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    THE ICICI GROUP

    The Industrial Credit and Investment Corporation of India Limited (ICICI) was incorporated

    at the initiative of the World Bank in 1955, the Government of India and representatives of

    Indian industry with the objective of creating a development financial institution for

    providing project and corporate finance to Indian industry. It started off its operations by

    providing finance for industrial development, and it has diversified into housing finance,

    consumer finance, mutual funds and its latest venture Life Insurance. Following the market

    oriented economic policy reform in the 1990s, ICICI moved away from its traditional role

    into a new era of liberalized regulation and intense competition. A series of initiatives were

    championed to keep up with keen competition in Indias financial service sector, and access

    to international capital markets was crucial to the success of the new mandate. Since

    inception, ICICI has grown from a development bank to a financial conglomerate and has

    become one of the largest public financial institutions in India. ICICI has thus far financed

    all the major sectors of the economy

    GROUP COMPANIES OF ICICI

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    THE ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD

    ICICI Prudential Life Insurance was established in the year 2000 with a commitment to

    expand and reshape the life insurance industry in India. The company was amongst the first

    private sector insurance companies to begin operations after receiving approval from

    Insurance Regulatory Development Authority (IRDA) and in the time since, has taken several

    steps towards its realizing its goal. ICICI Prudential understands that different people have

    their own sets of needs at various stages of their lives. That's why they offer a choice of

    solutions depending on whether you are a young individual planning for the years ahead or an

    established professional planning for your retirement. The Company is now operational in ten

    cities throughout the country.

    ABOUT ICICI PRUDENTIAL LIFE INSURANCE COMPANY LTD.

    ICICI Prudential Life Insurance Company is a joint venture between ICICI, a premier

    financial powerhouse and Prudential, a leading international financial services group

    headquartered in the United Kingdom. ICICI and Prudential came together in 1993 to form

    Prudential ICICI Asset Management Company, which has today emerged as one of the

    largest private sector mutual fund company in India. The two companies bring together the

    strongest financial service brands in Asia, known for their professionalism, excellent quality

    of service and long - term commitment to consumers. Riding on the success of this

    relationship, the two companies joined hands once more in 2000, to form ICICI Prudential

    Life Insurance Company, with a commitment to provide leading- edge life insurance

    solutions. This venture plans to take care of the insurance needs at various stages of life.

    ICICI Prudential has been adjudged the Best Life Insurer by Outlook Money. This is the

    only award that recognizes the value delivered to customers in addition to business

    performance. ICICI Prudential's equity base stands at Rs. 6.75 billion with ICICI

    Bank having 74%stake in the company and Prudential having 26%. The Company was

    granted Certificate of Registration for carrying out Life Insurance business, by the IRDA on

    November 24,2000. It commenced commercial operations on December 19, 2000, becoming

    one of the first few private sector players to enter the liberalized arena. ICICI Prudential was

    positioned as an enabler of protection relevant to the needs of the life stage. The Companyissued its first policy on December 12, 2000. In the year ended March 31, 2004, the company

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    had issued over 430,000 policies. ICICI Prudential was amongst the first to identify the

    emerging opportunity in the Pension segment and launched two linked pension products- Life

    Time Pension and Life Link Pension, which have been well received in the market. The

    company has a network of about 30,000 advisors as well as12 banc assurance tie-ups. ICICI

    Prudential has one of the largest distribution networks amongst private life insurers in India.

    Today the company is the #1 leading private life insurer in the country. The company has a

    commitment to increase consumer knowledge about Life Insurance.

    HISTORY

    ICICI Prudential was established in Dec 2000. Since the brand ICICI is well known in the

    country, they did not have to face that particular challenge. They wanted to build an

    organization with culture different from that of LIC. Life Insurance was positioned as a high

    excitement and emotive product. The task at the time of set up was to establish the ICICI

    brand, build awareness and give the brand a larger than life image by addressing the issue of

    credibility and trust to invest funds with. Another big initiative that ICICI Prudential

    launched was a quality initiative Six Sigma. For promoting the company, the theme was

    cover every Indian with joy, hope, freedom, life. Further, they chose children from

    municipal schools who received endowment policies. These programs were to deliver the

    brand promise. Today the company has set themselves metrics that is best in class for various

    categories of players. In terms of service the companys benchmarks are the best retail

    financial services player in the world. The company is hopeful of playing a major role in the

    expanding the life insurance market in this country.

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    Vision, Mission And Values

    Vision - Be the trusted learning partner for our customers through motivated people,

    enabling processes and empowering technology.

    Mission - Our mission is to become the best 'Customizable E-Learning and

    Applications Company' in terms of quality, cost and delivery. The fundamental goal of

    the company is to raise the practice as well as level of collaborative rapid E-Learning

    and Applications Development. Through our products, services & solutions we

    facilitate the process of knowledge sharing smoothly and in a cost effective manner.

    Values - Zobble believes technology, howsoever brilliant, is not an end in itself but a

    means to an endthe end being: making life better, easier and more productive for

    every stakeholder in the global ecosystem.

    MILESTONES OF THE COMPANY

    Dec 12th2000 : ICICI Prudential issues its first policies to underprivileged children.

    Dec 20th2001 : Launched Market-linked insurance schemes.

    Feb 19th2002 : Launched innovative child product.

    Feb 25th2003 : Company grabs 73% of private sector pensions market.

    April 7th2003 : ICICI Prudential crosses Rs. 500crore premium milestone.

    July 15th2003 : ICICI Prudential became the first Life Insurance Company to cross

    Rs.500crore capital base.

    Sept 25th2003 : ICICI Prudential launched Smart kid unitlinked child plans.

    April 2004 : ICICI Prudential tops the premium income chart among private players for

    the third time in a row.

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    ICICI Prudential Life Insurance has increased its market share among private life insurers to

    nearly 40%.

    Best Life Insurer award by Outlook Money.

    ABOUT THE PARTNERSICICI BANK

    ICICI Bank is Indias second largest bank. ICICI Bank provides a broad spectrum

    of financial solutions for corporate and retail customers. It has about 450 branches and

    extension counters, 1675 ATMs, call centers and Internet banking. ICICI Bank is theonly

    Indian company to be rated above the sovereign rating by the international ratingagency

    Moodys and the only Indian company to be awarded an investment gradeinternational credit

    rating. The Bank enjoys the highest AAA (or equivalent) rating fromall leading Indian rating

    agencies. This is one of the largest financial institutions in Indiaand trusted by millions of

    Indians over the years.

    FOREIGN PARTNER

    PRUDENTIAL PLC

    Prudential is a leading international financial services company in the UK. Prudential

    hasbrought to market an integrated range of financial services products that now includeslife

    assurance, pensions, mutual funds, personal banking, investment management andgeneral

    insurance. Prudential is one of the largest life insurance companies in the world.It also has

    its presence throughout Asia. Since 1923, Prudential has championedcustomer centric

    products and services. Solid reputation built over 150 years. Alreadyestablished as one of the

    biggest mutual fund companies in India (Prudential ICICAMC). It is truly a global brand.

    PRUDENTIAL ASIA

    Prudential is the largest life insurance company in the United Kingdom. Asia has alwaysbeen

    an important region for Prudential and it has had a presence in Asia for over 75years. It has

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    over 45,000 staff agents and over 1 million customers. It has its operationsin 12 countries

    throughout Asia.

    SERVICE

    ICICI Prudential has recruited and trained over 18,000 insurance advisors to interfacewith

    and advise customers and has the highest number amongst private life insurers onthe

    renowned Million-Dollar Round Table (MDRT). Further, it leverages its state-of-the-art IT

    infrastructure to provide superior quality of service to customers. It has a Customer First

    philosophy.

    COMPETITORS

    ICICI Prudential faces tough competition from Life Insurance Corporation of Indiawhich is

    one of the oldest insurance company and also from other private insurers likeBirla Sunlife,

    Tata AIG, MetLife etc, HDFC Standard Life Insurance, ING Vysya etc.

    LIFE INSURANCE SCORE CARD - (First year & single premium in 200304)

    Insurance Company Income (in Rs. Crore) % Growth (over the

    previous year)

    ICICI Prudential 750.91 106.23

    ING Vysya 72.60 311.15

    AMP Sanmar 27.88 341.50

    SBI Life 195.90 172.54

    Tata AIG 180.15 245.07

    HDFC Standard 209.33 61.88

    Allianz Bajaj 179.70 183.50

    Birla Sun life 449.86 247.20

    Aviva 77.13 472.83

    OM Kotak 127.10 260.99

    Max Newyork 131.48 95.34

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    MetLife 23.38 203.70

    Private Total 2425.46 153.15

    LIC 16284.68 1.93

    VARIOUS DEPARTMENTS

    Sales & Distribution Department

    Operations Department

    Banc assurance

    Risk Management

    Group Assurance Department

    Front Desk

    HR & Administration Department

    Training Department

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    BOARD OF DIRECTORS

    MS. CHANDA D. KOCHHAR MR. N. S. KANNAN

    CHAIRPERSON DIRECTOR

    MR. K. RAMKUMAR MR. RAJIV SABHARWAL

    DIRECTOR DIRECTOR

    MR. BARRY STOWE MR. ADRIAN O'CONNOR

    DIRECTOR DIRECTOR

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    MR. KEKI DADISETH PROF. MARTI G. SUBRAHMANYAM

    INDEPENDENT DIRECTOR INDEPENDENT DIRECTOR

    MS. RAMA BIJAPURKAR MR. VINOD KUMAR DHALL

    INDEPENDENT DIRECTOR INDEPENDENT DIRECTOR

    MR. SRIDAR IYENGAR MR. SANDEEP BAKHSHI

    INDEPENDENT DIRECTOR MANAGING DIRECTOR & CEO

    MR. PUNEET NANDA

    EXECUTIVE DIRECTOR