the icici group
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THE ICICI GROUP
The Industrial Credit and Investment Corporation of India Limited (ICICI) was incorporated
at the initiative of the World Bank in 1955, the Government of India and representatives of
Indian industry with the objective of creating a development financial institution for
providing project and corporate finance to Indian industry. It started off its operations by
providing finance for industrial development, and it has diversified into housing finance,
consumer finance, mutual funds and its latest venture Life Insurance. Following the market
oriented economic policy reform in the 1990s, ICICI moved away from its traditional role
into a new era of liberalized regulation and intense competition. A series of initiatives were
championed to keep up with keen competition in Indias financial service sector, and access
to international capital markets was crucial to the success of the new mandate. Since
inception, ICICI has grown from a development bank to a financial conglomerate and has
become one of the largest public financial institutions in India. ICICI has thus far financed
all the major sectors of the economy
GROUP COMPANIES OF ICICI
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THE ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD
ICICI Prudential Life Insurance was established in the year 2000 with a commitment to
expand and reshape the life insurance industry in India. The company was amongst the first
private sector insurance companies to begin operations after receiving approval from
Insurance Regulatory Development Authority (IRDA) and in the time since, has taken several
steps towards its realizing its goal. ICICI Prudential understands that different people have
their own sets of needs at various stages of their lives. That's why they offer a choice of
solutions depending on whether you are a young individual planning for the years ahead or an
established professional planning for your retirement. The Company is now operational in ten
cities throughout the country.
ABOUT ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD.
ICICI Prudential Life Insurance Company is a joint venture between ICICI, a premier
financial powerhouse and Prudential, a leading international financial services group
headquartered in the United Kingdom. ICICI and Prudential came together in 1993 to form
Prudential ICICI Asset Management Company, which has today emerged as one of the
largest private sector mutual fund company in India. The two companies bring together the
strongest financial service brands in Asia, known for their professionalism, excellent quality
of service and long - term commitment to consumers. Riding on the success of this
relationship, the two companies joined hands once more in 2000, to form ICICI Prudential
Life Insurance Company, with a commitment to provide leading- edge life insurance
solutions. This venture plans to take care of the insurance needs at various stages of life.
ICICI Prudential has been adjudged the Best Life Insurer by Outlook Money. This is the
only award that recognizes the value delivered to customers in addition to business
performance. ICICI Prudential's equity base stands at Rs. 6.75 billion with ICICI
Bank having 74%stake in the company and Prudential having 26%. The Company was
granted Certificate of Registration for carrying out Life Insurance business, by the IRDA on
November 24,2000. It commenced commercial operations on December 19, 2000, becoming
one of the first few private sector players to enter the liberalized arena. ICICI Prudential was
positioned as an enabler of protection relevant to the needs of the life stage. The Companyissued its first policy on December 12, 2000. In the year ended March 31, 2004, the company
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had issued over 430,000 policies. ICICI Prudential was amongst the first to identify the
emerging opportunity in the Pension segment and launched two linked pension products- Life
Time Pension and Life Link Pension, which have been well received in the market. The
company has a network of about 30,000 advisors as well as12 banc assurance tie-ups. ICICI
Prudential has one of the largest distribution networks amongst private life insurers in India.
Today the company is the #1 leading private life insurer in the country. The company has a
commitment to increase consumer knowledge about Life Insurance.
HISTORY
ICICI Prudential was established in Dec 2000. Since the brand ICICI is well known in the
country, they did not have to face that particular challenge. They wanted to build an
organization with culture different from that of LIC. Life Insurance was positioned as a high
excitement and emotive product. The task at the time of set up was to establish the ICICI
brand, build awareness and give the brand a larger than life image by addressing the issue of
credibility and trust to invest funds with. Another big initiative that ICICI Prudential
launched was a quality initiative Six Sigma. For promoting the company, the theme was
cover every Indian with joy, hope, freedom, life. Further, they chose children from
municipal schools who received endowment policies. These programs were to deliver the
brand promise. Today the company has set themselves metrics that is best in class for various
categories of players. In terms of service the companys benchmarks are the best retail
financial services player in the world. The company is hopeful of playing a major role in the
expanding the life insurance market in this country.
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Vision, Mission And Values
Vision - Be the trusted learning partner for our customers through motivated people,
enabling processes and empowering technology.
Mission - Our mission is to become the best 'Customizable E-Learning and
Applications Company' in terms of quality, cost and delivery. The fundamental goal of
the company is to raise the practice as well as level of collaborative rapid E-Learning
and Applications Development. Through our products, services & solutions we
facilitate the process of knowledge sharing smoothly and in a cost effective manner.
Values - Zobble believes technology, howsoever brilliant, is not an end in itself but a
means to an endthe end being: making life better, easier and more productive for
every stakeholder in the global ecosystem.
MILESTONES OF THE COMPANY
Dec 12th2000 : ICICI Prudential issues its first policies to underprivileged children.
Dec 20th2001 : Launched Market-linked insurance schemes.
Feb 19th2002 : Launched innovative child product.
Feb 25th2003 : Company grabs 73% of private sector pensions market.
April 7th2003 : ICICI Prudential crosses Rs. 500crore premium milestone.
July 15th2003 : ICICI Prudential became the first Life Insurance Company to cross
Rs.500crore capital base.
Sept 25th2003 : ICICI Prudential launched Smart kid unitlinked child plans.
April 2004 : ICICI Prudential tops the premium income chart among private players for
the third time in a row.
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ICICI Prudential Life Insurance has increased its market share among private life insurers to
nearly 40%.
Best Life Insurer award by Outlook Money.
ABOUT THE PARTNERSICICI BANK
ICICI Bank is Indias second largest bank. ICICI Bank provides a broad spectrum
of financial solutions for corporate and retail customers. It has about 450 branches and
extension counters, 1675 ATMs, call centers and Internet banking. ICICI Bank is theonly
Indian company to be rated above the sovereign rating by the international ratingagency
Moodys and the only Indian company to be awarded an investment gradeinternational credit
rating. The Bank enjoys the highest AAA (or equivalent) rating fromall leading Indian rating
agencies. This is one of the largest financial institutions in Indiaand trusted by millions of
Indians over the years.
FOREIGN PARTNER
PRUDENTIAL PLC
Prudential is a leading international financial services company in the UK. Prudential
hasbrought to market an integrated range of financial services products that now includeslife
assurance, pensions, mutual funds, personal banking, investment management andgeneral
insurance. Prudential is one of the largest life insurance companies in the world.It also has
its presence throughout Asia. Since 1923, Prudential has championedcustomer centric
products and services. Solid reputation built over 150 years. Alreadyestablished as one of the
biggest mutual fund companies in India (Prudential ICICAMC). It is truly a global brand.
PRUDENTIAL ASIA
Prudential is the largest life insurance company in the United Kingdom. Asia has alwaysbeen
an important region for Prudential and it has had a presence in Asia for over 75years. It has
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over 45,000 staff agents and over 1 million customers. It has its operationsin 12 countries
throughout Asia.
SERVICE
ICICI Prudential has recruited and trained over 18,000 insurance advisors to interfacewith
and advise customers and has the highest number amongst private life insurers onthe
renowned Million-Dollar Round Table (MDRT). Further, it leverages its state-of-the-art IT
infrastructure to provide superior quality of service to customers. It has a Customer First
philosophy.
COMPETITORS
ICICI Prudential faces tough competition from Life Insurance Corporation of Indiawhich is
one of the oldest insurance company and also from other private insurers likeBirla Sunlife,
Tata AIG, MetLife etc, HDFC Standard Life Insurance, ING Vysya etc.
LIFE INSURANCE SCORE CARD - (First year & single premium in 200304)
Insurance Company Income (in Rs. Crore) % Growth (over the
previous year)
ICICI Prudential 750.91 106.23
ING Vysya 72.60 311.15
AMP Sanmar 27.88 341.50
SBI Life 195.90 172.54
Tata AIG 180.15 245.07
HDFC Standard 209.33 61.88
Allianz Bajaj 179.70 183.50
Birla Sun life 449.86 247.20
Aviva 77.13 472.83
OM Kotak 127.10 260.99
Max Newyork 131.48 95.34
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MetLife 23.38 203.70
Private Total 2425.46 153.15
LIC 16284.68 1.93
VARIOUS DEPARTMENTS
Sales & Distribution Department
Operations Department
Banc assurance
Risk Management
Group Assurance Department
Front Desk
HR & Administration Department
Training Department
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BOARD OF DIRECTORS
MS. CHANDA D. KOCHHAR MR. N. S. KANNAN
CHAIRPERSON DIRECTOR
MR. K. RAMKUMAR MR. RAJIV SABHARWAL
DIRECTOR DIRECTOR
MR. BARRY STOWE MR. ADRIAN O'CONNOR
DIRECTOR DIRECTOR
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MR. KEKI DADISETH PROF. MARTI G. SUBRAHMANYAM
INDEPENDENT DIRECTOR INDEPENDENT DIRECTOR
MS. RAMA BIJAPURKAR MR. VINOD KUMAR DHALL
INDEPENDENT DIRECTOR INDEPENDENT DIRECTOR
MR. SRIDAR IYENGAR MR. SANDEEP BAKHSHI
INDEPENDENT DIRECTOR MANAGING DIRECTOR & CEO
MR. PUNEET NANDA
EXECUTIVE DIRECTOR