film (induced) tourism
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TRANSCRIPT
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The influence of Cinema on Tourist Imagery Marisa SerrenhoPhD Student of Communication Sciences (Strategic Communication)
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AGENDA
Tourist places
Film spectatorship as tourism
Film as a motivation for tourism
Tourism development through film
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TOURIST PLACES
A tourist place is a “rhetorical territory” (Marc Augé, Não-lugares, 1998: 113)
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“A real tourist aesthetic is thus advertised, and this aesthesis, as the etymology suggests, is a “feeling”. These emotions are
collective, conventional and standardized”. (Rachid Amirou, Imaginário Turístico e Sociabilidades de Viagem, 2007: 87).
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FILM SPECTATORSHIP
Film spectatorship as (virtual) tourism
Leisure activity
Time & space travel
Voyeurism
[Performance]
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FILM AS MOTIVATION
FOR TOURISM
8 out of 10 Britons get their holiday
destination ideas from films
Thomson Holidays survey, 2004
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FILM AS MOTIVATION
FOR TOURISM
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Noelle O’Connor, A conceptual examination of the film induced tourism phenomenon in Ireland, European Journal of Tourism, Hospitality and RecreationVol. 2, Issue 3, pp. 105-125, 2011
FILM AS MOTIVATION
FOR TOURISM
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FILM AS MOTIVATION
FOR TOURISM
Film as a motivation for (physical) Tourism
Film Tourism Film-induced Tourism
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Joanne Connell / Tourism Management 33 (2012) 1007-1029
FILM AS MOTIVATION
FOR TOURISM
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FILM AS MOTIVATION
FOR TOURISM
Successor to literary tourism
Pilgrimage [celebrities’ cult]
Film Tourism
Hyper-real tourism [theme parks]
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FILM AS MOTIVATION
FOR TOURISM
LOTR [New Zealand]
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FILM AS MOTIVATION
FOR TOURISM
Halo effect
Film as catalyst
Film INDUCED Tourism
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FILM AS MOTIVATION
FOR TOURISM
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FILM AS MOTIVATION
FOR TOURISM
The Beach, 2000(Thailand)
Australia, 2008(Australia)
Sideways, 2004(Californian wine
region)
Finding Nemo, 2003(Great Barrier Reef -
Australia)
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FILM AS MOTIVATION
FOR TOURISM
Film’s persuasion factors - Cohen (1986):
Literary ethos (actors);
Literary logos (logic and reasoning);
and literary pathos (emotions).
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Film’s attraction factors - Macionis (2004):
Place (scenery);
Personality (characters, actors, celebrities);
and Performance (plot, genre).
FILM AS MOTIVATION
FOR TOURISM
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FILM AS MOTIVATION
FOR TOURISM
... people come to understand their
world and their values in narrative
(or storytelling) form.Hollihan & Baaske, 2005: 20
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FILM AS MOTIVATION
FOR TOURISM
https://www.youtube.com/watch?v=sMbDzN7vq8U
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TOURISM DEVELOPMENT
THROUGH FILM
FILM IMPACT
ON IMAGE FORMATION
TOURIST DESTINATIONS
FILM IMPACT
ON PRODUCT DEVELOPMENT
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Big audience at small budget;
Substantial information about the destination;
Creation/ change of image in a short period of time;
Publicity generated by actors, director.
ADVANTAGES OF FILM AS A MARKETING TOOL :
TOURISM DEVELOPMENT
THROUGH FILM
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PRODUCT PLACEMENT IMPACT ON BRANDS
TOURISM DEVELOPMENT
THROUGH FILM
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The Lord of the Rings, 2001-2003(New Zealand)
TOURISM DEVELOPMENT
THROUGH FILM
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TOURISM DEVELOPMENT
THROUGH FILM