Download - The Human Energy Crisis
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The Human Energy CrisisFemale
>Becky Frankiewicz6-6-13
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Source: Real Simple
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What does this mean to us?
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39 8
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Source: Real Simple
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Quaker Example
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Quaker– What did we know?
ENERGY MANAGEMENTConsumers increasingly looking for ways to better manage their
energy as they deal with the complexity of modern life
Changing family & household structures
WHAT IS THE TREND?
HOW IS THIS TREND
EXPRESSED?
WHAT MACRO FORCES ARE DRIVING THE
TREND?
Navigating the Day as Needed
Finding energy to handle whatever comes your way
Saving Energy through Time and Choice
Solutions that reduce
complexity and save personal
energy
Greater connectedness & more data
45% more timeMoms spend more time using social media than gen popBabyCenter “American Media Mom”
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Quaker– What did we do?
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% total agree% total agree% total agree
Time Returned Focus on EfficiencySearch for
Simplicity
1The Futures Company Global MONITOR 20122The Futures Company US Yankelovich MONITOR 2012
“More and more, I find I am looking for ways to simplify my life”1
Series1
67% 72% 77%
2011 2012 Maestro Moms
“No matter how hard I try, I never seem to have enough time to do all
the things I need to do2
Series1
65% 65%74%
2011 2012 Maestro Moms
Series1
50%
57%
43%
57% 56%62%
“I have less than I need/much too little at my disposal”1
Energy Money Time
USA Total
Maestro Moms
Pampers– What do they know?
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% total agree% total agree% total agree
Time Returned Focus on EfficiencySearch for
Simplicity
1The Futures Company Global MONITOR 20122The Futures Company US Yankelovich MONITOR 2012
“More and more, I find I am looking for ways to simplify my life”1
Series1
67% 72% 77%
2011 2012 Maestro Moms
“No matter how hard I try, I never seem to have enough time to do all
the things I need to do2
Series1
65% 65%74%
2011 2012 Maestro Moms
Series1
50%
57%
43%
57% 56%62%
“I have less than I need/much too little at my disposal”1
Energy Money Time
USA Total
Maestro Moms
Pampers– What did they do?
Support mom by providing her with trusted
information and a community she can turn to
for help.
Reassure her that she’s doing the right thing,
with tools that help her understand her baby’s
development
Simplify her life by giving her the convenience to shop when it’s easiest for her
“Caring for every baby’s happy, healthy development”
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Simplify her life by giving her the convenience to shop when it’s easiest for her
“Shop Now” button compulsory
eCommerce Toolkit
Global Shopping Template
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Support mom by providing her with trusted information and a community she can turn to for help
400,000 words of trusted info + Mobile text for low inc markets
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Reassure her that she’s doing the right thing, with tools that help her understand her baby’s development
Hello Baby Pregnancy Calendar (iPad)
Hello World Baby Memories (iPhone)
Hello Baby Pregnancy Calendar (iPhone)
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Leveraging similar insights – TaskRabbit
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Walgreens– What do they know?
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WalgreensThe corner of happy & healthy
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24 hour “virtual pharmacists” on the web
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• 40% of prescription refills now come from mobile– a 65% increase
• Highest share of prescription refills across all chains
• Named one of health care's most innovative companies by Fast Company 3 times in 4 years
• Top 10 downloaded app in iTunes Lifestyle category
Results
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Nike – What do they know?
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• Global revenue grew 16% in 2012
• 40% drop in TV/Print media over three years, but 50% increase in “non traditional”
• 11MM members use Nike+
• Nike running community has totaled 130MM miles
• Fuelband sells out in 1st 4 hours of launch
Nike - What did they do?
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One more thing…
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What does this mean to us?
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The Human Energy CrisisFemale
>Becky Frankiewicz6-6-13