Throughout the term as lieutenant governor (LTG), it is

known that a minimum of ten newsletters must be made

in order to achieve full points for prestigious Robert F.

Lucas achievement award. Although it is important to try

and am for such an award, it is also important to keep the

quality and quantity at the same standards and this guide is

here to help!

According to Wikipedia, a newsletter is a regularly distrib-

uted publication generally about one main topic that is of

interest to its subscribers. The definition is correct. A

newsletter is something that an editor, lieutenant governor,

or international trustee makes to help promote Key Club.

So what audiences should lieutenant governors target?

Lieutenant governors are the liaison from the divisional

level. They should relay club level activities to the division

and district and vice versa. Being part of the district board,

lieutenant governors should also have knowledge of Key

Club-related activism internationally as well and notify

their corresponding clubs and divisions about what’s going

on. Below is a list of people to keep in mind as they read

lieutenant governor newsletters:

Club members and their club officers

Members of the corresponding divisions as well as

members form other divisions

Other lieutenant governors on the board as well as

the board executives

Future lieutenant governors (for reference of past

events)

Other branches of the Kiwanis family including Ki-

wanians

Members and administration of the local community

Making newsletters

can be overwhelm-

ing. Questions like

what to put in it

might arise. The an-

swer is simple; basi-

cally anything that is

Key Club-related can

be used in a newslet-

ter. For example,

some things a news-

letter could contain

include:

These are just some

ideas that could be

used throughout a

newsletter. Apart

from those, there can

also be some others

so be creative. Make

a section called

something like “Meet

the Neighbors” to

introduce neighbor-

ing divisions or even

start a whole page

full of photos! The

possibilities are end-

less.

It is always important

to keep in mind that

proper grammar,

syntax , spelling and

diction should be

used throughout the

newsletter.

NJKEYCLUB.ORG

Don’t own a high quality

photo? Don’t ruin the qual-

ity by stretching it! Use a

mosaic of photos on the

cover so that the quality

stays the same and the

cover is still appealing.

Using a mosaic also tells

the reader what topics the

newsletter might talk about

even before opening it!

If any part of the newslet-

ter should be extra creative

or extra enticing, it should

be the cover. The cover is

the first thing a reader sees

so it’s important that crea-

tivity and effort be put into

it. Also, another important

thing is to not get to over-

whelmed by the cover. The

content also matters!

It might be tiring to try and think

up some layouts. Although lay-

outs should be different for

every page, reusing layouts for

some pages is okay! Designer’s

block get in the way of creating

vibrant newsletters every time so

don’t be afraid of using the same

layout twice!

Getting information to write about is no problem for many lieutenant governors. However putting it into an attractive and enticing layout is usually the problem. The problem is usually finding a creative way to display the data and at the same time using a cool

color palette that goes with the newsletter. Fear no more, below are a few tips and ideas to follow to make the process a lot easier than it is. When stuck, always look online for inspiration for design solutions as well as new ideas!

Don’t know how to use the

Brand Guide specified col-

ors? Use the eyedropper

tool! Simply just click on an

auto shape, go to the paint

bucket tool on the top ,

and then select sample fill

color. Then simply click on

the color that the auto

shape should be and voila,

the shape is the color!

It might be tiring to try and think

up some layouts. Although lay-

outs should be different for

every page, reusing layouts for

some pages is okay! Designer’s

block get in the way of creating

vibrant newsletters every time so

don’t be afraid of using the same

layout twice!

Getting information to write about is no problem for many lieutenant governors. However putting it into an attractive and enticing layout is usually the problem. The problem is usually finding a creative way to display the data and at the same time using a cool

color palette that goes with the newsletter. Fear no more, below are a few tips and ideas to follow to make the process a lot easier than it is. When stuck, always look online for inspiration for design solutions as well as new ideas!

With everything form the previous pages kept in mind,

there are just a few more things to keep in mind when

creating a newsletter.

First and foremost, do not procrastinate. Many lieutenant

governors get lazy and don’t do their newsletters until the

absolute latest minute. Some due them the week before

DCON. This is not a good habit. It is more effective and

less stressful to spread the newsletter making process

throughout the months than throughout the last days be-

fore they are due. Plan ahead and expect them to take a lot

longer than they should.

Second, bring a camera everywhere. Whether it be a really

nice camera or just a phone camera, it can be helpful to

everyone to take as many pictures as possible at events.

Also, check out some photography tips and tutorials on

YouTube.com to take amazing and breathtaking pictures!

Third, do not attempt to write the whole newsletter. Al-

though it is possible, it will take a lot longer than delegat-

ing articles to several others. It also makes them want to

read the newsletter since they are involved! However,

make sure that assigned articles are planned out and as-

signed ahead of time, make sure they are collected on time,

edit them before adding them to the newsletter, and make

sure to give the author or authors credit!

Finally, follow the Brand Guide as close as possible. There

may be times in which they are violated slightly but that is

okay as long as most of it follows the guide. Remember to

use the specified fonts, colors, logo rules, word mark rules,

etc.

Although newsletter may be annoying and tedious, it’s

always important to keep in mind that they can be fun and

that their purpose to inform. As long as they are done

over a long period of time, they should be a breeze.