the hidden costs of a broken creative process
TRANSCRIPT
![Page 1: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/1.jpg)
The Hidden Costs of a Broken Creative Process
Stop Wasting Your Time and Money
ADWEEK WEB I NARP R E S E N T E D B Y
1
![Page 2: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/2.jpg)
#createbetter
The Creative Crunch
Marketing Automation
Multiple Channels Multiple Variants
Marketing Analytics
![Page 3: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/3.jpg)
#createbetter
The Creative Crunch
Marketing Automation
Multiple Channels Multiple Variants
Fragmented organizationMultiple stakeholders
Creative Team
Marketing Analytics
![Page 4: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/4.jpg)
#createbetter
Feed the Beast!
60% of marketers say producing content is a top challenge
![Page 5: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/5.jpg)
#createbetter
One-third of creative projects are late or overbudget
Have you missed a project deadline (or run over budget) in the last 12 months?
Yes33%
No67%
Source: Hightail survey
![Page 6: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/6.jpg)
#createbetter
60%do not fully meet their objectives
44%of projects delivered late, over budget, or
incomplete
24%failed altogether and canceled or abandoned
Sources: IBM and Standish Group
![Page 7: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/7.jpg)
#createbetter
75% of marketers don’t have an effective creative processSource: Content Marketing Institute
![Page 8: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/8.jpg)
#createbetter
Poor project management is top reason projects are late or over budget
Unclear client feedback
Inefficient review process
39%
66% 64%
Poor project management
Unclear approval process
32%
26%
34%
2%
25%
Why do you miss deadlines or run over budget?
Source: Hightail survey
![Page 9: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/9.jpg)
#createbetter
What are you gonna do???
You can’t rush creativity!
Who knows what the client will like?
Creative projects are messy!
![Page 10: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/10.jpg)
#createbetter
Of marketers have a process in place to aggregate, organize, and manage visual assets being used across their marketing teams
27%
Source: CMO Council
![Page 11: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/11.jpg)
#createbetter
Most feedback is still provided in email…
Face-to-face meetings
Photo / Video conference
39%
66% 64%
Source: Hightail survey
![Page 12: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/12.jpg)
#createbetter
Most feedback is still provided in email…
Face-to-face meetings
Photo / Video conference
39%
66% 64%
But only 30% think email is effective
Effective27%
OK32%
Perfect3%
Completely ineffective 5%
Could be better34%
Source: Hightail survey
![Page 13: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/13.jpg)
#createbetter
Collaboration Confusion
ManagerCreator
Stakeholder
![Page 14: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/14.jpg)
#createbetter
Collaboration Confusion
ManagerCreator
Stakeholder
![Page 15: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/15.jpg)
#createbetter
Managers spend 30-60% of their time in coordination meetings
Source: Boston Consulting Group
Lost Time
![Page 16: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/16.jpg)
#createbetter
Lost Clients
76% of agencies believe they are good at demonstrating ROI
Only 40% of clients agree
Source: FASTCO.CREATE, RPA, USA TODAY
![Page 17: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/17.jpg)
#createbetter
30% annual employee turnover rate
Source: MediaPost
Lost Morale
“Too many rush projects, poorly planned projects, and lack of project direction.”
![Page 18: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/18.jpg)
#createbetter
Lost Money!
Oh, and…
![Page 19: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/19.jpg)
#createbetter
![Page 20: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/20.jpg)
#createbetter
Source: 4As Survey
Account Exec
$98/hr
Creative Director
$283/hr
Chief Creative Officer
$861/hrArt Director
$178/hr
Digital Designer
$137/hr
![Page 21: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/21.jpg)
#createbetter
Source: 4As Survey
Account Exec
$98/hr
Creative Director
$283/hr
Chief Creative Officer
$861/hrArt Director
$178/hr
Digital Designer
$137/hr
Blended Creative Rate
$200/hr
![Page 22: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/22.jpg)
#createbetter
Consistent ROISaves 10 hours per week
Saves four hours per shoot
Saves 5-10 hours per project
Speeds up review process by 35%
Reduces review turnaround times from four days to one
Gets feedback on-time
20-40% more efficient
10-20 hrs/week savings
$100K-200K saved/yr
![Page 23: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/23.jpg)
#createbetter
IntuitiveAccessibleMulti-media
Selecting the right solution
![Page 24: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/24.jpg)
#createbetter
CreativeApproval
Presentation
Update
Edits
Feedback
Creative collaboration is hard
![Page 25: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/25.jpg)
#createbetter
Approval
Presentation
Update
Edits
Feedback
That’s why we built the all-new Hightail
![Page 26: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/26.jpg)
#createbetter
That’s why we built the all-new Hightail
![Page 27: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/27.jpg)
#createbetter
Creative output is the bottleneck to your marketing execution
![Page 28: The Hidden Costs of a Broken Creative Process](https://reader033.vdocuments.us/reader033/viewer/2022042723/587a2ea71a28abbd388b6b8f/html5/thumbnails/28.jpg)
#createbetter
More campaignsMore creative testingMore customizationMore quality outputMore revenue
Benefits of creative efficiency