© INCIDENTCONTROLROOM.COM™ 2013
CRISIS COMMUNICATIONS THE GOOD, THE BAD & THE FUTURE
INTRODUCTION Good communica+on during a crisis is impera+ve to ensuring your company gets key messages out to the correct audience both internally & externally. Leaving a vacuum will only encourage others to fill that space with inaccurate and poten+ally damaging informa+on.
Having seen first hand the damage caused by organisa+ons who don’t communicate well, we hope you can learn from
their mistakes!
Good Companies communicate well during a crisis!
They become the Primary Source for Informa+on……..
…Demonstrate Credibility in
dealing with the crisis……
They Avoid the common syndrome of “The less people know the more they yell”……
And Achieve what others can’t………….
Clear, Timely & Concise Communica+ons that places their organisa+on as an authora+ve and trustworthy source of informa+on.…internally & externally!
Bad Companies communicate poorly during a
crisis…….
They don’t work from Distribu+on Lists, and they have poorly maintained contact directories………..
Their informa+on is inaccurate, not
concise, and leads to confusion!
They don’t work from Scripted Templates , & p r e d e fi n e d distribu+on lists!
As a result, they manage their
emergencies poorly!
Seamless Communica+ons is built into the very fabric of Incidentcontrolroom.com™. The ability to communicate efficiently is the key to successfully managing Emergencies……..
Maintain Up to Date Contact Directories & Distribu+on
Lists Easily.
Develop Scripted Email, SMS, & Social Media Posts Ready for Quick Communica+ons.
Deploy Up to Date Informa+on to Smart Devices for Seamless Communica+on.
During a crisis use the only device that you are guaranteed to have on you to manage the
incident ……..
Communicate, Coordinate, Control……
Communicate Clearly, Avoid Confusion & Ensure the correct message is heard.
CONCLUSION Incidentcontrolroom.com™ streamlines communica+ons, and ensures that right people have the informa+on by which to make good decisions. By u+lising cloud and mobile technology, your team have access to safe, secure & reliable communica+on channels from anywhere in the world.
GET IN TOUCH IRE: +353 21 230 7165 UK: +44 203 393 8761 US: +1 267 861 0805
WWW.INCIDENTCONTROLROOM.COM http://www.incidentcontrolroom.com/request-a-demo/
© INCIDENTCONTROLROOM.COM™ 2013
CRISIS COMMUNICATIONS THE GOOD, THE BAD & THE FUTURE