© INCIDENTCONTROLROOM.COM™ 2013

CRISIS COMMUNICATIONS THE GOOD, THE BAD & THE FUTURE

INTRODUCTION Good   communica+on   during   a   crisis   is   impera+ve   to  ensuring  your  company  gets  key  messages  out  to  the  correct  audience  both  internally  &  externally.  Leaving  a  vacuum  will  only  encourage  others  to  fill  that  space  with  inaccurate  and  poten+ally  damaging  informa+on.    

Having  seen  first  hand  the  damage  caused  by  organisa+ons  who  don’t  communicate  well,  we  hope  you  can  learn  from  

their  mistakes!  

Good  Companies  communicate  well  during  a  crisis!  

They  become  the    Primary  Source  for  Informa+on……..  

…Demonstrate  Credibility  in  

dealing  with  the  crisis……  

They  Avoid  the  common  syndrome  of  “The  less  people  know  the  more  they  yell”……  

And  Achieve  what  others  can’t………….  

Clear,  Timely  &  Concise  Communica+ons  that  places  their  organisa+on  as  an  authora+ve  and  trustworthy  source  of  informa+on.…internally  &  externally!  

Bad  Companies  communicate  poorly  during  a  

crisis…….  

They   don’t   work   from  Distribu+on   Lists,   and   they  have   poorly   maintained  contact  directories………..  

Their  informa+on  is  inaccurate,  not  

concise,  and  leads  to  confusion!  

They   don’t   work  from   Scripted  Templates ,   &  p r e d e fi n e d  distribu+on  lists!  

As  a  result,  they  manage  their  

emergencies  poorly!  

Seamless  Communica+ons  is  built  into  the  very  fabric  of  Incidentcontrolroom.com™.  The  ability  to  communicate  efficiently  is  the  key  to  successfully  managing  Emergencies……..  

Maintain  Up  to  Date  Contact  Directories  &  Distribu+on  

Lists  Easily.  

Develop  Scripted  Email,  SMS,  &  Social  Media  Posts  Ready  for  Quick  Communica+ons.  

Deploy  Up  to  Date  Informa+on  to  Smart  Devices  for  Seamless  Communica+on.  

During  a  crisis  use  the  only  device  that  you  are  guaranteed  to  have  on  you  to  manage  the  

incident  ……..  

Communicate,  Coordinate,  Control……  

Communicate  Clearly,  Avoid  Confusion  &  Ensure  the  correct  message  is  heard.  

CONCLUSION Incidentcontrolroom.com™   streamlines   communica+ons,   and  ensures   that   right   people   have   the   informa+on   by   which   to  make  good  decisions.  By  u+lising  cloud  and  mobile  technology,  your   team   have   access   to   safe,   secure   &   reliable  communica+on  channels  from  anywhere  in  the  world.  

GET IN TOUCH IRE: +353 21 230 7165 UK: +44 203 393 8761 US: +1 267 861 0805

WWW.INCIDENTCONTROLROOM.COM http://www.incidentcontrolroom.com/request-a-demo/  

© INCIDENTCONTROLROOM.COM™ 2013

CRISIS COMMUNICATIONS THE GOOD, THE BAD & THE FUTURE