!
In Thailand, in Kho Phi Phi Islands it appeared too with the movie The Beach with Leonardo DiCaprio,
as well as in Canakkale in Turkey registered an increase of 73% of tourists thanks to the movie Troy
with Brad PITT or again The Hangover, 2011, filmed in Bangkok, Thailand, which boosted tourism
there.
Twilight blockbuster movie shot in forks, Washington, has seen a 1000% increase in hotel
reservations, since the movie was released. The area has developed a "Twilight Tourism"17
basing all
the tourism on the particular movie series. The type of tourists targeted is mostly the teenagers who are
the biggest part of fans that brings a broad spectrum of possibilities as they are the most capable of
letting themselves fall deeply into the movies fantasy storyline and let the story come to life in every
part of their visit, experience the lodging such as in the Twilight Lodge in Haines Falls, and spend a lot
on all of it.
Series are more likely to have a long lasting effect than a movie due to their repetitive nature
unless the film is extremely popular such as Italy which is home to the Don Camillo series receiving
over 30,000 film tourists every year since the start of the series.
Talking about movies, the French long lasting series Plus Belle la Vie shot in Marseille, the city saw its
tourism frequency rate increasing more and more each year since the start of the series. Under the
pressure from the fans, the tourist office of Marseille decided to organize thematic visits to film
locations of the series. Six million viewers fell in love with the city via the characters of the series
which become so familiar. And more than 100,000 fans come each year in search of their heroes and
evening neighborhood Mistral (which does not exist, except in a television studio of 5500 square
meters).
The original bar of the series, located on the place of Treize-Coins, is now the neighbor of a small gift
shop devoted to the series, which faces a screening room specially equipped so that tourists can watch a
movie on behind the scenes during the visit.18
5. The creation of movie maps and special movie theme trips.
Cinema is no longer sufficient to itself and movie goers wish to go further than simple spectators
as they want to relive the most beautiful scenes of the movie they saw. So many tourist products such
as cinema amusement parks, cruises and even themed hotels have been created related to the use of
film tourism to meet this new demand due to this great fascination for the cinema. For example cruises
with movie themes such as extraordinary world of "Disney", "Harry Potter" or "Star Trek" have been
created so that children as well as adults can feel like they are living their favorite Disney.
"Movie-maps" have been created by Tourism Offices and travel agencies to offer movie fans and
tourists to relive their favorite movie scenes. The tours brings tourists to places of interest from famous
17
http://www.tourism-review.com/worlds-most-glamourous-movie-star-hotels--news3602 18
http://www.movielocationsguide.com/movie_locations.php
18
film locations used in the area to celebrity homes to trendy restaurants and bars with an expert and
bilingual guide, for a price or approximately £150 per person.
Map of the different places in London where movies have been turned
Map of the different places where the movie There's something about Mary has been shot.
http://www.themoviemap.com/film-locations/tt/theres-something-about-mary-1998/
Tourism Offices and Tourism agents also organize Eductours which are special week-ends
organized for cinema professionals seeking for a location and for a destination for their movie
production. The ones which have already been created especially occurred in the South of France. They
are organized to promote the city or region by putting forward the assets of the city, the climate,
technical resources, hotels and restaurants, attractions and landscapes.
http://www.adt-herault.fr/content/media/document.php?id_document=1326&id_format=1
19
New technologies such as application for smartphone or tablet named "CinemaCity" for the city
of Paris were also invented after the advent of film tourism. The application allows the tourist to watch
film clips shot in the same place in the city where it is located, for the tourist to actually take part of
the realization of the movie production.
http://blog.enviedesortie.com/cinemacity/
B. The different actors involved in Film induced tourism and their role.
But who decides on the location where the movie will be shot? Is the production or the hotels
themselves who choose to be host location ?
Looking deeper on production websites, the place is usually chose by the production who choose
among a list of shooting sites such as on the FilmFrance website which informs productions filming
locations including hotels.
1.The actors of Film induced tourism.
a. Atout France.
Atout France is a public sector agency and a single operator in the tourism sector in France. The
objective of the agency is to promote tourism areas and tourism operations through the implementation
of a competitiveness policy for tourism businesses. This aims to balance supply and French
international tourism demand, promote the brand France but also to offer a personalized service to all
tourism stakeholders support and encourages and supports them in their tourism development projects
and marketing tourism products and services in order to increase economic competitiveness. Atout
France is interested in the impact on the visual areas (filming, festivals ...).
b. The Regional Committee and Departmental of Tourism.
The Regional Committee and Departmental of Tourism is also a public actor. Its objective is the
development of tourism in the region. It develops policy development studies, equipment, aids for
accommodation, vocational training. Its mission is to promote tourism. Regional Film Commission is
integrated into the Regional Tourism Committee. Moreover, a "Cinema" is sometimes added to allow
tourists to discover as well as local film heritage of the region.
Thus, local authorities play a key role in the film and audiovisual sector in supporting the works
20
of creation to distribution through aid funds.
c/ The travel agents and Tourism Offices.
Some DMOs create interactive movie maps and entice producers to make films there since the
economic impact is huge. According to a study concerning the visitor profiles in Notting Hill, from
Busby and Klug (2001), it benefits to the local community as the city or region concerned gain
popularity and it increases the awareness of the host city and because there is no season for this type of
tourism as they can all year and it increases the cultural value for the film location especially the
heritage sites.
Travel agents consider Film induced tourism as a concept to exploit. They can create packages
that make their customers in places that served as settings for popular movies. This specialized tourism
not only aims to transform the decor of a film destination , but also to stimulate emotion to tourists
to make him want to visit the site and book a tour where the story of his hero happened.
Tour operators benefit from Film induced tourism as it is a bonanza for them to operate too, by
creating circuits that take travelers to the places that have been featured in popular movies (Désiront,
2009).19
The Tourism Office is a key player in the public tourism sector. These associations whose
missions relate to the reception and tourist information are promoting tourism in coordination with the
Regional and Departmental Tourism Committee, but also with various local partners contributing to
local tourism development. They also participate in development through animation and organization
of cultural events and creation of tourist services.
Tourist offices can also create "movie-maps" and communicate on the cinema of their territory.
Events have been created on this topic as did the Office of Deauville creating a "Deauville and the
cinéma" tab on its website and organizing a tour on this subject with the presentation of the film
locations of the actors' house etc... The city of Merville in the Nord-Pas-de-Calais also did it as they
created an exhibition of film shoots in the area.
d. The Commissions.
Film Commissions are very important public and institutional actors. The National Film
Commission France stands from local Film Commissions. Film Commissions (Film France network) is
responsible for the reception of productions. Its mission is to educate producers on the sets available to
perform pre-trails and provide a database (more than 15,000 sets online) technicians of local actors,
logistics etc ... It participates and s the arrival of crews by promoting the destination. Today the
phenomenon is increasingly to export production to countries where the locations and the labor is much
cheaper and more the locations conditions more accessible such as in Asia.
The National Film Commission France implements promotional tools, aids for professional film,
19
http://www.tourism-review.com/worlds-most-glamourous-movie-star-hotels--news3602
21
promotion such as booths at film festivals or Eductours for foreign professionals to attract producers
and host movie productions on the French territory, especially now that the competition is becoming
stronger.
Commissions create actions to attract productions participating in trade fairs such as cinema film
market in Cannes or the "Location Trade Show" in Los Angeles to promote their territory by enhancing
the accessibility of their region, their technology, human resources, their landscapes, climate and host
organization.
In France, the law on the tax credit is a means of reducing production costs and attract filming.
Nevertheless, turning in Spain or England still cheaper than in France and should be further reduced by
25% minimum tax credit20
in order to achieve equality with those countries, as demonstrated by the
example of the movie Fast and Furious 6, which was filmed in Spain rather than Marseille.
Host location offices offer a free public service supported by the community, aimed at facilitating
the work of producers and their teams in a given territory and promote the territory and its
resources to professionals in the film and audiovisual industry at national and international level.
Filming on their territory generates direct economic benefits throughout their industries (hotels,
restaurants, holiday accommodation, transport, etc..), but also indirect benefits through greater
exposure to the territory that allows the diffusion of a film.
What distinguishes these two Committees type of film is that local film commissions are home
locations that do not help in contrast to the National Commission, but only provides information
offices.
Therefore, several local private actors are part of the Film induced tourism concept.
e. The Festivals.
The Film festivals are a private actor in the film industry. The most famous in France for the
Cannes Film Festival feature films, Annecy for animation films, Avignon meetings Franco-American,
according to the European Audiovisual Observatory (1997) .166 Festivals are held each year in France,
the country is the place where there are the most festivals in Europe. They represent a real opportunity
for local animation.
Festivals are allowing the promotion of local talents and animated films and allow media
coverage with a strong impact in terms of image and reputation but also financial in tourism during low
season as Festivals sometimes occur outside the summer period .
20
http://www.cnc.fr/web/fr/c2i ; http://www.cnc.fr/web/fr/descriptif-complet22
22
f. The studios.
Movie studios are a private actor in the film industry. They are a benefit to the territory because it
is a good argument to convince producers looking for scenery and a choice destination come and shoot
their films in the territory.
Studios can be arranged to be visited by tourists outside shooting schedules such as the famous
Universal Studios, Hollywood21
. The Harry Potter Tour is a very famous one located in London as in
the movie and takes places in the Warner Bros. Studio Tour London which reveals the incredible detail
of movie sets, costumes, props and animated characters of the movies, with a unique plunge into the
world of one of the most popular sagas of all time.22
Warner Bros Studio Tour London, Harry Potter
These studios are of interest for economic and tourism development, such as "The Studios of the
Ocean" in La Rochelle.
However, a film in the cinema studios is way much more expensive for the production teams who
prefer to produce their movie in establishments such as hotels or rental establishments.
g. The hotels.
Hotels are private tourism actors. They are also concerned and are part of the largest providers in
host film crews term. We will analyze more precisely hotels in the next section as these actors are the
major subject of this study.
Bristol Hotel, Paris23
2 .The importance and the need of synergy between all these actors for the creation of a network and
the establishment of Film induced tourism.
The stakes of this synergy are both economic and touristic. The synergy of these actors working
together make their destination an attractive destination and enhance its resources is required. Creating
a network of these private and public actors should be done in order to break down the barriers of these
21
http://teoros.revues.org/1124 22
http://www.wbstudiotour.co.uk/fr/la-visite/-le-tour 23
http://www.thecinetourist.net/an-american-tourist-in-paris.html
23
sectors24
.
The project Moviemed, the Mediterranean Cinetourism network, created in 2009, encourages
tourism and audiovisual sectors through the production and development of the area. The aim is to
better use and benefit more from the land and make the Mediterranean a home shooting ground, which
is funded 75% by the EU25
.
The challenge of Moviemed is to better use the audiovisual production to enhance its territory and
assist local stakeholders to better benefit from economic and tourism benefits of the movies turned on
their territory.
It is important to strengthen the synergies between tourism stakeholders and audiovisual production.
These players must meet in order to develop suitable cooperation to serve their common interests. The
emergence of partnerships will allow the support of a film in it.
Asset France for example makes it possible there have links between the two sectors and has
established a new approach to the film and its impact on the territory.
Regional and Departmental Tourism Committee ensures that the public can learn about the film
heritage of the region to promote tourism. Besides the Regional Film Commission is integrated Tourist
Board and they are part of a federal approach of public and private actors and is therefore about
providing them to create a regional dynamic.
Tourism Offices communicate over the cinema and create territorial e.g. "Movie-maps" to attract
tourists.
The hosting strategy on the territories is supported by the hotels (and transport companies and local
logistics) working closely with the local Tourism Office, the Committees and the Regional Film
Commission.
The area including the local Tourist Office and the Regional Film Commission are involved in creating
Eductours to attract film producers.
Festivals also have cultural and tourism impacts on the territory, as is the case for the Cannes Film
Festival or the Festival of Deauville, which the event has brought fame to the city. The implementation
of studios is also a promise of economic development and tourism important for the region to which the
organization of visits to film studios would be beneficial.
Thus the public and institutions wishing to develop territories and have common goals such as
the promotion and enhancement of territories but also the cultural, economic and tourism development.
Private actors wish to develop their businesses or associations for social or cultural reasons (Festivals)
although their major goal is not to participate widely in regional development.
Nevertheless, all these players are necessary and essential to the development of the area
collectively.
24
http://www.atout-france.fr/manifestation/tournage-films-tourisme-quelles-synergies-possibles-comme
nt-accroitre-retombées-économiques 25
http://www.invest-in-med.eu/fr/agenda/fiche-moviemed-2011-2ndes-rencontres-euro-m%C3A9diterra
n%C3%A9ennes-du-cin%C3%A9-tourisme-167.html
24
The actions taken to implement this synergy before, during and after the shooting of a film
are:
-Upstream of location:
How to attract filming in the territories? (the most important players: ICC Regional Film Commission,
Mission Theater)
-Developing an attractive image of the area by setting up a special hosting structure and creating a local
board and effective communication through the creation of a website or a blog, but also a book or
shooting guide, stakeholder participation in fairs and festivals to disseminate their image and to meet.
-Providing technological, human and material facilities.
-Organizing actions of promotion.
-Creating Eductours (by Tourism Offices) to attract the film industry.
-During the filming:
-Interaction between the different players (logistics, Accor Hotels, Regional Film Commission),
dissemination strategy, impact, duration of impact after the film's release.
-Communicate and negotiate between all stakeholders and partners to promote the destination.
-After the shoot:
Bring tourists to the sites location (most important stakeholders: local Tourism Office, travel
agencies). -Develop to capitalize on the brand generated. Since the release of the first film in the
Twilight saga, over 70,000 fans have visited the town of Forks26
, near Washington, where the shooting
of the saga took place, be it more than 1000% increase in tourist numbers through creating special
menu at restaurants such as "Bella's burger" or wine "Twilight."
The movie Slumdog Millionaire by Danny Boyle, shot in India, has also helped increase the number of
tourists in India since has spawned a new type of tourism called "Slum Tourism"27
, that is to say the
creation of reality tours in the slums of Dharabi!
Also, the production of documentaries on The Lord of the Rings "Making Of" for example, have led to
the recovery of certain sites in New Zealand, thanks to the presence of the actors outside shooting.
-Creation of derivative consumer products is also a way to capitalize as the city of Marseille did based
on the French series Plus Belle la Vie by opening an electronic online shop "Le Mistral" on the website
of France 3 but also by opening a cinema "Le Mistral" in the city with a projected 20 minutes of the
series every day for tourists. These deritatives consumer products have become essential to be visible
internationally28
.
-This is about making a place where a movie was filmed a tourist destination and create attractive
places to attract tourists including creating "Movie-maps", but also visits to movie studios, theme parks
or museums of cinema.
26
http://www.forkswa.com 27
http://www.realitytoursandtravel.com 28
http://plusbellelavie.fr/boutique
25
-Creation of innovative products such as digital marketing is a new trend. Indeed, the creation of
applications is fashionable. Creating a film course as the application "Great British Film Location" is
an innovative way to attract tourists.
-Creation of its own promotional activities such as premieres or press operations are also a good way to
enhance the area after the shooting of a film.
Barcelona was discovered by more than ten million viewers given the large number of films
produced, which, by the way exceeds 140 films, including Vicky Cristina Barcelona by Woody Allen
who once said, "When I started this script, I had no other intention than to write a story in which
Barcelona would be a key figure. "Barcelona has become a destination for many movie hot spots
developed by the alliance between the local Tourism Office, the Local Film Commission and the
Tourism School of Barcelona29
.
It is therefore important to weld in the public mind a connection between the image of a destination and
movies, as for example, 95% of the tourists coming to New Zealand knew that a film had been shot.
Thus, it is necessary to facilitate the meeting of these stakeholders around the development of
common collective projects. Networking between tourism stakeholders and film participates in the
development of the territory.
Indeed, Film-induced tourism contributes to local development by:
-Developing the hosting of film crews and shooting;
-Implementing a strategy for promotion of film heritage for tourists.
The networking of local actors allows the combination of the two streams which complement each
other via:
-The development of collective projects (Charter "Film Friendly Hotel" Eductours);
-The use of new technologies (websites, social networks);
-The professional involvement around Film-induced tourism (meetings, trade shows)
29
http://www.barcelonamovie.com
26
C. How Film induced tourism and movie shots contribute today to stimulate the demand and hotel
experience.
1. The hotels which benefit from movie shots in France and worldwide.
Some hotels became very famous thanks to movies shot within their establishment. Tom Kershaw,
the owner of the Bull Finch hotel in Boston has become very active in the local but also in the national
tourism industry since the hotel was used as the site of the bar in the long-running TV series Cheers,
and in 1994 he was appointed by President Clinton to the US Travel & Tourism Administration's
advisory board (Neale, 1994). Thus, direct economic benefits the hotel got include around 500,000
visitors to put his pub per annum, an usual food and beverage turnover of 6m. dollars and Cheers
merchandising sales of around 7m. dollars.
Lots of glorious hotels feature in Hollywood movies such as The Timberline lounge in Oregon,
USA, which plays the exterior of the Stanley Hotel and fictional haunted Overlook Hotel in the movie
The Shining with Jack Nicholson, and which has long been considered a hotbed of paranormal activity.
It would be right to say that hotels have always been an actor in movies as they can play a major
role in some movies or at least a big role in films such as in Woody Allen's Midnight in Paris (2011),
the film's principal location is the Bristol hotel at Saint Honoré, most seen in the prologue of the film.
The Alfonso XIII Hotel in Sevilla, Spain where was turned the movie Laurence of Arabia, 1962
by Peter O'Toole, or the Park Hyatt of Tokyo in Lost of Translation, 2003 starring Bill Murray and
Scarlett Johansson and the Beverly Wilshire, the Italian Renaissance hotel of 1928 in Pretty Woman,
1990, starring Julia Roberts and Richard Gear are also very famous movies tourists could not go to
without knowing these movies were shot in. Thus, by capitalizing on the popularity of celebrities and
movies associated with the sites, hotels can attract more tourists than normal hotels as there are more
and more celebrities' fanatics, such as the fact for example that it can be motive of visit for the fan of
the famous actress Julia Roberts to visit or book a room at the Beverly Wilshire Hotel as it is where
almost all the romantic movie Pretty Woman was shot30
, or again at Quentin Tarantino's favorite hotel
La Louisiane, in Paris where he stayed during and after his movie Inglorious Basterds was shot31
.
Beverly Willshire Hotel, Hollywood
Another region experiencing a relatively strong impact cinematography since Monte Carlo bay,
establishing the SBM is the main location of the famous French film Heartbreaker, L'Arnacoeur in
French, by Pascal Chaumeil, the most viewed abroad French movie most and ranked eleventh at the
30
http://fr.oyster.com/los-angeles/hotels/roundups/lights-camera-vacation-our-favorite-los-angeles-mov
ie-hotels-from-the-movies/ 31
http:/news.celemondo.com/2013/02/lhotel-favori-de-quentin-tarantino/
27
box office in 2010.
The impact was significant as the hotel still offers the Heartbreaker package for two persons in the
footsteps of Alex and Juliet movie characters in Monte Carlo . And the winner can relive the
atmosphere and set of the movie and the journey of Romain Duris actor playing the lead role in the film
while walking in the city and staying in the same hotel, from 237 euro per night for two people32
(Appendix 1).
" So few people from outside to visit the places , customers already in your room or at the reception
sometimes wonder if they are in places of Heartbreaker "says William Rose.
The hotel benefited well from the film to get benefits as 342 nights were booked with a rare success for
the hotel package, and it permitted to help build the reputation of Monaco as the glamorous, modern
and luxury destination, conducive to romance and adventure .
The SBM and beyond the principality, rely on the effect of the film on the long-term public, as
Guillaume Rose the Deputy Delegate General of Tourism said.33
Thus, this study demonstrates that the regions of Aquitaine and Ile de France are rather attractive
for film and audiovisual shots as their economic benefits are significant and the network of film
commissions play an important role there.
A small hotel such as the Crown Hotel at Amersham, England, successfully promotes the room
used by Hugh Grant in the comedy Four weddings and a Funeral and was fully booked for at least
three years after it s release! That is why it can be a real chance and opportunity for an hotel to become
part of a movie production and intend to use films by becoming an "host" and by promoting it after its
release, but also to help promoting the destination.
The Crawn Hotel is still the most famous hotel known to be visited by the tourists after the release
of a movie as thanks to the comedy Four weddings and a funeral, the hotel was fully booked for at
least 3 years.
The Hotel de Paris
The Hotel de Paris, located in Monaco also jumped in time with filming Grace of Monaco. With
four restaurants including the "Louis XV", the place attracts many great personalities and it has been the
case during film shots with the presence of Nicole Kidman for the movie. The prestigious palace was also
asked for many films in recent years and we see in Priceless Audrey Tautou, The Girl from Monaco with
Fabrice Luchini or Iron Man 2 with Scarlett Johansson.
32
http://www.montecarloresort.com/+%5BOffre-speciale-L-Arnacoeur%5D+.html 33
http://monacohebdo.mc L'Arnacoeur? Quel impact sur Monaco? April 6, 2011
28
The luxurious hotel Castle Hill Inn is also a very famous hotel know for the multitude of celebrities
who came and still come there. The hotel started hosting Hollywood royalty then Grace Kelly stayed here
while filming High Society in the 1950s and the rocky cove she cherished visiting is now named after
her. High Society, an American musical-comedy with Hollywood greats Bing Crosby and Frank Sinatra
and Grace Kelly was turned in the hotel. Grace Kelly enjoyed swimming and reading at the hotel and the
solitude of her secluded shoreline, where autograph seekers could not disturb her. Castle Hill even
referred the beach exclusively as “Grace Kelly Beach.” Today, the hotel became an icone for Grace
Kelly's fans and movies are still turned at the hotel and even series such as the very famous How I Met
Your Mother American series.
In the movie Notting Hill,1999, Anna alias Julia Roberts, used to go to the Ritz during his stopover
in London34
. The facility has allowed only very few locations within its walls, but the cameras Maid in
Notting Hill were allowed to shoot there a few days. The cost of the room is £ 255 (or € 305) to spend the
night and the most expensive suite being £ 2,800 or € 3,354 for those who would like to relive a scene of
the movie.
The posh Savoy Hotel also participated to the movie during the scene when Ana alias Julia Roberts is
giving a press conference there and responds positively to the declaration of love William to all media.
http://www.british-film-locations.com/scene-1am/Notting-Hill-1999
The hotels have an important role in choosing a destination for producers. These crews have
specific needs such as capacity, schedules tailored services etc ... There have long-term success and
filming movies, downstream locations, playing on their appearance in movies, and it is the same for
restaurants like the café "Des Deux Moulins" in Paris after its appearance in the famous French movie
The Fabulous Destiny Amélie Poulain. Some hotels and restaurants, and exhibit objects of the film or
the atmosphere to recreate the world of the film that was shot in their establishment to make the
customers relive the world of the film but also to increase their notoriety and make the most of it for
their image.
34
http://movielocationsguide.com/movie_locations.php
29
2. Is there a potentiality for mediating movies?
Thanks to cinema, hotels have been immortalized and seen as iconic places of movie set, "homes
from homes", but it is also thanks to these establishments that these movies became so popular such as
after the movie The Shining, 1980, by Alfred Hitchcock and with the terrifying Jack Nicholson, was
shot in the fictional "Overlook Hotel" but real Timberline Lodge Hotel which inspired the producer
and even really served as external location for the movie, in Oregon, where lots of tourists are willing
to stay to experience and imagine themselves in one of the horror scene of the movie (and are willing to
book the room 237 above all) as there is obviously no more odious cinematic resort than this one on
earth!35
The Timberline Lodge hotel or the "Overlook Hotel" in Shinning
The scenes shot within hotels become iconic moments, scenes the public will keep in mind after
seeing the movie Lost in Translation and that they will recreate by sitting at the bar located in the upper
fourteen floors of the Shinjuku Park Tower36
, drinking a cocktail like in one of the scene of the movie
with Scarlett Johansson and Bill Murray, even if a night in a standard twin room will cost upwards of
$1000!
Lost in Translation,
http://www.iwanttobeacoppola.com/journal/2011/10/25/lost-in-translations-tokyo-park-hyatt-tokyo.htm
l
Some hotels vary in their ability to terrify too and this is the case for The Yankee Pedlar Inn
appearing in The Inkeeper, in Torrington, Connecticut has an old school and supernatural atmosphere
which is an important rule for the hounted house movies, which means the building is a character all
its own.
The Empire Hotel in Vertigo (1958), a S.F fictitious Empire Hotel is a beauty from the outside but
more fetching inside. The shooting location has become a popular tourist trap as visitors are hoping for
a first-hand taste of Vertigo's dark brilliance. Producers has played on it but destination can now play
too on the success of the movie.
35
www.tourism-review.com/worlds-most-glamourous-movie-star-hotels--news3602 36
www.tourism-review.com/worlds-most-glamourous-movie-star-hotels--news3602
30
The Beverly Hills Hotel in California Suite,1978, is also very famous. Located at the Sunset Boulevard
landmark, visitors come from far away.
Film-makers find particular interest in hotels which are stopping places figured as places of
hospitality and compassion, and beautifully exemplified in movies like Sophia Coppola's (2003) Lost in
Translation. There is an omnipresence of hotels in films now incorporating a range of themes, films
and genres.
There is a meaning of hotels and reasons behind their cinematic significance. In fact, cinematic
hotels are able to accommodate multiple narratives are also used as a means of exploring postmodern
questions of identity and subjectivity according to a suggestion of Blackwood.
There is a transformation of travel as places acquire significance and meaning within films. Hotels
have been conventionalized through film genres and a kind of populism is born for some of these
hotels which became recurring settings, stages for movie shots. A cinematic myth through the icons
of cinema and its mythic potential was in turn articulated to the identity of cities and regions.
The populism of the Grand Hotel, 1932, by Edmund Goulding, can be explained as it became a
gateway between public life, there was a 20's and 30's currency of the Grand Hotel in movies which
became a central setting and a stage for a multinational cast of characters with Lionel Barrymore for
example. It became an escape, leisure, designed a gateway to travel, tourism and transport. Beside, the
hotel is very famous for its famous quote "nothing ever happens at the Grand Hotel". Through
advertising and cinema the Grand Hotel became majestic but made the movie particularly majestic too!
Thus, many places like hotels have been made familiar through popular representations to the audience.
Hotels play a central role in a multitude of films which entered into popular contentiousness as
iconic moments of cinematic history.
Hotels which served as locations for filming hold a privileged position as "hotels, motels, hostels have
been immortalized on celluloid".
Furthermore, The Bellagio hotel and its Casino in Las Vegas, where scenes of the movie Ocean's
Eleven were shot was expected to offer a payday of $150million in the film, which proves mighty
tempting for those eleven close-knit schemers.
Other hotels such as The Plaza Hotel in North by Northwest, 1959, took advantage of the fact that
the actor Cary Grant was living in a Plaza apartment during filming as it was for him a convenient
shoot too. The hotel also appeared in Crocodile Dundee and Home Alone 2: Lost in New York.37
3.The actions and programs created by hotels to attract film productions.
Some programs have been created in order to attract film productions in France. The Accor hotel
group has also developed a host of artists strategy in film and entertainment in Marseille and
Aix-en-Provence by offering its cities formulas stays adapted for film professionals and entertainment .
37
http://www.movielocationsguide.com/movie_locations.php
31
The group also created a special sales management and a charter home to better meet the expectations
and needs of artists.
The hotel group Accor offers both tailored stays for professionals and sales management and a host of
charter crews have even been created.
Accor hotels Charter for film crews
http://www.idf-film.com/fr/ressources/hebergement/
The hotel group is collaborating with film professionals sometimes becoming himself a key player in
the movie appearing in the film but mainly involved during the various stages of production of the
film38
.
38
http://www.businesstravel.accorhotels.com/hotel-oms/fr/offers/fiche-offer-7.shtml#
32
Before the shootings:
The ACCOR Cinema & Audiovisual Program, and the Special Hotels Solutions and Services proposes
a selection of hotels adapted to the requirements of film crews on preferential conditions.
During the shootings:
A VIP welcome, an interlocutor is available, help to find unusual venues for film locations (catalogue
of the attractions), booking and partnerships with logistic associations and local actors, room service
24-hour, a late check out, the best rooms availability, an entire confidentialité year.
After the shootings:
Some hotel group hung photos of the shoot in the hotel or have used the name of a cocktail or a meal in
connection with the film, but most of the big hotels do not provide this type of event as they remain
confidential.
The city of Marseille created the "Film Friendly" Charter39
, created with the participation of the
Mission Theater of the City of Marseille, the Hotel group Accor, Atout France, Film France and the
Regional Film Commission PACA (proof of the importance collaboration and synergy actors of
Film-induced tourism), listing hotels with the services and expertise necessary to accommodate film
crews. 29 hotels are now part of the charter such as the Novotel Vieux Port, with more than 200 days of
shot. This charter is the result of collaboration between the city of Marseille, the Tourism Office and
Congress and the Chamber of Commerce and Industry of Marseille Provence.
Thus, hotels offering packages adapted to film crews, preferential rates and personalized service
attract more film professionals who are informed in advance and are guaranteed to get the desired
services at a lower price, therefore to stimulate the demand.
The development of cinema has not escaped the Accor group, which has created a film department
within 6 of its hotels in Marseille. "There are hundreds of hotels in France making this offer. There
have signed a charter committing them to fit the specific needs of these customers, who often work
unsocial hours", says Christelle Colonna, the responsible of cinema Accor. In Marseille, the business
accounted for 30 nights in 2500 films shot in Marseille in 2009, "This represents 14% of total nights in
3* and 10% in 4* and 5*," she says40
.
39
http://www.marseille-tourisme.com/fr/espace-presse/charte-film-friendly-marseille/
40http://www.meridienmag.fr/Actualites/La-region-representerait-12-de-la-production-audiovisuelle-fr
ancaise_264.html; 25-10-2010
33
Thus, it is important not to overlook this professional type of customers and therefore the area of
television and cinema, beneficial both for the hotels as for the city.
The Ibis chain of hotels of the group Accor has also created a guideline named "Video
Production" with the TVtrip production agency, certified by the Accor Group. A day of filming costs
1,200 euro for the whole service and includes the preparation of the shooting, a shooting day including
shots of the day around the hotel and the views from the hotel (eg view the room) ect..., an additional
day of filming costs 800 euro and 390 euro for a night plan41
.
The Ibis Namur has also served as a movie set for an advertisement. Nevertheless, constraints must be
observed during filming in Ibis since the chain is part of this charter, and producers must represent the
specific features of the hotel such as swimming pool, meeting rooms ... and filming priority last
renovated as add a few shots on the destination adds value to the location of the hotel42
.
The Novotel group also celebrated the theatrical release of the movie Cars2 Disney-Pixar studios in
its hotels. At the reception, guests were able to find welcome gifts bearing the image of the film. The
trailer of the cartoon also scrolled on the screens of the reception and restaurants have offered to children
placemats with games of the movie Cars 2.43
Accor is thus one of the largest hotel groups in the world, especially in terms of marketing as well as
the first in collaboration with the world of cinema.
Moreover, since the first public screening of films, organized by the Lumière brothers in Sofitel
Scribe Paris in 1895, the Sofitel brand maintains a passionate relationship with the cinema and presents a
series of photographs by Alain Loison representing for example Woody Allen in its hotels.
Sofitel hotels such as the Sofitel Old Cataract Aswan (Egypt), chosen for the movie Death on the
Nile, proves that luxury hotels have always inspired and hosted the greatest filmmakers.
41 http: //www.tvtrip-accor.fr/wp-content/uploads/2014/07/Guidelines_Ibis_02042014_FR; October
26, 2013
42http://www.lameuse.be/843795/article/regions/namur/actualite/2013-10-25/l-hotel-ibis-de-namur-ser
t-de-plateau-de-tournage-pour-une-publicite
43http://www.accor.com/fr/actualites/novotel-celebre-la-sortie-au-cinema-du-film-cars2-des-studios-dis
ney-pixar-dans-ses-hotels.html 29/06/2011
34
Today, Sofitel perpetuates these shared values such as emotion, escape and culture by supporting
festivals such as the Festivals of Rome and of Marrakech44
.
Also, like the Accor group, many independent hotels took advantage of the success of many films
when they came out such as after the release of the Twilight saga, creating romantic suites such as
"Twilight" decorated in black and red for the delight of fans of the saga, hanging many photographs or
modifying the map of their menu in order to create an atmosphere similar to the one of the movie to
make customers dream.
In Switzerland, a program has been created in order to permit small producers and students from
cinema schools to produce their short movies in hotels volunteers and registered in a database to be the
hosts of their event. They organize a competition for the best short movie. The Swiss Hotel Film Award
aims to promote the image of Swiss hospitality and film world. Participants are allowed to access the
hotels that will be the setting for their short films. The short films tell stories from the "microcosm" of
the hotel under the motto "You are welcome!".45
In Mauritius, Le Sharma, owner of the 5-star hotel Shakti Anand has the innovative project to
open a new hotel with the objective to provide a family-run cheap during high season and dedicated to
cinema that is to say the use of decoration for shooting films in low season. With 140 rooms, including
8 suites, a gym, restaurants, pools, bars, SPA, it will be the first time in Mauritius that an institution
will offer such permanent facilities for crews. The goal is to attract 5% of the Indian film production as
India is the world biggest film industry, to Mauritius. A studio shoot will be built to generate additional
income through these activities, but also housing the crews and actors to make profit and gain
notoriety.46
44 http://www.accor.com/fr/actualites/sofitel-la-mode-and-a-cinema-lhonneur.html
45 http://www.swisshotelfilmaward.ch/fr/home
46http://www.defimedia.info/defi-quotidien/dq-actualites/item/48621-tourisme-un-hotel-dedie-au-cinem
a-a-le-goulet.html
35
II. METHODOLOGY OF THE INVESTIGATION.
A. The investigation tools.
1.The different investigation tools used.
In order to do this study, the Film induced tourism market had to be analyzed but also the
hospitality market so the actual trends could be better understood. I t was a long and not easy task as
hotels and tourism agents could not answer all my questions as information and data are confidential.
As there was not much information about the subject, my researches have been oriented towards
newspapers' articles, the French Ministry of Culture and Tourism website,
http://www.veilleinfotourisme.fr/enquete-internationale-4-millions-de-touristes-etrangers-choisissent-l
a-france-grace-aux-films-de-cinema-99561.kjsp
tourism magazines, tourism blogs,
http://www.film-tourism.com/
tourism magazines with numerous files such as Téoros,
http://www.teoros.revues.org/1124
36
hotels websites and Hospitality newspapers, movie production websites, and audiovisual websites and
databases such as the French Individual National Institute (The INA),
http://www.ina.fr/recherche/search?search=tournage+de+film&vue=Video&x=25&y=19
cinema websites and authors of books dealing with the road trip travel theme to help me understand
better what motivates people to go visit a place, to know if movie can influence tourists to visit a place,
what would like to experience during their trip, how cinema from the past to now has become a motive
for tourism, and if hotels have benefit from cinematic events and how is it possible to do so and why.
First of all, I chose to contact all the agents involved in Film induced tourism such as a Travel
agency in New Zealand, hotels where movies were shot and a location agency for movie shots. I
chose this travel agency as New Zealand is a very famous destination for Cinetourism after the success
of The Lord of the Rings but also The Hobbit were turned there, which answered all my questions.
Firstly, I chose to contact a cinema location agency in Paris in order to get information not only
about tourism or hospitality but also about cinema to link movie shots and hotels as well as tourism
together, to help me in my study.
37
http://www.cinedecors.fr/fr
I also contacted people working at the Marketing and Sales Managers as well as Public Relations
Managers of big hotels especially and from abroad, from different regions from Europe to California to
Asia, thinking that all these regions could maybe have different marketing and strategies , and to get
information about marketing and movies shots occurring in hotels.
In order to analyze people' s thoughts about Film induced tourism and analyze the demands and
motivations of movie-goers, I created a survey named "The influence of Film induced tourism and
Cinematic Events on Hotels".
Finally, I analyzed the cinematographic potential of my city of Nantes by making a SWOT to
know if the potential of the city, if it can host film crews and if all the actors needed for this type of
tourism are present and if a synergy and a network can be created. In order to complete my study about
the cinema in Nantes, I also created the "ACTiNantes" charter for the hotels of Nantes to make them
participate in the development of the Film induced tourism within their city. I also created an Eductour
for the film crews in order to promote the city of Nantes and attract movie productions.
38
2.The type of questions asked.
The questions I asked to the New Zealand Tourism agency focused on the tourism attendance after
the success of The Lord of the Rings but also of The Hobbit and their impact on the destination as well
as the actions or attractions implemented after the movies' release.
1- What are the stages of contact and communication between the film company, movie crews and hotels
where the shootings took place movies?
2 - Which hotels are the most popular in terms of movie locations hotels?
What about financial aid?
3 - Do you think movie shots (The Hobbit for example) can help a destination/hotel to increase tourists
attendance? Increase a hotel/destination notoriety?
4 - Do you think some hotels should create their own marketing strategy for film events? How?
5 - What are the services offered to crews (promotional fares, VIP services ...)?
6 - Do you think a hotel can be defined as a "product placement" (under the concept of Film-induced
tourism/Cinetourism, a hotel appearing in a film can be regarded as such)?
7 - Do the hotels used as a filming location should promote these events (The Hobbit for example) to
increase attendance and improve their image and notoriety?
8 - Do you think cinematic events can be a solution for hotels to cope with the current competition (Film
Festival: Cannes Film Festival, filming in hotels ...)?
9 - Do you think that hotels touched by Film induced tourism should better promote such events? How?
10 - Do you think it could be a good way to extend the commercial life of a movie?
11- How hotels should promote this kind of events with clients (information at reception, photos of
locations and actors in the hotel, together with the tourist office to be part of creating a movie -map
(becoming a hotel as part of a clean cinema tour), and other stakeholders cinetourism with film crews,
information on the website of the hotel or link on the site, videos and photos ...)?
12 - Do you think the concept of Film induced tourism should be more exploited, famous?
13- Do you have any data about the attendance rate of tourists coming for movie tours or after seeing a
movie shot there?
14 - What do you think of the link between Film induced tourism and hotels?
39
Then , I chose to contact different hotels from France and abroad to ask them questions in order to
know what they think about Film induced tourism, how they deal with cinematic events, if movies
were shot within their establishment, if they have implemented a marketing or communication strategy
to promote cinematic events such as movie shots within their establishment, if they deal with travel
agents and production teams, if it helps increase the attendance rate of tourists, their notoriety and
brand image, and if so how they communicate the event, sale it, organize it, help increase the
commercial life of the movies, or if not if they wish to implement one.
The type of questions I mostly asked to the hotels were the same as for the tourism agencies, plus the
following:
1- How many days did they turned the movie inside your hotel? Did you close the hotel while the movies
were shot?
2- How many tourists are coming to your hotel for these movie tracks every year? (and maybe the
difference of attendance between before and after the movies were shot?)
3- Did you give special names of cocktails or plates on your restaurant/bar menu card or organize some
little events or something to remind the clients about the movies shot?
I also asked to get an interview with a cinema location agency which is called Cinédécors in Paris
in order to get more information about how they deal with the choice of film locations and what are the
different steps for the choice of the location, the prices and connection links between the agency, the
movie producers and the location sites such as the hotels. The questions I asked to M. Dalinval were a
combination of the tourism agency and the hotels but a little more focused on the services of the
agency and the different steps of contact between producers, Cinédécors and hotels (APPENDIX 3).
In order to analyze deeper the connection between film spectators and the destination shown on
films, the different motivations for film tourism and the relation between tourism and cinema, the
demands and motivations of movie-goers, I created a survey named "The influence of Film induced
tourism and Cinematic Events on Hotels".
The questions I asked to people were the following:
How many times do you go to the cinema? Do you give a special attention to the landscape in a movie/
series? Do you think a movie/series could influence you in your choice of a destination? Please give an
example of a destination and a movie. Do you think a movie/series could influence you in your choice
of hotel for your stay? Please give an example of a movie and of a hotel. Did you already go to an hotel
where a movie was shot (before, during and after)? Please give an example of a hotel and a movie.
Were you aware that a movie/series was shot in this hotel? Were you surprised? Would you like to
relive a movie scene shot in a city? In a hotel? Please give examples. Do you think movie shots can be
a marketing tool for hotels (to become famous and face today's competition)? If yes, how? How do you
think hotels can promote better cinematic events occurring around or within their establishment? Do
you think Cinetourism should be better known? Does travel operators (Tourism Offices, travel agencies,
TO etc...) should promote more or better the cinematic events occurring in their village/city/region? If
yes, how?
40
Questionnaire "The Influence of Cinetourism and cinematic events on hotels"
B. The choice of the people targeted.
I chose to interview all the agents involved in Film induced tourism such as someone working in a
Travel agency in New Zealand to get more information about the movie The Hobbit turned there,
Public Relations managers as well as Marketing and sales managers of hotels such as the Hotel in Las
Vegas where the movie The Hangover and others were shot.
First of all, I contacted the Night and Public Relations Manager of the Peninsula Beverly Hills
hotel in Beverly Hills, California, M.Wayne Rose, as well as the Advertising and Marketing Manager
of the Riviera Hotel of Las Vegas, Ms Michele Popejoy, as those services seemed to me for me the best
departments to contact in order to get information about marketing and events occurring within these
two hotels.
I also chose to contact the Sales manager of the Grandhotel Pupp in Czech Republic , Ms Jitka
Markusova as I wanted to get information about the advertising strategies or actions the hotel has
implemented after the James Bond film setting within the hotel.
I contacted the Public Relations Manager of the Park Hyatt Tokyo hotel, M. Douglas Foote to get
information about the different things tourists are willing to experience during their stay at this hotel
after the famous movie Lost in Translation has been shot in the establishment.
I also asked to get an appointment with the director of Cinedecors agency in Paris on the phone, to
get more information about the details, information and different steps of the choice of location for a
movie shot.
Finally, I created a survey sent to 23 persons from 21 to 45 years old to know what they thought
about Film induced tourism, their cinema frequency rate, their motivations and what would like to
experience if they wanted to relive a movie scene in a specific destination as well as in a specific hotel
and what travel agents and hotels should do to promote or communicate better cinematic events.
41
C. The means of transmission.
First of all, to contact the Travel agency, I went to the Hobbitour website which is very interesting
for my study and searched for the name of an employee working at Hobbitour on Linkedin after typing
the name of the agency on it. I found the name of Guillaume Le Nistour to whom I sent an email with
the questions I had and he answered back to me and even asked me if he could take me to the
Hobbiton's studios which has been unfortunately impossible for me given the distance!(APPENDIX 9).
First of all, I contacted the Peninsula Beverly Hills hotel in Beverly Hills, California, where the
series Bette and Family Law were shot, in Las Vegas where The Hangover was shot and lots of other
movies helped them increase their notoriety worldwide. To get the information I needed I directly
contacted the Night and International Public Relations Manager by looking for his name typing the
name of the hotel on the professional network Linkedin then sent a message to M.Wayne Rose the
person in charge of the PR department. Numbers of messages were exchanged until I got all the
information I needed (APPENDIX 5).
Linkedin messages
exchanged with M.Wayne Rose
I also contacted the Advertising and Marketing Manager of the Riviera Hotel of Las Vegas Ms
Michele Popejoy by emailing her, after finding her name on Linkedin as well (APPENDIX 4).
I also chose to contact hotels in Europe such as the Grandhotel Pupp in Czech Republic where movies
like James Bond were shot in order to get more information about the marketing strategy used before,
while and after the movies were shot within the establishment, by sending an email to the Sales
manager of the hotel Ms Jitka Markusova (APPENDIX 6) who sent me a press release of the hotel
about the last James Bond turned into the hotel (APPENDIX 7).
I also wanted to see what it was like in Asia so I chose to contact one of the best hotel in Tokyo which
is the Park Hyatt Tokyo where movies like very famous movies such as Lost in Translation were turned,
by emailing the International Public Relations Manager M. Douglas Foote (APPENDIX 8).
Also, to get the interview with M.François-Maurice Dalinval the director of Cinédécors, I first
sent him an email and he asked me to call him back a week after to get an interview with him about my
study. I asked him all the questions I needed to be answered on the phone for about an hour of talk
(APPENDIX 3).
Finally, to create my survey online, I chose one the most famous website
"mon-enquete-enligne.fr". I created a list of 13 questions and once it was created I chose to put the
42
survey on the social network Facebook, on the MBA Tourism group of the school as all of them have a
certain knowledge about Tourism and Hospitality and all of them have travelled and are still travelling
a lot, so they helped me during my work by answering this survey online (APPENDIX 10).
Results of the survey "The influence of Cinetourism and cinematic events on hotels"
43
III. ANALYSIS AND DISCUSSION.
A. Analysis of the market.
Film shots are a business that pays as it is an area which does not know the crisis.
Nevertheless, the film industry is a changing environment.
Indeed, the business location in the film industry is experiencing heavy changes and
developments that have an impact on the areas which are hosting the events, as:
• A technological change affects the whole chain design, manufacturing and distribution of a film's
shooting conditions.
• A significant downward trend and the average budget per film and TV fiction that push to reduce the
preparation time of a film and tender to the maximum number of shooting days.
• A strong competition between countries and between the regions of France but especially with
foreigners, especially with Asia since we have seen previously that the worrying phenomenon of off
shoring of big budget productions increases from a third to two thirds of offshore films.
Nevertheless, the number of film produced in France increased from 2004 to 2013 from 167 to
209 movies a year, 61 foreign movies on the French territory (APPENDIX 13, table n°1) and the
number of cinema tickets even increased of 5% approximately this year such as from 2010 to 2011
(APPENDIX 14), so cinema is France is not a sector who knows the crisis.
Also, France and the regions have significant assets such as the International Tax Credit created in
2009 in order to attract foreign locations in the territory and retrieve large foreign locations.
Thus, about 26 foreign films (about three-quarters are American) are shot each year in France
(APPENDIX 13, table n°1&2) and benefit from the International Tax Credit, that is to say an average
expenditure of € 114M over 4 million € by about film. (APPENDIX 13, table n°4)
The regional aid for film production in France funds should see their total advance with new
entrants as Aquitaine, since the number of projects in the film industry and the audiovisual is increasing,
with an average upwards of 260 films, a number of weeks of filming (APPENDIX 7) which is around
336 weeks against 206 in 2010 (+63%) and investments of approximately € 1 450M per year
(APPENDIX 2).
Also, investment in the region in the shootings and the office work home generate significant economic
benefits.
For long and shorts film shots the average cost in Aquitaine for example is between 30 000 euros
for a big-budget feature film, the bulk of local spending is on transport, governed with a local rate from
technicians 50% to only 2% and accommodation.
Thus, the importance of training hotel for the reception of crews is undeniable.
44
Also, all locations have a strong appeal to the local representation.
The attractiveness of a territory are essential factors to promote the establishment after the shot of
a movie and these factors can be divided into several categories.
In fact, there are fundamental factors such as:
-Financial factors:
• The amounts of aid granted by regions and departments are the first strategic factor of attractiveness
of a territory as regions offering the highest financial aid are more attractive for movie producers than
others. (APPENDIX 5 AND 6)
-Human resources:
• The local human resources technicians and local actors, in order to optimize the overall budget of the
film.
-Technical and material resources:
• The logistics as the quality of the welcoming at the local commissions and services in terms of help
and research support sets, technicians and local actors.
• The presence of large infrastructures such as studios which helps to attract the movie production
teams.
• The accessibility as movie productions are looking to gain in terms of cost and time of transport.
• The accommodation capacity as hotel supply is a very important element in choosing a destination for
production teams.
-Geographical resources:
• The landscapes and scenery available in the filming of a movie.
The attractiveness of a territory, beyond its landscapes, sets and its climate, is made by
professionals, services and expertise it offers, especially by welcoming the film sets which plays a
central role, be it first by the welcoming at the local movie commission site or then by the hotels during
the movie shot and for the film crew accommodation.
45
B. Analysis of the investigation.
Analyzing the survey, it was clear that most of the people asked think that Film induced tourism is
not a famous enough concept and cinematic events should be promoted or better by the destination but
also by hotels to make both the destination image and the hotels of the city or region benefit from it.
It comes out that between three times a month and mostly once every three months of them go to
the cinema and 81.82% pay a special attention to the landscapes in a movie.
Movies can then be defined as a real actor of promotion of a destination as the images conveyed on the
screen are equal and even more attractive and persuasive than a publicity of a tourism brochure.
The landscapes appearing in movies the spectators will see will be remembered as people usually
remember well movies they saw at the cinema as 73% think movies can influence in the choice of a
destination and 64% would like to relive a scene of a movie shot in the destination such as one of the
series Sex and The City scenes in New York City or of The Amazing Spiderman, From Paris with Love,
or Eat, Pray, Love with Julia Roberts starting from Italy to India and Bali or again one of the Harry
Potter saga scene. Thus, scenes of movies especially movies which have been turned in huge
landscapes such as in the Lord of the rings saga shot in New Zealand where the landscapes and
mountains attract the eyes make the spectator willing to get into the screen and relive the scene, and the
survey proved the motivation of tourists willing to go in New Zealand after seeing the movie as this
movie is mostly named by the people asked, as well as Thailand after seeing the movie The Beach.
It is the same about hotels as 59% think that movies can influence in the choice of a hotel and all of
them would like to relive a scene of a movie shot such as one of The Hangover movie scenes in Las
Vegas at The Bellagio Hotel, mostly named by the people asked in the survey, but also one of the
James Bond scenes at the Monte Carlo Bay or even of the movie Shinning in the Timberline Lodge
Hotel which attracts lots of people willing to relive an horror scene.
Tourists might be willing to go to rooms where a movie was shot to feel like he is now reliving a movie
scene himself. We all like to go where celebrities have been as we have this sort of feeling that we are
more important people from the moment we enter the room where our favorite actor went to. The hotel
looks then more attractive to us.
Since the moment we know that celebrities are coming to this place, people feel more reassured, and
are expecting the best as it is like a certification, a proof that the place offers very good quality services.
The celebrities coming and the fact that a movies are shot in the hotel are important facts in the
building of brand recognition and loyalty for the hotel.
91% of the people asked think hotels should promote or more this type of event.
In fact, which girl never dreamed of being Julia Roberts in the movie Pretty Woman and relive one of
her scenes at the Beverly Wilshire hotel in Beverly Hills?
Also, 91% think movie shots could be a marketing tool for hotels to become famous and face
competition, but the experience offered by these hotels should be memorable. This kind of events can
help to increase an hotel notoriety and its brand image at a cheap price compared with advertising
46
costs.
Hotels should communicate about it and advertise on social medias, on their website, work with travel
agencies and create a partnership with cinema productions and being on T.O brochures and websites.
Becoming a movie shot location is a cheap way for hotels to communicate about the establishment and
to build its image.
People can already find information about it on forums about series and movies and a new
phenomenon appeared as tourists and movie goers created blogs recently to inform people interested
about Film induced tourism.
Nevertheless, most of the hotels which serve as location in a movie are expensive and not always
affordable to everyone, so small hotels should maybe start being part of these movie shot location
hotels.
In order to do so, hotels should find a way to promote this kind of events as 23% of people asked went
to a hotel where a movie was shot such as The Bellagio hotel in Vegas, and 13% of them were aware a
movie had been shot there such as the ones who went to the Waldorf Astoria in New York which was
the location of the movie Home Alone also famous as Marilyn Monroe had formerly resided in the
Waldorf Astoria’s $1,000-per-week Suite 2728 in 1955, 5% were surprised.
Selling DVDs of the movies set in the hotel, putting pictures of the movie set and of actors in the hotels,
and organizing previews with the presence of the actors are actions which could be done to promote the
hotel, or again games could be organized to win a night at the hotel when the movie or DVD is
released.
Finally all of them think that Film induced tourism should be a better known concept and travel agents
should promote cinematic events better for their destination as it is a good theme for travel for movies
or series addicts.
What results of it is that Film induced tourism should me more developed and promoted via all
the different actors be it the Tourism Offices, travel agents and the hotels as cinema is now part of
everybody's mind all the more since tourists are always looking for new experiences which will be
more originals as they are willing to be disconnected with their reality. Besides, more popular
excursions such as movie tours should be created to give them benefits as the niche is quite empty.
What results from my interview with Michele Popejoy, the Marketing and Advertising Manager of
The Riviera Hotel, Las Vegas, is that a hotel can be considered as product placement if the script is
written to feature the hotel in that fashion.
In mostly all of the hotels, the marketing department normally handles the film shots process request
and if it is not the case, an outside location manager is hired to handle this process and in some case the
producer of the project may reach out to the hotel.
The fact that some hotels are located in big cities such as Las Vegas make the hotels benefit even more
than others of tourism and fact that Hollywood is not far from there as well as the movies productions'
market. This kind of city is a great market for this new type of tourism as it is an international
destination so it makes sense for hotels to find ways to partner with film and TV crews from around the
47
world as it gives hotels more brand awareness and exposure. The Riviera hotel has been in Las Vegas
for over 59 years and usually seeks a location fee for filming. A number of major motion pictures
have been filmed in the hotel such as Ocean’s Eleven, Casino and Vegas Vacation.
Huge hotels such as The Riviera hotel where movies have been shot offer and unique services to this
special clientele such as parking for oversized vehicles or special power needs for lighting.
The Hangover series has given many business in Las Vegas and the ability to market themselves in
connection with this movie, and it is the case at the Riviera where there is a suite named ‘The Casino
Suite’ after the movie of the same name. They also have a show in their showroom that is based on the
number cable show in America, “Pawn Stars”.
Concerning the marketing, marketing departments in location that offer filming tax breaks should
consider a Public Relations strategy around filming as it can give to the hotel free Public Relations
exposure, creating a revenue stream for the hotel and food and beverage departments. Hotels could
also make as part of your filming contracts that crews must be housed and fed on their property
depending on how the film is branded.
A high-end boutique hotel may not wish to tie itself to a movie. So the best things to do should be
selling DVD release parties, screening parties, PR sighting of actors, creating articles about the movies
that were shot in the hotel on the hotel's website and inform the public on social media in order not to
decrease the value of the hotel’s brand. That is why some properties may wish to only house filming
crews or collect location fees for un-branded locations in a movie.
What results from my interview with the director of Cinédécors, specialized in the rental of
locations for film productions contains a database of 1001 referenced locations in Europe is that it is a
good plan for producers to subscribe to their services as the subscription price is only 32 euro for a year
and trading profit is 1 000-4 000 day, as these sets are natural and therefore less expensive than turning
in studios especially in Paris.
It is a win-win for both the hotel and the film crew as movies are often shot in low season, which
arrange the producers as well as the hotels. During filming, the production team books an entire floor
for dressing and makeup, and do not wish to be disturbed by tourists and hotel guests so the costs are
therefore turning at cheaper for them as hotels and other establishments are not complete during this
season, so movies are often shot in low season.
Hotels are winning since the prices were low at this time, so they filled their hotel during low season
thanks to film crews whereas usually during this period, hotels are living on their annexes
(restaurant...).
Filming is a way for hotels to promote their image and attract local customers but also foreign. To
attract even more customers, putting pictures of locations and the benefits of using these events as
shooting a movie in a hotel is a cost for productions which have to pay hotels, opposite to the hotel,
which subsequently will reap benefits during and after the film's release in attracting tourists, and
finally on the long term since the image of the hotel will change and will be recognized as the hotel in
which X movie has been turned and not the hotel XY like it was before.
Hotels such as the Grandhotel Pupp in Czech Republic are also famous and usually serve as
48
location for action movies like the James Bond movies.
Thanks to my exchanges with Jitka Markusova, the Sales Department Manager at the Grandhotel Pupp,
Czech Republic, I realized that California was not only the place where producers wanted to shoot their
movie but countries from the East of Europe are also highly sought.
It is interesting to see that there are different manners to cooperate with movie production. The
Grandhotel Pupp mostly cooperate with Stillking Films company when the movies The Ring,
Shanghai Knights, Last Holiday, Casino Royale, The Philanthropist, Shanghai Knight with Jackie
Chan and Owen Wilson and some Czech works were turned in their establishment.
The other way would have been to register (so pay a little amount of money for the year) on a location
agency for movie productions (on their website) to be chose among a list of locations and contacted
from the production team.
This type of events helped them promote their hotel as they created a Press Release for the movie
James Bond Casino Royale shot in 2006 at the Grandhotel Pupp (APPENDIX), and even packages for
the movies fans who can relive their favorite scene in the famous Grandrestaurant where Bond eat,
but it is also an asset for the hotel business as they also offer accommodation to film crews during the
movie shot like for the one of the last James Bond which last 3 weeks at the hotel.
Thus, many guests are coming for a holiday in the track of Queen Latifah or James Bond or even
Queen Latifah and others every year.
Those hotels have become an object of fascination but an attraction too as many tourists decide to come
and look around or visit their hall and it became sometimes annoying for hotels. In fact, a kind of
voyeuristic tourist gaze is born as Urry said in 1990, as tourists and fandom sometimes come to hotels
to see celebrities which are occupants in those hotels, during movie shot within the hotels, or when they
are shooting around or even just staying in at night.
The issue with the promotion of cinematic events by hotels is that information are confidential
and that the presence of film crews and celebrities are totally secret. This information was recurrent in
my researches such as during my exchanges of messages on Linkedin with M.Wayn Rose, Night
Manager/Public Area Manager at The Peninsula Beverly Hills hotel, CA. Hotels don't give any data
about tourists attendance rate before and after a movie happened to be shot in their hotel or even before
and after a movie was released.
Concerning the services offered, clients clamor to stay at this hotel in particular because of two main
reasons which are the exclusivity and the individual and personalized service offered. Also, the
Belvedere Restaurant is the only 5 star in California.
At the Peninsula hotel, clients are mostly billionaires and the staff of the hotel makes sure that there is
no paparazzi at or around the hotel for the privacy of the celebrities staying at the hotel or when there is
a movie shot happening. Security is also reinforced as the use of camera is forbidden inside the hotel.
Concerning marketing, the department plays a pivotal role in any hotel. This is how the hotel chain on a
whole is recognized by the world. Whether it is through print, media, presentations, intranet or internet,
49
the image an hotel portray to one person and either make or break the organization. It is common for
luxury hotels to now have an e-commerce individual that oversees all the blogs, emails and any form of
information being portrayed by anyone in the world the world and it is the case for The Peninsula
which spends millions each year on publicity to spread the brand worldwide.
Hotels in Tokyo also receive numerous requests from production teams. Exchanging with the
International PR Manager of the Park Hyatt Tokyo hotel, I understood that film shots help improving the
image of an establishment.
The property has received a certain notoriety as a result of its appearance in film but they don’t use this as
our sales point. Thus, this type of events are not used as a marketing tool in every hotels.
While some guests may come as a result of the movie, it is the actual experience upon arriving at the hotel
that determines their impression. Nevertheless, even if the hotel was already very popular prior to the
film’s release, it now sees many fans of the movie visiting to see it firsthand. In this sense it has proven
to be a very good piece of indirect advertising, raising awareness of the hotel and Tokyo as a
destination.
The hotel did not choose to subscribe to a website in order to be part of film set locations and
approaches are made by movie producers such as Sofia Coppola did for the production of her movie
Lost in Translation. Permission to film was only given after ardent persuasion by Sofia, who was
insistent that she wanted to film at this hotel, not just any hotel.
Nevertheless, what should be done is that welcoming French locations offices should be installed
abroad to help the French cinema and productions to find a location to shot their movie abroad at a
better cost and promote French films abroad.
Lots of guests of the hotels are fans of the films which were shot within the hotel such as Lost in
Translation, so the Park Hyatt Tokyo hotel staff have the duty to help them discover this wonderful
property firsthand or relive certain scenes by for example taking a photo at the bar while they sip on a
glass of Suntory whisky. There is no theatrical play put on however and the hotel, our service and
amenities really speaks for themselves.
After the release of the two international success sagas of The Hobbit and The Lord of the Rings,
many "movie-maps" tours were created dedicated to the films recreating the magic and atmosphere
sought by spectators.
For the tourists wishing to turn their travel fantasies into reality, "Tolkien Tourism" is born and New
Zealand is the perfect destination with its world's most scenic locations such as the Mont Olympus
which became a spot for cinetourists and its original theme tours such as the "Trails of Middle-Earth"
(with costume assets of the saga for $299 per person47
.
The official website for marketing New Zealand provides highly detailed information on the subject
and a section is devoted to recent productions of Peter Jackson that attract many tourists whose
motivation to visit the country are the two sagas.
47
http://www.newzealandtourism.co.nz/tours/film-and-theme-tours
50
Despite all tours remain poor and leave the tourist play their imagination, from my discussions with
Guillaume Le Nistour, employee of Hobbitour in New Zealand, places are sufficiently eccentric tourist
spots to attract only a small clientele of movie fans and Hobbiton and Weta Cave gather most visitors
interested in the subject.
Why do backpackers come to New Zealand? There is a blend of motivating factors such as the
country's natural scenery and some of the numerous backpacker visitors mention The Lord of the Rings
film trilogy as a source of knowledge about New Zealand scenes. Many fans of the saga wanted to go
to Middle-earth, and now New Zealand has become Middle-earth. Thanks to Peter Jackson bringing the
books to life, now they can travel Middle-earth48
.
According to the Tourism New Zealand organization, responsible for marketing New Zealand to the
world as a tourist destination, if we consider the advertising campaigns and highlighted considerable
Air New Zealand (advertisements, posters in airports, book of New Zealand...), the results are
important in terms of image49
.
100% PURE New Zealand marketing campaign made the country a popular backpacker destination.
The government offset the film's marketing costs by $13.4 million and earned $25 million. However,
since many of the famous locations were on public lands and the rules of use for the filming stipulated
that the sites be returned to their natural state, only a few like "Hobbiton" traces retain of the film
sets.50
For Hobbiton in particular, attendance has exploded following the rebuilding of the village. The Green
Dragon Inn51
, a replica of the famous inn that featured in The Lord of the Rings and The Hobbit
trilogies was even recreated and tourists can have the chance to visit the hotel and even take a drink at
the bar choosing among the menu as they were in one of the movies.
The Green Dragon Inn and its
menu, Hobbiton houses
http://www.hobbitontours.com/
OurTours/tabid/99/Default.aspx
48
http://www.newzealand.com/travel/media/pressreleases/2014/7/film_middle-earth-hobbit-fan-contest.
cfm, 26 July,2014 49
http://www.tourismnewzealand.com/about-us 50
Editorial: Price to keep Hobbit in New Zealand is extortionate. The New Zealand Herald.October
29.2010 51
http://www.hobbitontours.com/TheGreenDragon/tabid/106/Default.aspx
51
The official slogan "Travelers, your dreams are waiting,"52
associated with the "100% pure" speaks
volumes about the image that wants to convey the Ministry of Tourism NZ53
.
According to the Tourism New Zealand Chief Executive Kevin Bowler who said that Tourism New
Zealand has been working to maximize the international attention New Zealand draws from its starring
role in The Hobbit Trilogy and convert that into travel.“We’ve had some great successes to date and
over the coming months will continue to show how the fantasy of Middle-earth can become reality in
the form of a New Zealand holiday. We want to ensure New Zealand’s association as the home of
Middle-earth lives on long past the release of the final film.” he said54
.
The annual tourist influx to New Zealand grew 40% from 1.7 million in 2000 to 2.4 million in 2006,
and thanks to the success of The Lord of the Rings, 6% of international visitors cited the film as a
reason for traveling to the country. Thus, New Zealand subsidized the movie trilogy with $150
million55
.
We also witnessed some highlighting particular around the Hobbit or Lord of the Rings in the country
following the success of the sagas and the hotels were sold after their release and continue to attract
today many Peter Jackson' s fans around the world.
Many hotels in New Zealand benefit from the success of the sagas such as one of the New Zealand's
most popular and scenic resorts, the Minaret Lodge, Lake Wanaka, with chalets with schist stone. For
The Lord of the Rings fans, they even offer accommodation in their unique themed room
"Barlimans"($975 to 1025 per person for 2 nights) and a special "hobbit" menu and tours to The Lord
of the Rings sites ($2 500 for 8 nights per person)56
.
However, even if the locals are proud of the success of movies, shortcuts NZ = Middle Earth is not
without some teasing.
Film induced tourism is one of the fasted growing sector, that is why it is interesting for DMOs as
well as hotels and all the other tourism agents today to focus more on it and to create strategies to
promote a destination or establishments, their existing attractions or new attractions, for the good of
tourist be it cinema lovers or all kinds of tourists as well as to attract more and gain money for their
establishment.
Promotions of hotels featured in a film can be a powerful magnet to generate tourism so that they
can be differentiated from their competitors through films.
That is why taking tourists on a cinematic trip can bring the location to life and it involves making this
location realize they can benefit from lots of advantages in promoting these kind of events by selling
52
http://www.newzealand.com/uk/campaign/traveller-your-dreams-are-waiting/ 53
http://www.med.gov.nz/sectors-industries/tourism/tourism/tourism-research-data 54
http://www.auckland.scoop.co.nz/2014/07/calling-all-fans-of-the-hobbit-movies-and-middle-earth/,
July 28,2014 55
Cieply, Michael; Barnes, Brooks (November 23, 2012)"New Zealand Wants a Hollywood Put on Its
Map", The New York Times 56
http://www.minaretlodge.co.nz/special-packages/lord-of-the-rings-hobbit-packages/
52
the destination, every little characteristic, be it the landscape, the hotels on site, restaurants and every
other things she has to introduce to outsiders as a movie or a series could one day need and research
this particular thing that this city or region only has!
The problem is that tourism organizations are very slow to employ marketing opportunities
concerning movie shots and success of film locations rely on the success of films.
More guided film tours and film walks should be created so that tourists can rely on the film
illustration so they can recognize the real establishments, monuments and landscapes used in the film
they saw.
It seems important for hotels to develop the promotion of a movie shot within it or in the city by
putting information about it on their website or creating a blog linked to their website to inform tourists
and clients about what happened in their establishment as everyone is curious to know where they are
going to sleep and excited to know they maybe slept or are going to sleep in a hotel they saw in their
favorite movie and where celebrities went to, as it seems important capitalizing on the popularity of
famous people as well as famous movies associated with the sites.
There are also more and more people fond of cinema and as everyone will always keep a part of
childhood, cinema helps to sometimes escape from the hard reality of life and Film induced tourism
can permit people to live and experience a moment, a scene, an atmosphere they enjoyed watching in a
movie they saw at home on TV or at the cinema and experience it in the real life. They need to distress
and switch off from the reality and make the most of their holidays and maybe identify themselves with
the movie characters during one or two nights in the hotel or during all their stay if they also choose to
make the most of the activities related to Film induced tourism offered and promoted to them. Thanks
to it they will experience magic moments, different from a simple stay and will share it with their circle
of friends.
The important thing to look at now is the emotive element of films and how these stronger
connections to the stories and locations can enhance the desire of tourists to be there.
Movies provide more than photos in brochures when it comes to show culture. It is a form of escapism
into another person's life and world.
The goal is now for tourism organizations and especially for hotels here to make them want to
experience these factors for themselves and to recreate scenes in the exact locations of films and to
connect with these movies' characters.
In order to do so, Destination Marketing Organizations can work on promoting specific hotels with a
focus on their role in some movies and create websites dedicated to the topic (with indications about
the scenario, actors...)
Concerning the marketing, marketing departments in location which offer filming tax breaks
should consider a Public Relations strategy around filming as it can give to the hotel free Public
Relations exposure, creating a revenue stream for the hotel and food and beverage
departments. Hotels could also make as part of their filming contracts that crews must be housed and
fed on their property.
53
As the study showed, marketing strategies of hotels from Europe, California or Asia are not so
different and the same things are coming back which are the fact that marketing strategies depend on
the hotel's brand policy and wish to exploit this kind of events and that hotels to keep the secret in the
hotel for this kind of clients' s well-being and privacy but also to ensure the business of the hotel to
avoid having a bad image.
Not all the hotels such as the SOZO hotel in Nantes want to use this kind of events to promote
their image even if artists and producers are one of their best clientele.
Many hotels register on websites such as Cinédécors to be part of location sites for movie shots in
order to increase their notoriety and being on the news in order to benefit from the event and attract
tourists, and think that it is a cheap way increasing the attendance of their establishment.
Nevertheless, some hotels think that advertising is not part of their strategy as it is the case for the
SOZO hotel and they will not write articles on their website with information about the movie shot
within the hotel or link it to a blog or even create packages, put pictures about the movie set, or even
organize previews. Some of these will maybe appear on a movie but will never communicate directly
about it.
Finally, promoting a destination via film tourism is an empirical identification of supporting
marketing initiatives according to Hudson S. and Ritchie (2006), Journal of travel Research, and local
Communities benefit from it and there is an economic media coverage related to movie shots, and it
support the creation of films and jobs across the country as it is common to Switzerland, especially in
the hotel industry.
The decision of shooting a movie within a hotel depends on the hotel brand and how the film is
branded. A high-end boutique hotel may not wish to tie itself to a movie. It might be off-brand to do
so or decrease the value of the hotel’s brand. Some properties may wish to only house filming crews
or collect location fees for un-branded locations in a movie.
There are a number of different ways hotels can tout their ties be it by DVD release parties,
screening parties, Public Relations sighting of actors, putting pictures of the film set and of the actors
or via their website and social media.
Hotels can also collaborate with cinemas of the city to organize previews with the actors presence.
Games could also be organized to win a stay (package) at the hotel following the scenes of a
movie set at the hotel and the launch of it could be done via a Facebook group created for the hotel for
example.
54
C. Recommendations.
A list of recommendations needs to be created in order to get short term benefits during filming
but also a long term one which could last years if it is used by the principal different cinetourism actors
invested in this project such as travel organizations, hotels and producers with the following:
First of all:
-Identify the films with the most tourism potential by developing production projects of tourist interest
(create a list of areas marked by the shooting of films and series more or less famous).
Then what the tourism agencies/Tourism offices should prepare:
-Communication strategies and create promotional campaigns to promote destinations that served as
film locations by:
Identifying markets and territories to tourist communication campaigns related to
cinema.
Creating tourism campaigns at national level around film / TV drama .
Integrating Film induced tourism for the visit of studios and shooting places like hotels.
Promoting the development of tourist circuits of movies or TV series shooting places:
as a package or a mapping "movies maps".
Accompanying production companies in a tourism marketing strategy around film
shoots.
Creating an audio database of movies shot in the region.
Structuring a package offer to host locations such as hotels.
Valuing hosting film crews (coordination of an office with local tourism and hotels)
Create Eductours for movie professionals in order to attract them and promote the
destination.
What the hotels should do:
Cooperate with cinema location agencies such as Cinedecors to become part of the lists
establishments which are hosts for film shots. They will only have to pay a small
amount of money per year (like it is the case with Cinedecors) to register and be part
of their database so that production crew can contact them directly to shot within
their hotel.
Cooperate with travel agencies or the Tourism Office of the city/region to create or be
part of a movie-map or special unique movie tour as the hotel of the stay.
Write an article which will inform the visitors about the movies shot within their
establishment or create a link to a blog (create by the hotel or already created by
someone) about the scenario and photos of the movie(s).
Create a special(s) event(s) or special package(s) linked to the movie (like in the
Monte Carlo hotel where the movie L'Arnacoeur was shot) which will make the
experience of the tourists even more special.
Create a special menu with special names of plates or cocktails linked to the movie
(like in some hotels where the James bond movies where shot).
Use of the success of the movie shot within the establishment to name the rooms of the
hotel with famous scenes or words of the film.
Open a small "boutique" at the reception to sell photos, postcards, tee-shirts, DVDs,
55
pencils etc..to promote the movie(s) shot within the hotel.
Organize previews with the celebrities (actors, film director, photographs) presence to
promote the movie within the hotel.
Offer special prices and memorable VIP services to film crews when they shoot a
movie within their hotel.
Also, more Film Commissions on film and French Shooting offices should be settled abroad to attract
foreign professionals to come and shoot film in France, valuing the French territory, accessibility,
resources, landscapes and host film locations.
56
D. How to promote better movie production and movie shots within hotels in Nantes.
In order to analyze the market, I created the SWOT of Nantes.
STRENGHTS WEAKNESSES
-Big city: 590,000 inhabitants
-Temperate climate
-Geographical Location: The Loire River, not
far from La Baule, Saint Nazaire harbor
-Clean-streets
-Many public transports (train, bus, tram, bike
lanes)
-Large and skilled labor
-Many infrastructures: historic monuments
such as the Chateau des Ducs de Bretagne and
the Theatre Graslin, the Brittany Tower,
Cathedral St Pierre St Paul.
-Gardens and pretty places: Jardin des Plantes,
Parc de Procé, Place Royale (fountain)
Pommeraye Passage, Ile de Nantes.
-13 museums
-The Beaujoire Exposition Park and the
Congress Center for big events
-Le Lieu Unique and Le Zénith for all big shows
and concerts
-8 cinemas
-Original hotels: Radisson Hotel (former
courthouse), Sozo hotel (former chapel)
-Many hotels in major hotel chains such as the
Mercure, Novotel, Ibis part of the Accor group
and independent hotels such as the
Pommeraye Hotel.
City with a total of 1,575,573 nights in 2012
-Financial and general help from the Regional
as well as the General Council of the Pays de la
Loire.
-Home Office Shootings of the Pays de La Loire
-Numerous attractions: Musée Jules Verne,
the Lieu Unique, Chateau des Ducs de
Bretagne, Natural History Museum, Museum
Dobrée machines, the Nantes Island and its
marine worlds carousel...
-Few promotion of the city of Nantes in terms
of movie shot location.
-Expensive labor cost in general and of hotels
transport costs.
-Lack of five star hotels
-Lack of a studio for film shots
-No Cinema Mission
-Urban nuisance: tramway
-Many-directing short films and planned but
few feature films.
57
OPPORTUNITIES TREATS
-Potential Investor: Cinécréatis cinema school,
-Many tourism actors: Tourist Office, Regional
and Departmental Council which helps until
23 000 euro for a movie production, many
hotels
-Cinema and audiovisual actors: schools of
cinema: Cinécréatis, 5 other schools, 8
Cinemas( Gaumont, Pathé, UGC, Katorza...),
the Audiovisual and Film Division of the
University of Nantes, the Nantes Audiovisual
Agency.
Board of Film: the local film commission host
desk of Pays de La Loire Bureau (FilmFrance)
-Small studios for short movies
-Cultural and Tourism City: lots of tourists per
year, lots of attractions: The Machines de l'Ile
count 505,000 visitors per year
-The Beaujoire Exposition Park
-The Lieu Unique (for all kind of big shows and
concerts)
-Youth initiative programs organized by the
Regional Council of the Pays de La Loire linked
to the cinema,
-Cinema events: a lot of movie previews,
The Spot Festival occurred with 6000 visitors
this year, Spanish movie festival...
-Economic crisis
-Competition with cities like Paris and
Marseille.
-Low Dollar so few foreign productions are
attracted, with concurrency abroad.
Thanks to this SWOT it is now possible to see if Nantes has the potential to create projects
combining cinema and tourism. This culturally rich and active city, also offers many beautiful places
where a film but also events that can be used for productions, hotels and restaurants that the film crews
will benefit from for their production but also for their comfort. All actors in the public sector as well
as the private sector are present for the establishment of the Film induced tourism in the city of Nantes.
Cinema schools, audiovisual companies, financial help (APPENDIX 13 table n°3) from the Regional
and Department Council of Tourism, the existence of all kind of locations such as beautiful hotels and
historic monuments and iconic places and attractions of all kinds could help the city of Nantes attract
movie productions.
The fact that the city of Nantes continues to support shootings, sources of employment and of
economic benefits for the city and that the Regional Council can help until 23 000 euro for a movie
production (APPENDIX 13-table n°6) is something very attractive that needs to be communicated
58
better to movie producers.57
Film offices and local commissions should be created abroad in order to attract film producers in
France by promoting the country and its landscapes, multiple assets, especially the fact that there is a
tax credit offered to foreign productions which means lower production costs for them.
In order to defend the diversity of creation on its territory, the Pays de la Loire Region has
developed an ambitious policy to cinema and audiovisual through financial aid for the production of
the action, of the Office of film shooting, the investment aid for the rooms and the awareness for
students and apprentices to the movies it supports (Passeurs d'Images58
, Culture Pass).59
The Regional Council of Pays de La Loire comes up with an ambitious policy for the film and
audiovisual creation.
The region helps the production of feature films, documentaries, TV dramas etc ... in partnership with
the NCC and development aid projects. Besides great directors such as Claude Chabrol and Jacques
Demy also have shot in Nantes.
The General Council of Loire-Atlantique help to the provision of facilities for film crews and therefore
also plays a role in the production of the film.
Development aid granted by regional producers, that is to say, rewriting projects and pilot
production amounts to 7,500 euro per project, while aid to the production of amounted to 130,000 euro
per project or 25% of the estimated cost. With approximately 50 locations per year, the region supports
about 30 of them.
Some events are organized such as the Festival des 3 Continents in November 60
Les Rendez-vous de l'
Erdre in August, as well as events especially dedicated to cinema such as film or the Ciné Pride Festival
in April and The Russian Cinema or The Spanish Film Festival61
in April too.
Also, the region supports the training of young for the cinema as a high school student and apprentice
film device was set up and concerns about more than 16,000 young people each year62
, particularly
57
http://www.commentfaireunfilm.com/financement-cinema-region/
58 Passeurs d'Images (since 1991) is a national network for the image education that puts in place,
outside school hours, draft cultural action film and audiovisual towards governments, primarily young
people, who for social, geographical or cultural reasons, have moved away from an environment, from
a supply and cinematographic and audiovisual practice.
http://www.passeursdimages.premiersplans.org/presentation.php
59 http://www.culture.paysdelaloire.fr/politiques-and-culturelles/cinema-audiovisuel/
60 The Festival des 3 Continents "Produire au Sud" is an event for training in international co-production
for young producers and directors from Africa, Latin America and Asia
http://www.3continents.com/fr/produire-au-sud/pas-a-nantes/
61 http://www.cinespagnol-nantes.com
62 http://fr.calameo.com/read/0003220111949de96b31d?editLinks=1
59
thanks to the creation of school CinéCréatis63
.
Nantes has a Film Commission among the 40 created in France.
The Home Office Shootings of the Pays de la Loire's mission is to facilitate filming in Pays de la Loire
and assist production teams. Its main mission is to promote the area as a land location and the
development of the film industry64
.
http: //www.agence-paysdelaloire.fr/notre-offer-to-service/bat/
It helps to pre-sets sightings, to the research of technicians, actors, suppliers and contacts to the
organization and the filming permit, as well as the logistics (production offices, rooms for castings
...).65
The city of Nantes is working with producers such that Alcancia Films, Capricci Films, Atlantic
TV, Atelier Images or Cinema Interactive Enterprise, Regional Associations of production but also
with Associations of productions such as the Collective Othon and La Luna. Nantes is also working
with providers of the Audiovisual and Cinematographic sector such as Mire, Cine Service Nantes and
Les Films du Funamule which are technical providers (of lighting, sound ...), and there are many small
studios such as Crescendo Productions which is a recording studio, L'Atelier Bayard with two lofts of
300sqm, the Studios des l' Ile de Nantes, Proclip ELACOM or AMPInteractive, but which are only
recording studios or short films and animated films only66
.
It is therefore necessary to Nantes to strengthen its policy of support for the cinema. In Paris and
Marseille, the Cinema Mission is structured around events for film, independent theaters, filming and
film education (training, schools ..). The city of Nantes must have dual ambition to reconcile the
acceptance and promotion of filming with the preservation of the living environment of residents.
63 http://www.cinecreatis.net/
64 http://www.agence-paysdelaloire.fr/notre-offer-to-service/bat/
65 http://www.filmfrance.net/v2/fr/home.cfm choixmenu = network = 36 & idcommission?
66 http://fr.calameo.com/read/0003220111949de96b31d?editLinks=
60
What results of the SWOT is that however, with the potential and the development of the city be it
natural, human and economic and in a context of competition for film productions, Nantes should be
actively engaged in a policy based on two main strategic directions:
• Increase the attractiveness of the city as a new territory home movie location area;
• Better value and promote its policy in the cinema field for professionals in France and abroad.
In addition, the local host location of Nantes must continue to support the use of a network of
local actors and technicians as well as the use of service and promotion of the region with professional
film sectors.
The Regional and Departmental Council of Tourist of Saint Nazaire and Nantes should continue
to support local producers. It should do or continue to:
• Assist local providers to develop their reputation and better prospect in offering attractive commercial
offers.
• Strengthen training in the audiovisual professions.
• Develop and build relationships with providers and audiovisual film producers.
• Continue and strengthen the structure and dynamic network of home territory offices by creating
Eductours for example.
• Enhance and promote regional policy in the film industry in preparing the local track to the home of
international professionals to facilitate the arrival of foreign locations.
• Prepare the city for hosting foreign professionals to facilitate the arrival of foreign location with
trainings (a Hospitality training as well as a English training) for the staff of the hotels for example.
• Participate (TO and other professionals of tourism, local cinema Offices) to fairs about cinema to
make themselves known toward film productions looking for filming locations.
• Enjoy the web and social networks and other media to inform and communicate with the film
industry.
• Highlight all the advantages of the land and the city of Nantes (financial, technical, geographical,
jobs...).
• Highlight the executive producers of the region involved in movies foreign and training if necessary.
• Enhance the executive producers of the region with professionals via foreign newspapers, websites
and professional social networks.
61
• Continue and intensify actions to foreign producers.
• Strengthen communication: on the home offices, in theaters, libraries, museums, hotels etc...
It is now a question of involving hotels in events which are film shots, either at their hotel or in their
city, because hotels are a major player of the Film induced tourism. The city needs to benefit from the
fact that the number of rooms sold is one of the biggest in France.
http://www.dgcis.gouv.fr/files/files/directions_services/etudes-et-statistiques/stats-tourisme/memento/20
13/2013-11-memento-tourisme-complet.pdf
In order to do so, the creation of a quality charter must be done by the city to adhere hotels in the
establishment of a perfect welcoming of the cinema professionals, to attract them and make Nantes a
welcoming city for film crews and thus develop its notoriety and image.
The idea will be then to create a quality charter like the Moviemed Cinetourism network did, that
is to say, a quality charter for hotels for film crews. It means to create a database and provide a range of
hotel deals wishing to improve their offer or communicate to be more visible, with services tailored to
them such as parking, laundry service. Some policies should be established in some hotels of Nantes to
increase the success of the quality of accommodation of Nantes and to welcome in the best way film.
This is why is created a quality Charter named "ACTiNANTES" for a list of hotels I chose in Nantes to
be trained and should register to welcome film crews and be part of location sites in Nantes to make the
city more attractive for cinema productions. (APPENDIX 11)
In Nantes, only one hotel choose to target a primarily artistic clientele with many actors and artists
since its opening in 2012. The Sozo Hotel offers a VIP 5-star service in the heart of an old chapel
revisited in Design Hotel. Personalized services, meeting rooms, reception of more personalized and
warm, champagne, rose petals and room service are extras offered of this hidden city center hotel, for
the greater happiness and peace of artists who choose to stay here.
Movies such as Midnight Globe67
in 2012 but also TV shows filming have been turned within the hotel.
The director himself chose to stay in the utmost discretion in choosing to attract customers by network
67
http://www.presseocean.fr/actualite/nantes-un-film-tourne-dans-la-cite-des-ducs-14-08-2013-71311
62
only and does not communicate its type of clients or to accept advertising so as not to attract many
tourists of all horizons or movie fans who could book for a room to meet its favorite actor or singer
within the hotel.
Given the large number of hotels in Nantes, it would ensure that tourism and audiovisual
stakeholders of Nantes participate in shows about cinema in order to enhance the city of Nantes to film
professionals.
A synergy should also be created, a network between all tourism stakeholders and audiovisual of
Nantes to promote the city and make it a home location city. The Nantes Regional Council or the State
should also continue to help financing and assist film crews.
Other actions should be undertaken such as Eductours which should be created by the Tourist Office of
Nantes to promote the destination to producers .That is why I chose to create one. (APPENDIX 12)
Finally, a studio should be created in Nantes in order to attract the production of movies as it is an
important asset of a city for movie producers.
Regarding the hotel capacity of Nantes, it is important in all types of accommodation in
collaboration with the Regional Federation of Hotel Industry as well as the Accor group hotels such as
Mercure, Novotel or Ibis are present in Nantes.
Thus, the city of Nantes has many advantages both recreational and audiovisual but lacks some
advantages at film level. Although the city is very active, cultural, touristic and historical, easily
accessible, it has the aid, a Regional Council providing support and a genuine interest in the cinema,
home and office locations with a large capacity, full of a wide range of decors, it lacks a Mission
Theater as in Paris and Marseille, large enough film studios for the film crews to produce a movie, as
the studios of Nantes have being mostly arranged to short films and animated movies, creating
Eductours for the film industry professionals and not only for professionals in general, youth programs,
and hotels are quite small in the city which might be blocking the arrival of film crews.
63
CONCLUSION
Tourism and film have always gone together very well. This alliance, in the current technological
advancement, is a promising sector should not be overlooked.
Cinema is a great way to support the tourism attractiveness of a country. But Film induced
tourism is still a niche of the tourism industry while arts and cinema are great contributors to a
destination' image and myth an original way to promote and brand a city or region as cinema and TV
are now affordable and accessible and widespread to almost everyone so that movies are known by
everyone.
Thus, movies shots are essential events for a destination as it helps to attract tourists after they see
the movie and on the long term to develop the destination and help the local community of the city or
region, as attractions can be developed thanks to the event.
Welcoming and attracting movie production has become a central link for France but also worldwide,
but also a highly economical and touristic vocation.
In this weakened sector with technological and economic changes, the financial pressure on the regions,
the competition between territories and the increased relocation of filming, it seems urgent to promote
the French territory overseas.
Nevertheless, the French film industry also has important positive elements which are the stabilizing
amounts of regional aid funds, the creation of the International Tax Credit as well as the increasing
number of movies and TV series projects .
This type of cinematic event can help the local community such as the hotels to increase their
attendance rate as well as their notoriety and brand image and the one of their city or region.
Since the demands of travel experiences in tourism but also the number of is growing and more
and more diversified, today travel agents need to constantly renew them in a more and more original
way.
Destinations and more specifically hotels here have to know better how to attract films, how to
welcome them and how to promote them and keep long term benefit by creating a marketing strategy
focusing on movie goers, communication, web attractiveness and creativity.
Movie shots are for hotels a great way to promote and market themselves especially on a global scale,
but also an opportunity for business to increase through the use of cinema.
Through this study, it has been proved that encouraging film shooting in a destination proves to be a
very efficient driver for attracting new visitors!
Hollywood has always had a soft spot for hotels, now other cities and countries and BRIC markets
above all should be encouraged to do the same.
Movies are not just set in hotels but actually have something to say about them as producers
mainly choose one for its atmosphere, architecture and related to his movie, the establishment may well
be a character on its own.
In this study, we saw that the film contributes to change certain places which were sometimes
64
only commonplaces into surprising and attractive destinations for tourists. Filming guarantee a tourist
or rather a cinetouristic career to some places set in movies scenes.
Marketing strategies depend on the brand and policy of the hotel and not particularly on the
country where the hotel is located.
Secret has to be kept concerning movie sets inside hotels and not all the hotels want to use this
kind of events to promote their image as advertising is not part of their strategy as they do not
communicate any information or create packages or previews like some famous hotels do. Some of
these will maybe appear on a movie but will never communicate directly about it.
On the other side, many hotels today register on location websites for movie productions to be part of
in order to increase their notoriety and being on the news in order to benefit from the event and attract
tourists as it is a cheap advertising and an easy way to attract tourists.
Cinetourism attracts tourists especially movie-goers and young people as today media are sharing
the everyday life of the new generation, is boosting the commerce and the business of the actors of the
city or region especially tourism actors such as hotels by increasing the tourism attendance and
therefore the notoriety, the turnover and the image of the entire destination.
This new form of tourism should be exploited as the benefits are direct and indirect.
It is a form of marketing communication tool and an inexpensive advertising for the territory. Hotels
not adhering to advertising will enjoy movies shots within their hotel by creating marketing campaigns
by creating packages or putting pictures of the movie shots inside the establishment and other actions,
or working with actors of the territory such as the Tourism office (Eductours) or with theaters of the
region by organizing preview.
Thus, Film induced tourism has a real impact on destination and its impact on the hotel business is
considerable.
Hotels are therefore a major player of Film induced tourism.
Hotels are more and more implementing marketing strategies related to cinematic events such as movie
shots, as today people are willing to experience new things, and cinema so fiction is an art which
fascinates people as it is one of everyone's favorite activity and is very present in everyone's life and
affordable to all. Cinema has always attracted people it seems then secured for hotels to create such a
strategy for movie shots.
Marketing strategies regarding this kind of events can be different from a hotel to another.
Indeed, more and more hotels are registering on location finder agencies for cinema productions
to become hosts of events such as TV shows or movie shots and reap the benefits of it.
Filming is a way for hotels to promote their image and attract local customers but also foreign.
Firstly, shooting a movie in a hotel is a cost for producers, hotels should accept this kind of demand
from producers as long as it of course does not damage their brand image.
The hotel benefit from during and after the film's release in attracting tourists, and finally on the long
term since the image of the hotel will change and will be recognized as the hotel in which a certain
movie has been turned and not the hotel like it was before.
Also, as hotels and other establishments are not complete during this season, so movies are often shot
65
in low season. Finally, hotels can be winners as since their prices are low during this season they fill
their hotel during low season thanks to film crews instead of only living on their annexes.
Nevertheless, some hotels will maybe appear on a movie but will never communicate directly about it
as they think that advertising is not part of their strategy and will not promote the event or inform
clients about it.
Hotels are also a major advantage in choosing an area for producers. These looking for a
destination can now be helped by the Commissions movies and local office locations for movie
productions in some regions in which Eductours are also organized especially for them in order to
promote their territory and attracted to the set of their film, but there are still only few to do it.
Producers want first to realize benefits by reducing their production costs which are less expensive than
turning in a studio as well as enjoying the benefits which can provide the destination such as
landscapes, financial resources such as the International Tax Credit and the regional aid or a State one.
This is why a quality charter must be implemented by the Regional and Departmental Council of
Tourism of the region to select the best hotels in the city, or not sign the charter to ensure that the best
reception it is film crews, with services tailored to their needs.
All hotels cannot afford to become signatories to a charter that commits them to fit the specific needs
of this client which works differently from other clients. Thus, few hotels offer this type of service as it
requires a more qualified staff, more specific installations and especially to be located in an
environment to provide the service expected, as all regions do not benefit from many historical and
cultural tourism attributes, but also services and the presence of a Home Office Shootings, a Film
Commission and aids from the region whether they are financial or material for the film production
such as studios.
Regarding the city of Nantes, although it has all the benefits that can make her a city location,
financial aid granted by the region but also the presence of a Home Office Locations needed to the lure
of the production teams, it lacks major studios and a Mission Cinema but also more events of
international level, more youth initiative programs linked to the cinema as well as the creation of
Eductours for film professionals .
Therefore, some hotels in Nantes should adhere to the charter of the film shooting Accor Hotels group
such as Novotel, Mercure and Ibis which are present in Nantes. Nantes must have a dual goal of
reconciling the reception and hosting with the promotion of shootings with the preservation of the
living environment of the residents of the city.
Film induced tourism and especially movie shots are a win-win for both the tourism agents and
the movie producers or cinema agents. Both are making benefits from this kind of events which help
developing the Destination and the actors of the territory such as hotels which would better establish a
marketing strategy for film shots to receive financial benefits but also in terms of image either by
purchasing a database for locations website for producers or by setting up marketing campaigns and
sales to promote the film shot within their hotel.
Today, Film-induced tourism is a major driver of growth in terms of spending and economic but
especially in terms of overnight stay!
66
This is therefore for the region to develop the region's appeal by focusing on providing high quality
service! And for it to continue, each region should establish an irreproachable hosting strategy for the
more adherent hotels as possible to attract and welcome film crews on their territory, whether by hotels
part of large hotel groups or independent, and in particular encouraging them.
Who never dreamed of suddenly enter the image of a movie he was watching, wishing he could wander
in a dream setting...?
Are you ready for a "movie-map" tour?
67
BIBLIOGRAPHY AND WEBOGRAPHY
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BEETON, Sue (2005) Film-Induced Tourism, Clevedon, Royaume-Uni : Channel View Publications.
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08%20court.pdf
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es.2013.pdf
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68
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http://blog.enviedesortie.com/cinemacity
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http://www.cnc.fr/web/fr/c2i ; http://www.cnc.fr/web/fr/descriptif-complet22
http://teoros.revues.org/1124
http://www.wbstudiotour.co.uk/fr/la-visite/-le-tour
http://www.thecinetourist.net/an-american-tourist-in-paris.html
http://www.atout-france.fr/manifestation/tournage-films-tourisme-quelles-synergies-possibles-commen
t-accroitre-retombées-économiques
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%C3%A9ennes-du-cin%C3%A9-tourisme-167.html
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-hotels-from-the-movies/
69
http://news.celemondo.com/2013/02/lhotel-favori-de-quentin-tarantino/
http://www.montecarloresort.com/+%5BOffre-speciale-L-Arnacoeur%5D+.html
http://monacohebdo.mc L'Arnacoeur? Quel impact sur Monaco? April 6, 2011
http://movielocationsguide.com/movie_locations.php
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Lost in Translation:
http://www.iwanttobeacoppola.com/journal/2011/10/25/lost-in-translations-tokyo-park-hyatt-tokyo.htm
l
Accor hotels Charter for film crews: http://www.idf-film.com/fr/ressources/hebergement/
http: //www.tvtrip-accor.fr/wp-content/uploads/2014/07/Guidelines_Ibis_02042014_FR; October 26,
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1http://www.lameuse.be/843795/article/regions/namur/actualite/2013-10-25/l-hotel-ibis-de-namur-sert-
de-plateau-de-tournage-pour-une-publicite
1http://www.accor.com/fr/actualites/novotel-celebre-la-sortie-au-cinema-du-film-cars2-des-studios-disn
ey-pixar-dans-ses-hotels.html 29/06/2011
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caise_264.html; 25-10-2010
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-a-le-goulet.html
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-france-grace-aux-films-de-cinema-99561.kjsp
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70
http://www.newzealandtourism.co.nz/tours/film-and-theme-tours
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m, 26 July,2014
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Cieply, Michael; Barnes, Brooks (November 23, 2012)"New Zealand Wants a Hollywood Put on Its
Map", The New York Times
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71
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013/2013-11-memento-tourisme-complet.pdf
http://www.presseocean.fr/actualite/nantes-un-film-tourne-dans-la-cite-des-ducs-14-08-2013-71311
72
APPENDICES
Appendix 1:
Package Offer for L'Arnacoeur movie from the Monte Carlo bay Hotel
http://www.montecarloresort.com/+%5BOffre-speciale-L-Arnacoeur%5D+.html
73
Appendix 2:
Example of a "movie-map" by the agency Britmovietours
http://britmovietours.com/bookings/notting-hill-movie-tour/
74
INTERVIEWS
Appendix 3: Interview with François-Maurice Dalinval, director of
CINEDECORS:
1-What services do you offer to film crews?
Our website is specialized in the rental of locations for film productions. 1001 locations are referenced
in our database from all over Europe, each with a description, the cost of renting and photos.
2-Do you think hotels which are shot movie locations should better promote cinematic events
occurring within their establishment?
Of course, by registering on our site. Every day about 10 productions register to have access to our
services. The registered producer then has access to the search engine and pictures blurb and
information on rental sites.
3-What is the interest for hotels to subscribe to your services?
These locations are natural so they are cheaper than turning in studios especially in Paris. This is a
good plan for producers since the trading profit is of 1 000-4 000 euro per day.
4-How much do your services cost?
The subscription is 32 euro per year or 79 euro for life. Many small productions are willing to find a
place for the day only and the cost is 10 euro, or 15 days since the peak periods arrange production
teams who do not wish to be disturbed by tourists and the costs are therefore turning at cheaper for
them as hotels and other establishments are not complete during this season, so movies are often shot in
low season.
Moreover, during a shoot, which usually takes place between 11am and 13h in a hotel, the production
team books an entire floor for dressing and makeup.
5-What are the advantages for hotels in being a movie shot location?
I made myself a film in Reunion at the Villa Lagoon hotel. Filming lasted 15 days and I spent a month
there with my team. The hotel has been winning since the prices were low at this time, so they filled
their hotel during low season thanks to us. The hotel living on its annexes (restaurant. ..), it housed us
during the shoot and we so did prices on rooms and offered quality services.
After the movie, the hotel has posted pictures of the shooting in the facility, allowing customers to see
the event.
It is a way of promoting the hotel and attract local customers but also foreign. It is a way for the hotel
to make the buzz financially as does for example the InterContinental Paris.
6-Do you think the concept of Film induced tourism should be more or better exploited?
This is a significant track to exploit. When we think about the movie Le Fabuleux Destin d'Amélie
Poulain, the brewery restaurant "Café des Deux Moulins" has served as a natural setting for the movie
and filming has resulted in many benefits for the institution.
First the restaurant manager was paid one and a half per day operation.
The second benefit is that there has been and there is always a steady stream of tourists since the film's
75
release in the café, and the turnover increased from 5000 euro a day before its release to 7,000 euro a
day!
The third benefit is that the history of the café has changed the situation because if the manager decides
to sell its café, the establishment will no longer be sold as the XY café but as THE café where the
film Le Fabuleux Destin d'Amélie Poulain was shot. Thus, the head of the institution may sell it at a
much higher price!
76
Appendix 4: Interview with Michele Popejoy, Advertising and Marketing Manager
at The Riviera Hotel, Las Vegas.
1- What are the stages of contact and communication between the film company, movie crews and
hotels where the shootings took place movies? This is a varied process depending on the production
and the hotel. Some projects may hire an outside location manager to handle this process and in some
case the producer of the project may reach out to the hotel. In the hotels (in which I’ve worked), the
marketing department normally handles this request.
2 - Which movies were shot within your hotel? The Riviera has been in Las Vegas for over 59
years. We have had a number of major motion pictures filmed in the property. To list just a
few: Ocean’s Eleven (The original), Casino, and Vegas Vacation.
What about financial aid? In Las Vegas, the hotel normally seeks a location fee for filming.
3 - Do you think movie shots (The Hobbit for example) can help a destination/hotel to increase tourists
attendance? Increase a hotel/destination notoriety? I think that movies and TV shows can help
increase tourist attendance. The ‘Hangover’ series (for example) has given many business in Las
Vegas the ability to market themselves in connection with this movie. Here at the Riviera, we still
have a suite named ‘The Casino Suite’ after the movie of the same name. In addition, we have a show
in our showroom that is based on the number cable show in America, “Pawn Stars”.
4 - Do you think some hotels should create their own marketing strategy for film events? How? Yes, I
think that marketing departments in location that offer filming tax breaks should consider a PR strategy
around filming. Not only can it give your property free PR exposure, it can be a revenue stream for
the hotel and food and beverage departments. You can make as part of your filming contracts that
crews must be housed and fed on your property.
5 - What are the services offered by your hotel to movie crews (promotional fares, VIP
services ...)? Services vary on the request of the production. Sometimes it as simple as offering
parking for oversized vehicles. It could be special power needs for lighting. In most cases, there are
fees tied to every service that is provide to the production team.
6 - Do you think a hotel can be defined as a "product placement" (under the concept of Film-induced
tourism/Cinetourism, a hotel appearing in a film can be regarded as such)? I definitely think that a
hotel can be considered as product placement if the script is written to feature the hotel in that fashion.
7 - Do you think hotels used as a filming location should promote these events (The Hobbit for
example) to increase attendance and improve their image and notoriety? That depends on your brand
and how the film is branded. A high-end boutique hotel may not wish to tie itself to a movie. It might
be off-brand to do so or decrease the value of the hotel’s brand. Some properties may wish to only
house filming crews or collect location fees for un-branded locations in a movie.
8 - Do you think cinematic events can be a solution for hotels to cope with the current competition
77
(Film Festival: Cannes Film Festival, filming in hotels ...)? I’m not really sure that I completely
understand this question. In some cases, I’m sure that it could be used in to help give you a PR step
above your competition.
9 - Do you think that hotels touched by Film induced tourism should better promote such events?
How? I think that it is always advisable to discuss PR and marketing opportunities with the filming
company and your own in-house team when working on a project. You want to be able to leverage all
of your combined assets.
10 - Do you think it could be a good way to extend the commercial life of a movie? I think that a
movie’s commercial life is really base on its relevance and fan base. I’m not sure that a location could
extend its commercial life.
11- How hotels should promote this kind of events with clients (information at reception, photos of
locations and actors in the hotel, together with the tourist office to be part of creating a movie -map
(becoming a hotel as part of a clean cinema tour), and other stakeholders Film induced tourism with
film crews, information on the website of the hotel or link on the site, videos and photos ...)? There are
a number of different ways you can tout your ties: DVD release parties, screening parties, PR sighting
of actors, your website and social media (just to name a few).
12 - Do you think the concept of Film induced tourism should be more exploited, famous? I think that
it depends on your location. Environments that offer tax breaks to filming companies should consider
this if it works within their brand standards.
13- Do you have any data about the attendance rate of tourists coming for movie tours or after seeing a
movie shot there? I have nothing that I can share with you. That information would be confidential.
14 - What do you think of the link between Film induced tourism and hotels? I can only speak of my
own market. Las Vegas is a great market for this type of tourism. We have a city that is an
international destination. It makes sense for hotels to find ways to partner with film and TV crews
from around the world. This gives you more brand awareness and exposure.
Michele Popejoy | Riviera Hotel & Casino
Advertising/Marketing Manager
2901 Las Vegas Blvd. South | Las Vegas | NV 89109
P: (702) 794-9472
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MESSAGE SENT ON LINKEDIN:
Appendix 5:DISCUSSION WITH M. WAYN ROSE, Night Manager/Public Area
Manager at The Peninsula Beverly Hills Hotel, CA, December 2013
I spent three months in California and I saw the hotel you are working in and I know that lots of
tourists are coming to see it at least from outside as it is an attractive hotel. I would like to know if the
fact that thanks to movies and celebrities coming there the number of clients and frequentation has
increased?
The PBH clientele are CEO, Fortune 500, billionaires from all over the world. It is know for the
unparalleled service that nooooo other hotel has to offer. You might have your heads of state from
France staying with us and no one will know.
What are the services you offer to this kind of special clientele?
You might have the world wealthiest persons staying with us and no one will ever know. Everyone and
anyone who are celebrities clamor to stay at my hotel because of 2 main reason: 1 the exclusivity and 2
the INDIVIDUAL SERVICE that is given to each and everyone.
We pride ourselves in the service that is given. So whether that celeb has a movie screening they know
that there are Noooooo paparazzi at my hotel. No one is allowed to use a camera inside the hotel. If you
do it will be confiscated. Nooo one is allowed to go be the poolside and snap pictures of anyone.
Events
As for Event planning, we tend to host very tasteful wedding, bridal shows for our elite guests. Our
main clientele are CEO, COO etc. There are no loud much in functions that ate bring held at PBH.
The Belvedere Restaurant is the only 5 star in California.
What about your marketing strategy?
Marketing plays a pivotal role in any hotel. This is how the hotel chain on a whole is recognized by the
world. Whether it is through print, media, presentations, intranet or internet the image that your hotel
portray to one person and either make or break your organization.
Most luxury hotels now have employed an e-commerce individual that oversees all the blogs, emails
and any form of information being portrayed by anyone in the world.
Millions is sent yearly on publicity a Worldwide to spread our brand.
How many repeated guests do you have?
We have over 80% repeat guests and as for movies we don't do those very often.
With over 80% repeat guest, some have been with the OBH since we open our
doors August 8, 1991.
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Appendix 6: Email from Jitka Markusova, Sales Department Manager at the
Grandhotel Pupp, Czech Republic:
This is great advantage that the town of Karlovy Vary and the Grandhotel Pupp are interesting places for
movie producers. Mostly we cooperate with Stillking Films company www.stillking.com:
Movies: The Ring, Shanghai Knights, Last Holiday, Casino Royale, The Philanthropist
and some Czech works.
This is not only the promotional part for us, but business (accommodation for the movie crew) also.
We have still many guests who come for a holiday in the track of Queen Latifah or James Bond every year.
I attached one of our past press releases.
Kind regards,
Jitka Markusová
Grandhotel Pupp / Sales Department
*********************************************
Tel.: +420 353 109 460
Mob.: +420 724 810 434
Jitka Markusová, Sales & Marketing Chief Manager
tel.: +420 353 109 460, fax: +420 353 224 032
e-mail: [email protected]
GRANDHOTEL PUPP Karlovy Vary, a.s.
Mírové nám. 2, 360 01 Karlovy Vary, Czech Republic
web: www.pupp.cz
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Appendix 7: Press release of the Grandhotel Pupp, Czech Republic:
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Appendix 8: Email from Douglas Foote, International PR Manager at the Park
Hyatt Tokyo Hotel:
Dear Mathilde,
Warm greetings from Park Hyatt Tokyo and kind thanks for your interest in our hotel.
My name is Douglas Foote, International PR Manager for the property.
With regard to your questions below, I can but answer from the perspective of our own hotel.
Cinetourism may or may not work as a business strategy for various hotels or resorts. I don’t believe
there to be a guaranteed formula, and cannot give counsel on such.
While our property has received a certain notoriety as a result of its appearance in film, we don’t use this
as our sales point.
We believe that while some guests may come as a result of the movie, it is the actual experience upon
arriving at the hotel that determines their impression—and whether they choose to return. We endeavor
to deliver genuine experiences that stimulate the guest’s senses and create lasting (hopefully positive)
memories.
With regard to your questions regarding the filming of Lost in Translation at Park Hyatt Tokyo, I
am afraid I am only able to provide limited information.
All statistics/data relating to the hotel’s occupancy before and after the film’s release are confidential
and as such not available for disclosure. I can say that the hotel was already very popular prior to the
film’s release, though it now sees many fans of the movie visiting to see it firsthand. In this sense it has
proven to be a very good piece of indirect advertising, raising awareness of the hotel and Tokyo as a
destination.
The approach to film was made by Sofia Coppola, not by the hotel. Permission to film was only given
after ardent persuasion by Sofia, who was insistent that she wanted to film at this hotel, not just any
hotel.
In terms of use/display of imagery from the film within the hotel, we do not proactively promote
ourselves at “that” hotel. That said, we have many guests who are fans of the film, so our staff are more
than obliging in helping them discover this wonderful property firsthand or relive certain scenes—some
like to take a photo at the bar while they sip on a glass of Suntory whisky. There is no theatrical play
put on however. The hotel, our service and amenities really speaks for themselves. For your reference, I
am attaching a couple of backgrounder documents on the hotel’s design concept and features.
I hope this helps answer some of your questions, and wish you the best of luck with your thesis.
With best regards,
Douglas Foote ダグラス フット
International Public Relations Manager 海外広報マネージャー
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Park Hyatt Tokyo
パーク ハイアット 東京
3-7-1-2 Nishi-Shinjuku | Shinjuku-ku, Tokyo, 163-1055, Japan
163-1055 東京都新宿区西新宿 3-7-1-2
T: +81 3 5323 3421 | F: +81 3 5322 1278 | E: [email protected]
tokyo.park.hyatt.com
tokyo.park.hyatt.jp
83
Appendix 9: Email from Guillaume Le Nistour, employee of Hobbitour, New
Zealand
Chère Mathilde,
Le site officiel marketing de la Nouvelle-Zélande apporte des infos particulièrement détaillées.
Une partie est consacrée aux récentes productions de Peter Jackson.
http://www.newzealand.com/travel/trade/marketing-toolbox/middle-earth/middle-earth_home.cfm
En creusant cette source, vous trouverez des données chiffrées sur les motivations des visiteurs.
De mémoire, 1% des touristes visitent la NZ uniquement à cause des films (Seigneur des anneaux,
Hobbit).
Les lieux de tournage des films de Peter Jackson sont éparpillés dans tout le pays, notamment dans des
parcs nationaux.
On trouve des opérateurs qui organisent des visites guidées, mais la qualité est très variable (du
n'importe quoi en costume bien souvent) et laisse largement place à l'imagination. Les lieux sont
suffisamment excentrés des lieux touristiques pour n'attirer qu'une faible clientèle de passionnés.
À mon avis, Hobbiton et Weta Cave doivent cumuler l'essentiel des visiteurs intéressés par le sujet.
Cela reste particulièrement marginal à l'échelle du pays.
http://www.wetanz.com/cave/
http://www.hobbitontours.com/
En tout cas, si l'on considère les campagnes publicitaires et les mises en avant considérables de Air
New Zealand (spots, habillages dans les aéroports, book of new zealand...), les retombées sont
importantes en terme d'image. Les chiffres varient selon l'origine des visiteurs, il serait intéressant de
voir si les deux plus gros segments (Australie et Chine) sont influencés par le cinéma de la même
manière.
Pour Hobbiton en particulier, j'imagine que la fréquentation a explosé suite à la reconstruction du
village. Auparavant, il n'y avait objectivement presque rien à voir. Poser directement la question aux
exploitants ?
Le slogan officiel "Travelers, your dreams are waiting", associé au "100% pure" en dit long sur l'image
que souhaite véhiculer le ministère du Tourisme NZ. C'est difficilement quantifiable, mais mon
sentiment est que l'essor du tourisme en NZ n'est pas lié au Seigneur des Anneaux mais au boom
économique du pays depuis plus de 20 ans. Même si les Kiwis sont fiers du succès de films, le
raccourcis NZ = Terre du Milieu n'est pas sans agacer certains.
Cordialement,
Guillaume Le Nistour
84
Appendix 10: SURVEY about "The Influence of Film induced Tourism and
Cinematic Events on Hotels"
85
86
87
88
Appendix 11: Quality Charter "ACTiNANTES" for hotels
NANTES, THE NEW DESTINATION FOR MOVIE
SHOTS
QUALITY CHARTER
ACTiNANTES
JUNE, 15th 2014, NANTES
Mathilde GAUDIN
89
TABLE OF CONTENTS
INTRODUCTION 3
1/THE CHARTER 4
2/HOTELS IN NANTES 5
3/THE CHARTER COMMITMENTS 6
4/THE PROJECT AND THE CINEMA IN NANTES 7
5/NANTES, CITY OF TOURISM 9
90
INTRODUCTION
In 2014, in order to meet growing demand and offer a service to match the demand of movie
productions, the city of Nantes in partnership with the Office of Tourism and the Chamber of
Commerce and Industry and the local Film Commission of the department has the project to create
the "ACTiNANTES" charter.
The Municipality must invest more to develop and support the audiovisual industries and
implement a Mission Theater to establish a database of film locations, and provide approaches and
filming permits. This project will allow the city of Nantes benefits in terms of jobs, attractiveness
and notoriety.
Today 29 hotels are expected to commit to ensure and provide specific needs of cinema
professionals.
This great city of France has undeniable advantages, such as its rich cultural and historical
heritage with the Ducs de Bretagne Castle, but also professionals of Tourism, Hospitality and
audiovisual recognized and quality infrastructures as the Graslin Theatre, without forgetting its
Garden and parks such as the Jardin des Plantes.
The city also hosts numerous previewed occurring in its cinema Pathé-Gaumont for example.
91
THE CHARTER
This agreement will certify quality hospitality and adapted to film crews in all the tourist
facilities of Nantes, especially hotels.
The best practices necessary to adopt will be defined in 10 points necessary to offer the best
welcome to film crews.
All the hotels which will sign the charter will be referenced in the most important providers
guides of the cinema industry and consulted by all the movie producers as well as on the website of
the City of Nantes.
They will join the hotels network of "Film Friendly" Nantes and will benefit from a positioning
'Cinema' and from a unique and national and international visibility.
They will also be trained to offer the best hospitality welcoming of film crews.
ACTiNANTES
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Today, hotels of Nantes need to be involved to ensure specific needs of cinema professionals.
A list of the best hotels in Nantes will be contacted to be part of the hotels hosts of film crews:
1- Best Western Hotel de La Regate***
2-La Pérouse Hotel***
3-Mercure Ile de Nantes***
4-Radisson Blu Hotel Nantes****
5-Novotel Nantes Centre Bord de Loire***
6-Ibis Styles Nantes Centre Place Royale ***
7-Hôtel Graslin***
8-Ibis Styles Nantes Centre Place Graslin***
9-Adagio Nantes Centre ****
10-Park&Suites Elegance Nantes-Carré Bouffay ***
11-Hôtel Belfort***
12-Hôtel Astoria***
13-Ibis Nantes La Beaujoire***
14-Mercure Nantes Centre Gare****/ Ibis Nantes Centre Gare Sud***
15-Novotel Nantes Cité des Congrès****
16-Kyria Nantes Centre***
17-Westotel Nantes Atlantique****
18-Residhome Nantes Berges de la Loire****
19-Mercure Nantes Centre Grand Hôtel****
20-Hôtel de France***
21-Campanile Nantes Centre-Saint Jacques ***
22-Seven Urban Suites Cité des Congrès****
23-Quality Hôtel&Suites Nantes Atlantique***
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Voluntary hotels commitments will be the following:
ACTiNANTES
1-We offer a privileged rate for film crews on every of our services
(rooms, parking, Food & Beverage, laundry).
2-We are open 24hours a day with a room service.
3-We guarantee our clients a bilingual service and give them a list of
the most beautiful locations they can find in Nantes for their movie.
4-We can inform our clients about the best attractions of the city, local
information and provide them with a catalogue of establishments
available for film shots in Nantes.
5-We guarantee the confidentiality and discretion of our staff about
the activities related to the movie shots.
6-We offer our clients a free Wifi connexion in the room as well as
meeting rooms provided with IT equipments.
7-We guarantee our clients free parking places for their cars and
trucks.
8-We offer our clients a secured storage area for their audio and movie
equipments.
9-We offer our clients a laundry service.
10-We are committed to follow a hospitality and welcoming training
for film crews.
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THE PROJECT AND THE CINEMA IN NANTES
The Cinema Mission will facilitate the actions and supports production teams throughout the
different stages of the projects.
It will:
- Welcome, inform and help the film industry on any type of project (commercial films, short ones
or animation movies, TV shows...)
- Pre-identify the location sites
- Connect the production teams with the various local resources (establishments, hotels...)
- Contribute to the development of the City of Nantes in France and worldwide with cinema
professionals.
It aims to support the cinema in Nantes and helps small producers from the city, encourage the
innovation and creativity projects and young producers creations also by inviting schools like
Cinécreatis to present their project in cinemas of Nantes and to organize meetings with
professionals at La Beaujoire Exhibition Park for example, and promote the audiovisual and
cinematographic culture industry in the beautiful city of Nantes.
Also, Eductours will be organized by the Tourism Office of Nantes to promote the city and
attract producers and film crews from the country but also from all around the world, by putting
forward all the attributes of our beautiful city.
EXAMPLES OF MOVIES SHOT IN NANTES:
The city of Nantes continues to support shootings, sources of employment and of economic
benefits for the city. The Regional Council can help until 23 000 euro for a movie production*.
Films helped by the Regional Council and shot in 2013*²:
DOM Samuel COLLARDEY GEKO FILMS LM PROD 100 130 000 €
LA CHAMBRE BLEUE Mathieu AMALRIC Stéphanie CLEAU ALFAMA FILMS
PRODUCTION LM PROD 100 100 000 €
PASOLINI Abel FERRARA CAPRICCI Films LM PROD 90 110 000 €
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PATRIOTISME Du HAIBIN REGIE SP PRODUCTION 24 IMAGES LM PROD 120 60 000 €
QUI VIVE Marianne TARDIEU LA VIE EST BELLE FILMS ASSOCIES LM PROD 90 130 000 €
In 2011:
ALAIN Fred JOYEUX Krazy bird ANIM U PROD 9 28 000,00 €
RENDEZ-VOUS CONTE Pierre COMBAMOUS La Vidéo Supérette ANIM S PROD 24 x 4 25
000,00 €
FRANCE TERRA INCOGNITA Dominique MARCHAIS Zadig Films LM DOC PROD 100 50
000,00 €
HISTORIA DE LA MEVA MORT Albert SERRA Capricci Films LM F PROD 44 100 000,00 €
LA MER A L'AUBE Volker SCHLONDORFF Les canards sauvages F-TV U PROD 75 60 000,00 €
PASSER L'HIVER Aurélia BARBET Pickpocket productions LM F PROD 85 100 000,00 €
PROJECTS:
ecoles.
In 2012:
Midnight Globe shot at the SOZO Hotel
* http://www.commentfaireunfilm.com/financement-cinema-region/
*²http://www.culture.paysdelaloire.fr/politiques-culturelles/cinema-et-audiovisuel/
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NANTES A TOURISM CITY
With more than 590,000 inhabitants with a majority of young people, and a land area of 65.19
km2, Nantes is the 8th largest city of France.
Host city and immigration with 8% of immigrates, former slave city, the city has become a
cosmopolitan city.
After a significant period of industrialization, Nantes has set its cultural potential and enriches
developing sectors with high economic potential and generate employment: the knowledge
economy, tourism, trade, building construction ...
Businesses and investors are increasingly dynamic with 19,340 active establishments already
compose the commercial offer of the city.
Tourism is developing....
The Machines de l'Ile count 505,000 visitors, the Museum of History of the castle 167 000 visitors
and the courtyard 1,276,000 visitors. The Tourist Office receives 164,803 visitors per year. The
famous "Voyage à Nantes" brings 605,000 visitors in 2012.
Nantes has also strengthened and diversified its hotel portfolio with approximately 96 hotels
including a quarantine in the center, with the presence of prestigious groups such as Carlson
(Radisson), Accor (Novotel, Mercure) with 1,575,573 nights in 2012 according to INSEE and 8,900
jobs created.
Dynamic and modern, but also a rich historical heritage with the Chateau des Ducs de Bretagne
and its famous squares such as the Place Graslin or Pommeraye and its sumptuous gardens such as
the Jardin des Plantes and the Ile de Nantes Passage. With a diversity and a unique heritage, Nantes
has bet on its strengths to develop and attract more cultural initiatives.
Nantes can play on its huge potential which are its multiple advantages:
- Easy access: international airport, train, TGV, highways ...
- Easy going: metro, tramway, bus, trails and bike rentals ...
- Temperate climate, the presence of the Loire River, parks, welcoming culture and cuisine from all
origins.
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- Lot to see: theaters, churches and cathedrals, the Chateau des Ducs de Bretagne and botanical
gardens, traditions ...
- Many cultural activities: 13 museums, the Opera and Graslin Theatre, 8 cinemas ...
-Schools of cinema: CinéCréatis and 5 other schools and the Audiovisual and Film Division of the
University of Nantes
-Film events: The Spot Festival occurred with 6000 visitors this year in June 2014 (projection of
movies from young producers at the Katorza Cinema).
-Board of Film: the host of Pays de La Loire Bureau (FilmFrance)
-A booming business district and Park Exhibition: The Beaujoire Exposition Park and the Congress
Center
-The Zenith for all the concerts and shows
-Famous attractions: The Royal de Luxe Company(the Giants walk), The Floralies event...
If this project goes ahead, it is the future of cinema but also of the beautiful city of Nantes that could
positively change.
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Appendix 12: Eductour for Film Crews
EDUCTOUR for the Film Crew"..."(15 persons)
Program from the Saturday 5th to the Sunday 6th of July 2014
With its large 12m high Elephant for a walk along the Loire, the Château des Ducs de Bretagne from
the 15th century and the historical monuments, gardens and museums make the city of Nantes a
great cultural, touristic and artistic city with undeniable advantages.
Saturday, July 5:
9.30am: Pick up at the train station of Nantes.
10.30am-1pm: Visit of the Nantes International Congress Center (with 3 rooms: The Grand
Auditorium: Genuine Italian theater with 2,000 seats and Auditoriums with 800 and 450 seats) and of
the Lieu Unique: a unique place for meddling (with a bar, steam bath, library ...), it is the iconic tower
of the form factory with a view on the city. The place presents each year dozen shows of dance,
theater, music, meetings and debates, exhibitions and is a residency for artists, recurring events and
festivals.
1.30pm: Lunch at the brewery the Bistronome Nantais (BN). The ideal stop for lunch at the restaurant
during a walk in the historic heart of Nantes or during a visit to the Castle. At the crossroads of Lieu
Unique and Saint-Pierre Cathedral. With stunning views from the restaurant terrace of the Château
des Ducs de Bretagne and throw Bouffay district.
2.30pm: Visit of the Château des Ducs de Bretagne (Castle from the 15th century and fortress of the
Royal Duchess Anne and François II, historic listed building)
3.30pm: Promenade at the Jardin des Plantes (800m ² greenhouse, 7 hectares of greenery in the city
center, and more than 50,000 flowers), it is among the four largest botanical gardens in France.
4.30pm: Discovery of the city center (Graslin Theatre, St Pierre and St Paul Cathedral from the 15th
century, break for a drink at the Place Bouffay, Theatre Graslin, Pommeraye Passage, Quai des
Antilles)
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7.30pm: Arrival at the SOZO hotel (former chapel of the 19th century, converted into a four star
Design hotel in 2012)
8.30-11.30pm: Dinner at La Cigale (famous French brasserie where many celebrities came for lunch
and dinner such as the writer André Breton, and is historic listed since 1964).
Sunday, July 6:
10am: Cruise on the Estuary
12am: Visit of Trentemoult and breakfast: fishing village and Cape Horners now become marina. The
"trentemousines" homes have created a colorful village, quirky narrow streets where the inhabitants
of Nantes can be found on open-air café. It is in this friendly atmosphere Jean Loup Hubert turned in
1991 the "White Queen".
2.30pm: Voyage à Nantes course: ride on an Elephant and see incredible machineries including the
magical marine Carrousel.
4.30pm: Visit of the Jules Verne Museum, dating from 1978, with the collection of books, manuscripts,
documents, excerpts from works and illustrations, posters, games and objects, inviting you to a
"journey to the center of Verne's writing."
6pm: Arrival at the Radisson Blu Hotel (former Palace of Justice in 1852) opened in 2012, was
awarded the Hotel Property Award 2013.
8.00-11.30pm: Dinner at L' U.Ni, located behind the Lieu Unique, stroke of gastronomic heart.
Monday, July 7:
10am: Visit of the Exhibition Park of La Beaujoire, one of the most beautiful sites in France with 20
acres of park, 14 seminar rooms accommodating up to 500 people, and a new panoramic restaurant
(last event that took place there: The Floralies).
12am: Lunch at the panoramic restaurant of the Exhibition Park of La Beaujoire.
1pm: Transfer to the train station.
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Appendix 13: Data about movie shots
1/Films shot in France from 2004 to 2013:
2/Number of films shot in France according to their estimate from 2004 to 2013:
3/Financial helps for movie productions from 2004 to 2013:
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4/Movies which asked for the benefice of the National Tax Credit from 2004 to 2013:
5/The help from the public collectivities of the territories to the cinema production from 2004 to 2013:
6/The public aid from the territories from the different regions of France to the cinema production in
2013:
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7/ The total numbers of day shots of French movies from 2004 to 2013:
http://www.cnc.fr/web/fr/ressources/-/ressources/4872964
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Appendix 14: Data about the Cinema industry in France