the impact of fairtrade certification on smallholder coffee farmers
TRANSCRIPT
#agrisummit2016
Welcome!The Impact of Fairtrade
Certification on Smallholder Coffee Farmers
Angela MagnussonFairtrade America
#agrisummit2016
© Fairtrade Germany Miriam Ersch
#agrisummit2016
Let’s start with what we know
Farmer (Who?) Consumer (You!)
© Linus Hallgren© Sean Hawkey © Linus Hallgren
#agrisummit2016
© Fairtrade Germany Miriam Ersch
Coffee Economies
#agrisummit2016
© Didier Gentilhomme
Most valuable and widely traded tropical agricultural commodity
#agrisummit2016
© Nathalie Bertrams
25 million small-holder farmers around the world
#agrisummit2016
© Nathalie Bertrams
© Vicky Pauschert
#agrisummit2016
© Linus Hallgren
© Catherine Guggiari
© Didier Gentilhomme© Max Havelaar France
#agrisummit2016
© Nathalie Bertrams
© Vicky Pauschert
Challenges to Sustainable Production
© Danielle Villasana
#agrisummit2016
© Nathalie Bertrams
© Vicky Pauschert
#agrisummit2016
© Nathalie Bertrams
© Vicky Pauschert© Catherine Guggiari
Climate Change
#agrisummit2016
© Nathalie Bertrams
© Vicky Pauschert
© Catherine Guggiari
© Sweet Marias
La Roya – Coffee Rust Disease
#agrisummit2016
© Nathalie Bertrams
© Vicky Pauschert
Next Generation of Farmers
© Imran Mehr
#agrisummit2016
Conventional Coffee Journey
#agrisummit2016
A response to a commodity in crisis
Fairtrade
© Sean Hawkey
#agrisummit2016
#agrisummit2016
© Roger Van Zaal
#agrisummit2016
Transparent and
Traceable Supply Chain
© Sean Hawkey
#agrisummit2016
© Nathalie Bertrams
#agrisummit2016
Café Organica Marcala – COMSAFLO ID 4241
#agrisummit2016
Café Organica Marcala – COMSAFLO ID 4241
#agrisummit2016
Oromia Coffee Farmers Cooperative Union
FLO ID 897
#agrisummit2016
FECCEGFLO ID 6549
#agrisummit2016
FECCEGFLO ID 6549
#agrisummit2016
The Fairtrade Mark• A product that carries the
Fairtrade label has met rigorous Fairtrade Standards
• These standards focus on (1) improving labor and living conditions for farming communities, and (2) promoting farming practices that don’t harm either people or the environment.
#agrisummit2016
Get Your Community Involved
We are all part of something bigger. Around the world, there are over 900 Fairtrade Towns. Visit the USA Fair Trade Towns
website at www.fairtradetownusa.org to join your town‘s organizing committee or find out how your town can become a Fairtrade Town.
© Sean Hawkey
#agrisummit2016
#agrisummit2016
Thank you!
© Sean Hawkey