the idea
TRANSCRIPT
The ideaThe idea
IDEA STARTING POINT
OF ANY
BUSINESS PROJECT
Good idea ...Good idea ...
SATISFY NEEDS
BE DIFFERENT
Starting Starting
• PERSONAL KNOWLEDGEPERSONAL KNOWLEDGE
• A PROMISING MARKETA PROMISING MARKET
• A NEW PRODUCT/SERVICEA NEW PRODUCT/SERVICE
• OBSERVATION OF THE ENVIROMENTOBSERVATION OF THE ENVIROMENT
A solution: small company A solution: small company creationcreation
SMEs are more common and the ones SMEs are more common and the ones which create the higest number of work which create the higest number of work placesplaces
Social changes Social changes ⇒⇒new needsnew needs
• income level, cultural levelincome level, cultural level
• leisure time, life expectancyleisure time, life expectancy
• women at work, lonelinesswomen at work, loneliness
• fear, work, energyfear, work, energy
• economic environmenteconomic environment
Let's try
to satisfy
these needs
• income levelincome level
Social changes Social changes ⇒⇒new needsnew needs
• income levelincome level
Social changes Social changes ⇒⇒new needsnew needs
• income levelincome level
Social changes Social changes ⇒⇒new needsnew needs
• income levelincome level
Social changes Social changes ⇒⇒new needsnew needs
• income level, cultural levelincome level, cultural level
Social changes Social changes ⇒⇒new needsnew needs
• income levelincome level
Social changes Social changes ⇒⇒new needsnew needs
• Income level, economy. Cultural level, ecologyIncome level, economy. Cultural level, ecology
desballestamentdeguacescrapping
Social changes Social changes ⇒⇒new needsnew needs
• cultural level cultural level
Social changes Social changes ⇒⇒new needsnew needs
• cultural levelcultural level
Social changes Social changes ⇒⇒new needsnew needs
• leisure timeleisure time
Social changes Social changes ⇒⇒new needsnew needs
• leisure time, cultural levelleisure time, cultural level
Social changes Social changes ⇒⇒new needsnew needs
• leisure timeleisure time
Social changes Social changes ⇒⇒new needsnew needs
•life expectancylife expectancy
Social changes Social changes ⇒⇒new needsnew needs
Social changes Social changes ⇒⇒new needsnew needs• women at workwomen at work
• women at workwomen at work•Comidas para llevar:
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Social changes Social changes ⇒⇒new needsnew needs
• women at workwomen at work
Social changes Social changes ⇒⇒new needsnew needs
• women at workwomen at work
Social changes Social changes ⇒⇒new needsnew needs
• lonelinessloneliness
Social changes Social changes ⇒⇒new needsnew needs
• fearfear
Social changes Social changes ⇒⇒new needsnew needs
• fearfear
Social changes Social changes ⇒⇒new needsnew needs
• fearfear
Social changes Social changes ⇒⇒new needsnew needs
• workwork
Social changes Social changes ⇒⇒new needsnew needs
• workwork
Social changes Social changes ⇒⇒new needsnew needs
• workwork
Social changes Social changes ⇒⇒new needsnew needs
• energyenergy
Social changes Social changes ⇒⇒new needsnew needs
• energyenergy
Social changes Social changes ⇒⇒new needsnew needs
• economic environmenteconomic environmentSocial changes Social changes ⇒⇒new needsnew needs
Social changes Social changes ⇒⇒new needsnew needs• Economic environmentEconomic environment
• l’entorn econòmicl’entorn econòmicSocial changes Social changes ⇒⇒new needsnew needs
How to attract customersHow to attract customers
• Providing products or services slightly Providing products or services slightly different from the competitors'different from the competitors'
Exploding
The competitive
advantage
Searching for a differenceSearching for a difference
• economiceconomic
• practicalpractical
• aestheticalaesthetical
• technicaltechnical
• Psychological or socialPsychological or social
Searching for the differenceSearching for the difference
New work sourcesNew work sources
Services
The current tertiary sectorThe current tertiary sector
• Daily life Daily life
• Life quality improvementLife quality improvement
• Culture and leisure servicesCulture and leisure services
• daily lifedaily lifeThe current tertiary sectorThe current tertiary sector
• life quality improvement: local tradelife quality improvement: local tradeThe current tertiary sectorThe current tertiary sector
• Culture and leisure services: tourism Culture and leisure services: tourism
The current tertiary sectorThe current tertiary sector
• culture and leisure services: audiovisual sectorculture and leisure services: audiovisual sector
The current tertiary sectorThe current tertiary sector
Take a
chan
ce !