The Human Energy CrisisFemale

>Becky Frankiewicz6-6-13

Source: Real Simple

What does this mean to us?

39 8

Source: Real Simple

Quaker Example

Quaker– What did we know?

ENERGY MANAGEMENTConsumers increasingly looking for ways to better manage their

energy as they deal with the complexity of modern life

Changing family & household structures

WHAT IS THE TREND?

HOW IS THIS TREND

EXPRESSED?

WHAT MACRO FORCES ARE DRIVING THE

TREND?

Navigating the Day as Needed

Finding energy to handle whatever comes your way

Saving Energy through Time and Choice

Solutions that reduce

complexity and save personal

energy

Greater connectedness & more data

45% more timeMoms spend more time using social media than gen popBabyCenter “American Media Mom”

Quaker– What did we do?

% total agree% total agree% total agree

Time Returned Focus on EfficiencySearch for

Simplicity

1The Futures Company Global MONITOR 20122The Futures Company US Yankelovich MONITOR 2012

“More and more, I find I am looking for ways to simplify my life”1

Series1

67% 72% 77%

2011 2012 Maestro Moms

“No matter how hard I try, I never seem to have enough time to do all

the things I need to do2

Series1

65% 65%74%

2011 2012 Maestro Moms

Series1

50%

57%

43%

57% 56%62%

“I have less than I need/much too little at my disposal”1

Energy Money Time

USA Total

Maestro Moms

Pampers– What do they know?

% total agree% total agree% total agree

Time Returned Focus on EfficiencySearch for

Simplicity

1The Futures Company Global MONITOR 20122The Futures Company US Yankelovich MONITOR 2012

“More and more, I find I am looking for ways to simplify my life”1

Series1

67% 72% 77%

2011 2012 Maestro Moms

“No matter how hard I try, I never seem to have enough time to do all

the things I need to do2

Series1

65% 65%74%

2011 2012 Maestro Moms

Series1

50%

57%

43%

57% 56%62%

“I have less than I need/much too little at my disposal”1

Energy Money Time

USA Total

Maestro Moms

Pampers– What did they do?

Support mom by providing her with trusted

information and a community she can turn to

for help.

Reassure her that she’s doing the right thing,

with tools that help her understand her baby’s

development

Simplify her life by giving her the convenience to shop when it’s easiest for her

“Caring for every baby’s happy, healthy development”

Simplify her life by giving her the convenience to shop when it’s easiest for her

“Shop Now” button compulsory

eCommerce Toolkit

Global Shopping Template

17

Support mom by providing her with trusted information and a community she can turn to for help

400,000 words of trusted info + Mobile text for low inc markets

18

Reassure her that she’s doing the right thing, with tools that help her understand her baby’s development

Hello Baby Pregnancy Calendar (iPad)

Hello World Baby Memories (iPhone)

Hello Baby Pregnancy Calendar (iPhone)

Leveraging similar insights – TaskRabbit

Walgreens– What do they know?

21

WalgreensThe corner of happy & healthy

22

24 hour “virtual pharmacists” on the web

23

• 40% of prescription refills now come from mobile– a 65% increase

• Highest share of prescription refills across all chains

• Named one of health care's most innovative companies by Fast Company 3 times in 4 years

• Top 10 downloaded app in iTunes Lifestyle category

Results

24

Nike – What do they know?

25

• Global revenue grew 16% in 2012

• 40% drop in TV/Print media over three years, but 50% increase in “non traditional”

• 11MM members use Nike+

• Nike running community has totaled 130MM miles

• Fuelband sells out in 1st 4 hours of launch

Nike - What did they do?

One more thing…

What does this mean to us?

The Human Energy CrisisFemale

>Becky Frankiewicz6-6-13