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the good idea death march - 13 reasons why even the best advertising ideas die

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An eye opener for marketers. The Good Idea Death March highlights over a dozen reasons why even the best advertising ideas often die before they have the chance to reach their intended audiences.

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Page 1: The Good Idea Death March - 13 reasons why even the best advertising ideas die
Page 2: The Good Idea Death March - 13 reasons why even the best advertising ideas die
Page 3: The Good Idea Death March - 13 reasons why even the best advertising ideas die
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