the holography times issue 18

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The Holography Times

Vol. 6, Issue 18

The Holography TimesJune 2012 | Volume 6 | Issue 18

HoMAI quarterly newsletter

www.homai.org

United States$ 225 billion

CounterfeitingWorlds fastest growing industry

We MAKE It

They FAKE It...

Mexico$ 75 billion

Japan$ 75 billionChina

$ 60 billion

Germany

$ 32.25 billion

Canada$ 30 billion

Russia$ 29 billion

United Kindom

$ 21.6 billion

Brazil$ 15 billion

South Korea$ 14.2 billion

Paraguary$ 12 billion

Italy$ 9.3 billion

France$ 8.5 billion Turkey

$ 6 billion

India$ 5.09 billion

Indonesia$ 4.8 billion

Hungary$ 4.6 billion

Colombia$ 4.5 billion

Saudi Arabia$ 4 billion

Australia$ 2.89 billion

Endeavour to protect products and people


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Vol. 6, Issue 18 News Bytes

Grab your copy today!!


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Vol. 6, Issue 18

Dear Readers,

Welcome to the 18th issue of The Holography Times.

Counterfeiting is emerging as world fastest growing

industry and currently estimated to represent up to 10

percent of world trade. The last decade has experienceda boom in counterfeited products, which is no longer

limited to luxury goods.

With the increasing problem, all over world brand owner

and organisation adopted various anti-counterfeiting

technologies. But in absence of global standard,

choosing an right anti-counterfeiting security solution

was a complicated feat.

To counteract this problem, in 2009, ISO initiated todevelop standards respectively for tackling counterfeiting

of material goods and fraud. The Standards ISO

12931, Performance criteria for authentication tools

for anti-counterfeiting in the field of material goods

are published on June 2012. (http://www.iso.org/iso/

catalogue_detail?csnumber=52210).

This issue brings our cover story on Fight against

counterfeiting: world fastest growing industry along-

with highlight on the new ISO standards 12931. Theseall will help you in choosing the right strategy and

solutions against counterfeiting. Apart from this, the

issue also covers, industry updates including news,

patents, financial analysis and much more.

Do send us your feedback / critics as always at

[email protected].

With Regards,

Editor

In this issue

6

12

13

Viewpoint

News Bytes 4

Industry Updates

Corporate Scoreboard 15

Counterfeit Seizure Report 17

Global Patents 18

Upcoming Events 19

Fight againstcounterfeiting;world fastest

growing industryBy C S Jeena

ISO 12931:

Anti-counterfeiting solutionsto gain back profitsBy Jean-Michel Loubry

Engaging consumer in

brand authenticationBy Adam Scheer


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Vol. 6, Issue 18News Bytes

New Delhi: Jammu & Kahsmirwill be the 20th state in thecountry that will shortly make amandate for all liquor companiesto use holographic exsice

adhesive label (HEAL) on theirbottles to prevent counterfeiting.This year three States Jharkhand,Jammu & Kashmir and Goa haveannounced starting using EAL inaim to increase state revenue andcurb illicit liquor.

According to Mr. PradipShroff, President, HologramManufacturers Association ofIndia (HoMAI) It reafirms theholograms position as a pre-

eminent security feature in theglobal anti-counterfeiting ight.Usage of HEALs by various stateexcise departments providesthem an authentic tool todifferentiate illicit liquor andhelps in ighting against anti-

counterfeiting. Mandated usageof HEALs by States like UttarPradesh, Tamil Nadu, Uttrakhand,Madhya Pradesh, Pondicherry,Delhi, Chhattisgarh, etc. has not

only minimized the tragedies dueto spurious liquor but have alsosubstantially increased the exciserevenue collection by more than20-25percent.

Source: www.homai.org

Liquor bottles in Jammu & Kashmir

to carry HEALIt will be the 20th state in the country to adopt the practice aimed at

increasing revenue and checking sale of spurious liquor

Did You Know?State and Union Territory (UT) in India using HEAL/EALs with annual capacity

State/Union Territory Year of Introduction* Annual Volume (crore) in 2011

Andhra Pradesh 1996 2,64

Chattisgarh 2005 72

Goa (in Process) 2012 NA

Haryana 2009 90

Himachal Pradesh 2011 7

Jammu and Kashmir (in process) 2012 NA

Jharkand (in process)1 2012 54

Karnataka 2002 240

Kerala 2002 70

Madhya Pradesh 2007 72

Meghalaya 2009 NA

Orissa 2007 48

Punjab 2011 50

Rajasthan2 2005 72

Sikkim 2010 NA

Tamil Nadu 1999 300

Uttrakhand NA 15

Uttar Pradesh 2001 180

Delhi (UT) 2009 36

Puducherry (UT) 2006 12

1 Figure of Jharkhand are for year 2012.

2 State excise department stopped the usage of HEAL since November 2010;

NA Not Available

1 crore = 10 million

source: www.homai.org


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Vol. 6, Issue 18News Bytes

Salt Lake City, USA: Holorada privately held LLC locatedin salt Lake city, USA hadwon the prestigious 2012UTAH innovation award fordevelopment of Glasses-freecolor animated 3D holograms.The award was presented bySenator Orrin Hatch and RichardNelson, President and CEO of theUtah Technology Council.

Our glasses-free 3D hologramsoffer a thrilling and engagingexperience for the observer,with broad applications inadvertising, entertainment,consumer products, and medicalimaging. Holorad appreciates thisrecognition and is honored to be

considered among Utahs leadersin innovation, said Daniel Burman,President and CEO of Holorad.

Founded in 2005, the companyproprietary technologiesenable the production of deepglasses-free color animated3D holographic imagesfor advertising signage,entertainment and event venues,consumer products, and medicalimaging. Holorads Glasses-FreeColor Animated 3D Hologramtechnology allows the observerto reach in and interact with 3Dholographic images.

Source: www.holorad.com

Holorad won UTAH innovation award

API Holographics haslaunched enhanced chrome-based hot stamping securityfoil for use on vehicle number

plates. Speciically designed tobe weather and heat resistant,chrome foil adheres to a range ofdifferent relective substrates andcan be used to print wallpaper orregistered holographic imagesonto vehicle license plates.

Chrome foil joins the companysextensive range of pigment andholographic foils to offer what isbeing positioned as the complete

package for governmentand vehicle registrationorganisations. The pigment foilscan be either plain or inscriptedwith the customers own textspeciically for the numbers andletters of a licence plate, whilethe companys holographic

foils are perfect to add differentlevels of security to 3rd licenceplate labels, tax discs and otherwindscreen permits.

API Holographics ManagingDirector Stephen Clarkecomments: In the last year, wehave actively been looking toimprove and expand our offeringof security solutions, whilemaking them more targeted atthe end user. With the launchof the chrome foil, we feel wenow have the complete packageof formidable, fully integrated

security solutions that can helpgovernments, vehicle registrationorganisations and transportorganisations worldwide stay onestep ahead of the counterfeitersand tax evaders.

Source: www.apigroup.com

API launched chrome brand security


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Vol. 6, Issue 18

Fight againstcounterfeiting;World fastest growing industryBy C S Jeena

Table I: Alphabetical Index of Black Market Products

Counterfeit Sector Value in USD

Aircraft parts 2 billion

Alcohol 1 billion

Auto parts 45 billion

Batteries 23 million

Clothing 12 billion

Cosmetics 3 billion

Drugs 200 billion

Electronics 169 billion

Foods 49 billion

Fake Diplomas and Degrees 1 billion

IDs and Passports 100 million

Lighters 42 million

Money 182 million

Pesticides 735 million

Purses 70 million

Shoes 12 billion

Sporting Goods 6.5 billion

Tobacco 4 billion

Toys 34 billion

Watches 1 billion

Weapons 1.8 billion

Source: www.havocscope.com/products/

Counterfeiting is emerging as the world fastest growing industry and

represent up to 10 percent of world trade. Termed as crime of 21st

century, it is affecting almost all economies and sectors. As per sources,

alone in pharma, the illicit sales is increasing with more than 12 percent

annually worldwide, nearly twice the pace of legitimate pharma. The

conditions is almost similar in other segment / sectors. The article also

highlights the solution / strategy which can be the first preventive step to

fight against this global emerging problem.

Growth, proit, loss, capital,infrastructure, changing trendsthese terms may sound genericbut form the very basis of allindustries, across the globe.

While these inherent attributesco-exist from the very genesis ofany commercial venture, anotheraspect that has emerged as one ofthe most common components ofthe industrial DNA is Counterfeit.

Have you come across brandslike Colget or Sunsleek or Fair &Lonely or a Godreg refrigerator?If you thought them to be typingerrors, it is time for a reality check.These brands do exist. They lookthe same, feel the same, taste orwork the samethe differentiatingfactor from the original is quality.They are Counterfeits!

Be it FMCG, Pharma, Currency,Electronics, Cosmetics or Auto;name the industry or the productcategory and one can easily indthe counterfeit/fake versions

(As indicated in Table I). Whathas further pushed this parallelmarket is the opening up of theglobal economy and the challengesposed by the globalization. Theresult is absolute violation ofIPR, loss to nation revenue andstaggering brand value.


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Vol. 6, Issue 18Cover Story

Global PenetrationCounterfeit is a global crime, afraud plaguing all economiesalike with all countries areattempting to ight this growingmenace through their respectiveregulatory matrix. TheInternational Anti-CounterfeitingCoalition (IACC) has claimed itto be problem scoring revenue

losses of almost USD 600 billion,per annum1.

It is crucial to note thatCounterfeiting as a problemdoes not exist in isolation. Overthe years, it has emerged as anorganised crime, as the illegalmoney once again gets circulatedback in the market through illegalvehicles like smuggling, humantraficking, gambling and money

laundering, among others.

The Federal Bureau ofInvestigation has termed it asCounterfeiting Crime Of 21stCentury. According to agency,in comparison to counterfeiting,bank robberies account forless than $100 million per year,globally. Today, counterfeiting hasspread across the globe affectingdeveloped as well as non-developed countries.

After the sectoral snapshot,here is a global mapping of top20 counterfeit markets and theextent of counterfeit that existsin some of the leading economiestoday (As detailed in Table II).While it samples the economicloss, the huge amount of humancapital being lost on account of

spurious drugs and productsremain unaccounted for.

1. International Anti-Counterfeiting Coalition [About Counterfeiting], https://iacc.org/

about-counterfeiting/

Table II: Ranking of top 20 counterfeit markets

Country Name Value in USD

United States 225 billion

Mexico 75 billion

Japan 75 billion

China 60 billion

Germany 32.25 billion

Canada 30 billion

Russia 29 billion

United Kingdom 21.6 billion

Brazil 15 billion

South Korea 14.2 billion

Paraguary 12 billion

Italy 9.3 billion

France 8.5 billion

Turkey 6 billion

India 5.094 billion

Indonesia 4.8 billion

Hungary 4.6 billion

Colombia 4.5 billion

Saudi Arabia 4 billion

Australia 2.896 billion

Source: www.havocscope.com/products/


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The road to

Counterfeits

Going by the numbers andlack of awareness, one caneasily say that counterfeiting isbeing seen as not a crime but alucrative business opportunity.Proliferation of counterfeitsis a compound impact of anumber of socio-economic andlegal patterns. For instance,the tightening of the bankingnorms left black marketers witha lot of unused capital, which

they happily re-invested in thisparallel market, which promisedthem immediate and largergains.The changed priorities of thelegal system in wake of largernational threats like terrorismthat made way for a smoothtrade of the fakes; acceptanceof fakes in the industry as anessential trait; cost-effectiveness;easy availability; closeness tothe original; aspirational valueattached with brands and thegrowing social boom, which hasoffered multitudes of platformsof buying products. Accordingto a study conducted by Gallupsurvey, counterfeiting is viewedas a crime of easy proits and easyproduction with little or no riskto the producers and sellers.

Solutions:

The road ahead

What the Brand owners can do?

The solution to this ever-growingmenace lies at the very core of theproduct i.e. a dire need to createan end-to-end holistic brand

protection strategy (See igure 1).This strategy can be broken intovarious stages.

1. Analysis / Changes inapproach towards Brand

protection: As a irststep, every CEO or Brandowner should take theresponsibility of brandattack and make BrandRisk Management (BRM)an intrinsic part of hisbusiness plan, review and

report. The team maycomprise of CEO/ Brandowner; Brand Managers;Head of Marketing, Productdevelopment, Sales, Logistic,Packaging, Manufacturingor outside consultantaccountable for the brand.The idea is to curb thepenetration of counterfeits,across levels. The team canperiodically review the BRM

by analysing various issueslike:

i) Product categories&markets

ii) Buyer proiles

iii) Supply chain managementand SWOT analysis of thecounterfeiters.

2. Make a customized &

integrated solution: Thiscan be done by increasingthe participation of co-opting consumer orchannel partner and byconducting veriication,raids or ensuring strong lawenforcement.

Adopt newISO

Standards12931

Monitoring &

developing IPstrategy

Protection /

usage oftechnology

Designing /Formation of

brand riskmanagement

team

Analysis /change in brand

protectionapproach

Figure 1: An end to end holostic brand protection strategy for brand owner.


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3. Emphatic use of

technology: Use a secure,anti-counterfeiting device

comprising overt, covert &forensic security featureslike security hologram sealsand labels, tamper evidentsecurity ilms and light-sensitive ink designs.

While there are number oftechnologies available inthe market, it is advisable tochoose smart and at the righttime while keeping track of

some basic guidelines like:

i. Find a vendor who canprovide you overt as wellas covert technologies asit is important to selecta solution using multipletechnologies.

ii. Seek help from anestablished tradeassociation to select ethicalvendor, best practicesand resources to ightcounterfeiting.

iii. Select the technology interms of the dificulty to copy/ tamper evidence posedby it (preferably patented),uniqueness, availability ofsuppliers, identiiable anduser friendliness.

iv. Solutions should also

have feasibility of beingintegrated with theautomated production /packaging line if required,especially wherever thevolumes are very large.

v. Try to combine low and

high security elements toenhance protections, forexample, by integrating

sequential or uniquenumbers in the solution.

4. Monitoring and

developing an Intellectual

property strategy: Thetechnology solution canbe helpful in identifyingand authenticating theoriginal from counterfeit. Itis however very importantthat a planned surveillance

program be in place toconstantly monitor thatthere is no infringement.Equally important whenan infringement is seen, animmediate action must betaken so that the guilty ispunished and others sittingon the fence are deterred.

5. Adopt New ISO Standards

12931 Performancecriteria for authentication

tools used in anti-

counterfeiting or material

goods: The new ISO12931 will be a veryuseful document for any-one who wants to followglobally accepted standardsand approach to ightingagainst the counterfeit.The ISO document can

be seen on http://www.i so .or g/ i so/ c a t a l ogu e _detail?csnumber=52210. Itis strongly recommendedthat all brands who want tohave a safety net of a globalstandard, should plan tocomply with this standard.

The new ISO 12931 will be

a very useful document for

any-one who wants to follow

globally accepted standards

and approach to fighting

against the counterfeit.


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What the Government

can do (See igure 2)?

1. Amendment in Company

Law: As an initial step,

Government can make itmandatory for every companyto incorporate Brand Riskmanagement as a part of theirannual report forstakeholderwelfare.

Brand Risk Managementshould be treated as partof risk management underthe direct responsibility ofboard of directors/brand

owners. The vision andmission statement shouldbe communicated to all thestakeholders and customers toensure the protection of brandand product and that the samemessage is received by all.This can be done by statingit on the company corporategovernance, annual reportand intranet in text and video.For example. companies likeHP / Microsoft have a sectionon their website that deinestheir steps towards productprotection.

2. Consumer education on ill

effects of counterfeiting:

The Government shouldstart educating consumer onill effects of counterfeiting.Educating consumers can play

off. For example the successof IACC college outreachcampaign in which students atUS universities were educatedabout the issues associatedwith counterfeiting. SimilarlyGovernment can start suchprogram at management

institutes and Universitieseducating the youth, marketingstudents, consumers andBrand manager the ill effects ofcounterfeiting and importanceof Brand Protection.

3. Encourage companies/

Organisation to adopt new

ISO Standards 12931:Further,the Government can encouragebrand owners to adopt andimplement new ISO Standard12931a new weapon termedas Performance criteria forauthentication tools used inanti-counterfeiting or materialgoods. Published on 1 June2012, it has been designedto help the brand owners inidentifying most relevant anti-counterfeiting solution to meetthe company / organisationstrategy.

Conclusion:Negative impact of counterfeitingcan be diminished to a greatlevel if it becomes a part of every

brand strategy - plan and reviewprocess- with the accountabilityof the Brand Owner towards itsmost valuable asset - i.e., Brand.

Fighting counterfeiting is a Brandissue, when managed well, willresult into:

- Consumers getting rightproducts at right prices

- Manufacturers gaining highermarket share, increase inbrand value and proits

- Government receivingincreased revenue, which canbe used for betterment of thesociety

Encourage companies /Organisation to adopt new

ISO Standards 12931

Consumer education onill effects of counterfeiting

Amendment in CompanyLaw - Brand Risk

Management should betreated as part of riskmanagement under

Corporate Social responsibility

Figure 2: An initial anti-counterfeiting strategy for Government


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Vol. 6, Issue 18New Standards

ISO 12931: Anti-counterfeiting Solutions to

gain back proits!By Jean-Michel Loubry

Counterfeiting is not somethingthat just happens to luxurygoods. Believed to account forup to 10% of global commercialtransactions, all markets are atrisk of fakes and forgeries.

Because they are not regulated

many counterfeited productspresent dangers to the healthand safety of individuals. Notonly they distort competitionand violate intellectual propertyrights of legitimate producers,undermining fair trade anddistorting tax revenues, but theyalso generate risks for consumers,users and the supply chain.

Counterfeiting can signiicantly

reduce the proitability oflegitimate business. The risks areimportant: loss turn-over, stolenknow-how, loss jobs and wrongfullawsuits following accidentscaused by counterfeit products(that are almost impossible toprove as such).

These costs can compromise thelong-term survival of a business.It is therefore crucial to protectproducts and material goods,especially in turbulent economictimes, when businesses mustmaximize their proitability.

Choosing an anti-counterfeitingsecurity solution today is a

complicated feat. Althoughmany options exist, a lack ofharmonized requirementsdistorts comparison.

The ISO project committee, ISO/PC246, Anti-counterfeiting tools,has developed a standard that

deines the performance criteriafor authentication solutionsused to combat counterfeitingof material goods . This newstandard, referenced as ISO12931, is objective-orientedand applicable to all anti-counterfeiting security solutions.

Choosing only the best

The irst step in the ight againstcounterfeiting is to deine a

strategy:

Select a product Establish where and how it

is produced Look at how it is distributed Decide who and how it can

be controlled Determine the level of risk.

All markets are at risk of fakesand forgeries

The security solution chosen forprotection against counterfeitingwill depend on the answers tothese questions. The standardwill help businesses to select themost relevant anti-counterfeitingsolution to meet the companys

strategy. It will also make iteasier to compare and verifythe required performance levelwith that promised by securityvendors. In particular, smallbusinesses lacking the resourcesto conduct similar investigationwill beneit from ISO 12931.

Suppliers too will beneitstandardized criteria to betterpresent the performance of thesecurity solutions they offer.

The standard will also facilitatethe implementation and usage ofanti-counterfeiting solutions. Byharmonizing global efforts, ISO12931 will ensure that the ightagainst counterfeiting is evenmore effective.

The standard will be useful forbrand owners, suppliers andauthorities. All of these groupshave been involved in the projectsince the very beginning, whenthe Association franaise denormalisation (AFNOR), ISOmember for France, preparedthe original proposal for thisInternational Standard in 2008.ISO/PC246 enjoys a diverse andinternational collaboration anda strong willingness to succeed -in a good sign for both users andproducers of material goods whoare victims of fake and forgeries.ISO 12931:2012 is published onthe ISO website since June 1st.

Author is a specialist of traceability solutions and Chairman of ISO/ Project Committee 246 Anti-

Counterfeiting Tools and a technical traceability expert on authentication standards. He is an

electronics engineer and graduate in strategic management, and has made his career in major hi-tech

companies of the telecommunication sector, starting in research and development, then pre-sales

manager for export markets, and product marketing manager. He managed the French national

traceability center from 2006 to 2011. He can be contacted at +33 (0)6 42 47 58 56 or by email at

[email protected].


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Vol. 6, Issue 18Global View

Illegal pharmaceutical salesare increasing at morethan 12 percent annually

worldwidenearly twicethe pace of legitimatep h a r m a c e u t i c a l s a n dcould be on pace to becomea $75 billion industry.Supply drivers includethe advent of inexpensiveand sophisticated imagingtechnologies and the growingrange of distribution channelsfacilitated by the Internet.Undermining the proitability

and brand integrity of majorpharmaceutical irms, thesethreats endanger millionsof people who rely on theauthenticity of prescriptionand over-the-counter drugs.

Government actions toslow the proliferation offraudulent pharmaceuticalsthrough regulation andlaw enforcement can onlyaddress the supply drivers;counterfeiting is also drivenby powerful demand driversand government alonecannot control substancesfor which there is a highdomestic demand fulilled

by enterprising criminalorganizations. To adequatelyaddress the root cause of

counterfeiting, the consumerneeds to be part of the solution.

Indeed, consumers consciouslyor not are often complicitcounterfeiting. Very often, ifthey think they are gettingsomething close to the realthing for a substantially lowercost, they will look the otherway. With pharmaceuticals,they may not understand

why purchasing productthrough authorized channelsis important or why certainproducts are dificult toobtain without a doctorsprescription. They may alsobe willing to take chanceswith something cheaper aslong as a big-name brand logois afixed to the front of theitem and printed on the box.

So, with all these factorsworking against them,how can drug companiesprotect their brands withoutalienating consumers? Thereare, in fact, quite powerfulsolutions.

Engaging Consumers in

Brand Authentication

Government actions to

slow the proliferation of

fraudulent pharmaceuticals

through regulation and

law enforcement can only

address the supply drivers

Adam Scheer is the senior director, strategic marketing and

business development, of JDSUs Advanced Optical Technologies

business. Prior to his current role in JDSUs Advanced Optical

Technologies business, which he assumed in May 2010, Scheer

was Marketing Director for the JDSU Authentication Solutions

Group, a position he took on following JDSUs purchase of

American Bank Note Holographics, Inc.

(ABNH) in February 2008. Before joining

ABNH, Scheer served as a senior executivein the technology and chemical industries.

Scheer holds a B.A. in history, cum laude,

from Williams College and an M.B.A. in

management, earned with distinction, from

New York Universitys Stern School of Business

where he was named a Stern Scholar.

by Adam Scheer


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Vol. 6, Issue 18Global View

Consumers often greetauthentication with a groan.Authenticating identity canmean long lines at airports.Authenticating a credit card canmean pulling out a drivers licenseas backup. Proving that youreyou online means rememberingany number of usernames and

passwords. Consumers arewilling to do it, but theres rarelyany joy in it.

The key for drug manufacturerstrying to engage consumers ineffective authentication is to createa positive experience: entertainthe user in some fashion andshow that theyre getting value.The simplest way to entertain isto offer visually pleasing graphics.For example, holograms can beconstructed that show elaboratemotion. Labels can integratethese holograms with pigmentsthat shift colors as viewing angleschange.

These visually pleasing, overtfeatures work because theexpertise and materials neededto create and manufacture

sophisticated, pigmentedholograms and labels are hard toobtain. Counterfeiters cant createholograms with lip images andmicrotext in a garage, nor can theybuy sophisticated pigments onthe open market. Consumers canimmediately tell the differencebetween a highly designed,expensive-looking label and acheap knockoff. And its a pleasingexperience: the consumer sees

the quality and relishes the value.

Digital tools can complementovert visual effects to bothenhance the robustness of anauthentication program andto engage the consumer in adifferent way. One example is

where a products ID is trackedthroughout the distribution cycleand the customer purchase. Withthis technique, the customersinvolvement in the processgenerates a stronger brand andgreater customer loyalty. Hereshow it can work:

The manufacturer generatesan ID code for a particularproduct.

A specialized printer integratesthe code onto a sophisticated,overt-authentication label.

The manufacturer afixes thelabel to the product and/or itspackaging.

Tracking data for the code ismanaged by a data center:when and where it wasshipped, customs information,when it was sold and by whom,etc.

The end-consumer can goonline and register the codein exchange for a warranty,special offer, or other incentive.

The customer experiencereinforces the exclusivity ofthe brand and opens a line of

communication between thecustomer and the manufacturer.This increases brand loyalty andoffers greater sales opportunitiesfor the manufacturer. It is awin-win solution that canreduce losses to counterfeitingsigniicantly.

The counterfeiting ofpharmaceuticals is a serious,expensive problem. The

technologies and techniques are inplace to stop a large proportion ofit. Fortunately for manufacturers,stopping this kind of fraud canimprove the customer experience,increase margins, and generateeven stronger brand loyalty.

The key for drug

manufacturers trying to

engage consumers in

effective authentication is to

create a positive experience:

entertain the user in some

fashion and show that theyre

getting value. The simplest

way to entertain is to offervisually pleasing graphics.


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Vol. 6, Issue 18Industry Updates

Corporate Scoreboard:

Financial analysis: Hologram Industries, FranceHologram Industries SA, provider of anti-counterfeiting and authentication solutions based onoptical and digital technologies worldwide Q1 FY12results shows positive results in expectations. Thecompany reported sales of 9.7 million for Q1 FY12an increase of 7% in comparison to sales of 9 million(Q1 FY11) a year ahead. For the irst quarter 2012 thesales volume from new business amounted to 1.5million, up 26% from the same period in 2011.

Slow growth in comparison to last 4 Quarter:

The growth of irst quarter sale by 7% is although lessin comparison to last consecutive four quarter salesfor FY 2011 in which company sales grow by morethan 20%.

Table 1: Quarterly comparison of sales

Continuation of strategy for developing in US:

The company had announced the inalization of anew production site in the US in continuation with

successive acquisition of Secure Mark Decal andLabel Systems Authentication. The plant with spaceof approximately 53,820 ft2 based in Trumbull

(Connecticut) will be devoted to the manufacturingof holograms, security printing and authenticationlabels, notably for vehicles and brand protection.

Through this company wish to improved productivityand better structure in terms of security and forramping up production volumes in North Americawhich accounted for 16% of total group revenue in2011.

Table 2: Revenue by geographical market ( million)

New Order in Asia & America:

The company has been elected by China & Mexicoto provide solutions for passport. In China whichissues more than 10 million passport every year, thecompany is selected to provide holographic laminatesfor its new electronic passport.

Outlook:

Based on current order book and commercialforecasts, the company is expecting for revenue for

more than 50 million for year 2012.

Source: Company / HOMAI Research / Thomson Reuters / Bloomberg

Sales FY FY Change FY Change

million 2010 2011 2012

Q1 6.5 9.0 +40% 9.7 +7%

Q2 8.9 11.3 +26% - -

Q3 8.1 9.9 +23% - -

Q4 8.5 12.9 +53% - -

Total 32.0 43.2 +35% 9.7 -

Market FY 2010 FY 2011 Q1 FY 2012

Western Europe 13.1 (41%) 14.4 (33%) 3.8 (39%)

Eastern Europe 6.2 (19%) 7.9 (18%) 2.1 (21%)

America 6.7 (21%) 6.5 (15%) 1.3 (14%)

Asia Pacific 4.0 (13%) 11.2 (26%) 2.2 (22%)

Africa middle east 2.0 (6%) 3.1 (7%) 0.3 (4%)

Total 31.9 (100%) 43.2 (100%) 9.7 (100%)


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Full Year Latest Quarter TTM

Company Name Equity FV BV RONW Sales NP CPS EPS Sales NP EPS NP

Rs. Cr. % Rs. Cr. Rs. Cr. Rs. Rs. Rs. Cr. RS. RS. Var%

AMD Industries 19.17 10 58.20 5.30 136.20 5.80 6.60 2.80 33.70 -1.20 5.0 270

Bilcare 23.54 10 409.40 10.40 749.10 70.40 45.80 29.90 198.70 15.30 29.90 -19

Cosmo Films 19.44 10 170.70 16.50 952.60 47.60 38.20 23.70 203.10 7.20 23.70 12

Emmbi Polyarns 16.49 10 28.40 5.80 75.40 2.60 2.20 1.60 27.90 1.0 1.80 -

Essel Propack 31.32 2 43.70 7.00 482.30 48.80 4.90 3.10 122.10 24.0 3.10 11

Ester Inds. 31.45 5 41.10 58.20 683.90 -13.90 2.0 - 183.50 -6.20 - PL

Everest Kanto 21.43 2 48.60 4.70 376.30 22.60 4.0 1.80 58.80 -21.20 - PL

Flexituff Intl. 21.73 10 107.50 22.10 489.10 27.40 18.50 12.50 148.20 8.10 15.50 -

Garware Ply. 23.31 10 169.10 69.40 787.0 35.10 32.90 15.0 183.30 .50 15.0 -83

Glory Polyfilms 59.47 10 23.50 0.50 164.40 0.50 1.60 .10 37.50 - - PL

Hind. Tin Works 10.40 10 85.80 14.10 246.70 5.70 9.70 5.40 50.40 0.70 5.40 -50

Jindal Poly Films 43.02 10 409.60 43.60 2316.60 179.10 62.10 41.60 562.10 10.80 41.60 -70

Kaira Can 0.92 10 203.90 11.20 110.80 2.0 28.60 21.60 23.80 0.50 24.80 -18

Kanpur Plastipa. 7.96 10 25.60 15.40 117.50 3.0 5.90 3.60 51.40 5.20 12.30 182

Karur KCP Pack. 11.25 10 140.50 6.30 422.20 7.4 16.40 6.50 102.0 -0.7 6.50 -6

KCCL Plastic 10.53 10 9.30 - 0.70 - 0.10 - 0.10 - - PL

Manjushree tech. 13.55 10 60.30 19.70 216.20 14.80 24.80 10.70 70.80 14.80 13.30 -4

Max India 52.91 2 112.10 -2.50 421.60 -57.50 - - 169.50 -57.50 - 72

MoldTek Technol 4.66 10 46.80 4.2 19.00 0.90 6.80 1.60 6.80 0.90 2.2 -9

Neo Corp Intern 38.02 10 31.10 18.60 224.90 14.20 4.40 3.70 67.50 14.20 4.30 -49

Oricon Enter. 20.51 2 44.10 2.0 47.20 8.90 .90 0.70 12.0 8.90 1.1 40

Paper products 12.54 2 52.00 17.10 821.30 48.40 12.50 7.30 207.80 48.40 7.50 -11

Plyplex Corpn. 31.98 10 99.30 71.00 843.50 176.20 6.50 53.50 188.40 176.20 26.20 -95

Rollatainers 10.01 10 55.60 - 48.90 -10.50 - - 14.40 -10.50 - 41

Sh. Rama Multi. 31.73 5 30.60 - 96.30 13.10 5.70 2.10 16.10 13.10 .70 PL

Signet Indus. 29.19 10 12.50 17.30 432.00 5.80 2.60 1.80 134.0 5.80 - PL

TPL Plastech 7.80 10 31.20 32.30 97.60 6.70 11.60 8.30 34.90 6.70 3.60 -41

Uflex 72.21 10 184.90 27.70 3073.20 143.50 37.30 19.90 810.70 143.50 19.90 -15

Venlon Ent. 26.12 5 5.50 - 105.40 4.40 2.10 0.80 7.50 4.40 - PL

* Latest quarter igure are as on June 24, 2012

Note: TTM = Trailing Twelve Month, FV= Face Value, BV= Book Value, RONW= Return on Net Worth, NP= Net Proit,CPS = and EPS = Earning Per Share.

Source: www.capitalmarket.com

Corporate ScoreboardKey igure of packaging companies in India


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D/M/Y News Title Sector Reported in Media

9/4/2012 Fake marksheets: FIRs against 8 students Fake Document The Times of India

10/4/2012 Fake currency looding bank Currency Counterfeiting Deccan Chronicle, Hyderabad

12/4/2012 Fake IPL tickets racket busted, 2 arrested Entry Tickets Indian express

12/4/2012 Fake mark sheet scam, another student charged Fake Document Indian express

16/4/2012 Two Punjab men held for using fake papers for VISAS Fake Document Indian express

16/4/2012 Woman arrested for printing fake currency Currency Counterfeiting Indian express

16/4/2012 CBI crack racket of fake IT return and refunds Fake Document Indian express

17/4/2012 Fake papers used to get US, German visas Fake Document Mint Delhi

24/4/2012 Fake currency notes seized Currency Counterfeiting Times of India Mumbai

28/4/2012 Insurance agents held with fake papers (Delhi) Currency Counterfeiting Financial Express

30/5/2012 Fake currency racket busted, 3 held Currency Counterfeiting Tribune, Delhi

30/4/2012 Another case of fake driving licence registered Fake Document

8/5/2012 West Bengal tops list of fake ration card holders Fake Document New Indian Express, Chennai

11/5/2012 Techie held for fake visa consultancy service Fake Document Deccan Chronicle, Hyderabad

14/5/2012 Illicit liquor seized in Kathua, Jammu Illicit Liquor Deccan Herald, Delhi

14/5/2012 Fake ayurvedic drug factory seized Pharma Counterfeiting

24/5/2012 Four held for counterfeiting currency Currency Counterfeiting Times of india

29/5/2012 Fake stamp worth Rs 5 crore seized in Bihar Fake Document NewIndian express chennai

31/5/2012 Fake passport scam: Two cops dismissed Fake Document Tribune, Delhi

Counterfeit Seizure ReportThis section updates reader about the various seizures reported in Indian newspapers.

For detailed, subscribe to HoMAI press monitor or e-mail at [email protected]


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www.homai.org18



Publication Title Int. Application Applicant / Inventor

DD.MM.YYYY Class Number

18.05.2012 WO/2012/063117 -Process for Carrying- B29C 59/14 PCT/IB2011/002641 Plasma Solution S.R.L. /Out Anti-Counterfeiting Labels Provided Dagostino, Riccardowith Invisible Identifying Signs

Brief Abstract: The present invention deals with a process for the realization of labels endowed with an invisible identiicationdrawing to use as an effective method for preventing counterfeiting. This is based on treatments able to give different surfaceproperties to different domains of polymeric materials, paper materials and materials of other kind (e.g. hydrophilic areasalternating with other hydrophobic areas, areas with charge alternating with neutral areas, acid areas alternating with basicareas, etc) according to pre-set drawings, by means of an appropriate system of masks. The drawing obtained with our methodwill be totally invisible to the naked eye, but a commercial highlighter runned over the labels will allow to highlight a secretdrawing applied to the batch identiied by the said labels.

18.05.2012 WO/2012/062658 -Photopolymer C08G 18/22 PCT/EP2011/069418 Bayer MaterialscienceFormulation for Producing Holographic Ag/ Hnel, DennisMedia

Brief Abstract: The invention relates to a photopolymer formulation, comprising at least one polyol component, a polyisocyanatecomponent, a write monomer, a photoinitiator, and a catalyst, wherein the photopolymer formulation has an activationtemperature > 8300 K. The invention further relates to a method for producing a holographic medium, to a holographic mediumthat can be obtained according to the method according to the invention, and to the use of a holographic medium according tothe invention for producing a hologram.

16.05.2012 2453320 -Multilayer volume hologram, G03H1/02 11192806 Dainippon Printing Coand label for multilayer volume Ltd / Toshine Tetsuyahologram fabrication

Brief Abstract: In the multilayer volume hologram 1 of the invention, the adhesive layer 5, volume hologram 6 and surfaceprotective ilm 7 are laminated on the application member 2 in this order, and the breaking strength of the hologram layershould be larger than the peel strength between the surface protective ilm and the volume hologram layer and smaller thanthe peel strength with which the hologram layer is peeled off the application member and the breaking strength of the surfaceprotective ilm. This multilayer volume hologram provides a more improved protection for the volume hologram. A portraitreplacement or falsiication of an information area ensures that the volume hologram layer can break down. Thus, morereliable counterfeit-prooffness is achievable..

24.05.2012 WO/2012/066360 -Improvements in or B41J 2/175 PCT/GB2011/052279 Domino Printing

Relating to Inkjet Printers Sciences Plc / Morgan,Jonathan

Brief Abstract: The invention provides a method of embodying data in a security code and programming the control systemof a continuous inkjet printer to extract the data from the code and, using that data, to calculate a viscosity/temperaturerelationship.

03.05.2012 WO/2012/055507Pigments C09C 1/00 PCT/EP2011/005276 Merck Patent Gmbh/Mathias, Marcus

Brief Abstract: The invention relates to pigments based on platelet-shaped substrates that are coated multiple times. Saidpigments are characterized in that there are at least eight layers [layers (A) - (H)] on the substrate, a SiO2 layer (= layer A)being located directly on the surface of the substrate. The invention also relates to the use of said pigments inter alia in paints,

coatings, automobile paints, powder coatings, printing inks, securityprinting inks, plastics, ceramic materials, glasses, paper, intoners for electrophotographicprinting methods, in seeds, in greenhouse ilms and tarpaulins, as absorbers in the laser markingof paper and plastics, in cosmetic formulations, for producing pigment pastes with water, organic and/or aqueous solvents, andfor producing pigment preparations and dry preparations.

For more visit at www.wipo.int/patentscope/search

Global Patents - Authentication


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Upcoming Events

Pack Plus South 2012

July 6-9, 2012, Hyderabad, India, www.packplus.in

PABS Product Authentication and Brand Security Conferences 2012

Sep 11-12, 2012, Chicago, IL, UA, www.awa-bv.com

7th Security Document Summit

Sep 12-14, 2012, Beijing, China, www.cids.com.cn

11th Asian, Middle East & African High Security Printing Conference

Sep 24-26, 2012, Dubai, UAE, www.cross-conferences.com

Security Printers Conference & Exhibition

Oct 17-19, 2012, Bordeaux, France, www.intergraf.eu

Holopack Holoprint 2012Oct 28-30, 2012, Vienna, Austria, www.holopack-holoprint.com

Label Expo India 2012

Oct 29- Nov 1, 2012, New Delhi, India, www.labelexpo-india.com

Global forum on Pharmaceutical Anti-Counterfeiting

Nov 27-29, 2012, Washington DC, USA, www.pharma-anticounterfeiting.com

Pack Plus 2012

Dec 7-10, 2012, Greater Noida, Delhi NCR, India, www.packplus.in

Banknote 2012

Dec 10-13, 2012, Washington, USA, www.banknoteconference.com

Published by:

Hologram Manufacturer Association of India

(HoMAI)

Issue Editor:

C S Jeena

The Holography Times is a quarterly newsletter published

by HOMAI with an aim to provide latest developments,

research, articles, patents and industry news to a wide

audience related to Holography in Indian and World.

The editorial team welcomes your news, contributions

and comments. Please send your product updates,

press releases, conference announcements or other

contributions to HoMAI:

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Cover: Cover graphics show the top 20counteriet maket around the world.Source: www.havocscope.com


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Vol. 6, Issue 18

the holography times issue 18

Documents